Hub Care Support Ltd

What Hub Care Support Ltd does

Hub Care Support Ltd is a UK-based, privately held home care introduction platform founded in 2012 and headquartered in Princes Risborough, Buckinghamshire. The company operates a dual-sided marketplace that connects individuals seeking home care and support with independent, QCAS-approved Personal Assistants (PAs) operating in their local area. Service users access a free introduction service — they review PA profiles, meet candidates, and choose their preferred caregiver — while the platform monetizes on the supply side through a paid business management platform (invoicing, payment tracking, contract templates, discounted accountancy) and franchise fees from local branch operators. Coverage spans 16 branches across England including South East, South West, West Midlands, East Anglia, and North West regions.

The core product surface includes companionship, personal care, domestic home support, live-in care, respite support, and specialist condition support for dementia, Parkinson's, cancer, diabetes, and other degenerative conditions. Underlying technology consists of a postcode-based branch routing system, a PA profile and introduction matching workflow, and an integration with the external Quality Care Approval Scheme (QCAS) for credential verification including enhanced DBS, references, training records, and 24/7 verifiability via QR code. The technology footprint is functional rather than differentiated, with no AI/ML capability disclosed.

The go-to-market is sales-led and consultative: postcode search routes prospective service users to local branches, where staff conduct personal phone or in-person consultations before matching. Local branches are operated by independent franchisees or Hub representatives, supported by referral relationships with AGE UK, social prescribers, healthcare professionals, and local charities. Pricing on the consumer side is free; PAs set their own rates (typically £20–30/hour) and the platform does not take commission on PA earnings or service user payments. No external institutional funding has been disclosed, and revenue figures are not publicly available.

Name

Hub Care Support Ltd

Legal name

Hub Care Support Ltd

Website

https://hubcaresupport.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub Care Support Ltd is a UK home care introduction platform, founded 2012, operating 16 franchised branches that connect adults needing home support with vetted, independent Personal Assistants. Revenue derives from PA-side business management platform fees and franchise royalties; the consumer-facing introduction service is free.

Ownership category

akta.pro rank

Product category

Home Care Introduction Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industry

Family Communication, Care Updates & Scheduling Support (HSABAAAK)

Keywords

• Home care services
• Personal assistant matching
• Care introduction platform
• Live-in care services
• Home care referrals

Headquarters

HQ city

Chesham, Buckinghamshire

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Free Introduction Service (Service Users): Hub Care Support provides free introduction services to individuals seeking care and support. There is no charge to speak with the team, view PA profiles, or receive introductions. Revenue is not generated from this side of the marketplace.
2. Business Management Platform Fees (Personal Assistants): Hub Care Support generates revenue from a paid business-management platform that independent Personal Assistants can use to run their businesses. Fees apply only when PAs use facilities such as invoice generation. No setup fees, no charges for introductions or referrals. The platform includes invoicing tools, payment tracking, template access, and discounted accountancy services.
3. Franchise Fees: Hub Care Support operates as a franchise throughout the UK. Local branches are operated by independent franchisees or local Hub Care Support representatives. Franchise fees likely form part of the revenue model though specific details are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hub Care Support Ltd introduces individuals needing home care to qualified, self-employed Personal Assistants (PAs) approved through the Quality Care Approval Scheme (QCAS). The introduction service is free for care seekers, while the company operates a paid Business Management Platform that PAs use to run their independent caregiving practices. The organization is structured as a franchisor with 16 branches across the UK.

Product overview

Hub Care Support Ltd operates a dual-sided platform connecting individuals seeking care and support with independent Personal Assistants (PAs). The core offering is a free introduction service enabling service users to browse QCAS-approved PA profiles, meet candidates, and choose their preferred caregiver. A complementary paid business management platform serves PAs with tools for invoicing, contract management, payment tracking, and accounting. Services span companionship, personal care, domestic support, live-in care, and respite care, with specialist support available for conditions including dementia, Parkinson's, and mental health needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Assistant Introduction Service Free matching service that connects individuals needing home-based care with self-employed Personal Assistants approved through the Quality Care Approval Scheme (QCAS). Targets adults requiring support at home, including the elderly and those with degenerative conditions.
• Hub Business Management Platform Paid digital platform used by self-employed Personal Assistants to manage their independent caregiving business, including a personal PA login portal. Provides business management functionality to PAs operating under the Hub Care franchise.
• Companionship Care Home care service providing companionship and social support for individuals needing non-medical assistance at home.
• Personal Care Home care service assisting individuals with personal daily living activities.
• Domestic Home Support Home care service covering domestic tasks such as cleaning, laundry, and household management for individuals remaining in their own homes.
• Live-in Care Home care service providing a Personal Assistant who lives in the home of the care seeker to provide round-the-clock support.
• Respite Support Home care service offering short-term relief to family carers by providing a Personal Assistant to look after their loved one.
• Specialist Condition Support Home care service tailored for individuals with specific degenerative conditions, dementia, and other specialist care needs.

