Holographic Security Concepts, Inc.

What Holographic Security Concepts, Inc. does

Holographic Security Concepts, Inc. operates commercially as NovaVision, LLC, a privately held Ohio-based manufacturer and distributor of physical security and authentication products founded in 1999. The company produces a catalog of ~80+ SKUs across 14 categories, spanning stock and custom security holograms, tamper-evident labels and stickers, security tape, cargo seals (metal, plastic, cable, bolt, padlock, and pallet variants), tamper-evident bags, ID supplies, and parking permits. Its core technology is holographic origination combined with tamper-evident adhesive and mechanical seal engineering; notably, the product line includes FIPS-compliant high-security holograms, CTPAT- and ISO 17712:2013-compliant cargo seals, and TSA-CCSP/CCSF screening-facility tape, qualifying the company for government and international secure-shipping buyers.

The customer base spans government and public sector (election security seals, government ID badges), logistics and cargo security (CTPAT/ISO-compliant seals), product authentication (anti-counterfeiting holograms), pharmaceutical and cannabis packaging, retail/gas station security, and access control/parking. Customers noted in the data include a Brazilian aviation enterprise whose non-residue labels performed at 24,000 feet and -12°C, plus a long tail of SMB and mid-market buyers. Revenue is generated through three streams: direct sales of stock security products (one-time), custom hologram design services (professional services on multi-year contracts), and ID supply hardware sales. Pricing is quote-based and authorization-verified for custom security and branded packaging to prevent counterfeiting of the security products themselves.

Go-to-market is hybrid: direct-to-consumer via toll-free phone (800-336-6636) and a transactional e-commerce website, combined with a four-location authorized distributor network (Winston-Salem NC, Atlanta GA, Hudson WI, Warminster PA) extending mid-market reach. The company operates with a 7-person headcount from its Bowling Green, OH headquarters and carries BBB A+ accreditation with a 2021 BBB Torch Award Finalist recognition. The relationship between the legal entity "Holographic Security Concepts, Inc." and the operating brand "NovaVision, LLC" is not clarified in the available data.

Name

Holographic Security Concepts, Inc.

Legal name

NovaVision, LLC

Website

https://hsciholograms.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

NovaVision, LLC (Holographic Security Concepts, Inc.) is a U.S. manufacturer and distributor of physical security products, including custom and stock security holograms, tamper-evident labels, security tape, and cargo seals. It serves government, logistics, and product authentication customers via direct e-commerce and a four-location U.S. distributor network.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting and Tamper-Evident Security Products

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Tamper-Evident Labels, Seals & Tapes (Void Labels, Security Seals) (IMALANAF), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Anti-counterfeiting products
• Holographic security labels
• Tamper-evident seals
• Cargo security solutions
• Product authentication holograms

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Products Sales: Direct sales of holographic security products, security labels, tamper-evident seals, and cargo security solutions. Products include both stock items and custom-designed solutions for enterprise customers.
2. Custom Hologram Design Services: Custom holographic solutions designed to customer specifications for product authentication and brand protection
3. ID Supplies: Sale of ID card printers, ribbons, badges, overlays, and lanyards for secure identification

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NovaVision designs, manufactures, and sells holographic security products including custom and stock security holograms, tamper-evident security tapes, security labels and stickers, cargo security seals, election security seals, computer port seals, ID supplies, parking permits, and tamper-evident security bags. Products serve anti-counterfeiting, brand protection, tamper-evidence, cargo security, and authentication needs for government, logistics, pharmaceutical, retail, and manufacturing customers across the United States.

