What HUBB does

HUBB is a privately held Dutch advisory bureau (BV) headquartered in Hengelo, Overijssel, Netherlands, founded around 2018 by Remko ten Donkelaar, who brings nearly 17.5 years of telecom and healthcare-domotics consulting experience. The firm connects Dutch healthcare institutions with temporary specialized expertise through a curated network of 35+ self-employed professionals (ZZP'ers), operating as an independent intermediary rather than a technology reseller or staffing agency. HUBB serves care institutions across elderly care, mental health (GGZ), and disability care, with a roster of 15+ named clients including BCM Ouderenzorg, Zorggroep De Laren, Zorggroep ENA, De Rozelaar, Stichting NIKO, GGzCentraal, Pantein, Proteion, and Surplus Zorg.

The company's service portfolio spans seven expertise areas: Zorgtechnologie/ICT/Telefonie, Adoptie & Implementatie, Privacy/Security/Kwaliteit, Financiën & Bedrijfsvoering, HR & Social Media, Bouwkunde/Installaties & brandveiligheid, and Duurzaamheid. HUBB does not develop or sell proprietary technology products; instead, it guides supplier selection (frequently resulting in BproCare and De Heer Medicom wins), manages implementation, runs change-management and adoption coaching, and advises on regulatory compliance with Dutch and EU frameworks including AVG/GDPR, NEN7510, ISO27001, NIS2, HKZ, and Milieuthermometer Zorg. The firm also helps clients access the €27 million STOZ subsidy pool for technology-in-care projects, with engagement values up to €750,000 per scaling project.

HUBB generates revenue through three commercial structures: project-based fees, monthly retainers, and annual subscriptions — all anchored in professional services pricing with publicly undisclosed rates. Sales are owner-led and driven by referrals, repeat engagements, LinkedIn outreach, and twice-yearly HUBB-bijeenkomsten network meetings. The firm operates with a small core staff of approximately five people coordinating the larger ZZP network, has no parent company, no outside funding, and is structured as an independent BV with ownership concentrated in the founder.

Name

HUBB

Legal name

HUBB

Website

https://hubb.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HUBB is a Dutch advisory bureau operating a curated network of 35+ self-employed healthcare specialists, providing temporary expertise in care technology, ICT, telecom, compliance, finance, HR, construction, and sustainability to Dutch elderly-care, GGZ, and disability-care institutions.

Ownership category

akta.pro rank

Product category

Healthcare IT Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare IT & Health Informatics Staffing (BPACADAK)

Keywords

• Healthcare advisory services
• Telecom consulting
• Zorgdomotica advisory
• Care technology implementation
• Healthcare ICT consulting

Headquarters

HQ city

Hengelo (Ov.)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project Fees / Consultancy: HUBB charges for professional advisory and consulting services on a project basis, covering areas such as telecom strategy, ICT procurement, vendor selection, and implementation support for healthcare domotics and related technologies.
2. Monthly Retainer / Subscription: Healthcare organizations can engage HUBB on a recurring monthly basis for ongoing advisory support, providing continuous access to specialized expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HUBB is an independent Dutch advisory bureau that supplies healthcare organizations with temporary specialized expertise through a curated network of 35+ self-employed professionals (ZZP'ers). Its core offering covers six advisory domains — healthcare technology/ICT/telephony, adoption & implementation, privacy/security/quality, finance & business operations, HR & social media, and construction/fire safety — delivered as project engagements, monthly retainers, or subscription arrangements.

Product overview

HUBB is a consulting bureau (advisory firm) for telecom and healthcare technology (zorgdomotica), not a software product company. The company offers consulting services through six expertise areas: Zorgtechnologie/ICT/Telefonie, Adoptie & Implementatie, Privacy/Security & Kwaliteit, Financiën & Bedrijfsvoering, HR & Social Media, Bouwkunde/Installaties & brandveiligheid, and Duurzaamheid. HUBB operates as an intermediary network of independent professionals who help healthcare organizations select, implement, and adopt technology solutions from third-party vendors. The company does not develop or sell proprietary software products but rather provides advisory services to healthcare institutions seeking temporary expertise in technology strategy, supplier selection, implementation, and change management.

