HTD Medical

What HTD Medical does

HTD Medical s.r.l. is an Italian dental products distributor headquartered in Gaiole in Chianti, Siena, with 21 employees and more than 20 years of commercial experience in Italy and abroad. The company imports and commercializes specialized dental products on behalf of international manufacturers, serving Italian dental professionals including dentists, dental technicians, and oral surgeons. Its distribution portfolio spans four core international brands: Adin (dental implant systems including hexagonal, conometric, pterygoid, zygomatic, and monophasic geometries), CristaLine Aligners (transparent orthodontic aligners with associated practitioner certification courses), EincoBio (biomaterials for oral bone regeneration), and Kerox Dental (Hungarian-produced zirconia components for prosthetic restorations).

HTD Medical's business model is a hardware sales distribution model targeting a B2B audience of dental practitioners. The company employs a field sales organization composed of Territory Managers assigned to specific geographic zones across Italy, generating leads from marketing campaigns, converting them into loyal clients, and acting as the territorial reference for the Commercial Direction. The go-to-market is augmented by a nationwide training program of over 50 events per year, conducted by in-house HTD Medical speakers, which functions as a clinical adoption and customer-retention engine for the distributed brands.

In December 2023, HTD Medical completed a merger with HTD Consulting after a decade of coexistence, consolidating the two entities under the HTD Medical brand. The company has been recognized as a 'Campione della Crescita' (Growth Champion) in 2022, 2023, and 2025, indicating sustained revenue growth as measured by an external ranking body. The company is privately held with no external institutional investment disclosed, and operates exclusively in the Italian market.

Name

HTD Medical

Legal name

HTD Medical s.r.l.

Website

https://htd-medical.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HTD Medical is an Italian dental products distributor that imports and commercializes premium international brands, including Adin implants, CristaLine Aligners, EincoBio biomaterials, and Kerox zirconia, to Italian dentists and dental technicians via field sales and a nationwide training program.

Ownership category

akta.pro rank

Product category

Dental Medical Device Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

Keywords

• Dental product distribution
• Dental implant systems
• Clear dental aligners
• Dental biomaterials distribution
• Dental zirconia components

Headquarters

HQ city

Gaiole in Chianti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental product distribution: HTD Medical imports and distributes dental products in Italy, representing international brands (Adin, CristaLine, EincoBio, Kerox) to dental professionals. The company coordinates and supports the entire sales process from manufacturer to end-user consumer, with a focus on customer retention.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HTD Medical is an Italian importer and distributor of specialized dental products, representing international brands (Adin dental implants, CristaLine clear aligners, EincoBio bone regeneration biomaterials, and Kerox dental zirconia) and selling them to dental professionals across Italy. The company coordinates the entire sales process from manufacturer to end-user, supports customers with Territory Managers in assigned geographic zones, and runs more than 50 training events annually to drive product adoption.

Product overview

HTD Medical is a dental products importer and distributor operating in Italy and internationally with over 20 years of experience. The company operates as a distribution platform rather than a manufacturer, representing multiple branded product lines. Their portfolio encompasses dental implant systems (including hexagonal connections, conometric connections, pterygoid, zygomatic, and monophasic implants), transparent dental aligners (CristaLine Aligners), dental zirconia materials, and biomaterials for bone regeneration. They distribute established brands including Adin (dental implants), CristaLine Aligners (orthodontic aligners), EincoBio (biomaterials), and Kerox Dental (ceramic/zirconia components). The company also provides professional training and continuing education events for dental practitioners across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Adin: Dental implant brand
• CristaLine Aligners
• EincoBio
• Kerox Dental

Products and services

• Adin dental implants Dental implant systems distributed by HTD Medical in Italy under the Adin brand, featuring implant systems for various clinical applications including hexagonal and conometric connections, pterygoid/long implants, zygomatic implants, and monophasic single-stage implants for immediate loading. Targeted at dental professionals performing implantology procedures.
• CristaLine Aligners Transparent dental aligners for orthodontic treatment, distributed under the CristaLine brand by HTD Medical in Italy. Includes certification courses and training events for dental professionals. Targeted at dentists and orthodontists offering clear-aligner therapy.
• EincoBio biomaterials Biomaterials brand for bone regeneration in dental applications, distributed by HTD Medical in Italy. Used to support implant placement in oral bone regeneration procedures. Targeted at dental surgeons and periodontists.
• Kerox dental zirconia High-precision dental zirconia components distributed by HTD Medical in Italy, produced by Kerox, a Hungarian company with over 40 years of history and over 80 million ceramic components produced annually. Used for prosthetic restorations including crowns and bridges. Targeted at dental laboratories and prosthetic dentists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major and core.