Product overview

NovaVision offers a comprehensive portfolio of security and authentication solutions organized across fourteen major product categories. The core offerings include Security Holograms (stock and custom variants including silver, color, transparent, FIPS-compliant, and taggant-enhanced products), Promotional Holographic Products for marketing applications, and Security Tapes available in premium, standard, and economy grades with custom printing options. Security Labels and Stickers encompass VOID labels, residue/non-residue options, frangible break-apart seals, block-out labels, water detection labels, and specialized labels for cannabis, elections, gas stations, and asset tracking. Cargo Security Seals include metal bands, plastic seals, cable locks, bolt seals, padlock seals, and pallet-specific solutions like ToppClips™ and CrimpGuard™. Computer Port Seals with PadJack and FIPS-compliant variants protect IT infrastructure. ID Supplies cover visitor badges, custom and blank ID cards, holographic overlays, lamination pouches, and lanyards. Parking Permits include window stickers, mirror hang tags, and holographic variants. Security Bags (clear, opaque, and cash/currency types), Thermal Printing products (ribbons and labels), Laminated/Specialty Products including eTracker barcodes, Durable Labels, Product Packaging Labels, and Custom OEM Decals complete the portfolio. The company operates multiple plant locations across the U.S. (Bowling Green OH headquarters, Winston-Salem NC, Atlanta GA, Hudson WI, Warminster PA) and emphasizes anti-counterfeiting, tamper evidence, and product authentication across its entire product range.

Differentiator

Problem solved

Functional benefit

Brands

• SecureGuard™: Non-residue security labels for tamper-evident applications
• SecureGuard™ Plus
• PilferGuard™
• TamperStrips™
• Block-X™
• ToppClips™
• CrimpGuard™
• Metallic Secure-ID
• T.R.A.C.

Products and services

• Security Holograms (Stock and Custom) Stock and custom holographic security labels for product authentication and anti-counterfeiting, including FIPS-compliant variants for federal identity and access control applications.
• Security Tape (Tamper-Evident) Tamper-evident tape in premium, standard (acrylic and hot melt), economy, custom-printed, and acetate variants, plus Certified Cargo Screening Facility (CCSF) compliant tape for aviation supply chain.
• Security Labels and Stickers Tamper-evident security labels including VOID, residue and non-residue variants (SecureGuard™), frangible paper, block-out, water detection, cannabis, gas station, election, and asset-tracking labels.
• Cargo Security Seals CTPAT and ISO 17712:2013 compliant cargo security seals including metal band, plastic band, cable, bolt, padlock, pallet (ToppClips™, CrimpGuard™), barrier, cargo door, and multi-use truck and trailer locks.
• Computer Port Seals PadJack, non-residue, and FIPS-compliant security seals designed to cover and protect computer ports and IT equipment from unauthorized access and tampering.
• ID Supplies ID card supplies including time-expiring visitor badges, custom printed and blank ID cards (including holographic), clear and holographic overlays, heat- and cold-sealed lamination pouches, and lanyards and accessories.
• Parking Permits Anti-counterfeiting parking permits including inside window stickers, rear-view mirror hang tags, blank hang tags, and holographic hang tags for organizations and municipalities.
• Security Bags Tamper-evident security bags in clear, opaque, and cash/currency variants for financial institutions, evidence handling, and chain-of-custody applications.
• Thermal Printing Supplies Thermal transfer ribbons and thermal printable labels compatible with direct thermal and thermal transfer printers for on-demand barcode and label production.
• Laminated, Durable, and Specialty Labels Laminated and eTracker bar code labels, surface cleaning kits, durable labels for harsh environments, product packaging labels, and custom OEM decals for manufacturers.
• Custom Hologram Design Services Custom design services for creating unique holographic security patterns, logos, and authentication features tailored to customer brand protection requirements, with mandatory authorization verification.
• Election Security Seals Security seals designed for election equipment and voting systems, providing tamper evidence for election integrity and democratic process verification.
• Cannabis Packaging Labels Specialized labels for cannabis packaging meeting state regulatory requirements with integrated tamper-evident and authentication features.
• California Clean Idle Certification Labels Specialized labels for California Clean Idle certification compliance combining regulatory labeling requirements with holographic security features.

