Cuisine Plus
Cuisine Plus is a French franchise retailer, founded in 1984, that designs and sells custom-made kitchens and full interior fittings to residential homeowners through a network of 60+ stores across France, operating as a subsidiary of FBD International.
- Company typePrivate
- Founded1984
- HeadquartersRoissy-en-france, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cuisine Plus does
Cuisine Plus France S.A.S. is a French specialist in custom-made kitchens and interior fittings, founded in 1984 and headquartered in Tremblay-en-France near Paris-Charles de Gaulle. Operating as a wholly-owned subsidiary of diversified parent FBD International (RCS Bobigny 410 917 439), the company runs a franchise network of over 60 independently operated retail stores across Metropolitan France, supported by a corporate team of 101–250 employees. Its core offering comprises made-to-order kitchens in L-shaped, U-shaped, and island configurations, alongside a full interior-fitting catalogue spanning wardrobes, entryways, living rooms, bathrooms, laundry and cellar storage, plus a partner-brand appliance range. The product portfolio is organized into multiple collections including standard custom kitchens, an all-inclusive 'prix tout compris' range, and wood-and-material-focused designs such as Monti, Astoria, and Kensington.
The company's technology stack centers on a 3D kitchen configuration tool that enables real-time visualization during designer-led sessions, paired with an online 'Espace Projet' customer portal that consolidates appointments, documents, messaging, and project tracking. Manufacturing is European-sourced through quality-certified suppliers, with furniture factory-assembled and delivered mounted for sturdiness, backed by a 10-year warranty covering labor and travel. Distribution is exclusively domestic and franchise-led, with no disclosed international footprint, while digital channels (Instagram, Facebook, Pinterest, YouTube) and content marketing drive top-of-funnel demand.
Cuisine Plus generates revenue through one-time sales of kitchens, interior furnishings, and partner-brand appliances, supplemented by professional installation and delivery services and customer financing arranged through financial-institution partners. Pricing is quote-based, finalized during in-store, at-home, or remote designer consultations, with individual franchisees setting store-level prices and promotional offers ('soldes') running periodically. The go-to-market is enterprise-style field sales executed through a distributed showroom network, supported by a 'Offre Parrainage' referral program and a customer service operation recognized by the 'Élu Service Client de l'Année' award in the Home Improvement category.
Cuisine Plus firmographics
Firmographics- Name
- Cuisine Plus
- Legal name
- CUISINE PLUS France S.A.S.
- Website
- https://cuisine-plus.fr
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cuisine Plus is a French franchise retailer, founded in 1984, that designs and sells custom-made kitchens and full interior fittings to residential homeowners through a network of 60+ stores across France, operating as a subsidiary of FBD International.
- Ownership category
- akta.pro rank
Where Cuisine Plus is headquartered
LocationHeadquarters
- HQ city
- Roissy-en-france
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Cuisine Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Kitchen Sales: One-time sale of custom-designed kitchens including furniture, cabinets, countertops, and finishes. Each kitchen is made-to-order based on customer specifications. Sales include options for L-shaped, U-shaped, and island configurations.
- Interior Furniture & Fittings: Sale of interior furnishings including wardrobes (dressing), entryway furniture, living room pieces, bathroom furniture, laundry/cellar storage, and accessories.
- Appliances: Sale of kitchen appliances including cooking equipment (cooktops, ovens, hoods, microwaves), refrigeration, dishwashing, sinks, and faucets from partner brands.
- Installation and Delivery Services: Professional installation and delivery services provided through carefully selected qualified artisans. Financing options are available to customers through partnerships with financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom kitchen projects with all-inclusive pricing based on individual specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Cuisine Plus product offering
Product offeringCore offering
Cuisine Plus designs, manufactures, and installs custom-made kitchens and interior furnishings (wardrobes, entryways, living-room and bathroom furniture) sold through a network of 60+ franchise showrooms across France. Each project is supported by in-store, at-home, or remote consultations with a dedicated designer-conceptor, 3D visualization, an online project-tracking portal, professional delivery and installation by qualified artisans, optional financing, and a 10-year warranty on furniture.
Product overview
Cuisine Plus is a French specialist in custom-made kitchens and interior fittings, operating as a franchise network with over 60 stores across France. The core product offering centers on sur-mesure (custom-made) kitchens available in various configurations (L-shaped, U-shaped, with central island) and collections including standard custom kitchens, all-inclusive price kitchens (Cuisines à prix tout compris), and wood/material-focused designs. The product portfolio spans kitchen furniture, interior fittings for all living spaces, worktops, splashbacks, appliances (cooking, conservation, washing), and finishing elements. Services include 3D design configuration tools, an online project management space (Espace projet), professional delivery and installation, financing options, and a 10-year warranty on furniture.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Made Kitchens (Cuisines sur-mesure)
- All-Inclusive Price Kitchens (Cuisines à prix tout compris)
- Wood & Materials Kitchens (Cuisines bois & matières)
- Kitchen Appliances (Electroménagers)
- Finishes and Accessories (Finitions et accessoires)
- Interior Fittings (Aménagements intérieurs)
- Delivery and Installation Service (Livraison et pose)
- Customer Financing (Financement)
Quantifiable outcome
- 10-year warranty on furniture including labor and travel
- +1 more outcomes
Companies that use Cuisine Plus
Customer profileSegments2 records
Ideal customer profiles2 records
Cuisine Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cuisine Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Franchise NetworkcoreOver 60 independent franchisees operating retail stores under the Cuisine Plus brand across France. Each franchisee operates their own business while following the Cuisine Plus brand standards and using their product catalog and services.
- FBD InternationalcoreFBD International is the parent company (société mère) of Cuisine Plus, holding 410 917 439 RCS Bobigny. The company defines data processing practices jointly with Cuisine Plus as co-responsibles for certain data treatments and is involved in network development and franchise management.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cuisine Plus competitors and assessment
Company assessmentRegional players
- Howdens Joinery: UK-based kitchen and joinery trade/retail franchise network with comparable depot/showroom model selling to homeowners and trade. Not active in France but a useful analogue for the economics and scalability of a kitchen franchise network.
Direct peers
- Arthur Bonnet: Historic French kitchen manufacturer (founded 1927) selling custom kitchens through a franchised store network. Directly comparable as a custom-kitchen specialist with similar brand heritage dynamics.
- Cuisines AvivA: French custom kitchen franchise network targeting the mid-market with in-store designer consultations. Direct competitor on made-to-order kitchens and showroom-led sales model.
- Schmidt Groupe: Major French custom kitchen manufacturer and retailer with its own franchise and own-store network across France. Directly competes on made-to-order kitchens, premium positioning, and showroom-led sales.
- Cuisines Références: French custom kitchen retailer operating through a franchise/showroom model. Comparable on bespoke kitchen design and quote-based pricing to residential customers.
- Cuisinella: French kitchen and storage franchise retailer with national showroom coverage. Comparable offering of custom kitchens plus dressing and interior storage, sold through franchised stores.
- Ixina: French kitchen franchise network directly comparable to Cuisine Plus: custom-designed kitchens sold via franchised showrooms with designer-conceptors. Notably a sibling brand under the same FBD International parent group.
- Mobalpa: French kitchen specialist offering custom-designed kitchens, interior fittings, and appliances via a national store network. Directly comparable on product range, customer journey, and franchise model.
- SoCoo'c: French kitchen franchise positioned as a transparent, fixed-price custom kitchen concept. Competes head-on with Cuisine Plus on accessible custom kitchens via franchised showrooms.
Broad incumbents
- IKEA: Global furniture giant with substantial kitchen category presence in France including modular METOD kitchens, planning services, and installation. Not a direct custom-kitchen competitor but a major share-of-wallet threat in the same purchase occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Cuisine Plus social profiles
Digital presenceCuisine Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuisine Plus leadership team
Management profileNumber of profiles
Profiles1 record
Cuisine Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuisine Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuisine Plus
What does Cuisine Plus do?
Cuisine Plus designs, manufactures, and installs custom-made kitchens and interior furnishings (wardrobes, entryways, living-room and bathroom furniture) sold through a network of 60+ franchise showrooms across France. Each project is supported by in-store, at-home, or remote consultations with a dedicated designer-conceptor, 3D visualization, an online project-tracking portal, professional delivery and installation by qualified artisans, optional financing, and a 10-year warranty on furniture.
Is Cuisine Plus a public or private company?
Cuisine Plus is a private company. It is classified as corporate owned and is currently operating.
When was Cuisine Plus founded?
Cuisine Plus was founded in 1984. It employs 101 to 250 people.
Where is Cuisine Plus based?
Cuisine Plus is headquartered in Roissy-en-france, France, in the Europe region.
How does Cuisine Plus make money?
Four revenue lines are on record. Kitchen Sales are the primary driver. The others are interior Furniture & Fittings, appliances and installation and Delivery Services.
Who are Cuisine Plus's main competitors?
Howdens Joinery is listed as a regional player. Direct peers are Arthur Bonnet, Cuisines AvivA, Schmidt Groupe, Cuisines Références, Cuisinella, Ixina, Mobalpa and SoCoo'c. IKEA is listed as a broad incumbent.
Does Cuisine Plus have an API?
No public API is recorded for Cuisine Plus.