• HTD ConsultingmajorStrategic or Co-development Partner · 1 December 2023After a decade of coexistence, HTD Medical and HTD Consulting announced their merger in December 2023, unifying the two entities under the HTD Medical brand. This merger strengthened the company's position in the dental products distribution market.
• AdincoreChannel Partner/ Reseller/ DistributorAdin is a dental implant brand distributed by HTD Medical in Italy. HTD Medical serves as the exclusive or primary distributor for Adin products in the Italian market, including the Adin Touareg-S implant system.
• CristaLine AlignerscoreChannel Partner/ Reseller/ DistributorCristaLine is a clear dental aligner brand distributed by HTD Medical in Italy. HTD Medical provides CristaLine Aligners certification courses and training events for dental professionals.
• EincoBiocoreChannel Partner/ Reseller/ DistributorEincoBio is a biomaterials brand distributed by HTD Medical in Italy, specializing in products for bone regeneration in dental applications.
• Kerox DentalcoreChannel Partner/ Reseller/ DistributorKerox is a Hungarian company with over 40 years of history, world leader in ceramic powder treatment. They produce over 80 million high-precision ceramic components annually with over 600 employees and 38 engineers. HTD Medical distributes Kerox zirconia products for dental use in Italy. Kerox inaugurated its dental zirconia production department in 2010.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsply Sirona: Global dental equipment and consumables manufacturer with broad distribution. Comparable as a player whose products flow through Italian dental distributors like HTD Medical, and which competes for shelf space in dental practices.
• Patterson Companies: Large North American dental and animal health distributor with international reach. Comparable as a dental distribution platform, though it operates primarily in the US and Canada rather than Italy.
• Henry Schein: Global dental and medical distribution incumbent with extensive Italian operations. Directly comparable as a dental products distributor, though it offers a much broader portfolio and serves multiple healthcare verticals beyond dental.

Direct peers

• Straumann Group: Global leader in dental implants, orthodontics, and digital dentistry. Comparable as both a competitor (manufacturing implants HTD distributes) and as a benchmark for premium implant distribution in Italy.
• Nobel Biocare: Premium dental implant manufacturer owned by Envista. Comparable as a competing implant brand that Italian dental professionals choose between, alongside HTD Medical's distributed Adin line.
• BioHorizons: Dental implant and tissue regeneration company. Comparable as a premium implant and biomaterial manufacturer competing for the same specialist dental implantology market that HTD Medical serves in Italy.
• Geistlich Biomaterials: Swiss-based leader in dental bone regeneration and biomaterials. Comparable as a principal in the same product category as EincoBio, which HTD Medical distributes, competing for the same Italian dental implantology budgets.
• Sweden & Martina: Italian dental implant and prosthetic manufacturer with direct distribution in Italy. Comparable as a domestic Italian player focused on dental implants and prosthetic components, overlapping with HTD Medical's Adin line.

Regional players

• Zhermack: Italian dental materials company (zirconia, alginates, silicones) headquartered in Italy. Comparable as a domestic Italian dental consumables company with overlapping product categories in dental zirconia, similar to Kerox.

Others

• Dentistry Italy (Dental Tribune / DentalTribune Italy): Dental media and events platform active in Italy. Comparable as an adjacent ecosystem player that supports dental training and education, similar to HTD Medical's 50+ events annual program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HTDMedicalYouTube
• Facebookfacebook.com/htdmedical
• LinkedInlinkedin.com/company/htdmedical
• Instagraminstagram.com/htd_medical/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTD Medical