Quantifiable outcome

• PAs typically charge £20-30 per hour, often providing savings compared to traditional care agencies
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• QCAS (Quality Care Approval Scheme)coreStrategic or Co-development PartnerQCAS is the external approval body that verifies all Personal Assistants introduced through Hub Care Support. QCAS checks include identity verification, enhanced DBS clearance, references, training completion (20 Skills for Care recommended subjects), and public liability insurance. Service users can verify PA credentials 24/7 via QR code or QCAS website.
• Wycombe Homeless ConnectionminorOthersHub Care Support team members volunteer with Wycombe Homeless Connection, supporting their Winter Night Shelter for 3 months. The charity works to house homeless individuals, with many guests placed in accommodation during the partnership period.
• Kindness in BucksminorOthersCommunity partnership with Kindness in Bucks, which provides support to families including mums and new babies. Hub Care Support team member Larissa collaborates on community initiatives. Organization accepts knitted items for their baskets.
• Autism BucksminorOthersHub Care Support has written about Autism Bucks, a local charity dedicated to improving understanding of autism and creating welcoming communities across Buckinghamshire.
• Parkinson's and MS Groups (Local)minorOthersHub Care Support Mid-South Bucks has close ties with local Parkinson's and MS support groups, arranging fundraising events such as Afternoon Tea to support these charities.
• Social PrescribersminorOthersHub Care Support engages with Social Prescribers who connect individuals to community support. Team attends Social Prescriber events and Talking Cafes to build referral relationships.
• AGE UKminorChannel Partner/ Reseller/ DistributorHub Care Support receives referrals from AGE UK organizations. One customer testimonial specifically mentions being referred through AGE UK.
• Social Link / OpportuniTEA CaféminorOthersHub Care Support visited OpportuniTEA café at Holmer Green Sports Association, run by Social Link charity as an enterprise providing work experience for clients with learning disabilities.
• Missendens Community BoardminorOthersHub Care Support partners with Missendens Community Board for the Brewing Connections Initiative, a monthly gathering (2nd Wednesday, 2-4pm) at The Pantry at 51 in Prestwood for those living with dementia and their loved ones.
• BOPAG (Bucks Org for People with Additional needs Group)minorOthersHub Care Support has published articles in the BOPAG Hoot magazine, a local publication covering clubs, support networks, care providers, and community information.

Scale indicators3 records

Recent moves5 records

Emerging players

• Cera Care: Tech-enabled UK home care provider using digital tools, AI-driven matching, and a platform approach to deliver elderly home care. Comparable target customer and service categories; differs by employing carers directly and being significantly more technology-intensive.
• KareHero: UK online marketplace connecting families with vetted self-employed carers for home care. Comparable introduction-based marketplace model and elderly/family customer segment; smaller and earlier-stage than Hub but operates on similar self-employed carer positioning.

Broad incumbents

• The Good Care Group: UK-wide live-in and visiting home care provider specialising in elderly, dementia, and complex condition care. Comparable service categories and target segment; operates a directly employed model with CQC-registered care rather than Hub's self-employed PA introductions.
• Bluebird Care: UK-wide home care franchise providing personal care, live-in care, and companionship to elderly and vulnerable customers. Comparable to Hub in scale of branch network and service categories but uses employed carers rather than an introduction model.
• Home Instead UK: Large established UK (and global) home care franchise network providing personal care, companionship, and dementia support to older adults in their homes. Overlaps with Hub's franchise-style home care delivery but operates a directly employed carer model rather than self-employed PA introductions.
• Visiting Angels UK: UK home care franchise delivering companionship, personal care, and dementia support to elderly clients in their own homes. Comparable elderly home care focus and franchise model; differs by using employed caregivers rather than a self-employed PA introduction service.
• Right at Home UK: International home care franchise operating across the UK, delivering personal care, dementia support, and live-in care to elderly clients. Comparable franchise footprint and elderly care focus, but with directly employed caregivers rather than self-employed PA introductions.
• Helping Hands Home Care: Established UK home care provider offering visiting and live-in care for elderly and vulnerable adults. Comparable service categories (personal care, live-in, dementia) and elderly focus; operates a directly employed carer model rather than Hub's marketplace.

Direct peers

• SuperCarers: UK online platform that connects families with self-employed carers for home care, allowing clients to choose and meet carers before committing. Closely mirrors Hub Care Support's introduction/marketplace model and free-for-families positioning.
• Elder: UK live-in care marketplace matching self-employed carers with elderly clients and families. Competes with Hub on the same introduction-based value proposition and target segment (elderly needing live-in support).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HubCareSupportEAcoast
• LinkedInlinkedin.com/company/the-hub-care-support-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Care Support Ltd