Howdens France & Belgique

Name

Howdens France & Belgique

Website

https://howdens-cuisines.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Kitchen Cabinetry

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen cabinetry
• Kitchen furniture
• Trade kitchens
• Depot distribution
• Kitchen design

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Kitchen Unit Sales: Howdens generates revenue through the sale of kitchen units and related products. The company operates a depot model where customers visit local depots to purchase kitchen components for their projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Howdens France & Belgique sells kitchen cabinetry and associated kitchen furniture solutions under the Howdens Kitchens brand. The company operates a depot-based distribution model where customers visit local depots to view kitchen displays, receive consultation, and place orders. It serves both trade professionals (artisans, real estate professionals, architects) and individual homeowners with full-project support from design through installation.

Product overview

Howdens France & Belgique operates as a kitchen cabinetry and solutions provider offering a unified product line of kitchen furniture and associated components. The company's core offering centers on the Howdens Kitchens brand, which provides comprehensive kitchen project support from initial design through installation completion. The product portfolio serves two distinct customer segments: trade professionals (artisans, real estate professionals, architects) and individual homeowners, with dedicated pathways for each. The company also maintains a physical depot network enabling customers to visit local depots for product selection and consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Howdens Kitchens (Cuisines) Howdens Kitchens is the unified kitchen cabinetry and solutions offering sold through Howdens France & Belgique's depot network. It provides kitchen units and associated kitchen furniture components for both trade professionals (artisans, real estate professionals, architects) and individual homeowners, with comprehensive project support from design consultation through installation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• SoCooc: French kitchen retailer with showroom network across France, positioning on design-led kitchen solutions. Comparable in showroom-based kitchen retail and consumer project accompaniment in the French market.
• Cuisine Plus: French kitchen retailer with showroom network offering full kitchen project support. Directly comparable mid-market kitchen proposition targeting consumers undertaking kitchen renovation projects in France.
• Schmidt Groupe: Major French kitchen manufacturer-retailer with a large franchise showroom network across France and Belgium. Directly comparable as a kitchen-focused brand competing for both consumer and trade kitchen projects in Howdens' core geographies.
• Howdens Joinery Group: UK-listed parent/affiliated group operating the same depot-based kitchen trade model in the UK and Ireland. Direct peer because the France & Belgique business mirrors the parent group's depot, trade-channel, and consumer kitchen proposition.
• Mobalpa: French kitchen and storage solutions manufacturer-retailer with showroom network in France and Belgium. Directly comparable mid-premium kitchen positioning with depot/showroom model and end-to-end project support.
• Cuisinella (Schmidt Groupe): Mid-market kitchen retail brand under Schmidt Groupe, with extensive franchise showroom presence in France. Competes head-to-head with Howdens on price-positioned full-kitchen projects and showroom-led consumer service.

Broad incumbents

• Lapeyre: French home improvement retailer with kitchen, bathroom, windows, and doors product lines. Overlaps with Howdens in kitchen retail and showroom-based sales but operates a broader home renovation portfolio.
• IKEA: Global home furnishings retailer with a substantial kitchen category and dedicated kitchen showroom planning services in France and Belgium. Broad incumbent with overlapping kitchen offering, but much wider product portfolio beyond kitchens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HowdensCuisines
• Facebookfacebook.com/Howdens.fr.be
• Instagraminstagram.com/howdens_fr_be
• Pinterestpinterest.fr/howdenscuisines
• LinkedInlinkedin.com/company/howdens-francebelgique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howdens France & Belgique