Differentiator

Problem solved

Functional benefit

Products and services

• Zorgtechnologie, telefonie & ICT Advisory Consulting and advisory services for healthcare technology, telephony, and ICT integration, including vision development, supplier selection, project leadership, implementation support, and AI and BI guidance for Dutch healthcare organizations.
• Adoptie & Implementatie Advisory Change management and innovation guidance services, including e-learning, organizational and change coaching, and adoption support for new healthcare technologies and workflows.
• Privacy, Security & Kwaliteit Advisory Advisory services covering AVG/GDPR compliance, NEN7510, ISO27001, NIS2 certification guidance, HKZ certification support, and medication safety for healthcare organizations.
• Financiën & Bedrijfsvoering Advisory Financial advisory services for healthcare organizations, including STOZ subsidy guidance, temporary controller placement, procurement optimization, and VAT (BTW) expertise.
• HR & Social Media Advisory HR support services including confidential advisors (vertrouwenspersonen), temporary HR staffing, and social media strategy and positioning for healthcare organizations.
• Bouwkunde, Installaties & Brandveiligheid Advisory Technical advisory services for construction, installations, and fire safety, including building assessment, electro-technical and mechanical installations, intrusion detection, access control, and NEN2575 compliance for healthcare organizations.
• Duurzaamheid Advisory Sustainability advisory services including Milieuthermometer Zorg certification guidance (Bronze/Silver/Gold), practical action planning, and sustainability policy development for healthcare organizations.

Quantifiable outcome

• HUBB helped a healthcare organization procure ~2,000 mobile subscriptions, achieving significant monthly savings through direct negotiations with three major mobile providers — savings that more than offset HUBB's advisory fees.
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BproCarecoreTechnology or IntegrationBproCare is a key technology partner/supplier for HUBB's healthcare technology implementations. HUBB frequently guides supplier selection processes resulting in BproCare being chosen by healthcare organizations such as Zorggroep De Laren (7 locations), Zorggroep ENA (3 locations), BCM Ouderenzorg, and Stichting NIKO. BproCare provides integrated care technology solutions including alarm systems, leefcirkels (life circles), location tracking, and unified telephony.
• De Heer MedicomcoreTechnology or IntegrationDe Heer Medicom is a technology supplier selected by HUBB for healthcare alerting (zorgalarmering) solutions. HUBB guided the supplier selection resulting in De Heer Medicom being chosen by De Rozelaar for its new zorgalarmering solution across multiple care locations.
• CinnovateminorStrategic or Co-development PartnerCinnovate hosted a HUBB network meeting at their location in Almere. They presented their healthcare technology solutions and demonstrated how they develop and deploy open, collaborative solutions in the market.
• LoogischminorImplementation/ SI/ Consulting PartnerLoogisch presented their adoption methodology (specializing in change management and adoption) at a HUBB network meeting, providing expertise on helping healthcare staff embrace new technology.
• Summit Group ConsultancyminorImplementation/ SI/ Consulting PartnerAndrea Kohlrusch, a HUBB specialist, is also active through Summit Group Consultancy, indicating a collaboration between HUBB and Summit Group for shared resources in the privacy and FG (Functionaris Gegevensbescherming) domain.
• HUBB Specialist Network (35+ ZZP'ers)coreOthersHUBB's core model is built around a network of 35+ experienced self-employed professionals (ZZP'ers) with specialized healthcare expertise. These specialists are engaged on a per-project or retainer basis to deliver advisory and implementation services across six domains. The network is actively curated and supported through regular meetings and professional development events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Nictiz: Dutch knowledge organization for digital healthcare information exchange. Comparable as an ecosystem enabler in Dutch eHealth but operating as a non-profit rather than a commercial advisor.

Broad incumbents

• Conclusion: Large Dutch IT services group with healthcare-relevant capabilities across transformation and managed services. A broader incumbent that overlaps HUBB's ICT advisory domain at larger enterprise scale.
• Ordina: Dutch-listed IT services provider with healthcare, public sector, and finance verticals. Comparable in the healthcare technology advisory and implementation space, but at significantly larger scale.

Direct peers

• Aethon: Dutch staffing and workforce solutions provider with strong focus on healthcare organizations. Comparable in delivering flexible, specialist talent into Dutch care institutions under a managed-network model.
• M&I/Partners: Healthcare IT consultancy in the Netherlands supporting hospitals and care institutions with ICT strategy, vendor selection, and implementation. Directly comparable to HUBB's healthcare technology advisory domain.
• BeBright: Dutch healthcare strategy and innovation consultancy working with providers, insurers, and government on transformation. Comparable in Dutch-healthcare advisory positioning and sector focus.
• IG&H: Dutch consulting firm with a dedicated healthcare practice advising providers on strategy, operations, and technology. Comparable in serving Dutch healthcare institutions with senior-led, project-based advisory.
• Vintura: Dutch consultancy focused on healthcare strategy, transitions, and innovation. Closely comparable in serving large Dutch healthcare providers with advisory services and overlapping client base in elderly care.
• Gupta Strategists: Amsterdam-based strategy consultancy specialized in the Dutch healthcare sector. Comparable in deep Dutch healthcare expertise and advisory delivery to providers and care institutions.

Emerging players

• Toptal: Global curated freelancer network connecting clients with specialized talent. Comparable in the curated-independent-talent model HUBB applies to Dutch healthcare, though at vastly larger and broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hubb-adviesbureau

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUBB