What HP Plásticos e Utilidades does

HP Plásticos e Utilidades, legally registered as HP Quimicos Higiene e Embalagens LTDA (CNPJ 11.371.238/0001-40), is a privately held Brazilian retail e-commerce business headquartered at Avenida Maringá 402, Jardim Vitória, Londrina, Paraná. The company operates a multi-category retail platform distributing plastic goods, disposable food service items, packaging supplies, household utilities, hygiene and cleaning products, party supplies, PPE/safety equipment, thermal products, stationery, and camping/leisure goods from its own branded storefront and a physical retail location. The catalog spans 5,453+ SKUs across nine product categories, sourced from third-party brands including Mor, Brinox, Stanley, Panelux, Bialetti, Marcato, Nautika, Azteq, Galvanotek, and Ultratherm, with the company's own HP Plasticos brand also offered.

The business employs a B2C/direct-to-consumer go-to-market model with a secondary SMB orientation, reaching customers through a proprietary e-commerce website (www.hpplasticos.com.br), WhatsApp ordering, telephone televendas, and walk-in retail. Payment methods include Pix (with a 5% discount), Visa, MasterCard, Hipercard, American Express, Dinners, Elo, MercadoPago, and boleto, with a 5% first-purchase incentive for registered customers. The technology stack is a standard e-commerce platform developed by MKX e-commerce, without any disclosed AI/ML capabilities, API exposure, or proprietary software assets.

The company operates with a lean headcount of 14 employees and serves a single geographic market (Londrina, Paraná, Brazil). No public listing, funding rounds, M&A activity, or institutional investor involvement is disclosed. The revenue model is straightforward transactional retail — unit pricing per product with no subscription tiers, no enterprise contracts, and no disclosed pricing scale. Customer segments are split between individual consumers seeking household, cleaning, party, and camping supplies, and small businesses and event planners requiring packaging, disposables, and bulk supplies.

Name

HP Plásticos e Utilidades

Legal name

HP Quimicos Higiene e Embalagens LTDA

Website

https://hpplasticos.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HP Plásticos e Utilidades is a small privately held Brazilian e-commerce and retail store based in Londrina, Paraná, selling plastic goods, disposable items, packaging, cleaning products, party supplies, and camping gear to individual consumers and local small businesses through an omnichannel model.

Ownership category

akta.pro rank

Product category

Household Goods Retail

NAICS

Office Supplies and Stationery Retailers (45941), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Plastic products retail
• Household utilities
• Disposable food service
• Packaging supplies
• Party supplies

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated through direct retail sales of plastic goods, disposable items, packaging materials, household utilities, camping equipment, party supplies, hygiene and cleaning products. Sales occur through e-commerce website, WhatsApp, telephone televendas, and physical retail store. Multiple payment methods accepted including Pix, credit cards, and boleto.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HP Plásticos e Utilidades is a Brazilian multi-category retail e-commerce store operating under the legal entity HP Quimicos Higiene e Embalagens LTDA, selling plastic goods, disposable items, packaging materials, household utilities, cleaning products, party supplies, camping and outdoor gear, thermal products, office/stationery supplies, and PPE. The catalog spans 5,453+ SKUs across nine product categories and is fulfilled through a combination of an own e-commerce website, WhatsApp, telephone televendas, and a physical retail store in Londrina, Paraná.

