Universitas Hang Tuah Pekanbaru

What Universitas Hang Tuah Pekanbaru does

Universitas Hang Tuah Pekanbaru (UHTP) is a private Indonesian higher education institution founded in 2002, headquartered in Pekanbaru, Riau, operating across four faculties (Public Health, Health, Computer Science, Communication & Law) with nine accredited study programs spanning undergraduate, diploma, and graduate levels. The university serves approximately 2,500 active students through conventional on-campus instruction augmented by an integrated digital platform consisting of SPADA (a Moodle-based LMS with synchronous/asynchronous classes, QR attendance, and gradebook), SIAK (academic administration), SPMB (CBT-based admissions with five annual waves), Perpustakaan Digital with OPAC and ProQuest/ScienceDirect/EBSCO e-resources, an Open Journal Systems portal hosting five peer-reviewed journals, a Tracer Study alumni tracking system, and an internal quality assurance system (SPMI). UHTP markets curriculum differentiation through AI and Data Science integration across technical programs and competency-based health training supported by educational hospital partnerships.

Revenue is generated primarily through recurring per-semester tuition fees paid by enrolled students, with admission conducted via five SPMB registration waves from January through August each year; specific tuition amounts are not publicly disclosed. The university's go-to-market is direct-to-consumer, relying on its website, SPMB portal, social media, and on-campus events to attract Indonesian high school graduates. UHTP pursues a "Visi 2036" strategy to become a competitive university in Southeast Asia, supported by international partnerships (Lincoln University College), national partnerships (Ministry of Health/Bakti Husada), regional academic alliances (UISU, UMSU, UNP, Universitas Putra Indonesia YPTK), and recent community MoUs with Puskesmas Langsat and Sekolah Rakyat Pekanbaru. The institution holds a B-rating accreditation from BAN-PT and is actively pursuing "kampus unggul" status through the 8-Criteria Borang quality instrument.

Name

Universitas Hang Tuah Pekanbaru

Legal name

Universitas Hang Tuah Pekanbaru

Website

https://htp.ac.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Universitas Hang Tuah Pekanbaru is a private Indonesian university in Pekanbaru, Riau, serving 2,500+ students across four faculties and nine accredited programs in health sciences, computer science, communication, and law, with tuition-funded operations and integrated digital learning, admissions, and library systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Pekanbaru

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Educational Fees: University generates revenue primarily through tuition fees from undergraduate (S1), associate (D3/D4), and graduate (S2) programs across 4 faculties. Payment structured per semester with varying registration waves affecting fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universitas Hang Tuah Pekanbaru is a private higher education institution that delivers undergraduate (S1), graduate (S2), diploma (D3/D4), and professional (Ners, Bidan) academic programs across four faculties — Public Health, Health, Computer Science, and Communication & Law — to 2,500+ active students in Pekanbaru, Riau, Indonesia. Instruction is delivered through a combination of on-campus teaching and the SPADA online learning platform, supported by an integrated SIAK academic system, digital library, and five-wave SPMB online admissions process with computer-based entrance testing.

Product overview

Universitas Hang Tuah Pekanbaru operates a unified educational platform consisting of multiple integrated digital systems. The core offerings include SPADA (Sistem Pembelajaran Daring) for online learning management, a Digital Library system with OPAC access and e-resources, SIAK for academic administration, SPMB for student admissions, Tracer Study for alumni career tracking, an Open Journal Systems platform hosting five peer-reviewed journals, and SPMI for internal quality assurance. These systems collectively support the university's four faculties with nine study programs in health sciences, computer science, communication, and law.

Differentiator

Problem solved

Functional benefit

Products and services

• Faculty of Public Health Academic Programs (S1 & S2 Kesehatan Masyarakat) Undergraduate (S1) and graduate (S2) degree programs in Public Health, delivered on-campus and via SPADA, for prospective and current students seeking competency-based public health education in Riau.
• Faculty of Health Academic Programs (Nursing, Midwifery, Medical Records, Health Information Management) Bachelor's (S1), professional (Ners/Bidan), and diploma (D3/D4) programs in nursing, midwifery, medical records, and health information management, with practical training supported by educational hospital partnerships for health sciences students.
• Faculty of Computer Science Academic Programs (Informatics & Information Systems) Undergraduate (S1) programs in Informatics (Teknik Informatika) and Information Systems (Sistem Informasi) that incorporate AI and Data Science curriculum content, preparing students for technology careers.
• Faculty of Communication and Law Academic Programs (Communication & Law) Undergraduate (S1) programs in Communication (Ilmu Komunikasi) and Law (Hukum), providing competency-based education in social sciences and legal studies.
• SPADA Online Learning Platform (Sistem Pembelajaran Daring) Online learning management system used by enrolled UHTP students for distance coursework, video conferencing, assessments, and attendance tracking across the university's study programs.
• Digital Library and E-Resource Services (with OPAC) Library and digital information services for enrolled students and academic staff, providing circulation, e-resource subscriptions, and OPAC catalog search.
• Open Access Journal Publishing (OJS Platform) Peer-reviewed open access journal publishing service across five journals covering public health, law, community health service, communication, and international public health, used by researchers and academic readers.
• Alumni Tracer Study and Career Services Post-graduation alumni tracking and career development service that monitors employment outcomes, hosts job listings, and runs annual Job Fairs for UHTP graduates and stakeholders.

