Social Link
Social Link is a privately held, full-service digital marketing agency founded in 2008 and headquartered in Nashville, with offices in Fort Lauderdale and New York, serving 500+ brands across verticals including law, property management, hospitality, and tech/SaaS with integrated branding, web, AI marketing, and lead generation services.
- Company typePrivate
- Founded2008
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Link does
Social Link is a privately held, full-service digital marketing agency headquartered in Nashville, Tennessee, founded in 2008, with additional offices in Fort Lauderdale and New York. The firm operates as a professional services consultancy delivering integrated marketing services across four categories: creative and branding (logo design, photography, video, branding), digital and web solutions (website and app design, development, UI/UX), marketing and growth (PPC, SEO/SEM, lead generation, marketing strategy, AI marketing), and PR and social media services (email marketing, event marketing, public relations, social media management). Its stated client base of 500+ brands spans verticals including law, property management, tech/SaaS, hospitality, home services, healthcare, and trucking, with cited enterprise references including Hilton, Marriott, Allison Transmission, First Solar, Energizer, and the American Psychological Association.
The agency's underlying technology stack combines third-party AI tooling (generative content, predictive analytics, audience segmentation, automated bidding, behavior tracking) with established partner platforms including Google Ads, HubSpot, Salesforce, Klaviyo, Mailchimp, Meta, LinkedIn Ads, WordPress, Shopify, AppFolio, and Buildium. It holds Google Partner and HubSpot Partner certifications. Day-to-day execution relies on in-house strategists, designers, developers, and media specialists rather than a proprietary software product.
Social Link's business model is professional services revenue generated through custom, quote-based engagements, including project-based work (branding, web builds) and recurring monthly retainers for ongoing marketing support. Acquisition is sales-led and inside-sales driven, funneling inbound inquiries from website CTAs (Request a Strategy Call, Get a Free Digital Audit), direct phone outreach, chamber and industry referrals, and content marketing. Pricing is not publicly disclosed, and no published rate cards, retainer minimums, or recurring revenue metrics are available.
Social Link firmographics
Firmographics- Name
- Social Link
- Legal name
- Social Link
- Website
- https://sociallink.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Link is a privately held, full-service digital marketing agency founded in 2008 and headquartered in Nashville, with offices in Fort Lauderdale and New York, serving 500+ brands across verticals including law, property management, hospitality, and tech/SaaS with integrated branding, web, AI marketing, and lead generation services.
- Ownership category
- akta.pro rank
Social Link industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
Keywords
Where Social Link is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Social Link business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing comprehensive services including branding, web design/development, SEO, PPC advertising, social media management, video production, email marketing, lead generation, AI marketing, and event marketing. Revenue is generated through professional service fees for strategy, creative, and execution services.
- Creative & Branding Services: Custom branding and graphic design services including logo design, brand strategy, visual identity development, photography, and videography. Delivered as project-based or retainer engagements.
- Web Design & Development: End-to-end website and app design and development services. Custom solutions from wireframes to launch-ready code, including mobile-friendly, responsive, and e-commerce implementations.
- Paid Advertising Management: Google Ads, social media advertising, and SEM campaign management. Revenue generated through media spend management plus service fees for strategy and optimization.
- Marketing Retainers: Ongoing monthly retainer relationships for continuous marketing support across multiple channels and services, providing recurring revenue from established client accounts.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Social Link product offering
Product offeringCore offering
Social Link is a full-service digital marketing agency that delivers branding, creative design, web and app development, SEO/SEM, pay-per-click advertising, social media management, email marketing, public relations, event marketing, and AI-enhanced lead generation for business clients. The agency operates through in-house teams of strategists, designers, developers, and marketers, executing custom campaigns end-to-end on a project or retainer basis for clients across verticals such as law, property management, hospitality, healthcare, home services, and technology/SaaS. AI tools are integrated into strategy, content, paid bidding, social scheduling, and lead scoring, with outputs reviewed and refined by human staff.