Product overview

HP Plásticos e Utilidades is a Brazilian e-commerce retail store based in Londrina, Paraná, operated by HP Quimicos Higiene e Embalagens LTDA. The company operates as a multi-category e-commerce platform selling plastic products, household items, party supplies, cleaning products, packaging materials, and industrial safety equipment through its website www.hpplasticos.com.br. The store carries an extensive portfolio organized into 9 main product categories: Descartáveis (disposable food service items), Embalagens (packaging supplies), Festas e lembrancinhas (party supplies), Higiene e Limpeza (hygiene and cleaning), Papelaria e escritório (stationery and office), Proteção e sinalização (PPE and safety), Térmicos (thermal products), Utilidades domésticas (household items), and Camping e lazer (camping and leisure). The company sells products from hundreds of third-party brands including Mor, Brinox, Galvanotek, Tramontina, and many others, while also offering its own HP Plasticos brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping e lazer (Camping and Leisure)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• MorminorOthersMor is a featured brand on HP Plásticos e Utilidades' website, with dedicated product listings across categories including camping equipment, garden furniture, thermal products, and household items.
• BrinoxminorOthersBrinox is listed among the best brands featured on the website, supplying kitchenware and household utility products.
• StanleyminorOthersStanley is featured among the top brands on the website, providing thermal mugs, bottles, and drinkware products.
• PaneluxminorOthersPanelux is listed among the best brands on the website, supplying household and kitchen products.
• BialettiminorOthersBialetti is featured among the best brands, providing Italian-style coffee makers and kitchenware.
• MarcatominorOthersMarcato is listed among the best brands, supplying kitchen appliances and accessories.
• NautikaminorOthersNautika is featured among the best brands, supplying camping and outdoor recreation equipment.
• AzteqminorOthersAzteq is listed among the best brands, providing outdoor and camping gear products.
• GalvanotekminorOthersLeading supplier of disposable plastic items including cups, plates, containers and packaging. Listed as top brand in disposable category with 195+ products.
• UltrathermminorOthersSupplier of isopor (EPS) disposable containers and packaging. Featured brand in disposable products category.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casas Bahia: Brazilian multi-category retailer with strong physical-store heritage and growing e-commerce presence. Comparable to HP Plásticos in offering a broad mix of household, cleaning, and consumer utility items, with similar payment and delivery infrastructure.
• Magazine Luiza (Magalu): Largest Brazilian multi-category omnichannel retailer, combining physical stores with a robust e-commerce platform selling household goods, disposables, packaging, and party supplies. Highly comparable to HP Plásticos' multi-category, multi-channel model, though operating at vastly greater scale.
• Tupperware Brasil: Brazilian operation of Tupperware Brands, focused on plastic household utilities, kitchenware, and food storage products. Closely comparable product overlap with HP Plásticos' Utilidades domésticas and Térmicos categories.
• Lojas Renner: Major Brazilian omnichannel retailer with strong physical-store footprint plus digital commerce. Operates a comparable multi-channel, Brazilian-market retail model serving regional consumers with promotional payment incentives.
• Kalunga: Brazilian specialty retailer focused on office supplies, stationery, and school/office materials. Directly comparable to HP Plásticos' Papelaria e escritório category, with a similar mix of online catalog and physical presence.
• Americanas: Brazilian multi-category retailer with extensive assortment spanning household, party, packaging, and cleaning categories. Operates a comparable omnichannel model (online plus physical) and serves similar B2C and small-business customers.

Broad incumbents

• Mercado Livre: Dominant Latin American e-commerce marketplace, operating across household, disposable, packaging, and party categories. Competes directly with HP Plásticos for online consumer demand, with substantially greater scale and logistics infrastructure.
• Leroy Merlin Brasil: Home improvement retailer with overlapping assortment in household utilities, packaging, cleaning tools, and thermal products. Comparable to HP Plásticos in serving both consumers and small businesses for home and utility needs.
• Amazon Brasil: Global e-commerce leader with full Brazilian operations covering household goods, cleaning, packaging, and disposables. Competes with HP Plásticos on catalog breadth, Prime delivery, and price competitiveness.

Emerging players

• Shopee Brasil: Cross-border e-commerce platform with significant Brazilian traction in low-cost household, disposable, and packaging items. Direct competitive threat to HP Plásticos' price-sensitive consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hpplasticoseutilidades
• Instagraminstagram.com/hpplasticos
• LinkedInlinkedin.com/company/hp-plasticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HP Plásticos e Utilidades