Quantifiable outcome

• 2500+ active students across 4 faculties and 9 accredited programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sekolah Rakyat PekanbarucoreStrategic or Co-development Partner · 9 June 2026MoU signing for educational collaboration and community service programs.
• Puskesmas LangsatcoreStrategic or Co-development Partner · 25 May 2026Community health collaboration providing free health checks (blood pressure, blood sugar, cholesterol) for campus community. Potential for MOU on Tri Darma higher education collaboration.
• Lincoln University CollegecoreStrategic or Co-development PartnerInternational academic collaboration for research, student exchange, and potential dual degree programs in health and technology disciplines.
• Bakti Husada - Kementerian Kesehatan Republik IndonesiacoreStrategic or Co-development PartnerMinistry of Health partnership supporting health education programs and community health initiatives.
• Universitas Islam Sumatera Utara (UISU) MedanminorStrategic or Co-development PartnerAcademic collaboration with Islamic university in North Sumatra for research and educational exchanges.
• Universitas Muhammadiyah Sumatera Utara (UMSU)minorStrategic or Co-development PartnerPartnership with Muhammadiyah university network for academic collaboration and resource sharing.
• Universitas Negeri Padang (UNP)minorStrategic or Co-development PartnerState university partnership for research collaboration and academic exchanges.
• Universitas Putra Indonesia YPTKminorStrategic or Co-development PartnerRegional university partnership for educational and research initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Universitas Riau: Public flagship university of Riau province with broad program coverage including engineering, medicine, and computer science. Serves as the dominant public-sector incumbent whose accreditation and tuition pricing set the competitive ceiling for UHTP.
• Universitas Andalas: Public A-accredited university in neighboring West Sumatra with comprehensive faculties including medicine, engineering, and computer science. Represents the broader public incumbent whose graduates UHTP competes with for the same Sumatra-region student market.
• UIN Imam Bonjol Padang: State Islamic public university in West Sumatra with multi-faculty structure including health, law, communication, and computer science. Comparable portfolio breadth and regional positioning, drawing from the same broader Sumatra student catchment.
• Universitas Bina Nusantara: Large national private university network with deep computer science and health programs plus online delivery. Comparable Industry 4.0 curriculum positioning and tuition-driven model, but at substantially greater scale and geographic reach — illustrates the scale gap UHTP must close.
• UIN Sultan Syarif Kasim Riau: State Islamic public university in Pekanbaru offering a wide portfolio across Islamic studies, health, social sciences, and computer science. Comparable scale and geography with public-university cost advantage that pressures UHTP's private tuition model.

Others

• Universitas Negeri Padang: Public university in West Sumatra that is an existing UHTP partnership counterparty for research and academic exchange. Comparable as a regional academic institution; relevant for benchmarking faculty collaboration models rather than direct enrollment competition.

Regional players

• Lincoln University College: Malaysian private university with which UHTP holds a strategic international partnership for research and potential dual-degree programs. Operates in a different geography but is the most directly comparable cross-border peer given the explicit collaboration and overlapping health/technology programs.

Direct peers

• Universitas Islam Riau: Private university also headquartered in Pekanbaru, Riau, with multi-faculty coverage including health, law, social sciences, and computer science. Directly comparable in geography, private-sector model, and program mix — UHTP's most proximate in-region competitor for the same student pool.
• Universitas Muhammadiyah Riau: Private Muhammadiyah-affiliated university in Pekanbaru operating a similar multi-faculty, undergraduate-and-professional-school model. Competes head-to-head with UHTP for Riau high-school graduates and shares comparable scale and tuition-driven economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stikes-stmik-hang-tuah-pekanbaru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Hang Tuah Pekanbaru