Product overview
Social Link is a full-service digital marketing agency offering a comprehensive portfolio of services organized into four main categories: Creative & Branding Services (branding, graphics, photography, logo design, video production), Digital & Web Solutions (website development/design, app development/design, UI/UX design), Marketing & Growth Services (PPC advertising, AI marketing, marketing strategy, lead generation, SEO/SEM), and PR & Social Media Services (event marketing, email marketing, public relations, social media management). The agency operates as a service-based consultancy rather than a software product platform, with all offerings delivered through collaborative client engagements led by in-house teams of strategists, designers, developers, and marketers.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Graphics Full-scale branding and graphic design service covering visual identity creation, brand strategy, logo work, graphics production, and brand guidelines development for business clients.
- Logo Design Custom logo design service delivering wordmarks, lettermarks, brandmarks, combination marks, emblems, and custom icons tailored to client brand strategy.
- Photography Professional photography service covering lifestyle shoots, product photography, corporate headshots, real estate photography, and event coverage for business clients.
- Video Production Full-service video production including brand videos, social media clips, product explainers, animated explainers, training content, customer testimonials, event recaps, and YouTube marketing.
- Website Development End-to-end website design and web development including custom builds, responsive design, WordPress, Shopify, and custom CMS solutions for business clients.
- Website Design Custom website design service focused on aesthetics, layout, user experience, and conversion optimization across desktop and mobile devices.
- App Development Custom mobile and web app development for iOS, Android, and cross-platform including native and hybrid builds, enterprise applications, and cloud-connected applications.
- App Design Mobile and web app interface design service focused on intuitive user experiences and seamless functionality for business applications.
- UI/UX Design User interface and user experience design service including user research, wireframing, prototyping, visual design, and usability testing for digital products.
- Marketing Strategy Custom marketing strategy development including audience research, competitive analysis, channel planning, campaign planning with measurable KPIs, and data-driven market analysis.
- SEO/SEM Search engine optimization and search engine marketing including website audits, keyword research, on-page and off-page SEO, content creation, link building, local SEO, and paid search management.
- Pay-Per-Click Advertising (PPC) Paid advertising management covering Google Ads, Bing Ads, display campaigns, retargeting, and video ads with continuous optimization for ROI.
- AI Marketing AI-powered marketing service using machine learning, automation, and data modeling for personalized campaigns, lead scoring, predictive analytics, and AI-enhanced campaign optimization.
- Lead Generation Performance-driven lead generation systems combining targeted ads, landing pages, SEO, PPC, social media marketing, retargeting, and conversion strategies.
- Social Media Management Full-service social media management including content creation, paid campaigns, community engagement, influencer management, analytics, and platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest.
- Email Marketing Email marketing campaigns with automation, segmentation, A/B testing, template design, and integration with CRM and eCommerce platforms.
- Event & Trade Show Marketing Event marketing and trade show management including booth design, logistics, strategy, on-site execution, virtual events, and hybrid event solutions.
- Public Relations Strategic public relations including media relations, press release writing and distribution, thought leadership, crisis communications, and brand reputation management.
Quantifiable outcome
- 128% increase in organic traffic for law firm client PKB in 2024
- +6 more outcomes
Companies that use Social Link
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles5 records
Social Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability13 records
Feature6 records
Social Link partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Google PartnercoreCertified Google Partner status. The partnership enables Social Link to access Google's advertising platforms, receive support, and demonstrate expertise in Google Ads, SEM, and related digital marketing services. This partnership is central to their paid advertising service offerings.
- HubSpotcoreHubSpot Partner relationship for inbound marketing, marketing automation, and CRM services. Social Link provides services around HubSpot's platform including setup, integration, campaign management, and optimization.
- Nashville LGBT Chamber of CommerceminorActive chamber membership demonstrating commitment to inclusive business practices and community engagement in the Nashville area.
- TN Pride ChamberminorPartnership and active membership in the TN Pride Chamber supporting community engagement and business networking.
- KlaviyocoreKlaviyo partnership for email marketing platform implementation and campaign management. Social Link uses Klaviyo as a preferred email marketing and automation platform for client campaigns.
- MailchimpcoreEmail marketing platform partnership offering campaign management, automation, and list management services through Mailchimp's platform.
- ActiveCampaigncoreEmail marketing automation platform partnership for customer experience automation, segmentation, and campaign management.
- SalesforcecoreCRM integration partnership for lead management, marketing automation, and customer relationship tracking across client campaigns.
- Go High LevelcoreMarketing automation and CRM platform used for client lead generation, automation workflows, and multi-channel marketing management.
