Humane Society of the New Braunfels Area

What Humane Society of the New Braunfels Area does

Humane Society of the New Braunfels Area (HSNBA) is a 501(c)-style nonprofit animal shelter founded in 1979 and headquartered at 3353 Morningside Drive, New Braunfels, Texas. The organization provides temporary shelter and care for impounded animals, adoptable animals, and animals displaced by natural disasters, and operates adoption, foster, spay/neuter, microchipping, and community education programs for residents of New Braunfels and surrounding Comal County. HSNBA processes approximately 4,500 animals per year, including about 1,750 dogs and over 2,500 cats and kittens in 2024, and runs a weekly spay/neuter clinic to prepare animals for adoption. Since 2016, HSNBA has jointly operated a Trap-Neuter-Return (TNR) program with the New Braunfels Community Cat Coalition, achieving a live outcome rate above 90% for cats and qualifying as no-kill for felines; it also runs a Working Cat Program placing feral cats at commercial locations such as barns, breweries, wineries, and warehouses. The organization is supported by a partnership with the Comal County Veterinary Medical Association for feral-cat sterilization and by the City of New Braunfels for community events including Waggin' Tails and Trails and the Spring Block Party.

HSNBA has roughly 10 employees and is supported by a network of volunteers, foster families, and community partners. Revenue is generated through a diversified mix of individual donations (including a $10/month recurring giving program called the $10 Challenge), adoption fees, tiered event sponsorships ($500–$2,500 for the annual Kitten Shower and similar events), grants (including a $75,000 grant from Petco Love in 2023), and off-site adoption event proceeds. The shelter engages its community through Facebook (21,000+ followers), Twitter, Instagram, YouTube, a blog, and an email newsletter reaching nearly 30,000 subscribers. HSNBA holds a GuideStar Platinum Seal of Transparency and is rated as a community-led nonprofit organization with no proprietary technology stack, parent company, or institutional ownership beyond disclosed grant funding. No mobile applications, APIs, or AI/ML systems are disclosed; all operational systems are conventional nonprofit animal-care infrastructure.

Name

Humane Society of the New Braunfels Area

Legal name

Humane Society of the New Braunfels Area

Website

https://hsnba.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Humane Society of the New Braunfels Area is a nonprofit animal shelter founded in 1979 in New Braunfels, Texas, serving Comal County residents with pet adoption, spay/neuter, TNR, foster, and community outreach programs, processing approximately 4,500 animals annually with roughly 10 staff.

Ownership category

akta.pro rank

Product category

Animal Sheltering and Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Spay/Neuter & Population Control Programs (BPAGAIAE), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal shelter services
• Pet adoption programs
• Spay and neuter services
• Trap-neuter-return programs
• Animal welfare nonprofit

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute through monthly giving programs like the $10 Challenge, one-time donations, and general fund contributions. The organization relies heavily on community donations to cover operational costs including animal care, food, medical treatment, and shelter maintenance.
2. Adoption Fees: Fees charged for animal adoptions cover basic care costs. All adopted animals are spayed/neutered, vaccinated, and microchipped before going to their new homes.
3. Grants and Foundation Funding: Received $75,000 grant from Petco Love to support lifesaving mission. Also maintains GuideStar Seal of Transparency indicating nonprofit accountability.
4. Event Sponsorships and Fundraising Events: Annual Kitten Shower event with sponsorship tiers ranging from $500 (Kitten Love) to $2,500 (Big Cat Presenting Sponsor). Community events like Waggin' Tails and Trails, Trunk or Treat, and Wassailfest generate community engagement and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

HSNBA provides temporary shelter, adoption, foster placement, spay/neuter, and TNR services for dogs, cats, and working cats in the New Braunfels and Comal County area. All adoptable animals are spayed/neutered, vaccinated, microchipped, and treated for parasites before placement. The organization supports community cat population control through its TNR program and Working Cat Program, and funds operations via donations, grants, adoption fees, and event sponsorships.

Product overview

Humane Society of the New Braunfels Area operates as a nonprofit animal shelter providing animal adoption, fostering, spay/neuter services, and community outreach programs. Core offerings include animal adoption services for dogs, cats, and working cats; foster care programs for kittens and dogs; TNR (Trap-Neuter-Return) program for feral cats; medical care for shelter animals; and community engagement initiatives including kennel sponsorships, microchipping, and the annual Kitten Shower fundraiser. The organization also operates the Working Cat Program placing feral cats in appropriate environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services Provides temporary shelter and adoption services for impounded animals, adoptable animals, and animals displaced by natural disasters. All adopted animals are spayed/neutered, vaccinated, microchipped, and treated for fleas and internal parasites before placement. Services target individuals and families in the New Braunfels and Comal County area seeking companion animals.
• Foster Care Programs Programs that allow community members to temporarily care for animals including kittens and dogs, providing additional shelter capacity and socialization for animals before adoption.
• Spay and Neuter Services All HSNBA animals are spayed and neutered before adoption, directly addressing pet overpopulation in the New Braunfels community.
• TNR (Trap-Neuter-Return) Program Clinic program accepting feral cats by reservation on Mondays, providing sterilization, vaccination, flea control, and ear tipping. Operates jointly with the New Braunfels Community Cat Coalition and Comal County Veterinary Medical Association to address feral cat overpopulation without euthanasia.
• Working Cat Program Placement of feral cats as working cats at barns, breweries, wineries, and warehouses for natural rodent control (mice, spiders, snakes, rats). Targets commercial property owners seeking humane pest management.
• Kitten Shower Event Annual community fundraising event featuring Kitten Yoga, vendor booths, adoption opportunities, and kitten-themed donation drives. Supported by tiered sponsorships ranging from $500 to $2,500.