Quantifiable outcome

• Labels performed exceptionally on airplanes at altitudes up to 24,000 feet at -12C in hot, humid Brazilian rainforest climate
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• PrimeSource OPC (Winston-Salem, NC)minorChannel Partner/ Reseller/ DistributorDistribution partner location in Winston-Salem, NC for NovaVision security products. Website: primesourceopc.com
• PrimeSource Graphics (Atlanta, GA)minorChannel Partner/ Reseller/ DistributorDistribution partner location in Atlanta, GA for NovaVision security products. Website: primesourcegraphics.com
• PCT Secure (Hudson, WI)minorChannel Partner/ Reseller/ DistributorDistribution partner location in Hudson, WI for NovaVision security products. Website: pctsecure.com
• Graphic Communications (Warminster, PA)minorChannel Partner/ Reseller/ DistributorDistribution partner location in Warminster, PA for NovaVision security products. Website: graphiccommunications.us
• Shopper ApprovedminorGTM or Marketing PartnerThird-party customer review and rating platform providing social proof through verified customer testimonials

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• SICPA: SICPA is a Swiss provider of security inks and authentication solutions primarily for banknotes, tax stamps, and government-issued documents. While not a direct competitor in physical labels, SICPA provides complementary authentication technologies (security inks, track-and-trace systems) that address the same anti-counterfeiting market NovaVision serves.

Direct peers

• Holostik: Holostik is one of the world's largest holographic security product manufacturers, offering holographic labels, security tapes, and authentication solutions across industries including pharmaceutical, FMCG, and government. It directly competes with NovaVision in stock and custom holograms, security tape, and tamper-evident labels at typically lower price points from Indian manufacturing.
• OpSec Security: OpSec Security is a leading global provider of anti-counterfeiting and brand protection solutions including holographic labels, security tags, and authentication technologies. It is the most direct competitor to NovaVision, operating a similar product portfolio of physical security labels and tamper-evident solutions for brand protection and government applications.
• Leonhard Kurz: Leonhard Kurz is a German manufacturer of holographic foils, security labels, and decorative surface finishes with extensive applications in brand protection and anti-counterfeiting. It competes with NovaVision in holographic foil, shrink sleeves, and custom security stamping products for packaging applications.
• Surys (Hologram Industries): Surys (formerly Hologram Industries) is a French specialist manufacturer of optical security components including holographic foils, security laminates, and authentication features for ID documents and banknotes. It is a direct competitor in high-security holographic origination for government and brand protection applications, similar to NovaVision's custom hologram design service.

Broad incumbents

• CCL Industries: CCL Industries is the world's largest specialty label manufacturer, owning Avery and several security label brands, with significant presence in healthcare, consumer, and security label markets. It competes with NovaVision in security labels, ID supplies, and tamper-evident solutions for pharmaceutical and consumer goods customers at much larger scale.
• 3M: 3M is a diversified global manufacturer with security products including authentication labels, tamper-evident packaging solutions, and traceability technologies across many industries. While 3M's security portfolio is a small fraction of its overall business, it competes with NovaVision in security tape, authentication labels, and industrial labeling applications.
• Brady Corporation: Brady Corporation is a large public manufacturer of identification solutions including security labels, tamper-evident seals, ID badges, and asset tracking products. While much broader in scope than NovaVision, Brady competes directly in security labels, ID supplies, and parking permits, offering a more extensive enterprise sales motion.
• De La Rue: De La Rue is a British commercial banknote printer and security product manufacturer offering identity solutions, holograms, and authentication products for governments and central banks. It overlaps with NovaVision in government-grade security holograms and identity authentication products at significantly larger scale and global reach.
• IDEMIA: IDEMIA is a global leader in identity and security solutions, producing secure identity documents, smart cards, and authentication technologies for government and commercial clients. While focused on digital and biometric identity, IDEMIA competes with NovaVision in FIPS-compliant security labels, secure ID cards, and government access control authentication products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holographic-security-concepts-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holographic Security Concepts, Inc.