Henan Sekuritas

What Henan Sekuritas does

PT Henan Putihrai Sekuritas (operating as Henan Sekuritas or HP Sekuritas) is an Indonesian securities brokerage firm founded in 1990 as a founding member of the Jakarta Stock Exchange (later merged into the Indonesia Stock Exchange). The company is headquartered at Sahid Sudirman Center, 46th Floor, Jl. Jend Sudirman No. 86 in Central Jakarta, operates with approximately 49 employees, and is licensed and supervised by Indonesia's Financial Services Authority (Otoritas Jasa Keuangan, OJK). The firm offers a comprehensive investment product suite centered on equity brokerage, with complementary Margin Facility and REPO Facility financing products (differentiated by extended holding periods and absence of forced-sells), as well as Fixed Income, Sharia-compliant investments, ETFs and Indices Funds, Research, Analysis, and Banking services.

The technology stack centers on a proprietary HPX Next Gen mobile trading application available on iOS and Android, paired with TradingView-powered charting and stock screener tools embedded in the trading interface. Customer onboarding and account registration run through a self-serve online portal, with ongoing support delivered via phone, WhatsApp, and email, alongside direct in-person service at the Jakarta headquarters. The firm has accumulated 18,000+ retail and institutional investor relationships and reports a monthly transaction value exceeding 1.5 trillion IDR.

The business model is transaction-based brokerage commissions across regular securities trading, margin financing, and REPO facilities, with supplementary fee potential from research, advisory, underwriting (licensed since 2007), and Sharia-compliant product distribution. The company is privately held, having transitioned through a Management Buy Out during the 1997-98 Asian Financial Crisis, and holds no disclosed venture or private equity backing. ISDA membership (since 2006) and an underwriting license support derivatives and capital markets capabilities.

Name

Henan Sekuritas

Legal name

PT Henan Putihrai Sekuritas

Website

https://hpsekuritas.id

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Henan Putihrai Sekuritas is an Indonesian securities brokerage founded in 1990, offering equity trading, margin and REPO financing, fixed income, Sharia investments, and research to 18,000+ retail and institutional investors via its OJK-licensed Jakarta headquarters, HPX Next Gen mobile app, and TradingView-powered platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Securities Brokerage Commissions: Earns commissions and transaction fees from securities brokerage services including equity trading, fixed income, and other investment products. Services include regular securities transactions and margin financing facilities with repo facility options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PT Henan Putihrai Sekuritas (HP Sekuritas) is an Indonesian securities brokerage firm offering equity trading, margin financing, REPO facilities, fixed income, sharia-compliant investments, research, and analysis services to Indonesian investors. The firm provides both regular securities transactions and leveraged financing facilities with extended holding periods and no forced-sells, supported by an in-house Equity Sales team and the HPX Next Gen mobile trading application.

Product overview

PT Henan Putihrai Sekuritas (HP Sekuritas) is an Indonesian securities brokerage firm with over 30 years of experience. The company offers a comprehensive suite of investment products centered around its core Equity Brokerage service, which provides securities brokerage for regular and margin financing transactions. The product portfolio includes two key financing features: the Margin Facility and REPO Facility, both enabling customers to purchase securities with extended holding periods. Supporting services include Research, Analysis, Sharia Investment (for Islamic-compliant investing), Fixed Income (bonds), and Banking services. The company also offers the HPX Next Gen mobile application for trading on iOS and Android devices. Charts and analysis tools are powered by TradingView integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Brokerage Core securities brokerage services covering regular equity transactions and margin-financed transactions, supported by an experienced Equity Sales team that guides clients through the trading process.
• Margin Facility Margin financing facility enabling qualifying customers to purchase securities financed by HPS, offering longer holding periods with no suspends or forced-sells.
• REPO Facility Repo facility that allows qualifying customers to purchase securities financed by HPS with longer holding periods and no suspends or forced-sells.
• Fixed Income Fixed income and bond products for investors seeking stable returns, including state bond transactions.
• Sharia Investment Sharia-compliant investment products for Muslim investors adhering to Islamic financial principles.
• Research Investment research services providing market analysis and insights for investors.
• Analysis Market analysis services to support investment decision-making.
• Business & Financial Advisory Business and financial advisory services complementing the securities offerings.
• HPX Next Gen Next-generation mobile trading application available on iOS and Android, enabling investors to register accounts and trade on the go with TradingView-powered charts.
• Exchange-Traded Funds (ETFs) and Indices Funds ETF and Index Fund offerings providing diversified investment opportunities for investors.

Quantifiable outcome

• 18,000+ investors served
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• International Swaps and Derivatives Association (ISDA)coreOthersPT Henan Putihrai became an official member of ISDA in 2006, solidifying expertise in derivatives and risk management.

Scale indicators4 records

Recent moves14 records

Expansion highlights4 records

Broad incumbents

• PT BNI Sekuritas: Subsidiary of Bank Negara Indonesia offering securities brokerage and underwriting. Comparable product mix to Henan, but bank-affiliated distribution provides substantially larger customer reach.
• PT Mandiri Sekuritas: Subsidiary of Bank Mandiri, one of Indonesia's largest brokers by transaction value. Offers equity brokerage, fixed income, underwriting, and research with a much larger balance sheet and customer base than Henan; overlaps on services but operates at significantly greater scale.
• PT Danareksa Sekuritas: State-owned Indonesian securities and investment firm providing brokerage, research, and advisory services. Similar full-service brokerage positioning to Henan, but with deeper state backing and wider product offerings.
• PT Bahana Sekuritas: State-affiliated Indonesian securities firm offering brokerage, underwriting, and asset management. Comparable product suite to Henan but backed by a state-owned parent with broader institutional reach.

Regional players

• Phillip Sekuritas Indonesia: Indonesia arm of PhillipCapital (Singapore-based), offering online brokerage via POEMS platform. Comparable retail-brokerage focus with cross-border parent backing, targeting similar Indonesian investor segments as Henan.
• KGI Sekuritas Indonesia: Indonesia arm of KGI Securities (Taiwan-based), offering brokerage and derivatives. Comparable mid-tier Indonesian brokerage with international parent backing, similar in scale and product positioning to Henan.

Direct peers

• PT Trimegah Sekuritas Indonesia: Indonesian securities brokerage providing equity trading, research, and online platform services. Similar size and mid-market positioning to Henan, with comparable multi-channel customer engagement and trading-platform focus.
• PT Indo Premier Sekuritas: Mid-size Indonesian full-service securities broker offering equity brokerage, research, and online trading via IPOT. Closely comparable to Henan Sekuritas in customer base (Indonesian retail and institutional investors), product breadth, and trading-platform-led model.

Emerging players

• Ajaib Sekuritas: Mobile-first Indonesian stockbroker targeting retail investors with low commissions and a digital onboarding flow. Comparable customer base (Indonesian retail investors) but competing with a native-digital, app-first model rather than Henan's established multi-channel approach.

Peers

• Stockbit Sekuritas:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/henansekuritas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henan Sekuritas