Hürzeler

What Hürzeler does

Hürzeler AG is a privately held Swiss commercial printing company (Aktiengesellschaft) headquartered at Kasernenstrasse 4b, 8184 Bachenbülach, operating under the brand 'Die klimaneutrale Druckerei'. The company produces high-quality, 100% climate-neutral printed materials using offset and digital printing technologies supplemented by large-format plotter printing. Its service stack spans prepress (color proofing, image enhancement, print-ready data preparation), core production (offset and digital printing), post-press finishing (embossing, die-cutting, creasing, perforating, cutting, folding, gluing, laminating, stapling, punching, packaging), and extended services including lettershop operations, personalization, and warehouse storage with logistics delivery.

The company serves approximately 500 customer delivery locations across Switzerland through a horizontal segmentation approach targeting Swiss businesses with print needs spanning marketing materials, brochures, posters, direct mail, and corporate communications. Distribution combines personal telephone/in-person consultation, inside sales, and a self-serve web-to-print portal (druckportal.huerzeler.ch) supporting file uploads up to 180 MB, inventory control, and automated reordering. Logistics capability includes 48-hour weekday delivery and commissioned storage with automatic reorder based on calculated annual demand.

Revenue is generated through one-time print production contracts (per-job pricing with volume discounts), managed storage and logistics services with per-delivery fees, and lettershop professional services for postal-compliant mass mailings. Pricing is quote-based and not publicly disclosed. The company holds myclimate 100% climate-neutral certification (renewed 2026), FSC chain-of-custody certification (FSC-C031954), and operates under GDPR-aligned Swiss revDSG data protection. Operations are powered in part by EKZ Naturstrom basic renewable electricity. The organization is small, with approximately 7 employees, and shows no disclosed external funding, M&A activity, or parent company.

Name

Hürzeler

Legal name

Druckerei Hürzeler AG

Website

https://huerzeler.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hürzeler AG is a privately held Swiss climate-neutral commercial printing company in Bachenbülach that produces offset and digital printed materials, finishing, lettershop, and storage/logistics services for approximately 500 customer locations across Switzerland via sales-led and self-serve web-to-print channels.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Commercial printing services
• Climate-neutral printing
• Offset and digital printing
• Print finishing services
• Lettershop and mailing

Headquarters

HQ city

Bachenbülach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Others

Revenue model

1. Print Production Services: One-time print production services including prepress preparation, offset printing, digital printing, and large format plotting. Revenue is generated per job/project based on quantity, complexity, and materials.
2. Storage and Logistics Services: Warehouse storage of printed products with inventory management, automated reordering, and delivery services. Customers pay for storage space and per-delivery fees, with payment due upon delivery.
3. Lettershop Services: Data processing, mail preparation, and postal submission services for mass mailings. Includes personalization, couverting/foiling, and post-compliant preparation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hürzeler AG is a Swiss commercial printing company that produces high-quality, climate-neutral printed materials using offset and digital printing technologies, complemented by prepress, finishing, and storage/logistics services. The company operates a web-based customer portal (druckportal.huerzeler.ch) for order management, file uploads, and inventory tracking, and delivers to approximately 500 locations across Switzerland within 48 hours.

Product overview

Hürzeler AG is a climate-neutral printing company offering a comprehensive suite of printing services as a unified offering. The core product is the production of high-quality climate-neutral printed materials, delivered through offset and digital printing technologies, supplemented by large-format plotter printing. Supporting the core printing services are prepress (Vorstufe) and finishing (Ausrüstung) capabilities. The company operates the Hürzeler Druckportal as its online customer-facing platform for order management, file uploads, and inventory control. Extended offerings include ProductionPlus (personalization, lettershop, storage) and Lagerung & Logistik (warehousing, logistics, and delivery to approximately 500 Swiss locations). All operations are 100% climate-neutral certified by myclimate.

Differentiator

Problem solved

Functional benefit

Products and services

• Klimaneutraler Drucksachen-Service (Climate-Neutral Print Production)
• Grossformat-Druck / Plotter (Large-Format Printing)
• Vorstufe (Prepress Services)
• Ausrüstung (Finishing Services)
• ProductionPlus (Lettershop & Personalization)
• Lagerung & Logistik (Storage & Logistics)

Quantifiable outcome

• Climate-neutral production certified by myclimate for 2026

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• myclimatecoreStrategic or Co-development Partner · 1 January 2026myclimate is the Swiss climate protection foundation that certifies Hürzeler AG as a 100% climate-neutral operation. The partnership involves offsetting all unavoidable CO2 emissions through myclimate climate protection projects, with annual recertification.
• FSC (Forest Stewardship Council)minorOthersFSC certification (FSC-C031954, SQS-COC 100406) indicates the company uses responsibly sourced wood/paper products from FSC-certified forests.
• EKZ Naturstrom basicminorOthersElectricity provider supplying renewable energy (Naturstrom basic) to the company's operations.
• Swiss PostminorChannel Partner/ Reseller/ DistributorSwiss Post partnership for mail submission and postal-compliant preparation of lettershop materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CEWE Stiftung: European printing and photo services group with commercial printing, photo books, and direct-to-consumer print products. Comparable as a broader European printing incumbent operating adjacent print categories with similar finishing and fulfillment capabilities.
• Onlineprinters (Cimpress): One of Europe's largest online commercial printing platforms, part of the Cimpress group. Offers offset, digital, and large-format printing plus finishing and direct delivery across multiple European countries — directly comparable to Hürzeler's commercial print + finishing + delivery model, but at materially greater scale and geographic reach.
• Orell Füssli: Swiss printing and security printing company producing banknotes, identity documents, and commercial print. Comparable as a Swiss-domiciled commercial/security printer operating in the same regulatory and quality environment as Hürzeler, though at much larger scale and broader scope.
• Canon (Production Printing): Major OEM of digital production printing systems and managed print services. Relevant broad incumbent whose digital press technology underpins many commercial printers including Hürzeler, and which itself competes in production print services at scale.

Others

• Heidelberger Druckmaschinen: Global manufacturer of offset and digital printing presses plus workflow software. Not a direct competitor but an ecosystem participant whose equipment and software power commercial print shops like Hürzeler; relevant for benchmarking press technology and workflow capability.

Direct peers

• Wir machen Druck: German online commercial printer delivering offset, digital, and large-format print plus finishing across Europe via a web-to-print platform. Closely comparable GTM motion (online portal, self-serve ordering) and product mix to Hürzeler AG's web-to-print portal and full-service printing model.
• Flyeralarm: Major European online commercial printer offering offset and digital printing, finishing, lettershop, and large-format output with pan-European delivery. Highly comparable business model to Hürzeler (web-to-print, broad print services, logistics), though at vastly larger scale and broader geographic footprint.
• Saxoprint: European online commercial printer offering offset and digital printing, finishing, and direct delivery. Closely mirrors Hürzeler's offset + digital + finishing + delivery value chain via an online self-service portal.

Regional players

• Ringier Print: Swiss media and printing division of the Ringier group, operating commercial print and newspaper presses in Switzerland. Comparable regional peer serving Swiss print buyers with offset production, finishing, and logistics capabilities overlapping Hürzeler's offering.
• Vögeli Druck: Swiss commercial printing group producing offset and digital print plus finishing and direct mail services in Switzerland. Comparable regional competitor operating in the same Swiss commercial print market as Hürzeler with similar service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%BCrzeler

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hürzeler