Quantifiable outcome

• Live outcome rate for cats above 90% achieved since implementing TNR program
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• New Braunfels Community Cat Coalition (NBCCC)coreStrategic or Co-development Partner · 1 January 2016NBCCC was created in 2016 to combat feral cat euthanasia through Trap-Neuter-Return (TNR) programs. Through collaborative efforts, TNR services were brought under HSNBA's roof. NBCCC provided the Goodwin Center for Community Cats and converted a shipping container into a holding area and small clinic. This partnership enabled HSNBA to achieve above 90% live outcome rate for cats, qualifying as no-kill status.
• Comal County Veterinary Medical AssociationcoreStrategic or Co-development PartnerVeterinary support partnership providing spay/neuter services for feral cats through the TNR clinic program. This partnership is essential for HSNBA's ability to alter feral cats rather than euthanize them. The relationship is unique as veterinary support is specifically tied to altering feral/community cats, not owned friendly pets.
• City of New BraunfelscoreStrategic or Co-development PartnerJoint programming partnership for community events including Waggin' Tails and Trails, Spring Block Party, and dog playgroups. The city co-organizes events at parks like Landa Park, Morningside Park, and Fischer Park. City staff coordinate event logistics and venue access.
• The Blake at New BraunfelsminorGTM or Marketing PartnerAssisted living facility hosting regular visits with adoptable dogs. HSNBA volunteers and staff bring dogs to provide mental health benefits to residents through animal interaction and increase visibility for adoptable animals.
• Pet Supplies PlusminorChannel Partner/ Reseller/ DistributorLocal pet supply retailer hosting adoption events with HSNBA dogs away from the shelter environment. Provides visibility to potential adopters and allows animals to be seen in less stressful settings.
• Tomlinson'sminorChannel Partner/ Reseller/ DistributorLocal pet store hosting adoption day events where HSNBA brings dogs to meet potential adopters in a community retail setting away from the shelter.
• Holistic SolutionsminorGTM or Marketing PartnerHosted Kitten Yoga sessions at the Kitten Shower event, providing yoga instruction while animals interact with participants. Supports event fundraising through activity programming.
• Motions of IndigominorGTM or Marketing PartnerYoga instructor hosting Kitten Yoga sessions at the 2025 Kitten Shower event, combining wellness activity with animal interaction for fundraiser.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• Petco Love: National nonprofit foundation of Petco that grants funding to animal welfare organizations, including HSNBA's $75,000 grant. Acts as a key funder/ecosystem partner for shelters rather than a direct operator.

Direct peers

• Austin Humane Society: No-kill animal shelter in Austin, Texas providing adoption, foster, spay/neuter, and community programs. Highly comparable operating model and Texas regional footprint to HSNBA.
• Houston SPCA: Large Texas-based animal welfare organization providing adoption, cruelty investigation, and veterinary services. Comparable mission and Texas regional presence, though at a broader incumbent scale.
• SPCA of Texas: Multi-location Texas animal welfare organization operating shelters, adoption, spay/neuter, and rescue services across Dallas/Fort Worth. Directly comparable services and Texas focus, but at materially larger scale than HSNBA.
• San Antonio Humane Society: Regional nonprofit animal shelter in San Antonio, Texas offering adoption, spay/neuter, and community education programs. Directly comparable in mission, services, and Texas geographic focus to HSNBA.
• Animal Defense League of Texas: San Antonio-based nonprofit no-kill shelter offering adoption and spay/neuter services. Comparable Texas community-shelter model and no-kill positioning to HSNBA.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare leader running sanctuary operations and nationwide adoption partnerships. Overlaps with HSNBA on no-kill advocacy and community shelter support, but operates at far broader national scale.
• Humane Society of the United States: Large national animal welfare umbrella organization focused on advocacy, rescue, and shelter support. Comparable mission space and brand association, but acts primarily as a national advocacy and grant-making body rather than a single shelter operator.
• ASPCA: National animal welfare organization with shelter, rescue, and advocacy programs. Overlaps with HSNBA's mission on adoption and spay/neuter but operates nationally with much broader scope.

Emerging players

• Alley Cat Allies: National advocacy organization for feral and community cats, supporting TNR programs nationwide. Directly comparable to HSNBA's TNR and Working Cat initiatives and a thought-leadership reference for community cat programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hsnbapets
• YouTubeyoutube.com/channel/UCiy9M_KQEJqQ2kOpsi8qWSA
• Facebookfacebook.com/hsnbapets
• Instagraminstagram.com/hsnbapets
• LinkedInlinkedin.com/company/humane-society-of-the-new-braunfels-area

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humane Society of the New Braunfels Area