- Google AnalyticscorePrimary analytics platform for tracking website performance, campaign metrics, and user behavior across client campaigns.
- LinkedIn AdscoreB2B advertising platform partnership for LinkedIn ad campaigns targeting professional audiences, account-based marketing, and B2B lead generation.
- Meta Ads (Facebook/Instagram)coreSocial advertising partnership for Facebook and Instagram ad campaigns, retargeting, and audience targeting.
- AppFoliocoreProperty management software integration for property management marketing clients. AppFolio provides property management, accounting, and marketing tools that Social Link integrates with for client websites.
- BuildiumcoreProperty management software partnership for integrating client websites with property management, tenant management, and marketing automation features.
- WordPresscorePrimary content management system platform for website design and development. Social Link builds custom websites on WordPress for clients requiring flexible, scalable web solutions.
- ShopifycoreE-commerce platform partnership for designing and developing online stores combining beautiful design with smart shopping functionality.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Social Link competitors and assessment
Company assessmentDirect peers
- KlientBoost: Performance marketing agency focused on paid acquisition, CRO, and creative services. Comparable to Social Link's PPC and lead-gen service lines and customer profile.
- Ignite Visibility: San Diego-based full-service digital marketing agency offering SEO, paid media, social media, email, and CRO. Comparable scope and target customer profile to Social Link.
- Disruptive Advertising: PPC, SEO, and social media agency serving mid-market and enterprise clients with a strong performance-marketing orientation. Comparable in service mix and customer profile to Social Link.
- SmartSites: New Jersey-based full-service digital marketing agency offering web design, SEO, PPC, and social. Direct peer with similar service breadth and SMB/mid-market focus.
- Directive: B2B SaaS-focused digital marketing agency specializing in SEO, paid media, and lifecycle marketing for enterprise software clients. Comparable to Social Link's SaaS vertical offering.
- Thrive Internet Marketing Agency: Arlington, TX-based full-service digital marketing agency offering web design, SEO, PPC, social media, and reputation management. Direct competitor for the same mid-market and SMB clients Social Link targets.
- LYFE Marketing: Social media marketing agency offering paid social, content, and community management. Comparable to Social Link's social media management and paid social capabilities.
- WebFX: Full-service digital marketing agency headquartered in Harrisburg, PA offering SEO, PPC, web design, and social media services to mid-market and enterprise clients. Highly comparable to Social Link in service breadth, customer segments, and pricing model.
Broad incumbents
- HubSpot: CRM and marketing platform with a Solutions Partner program that includes agencies like Social Link. As the platform Social Link implements and operates against, HubSpot is both an enabler and an incumbent that could encroach on agency services via its own tools.
- LocaliQ: Gannett-owned digital marketing services business offering SEO, paid media, and lead gen to SMB and mid-market clients across the U.S. Comparable in offering and customer profile, with broader geographic reach and parent-company scale advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Link social profiles
Digital presenceSocial Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Link leadership team
Management profileNumber of profiles
Profiles1 record
Social Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Link
What does Social Link do?
Social Link is a full-service digital marketing agency that delivers branding, creative design, web and app development, SEO/SEM, pay-per-click advertising, social media management, email marketing, public relations, event marketing, and AI-enhanced lead generation for business clients. The agency operates through in-house teams of strategists, designers, developers, and marketers, executing custom campaigns end-to-end on a project or retainer basis for clients across verticals such as law, property management, hospitality, healthcare, home services, and technology/SaaS. AI tools are integrated into strategy, content, paid bidding, social scheduling, and lead scoring, with outputs reviewed and refined by human staff.
Is Social Link a public or private company?
Social Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Link founded?
Social Link was founded in 2008. It employs 11 to 50 people.
Where is Social Link based?
Social Link is headquartered in Nashville, United States, in the North America region.
How does Social Link make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are creative & Branding Services, web Design & Development, paid Advertising Management and marketing Retainers.
Who are Social Link's main competitors?
Direct peers on record are KlientBoost, Ignite Visibility, Disruptive Advertising, SmartSites, Directive, Thrive Internet Marketing Agency, LYFE Marketing and WebFX. Broad incumbents are HubSpot and LocaliQ.
Does Social Link have an API?
No public API is recorded for Social Link.
What industry is Social Link in?
Social Link's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 541810 and its SIC code is 7311.