Hubcast Media

What Hubcast Media does

Hubcast Media Productions Inc. is a privately held Canadian media technology company, founded in 2016 and headquartered in Surrey, BC, that operates an IP-based decentralized production technology branded 'Hubcasting.' Hubcasting allows camera operators in one location to be controlled by directors in another through centralized control rooms, enabling broadcast-quality 4K video and multi-channel audio production from remote sites. The company operates four studio facilities—The Campus (a 5,000-square-foot facility on ten acres in Surrey, BC), The Square (a partnership-based studio at St. James Community Square in Vancouver), The Loft (a 500-square-foot studio in downtown Toronto), and the Ezere Arts & Media Hub partner studio in Kigali, Rwanda—and produces content across seven verticals: entertainment, music/culture/arts, sports/esports, education, corporate, community, and health/wellness.

Hubcast monetizes across at least five revenue streams: (1) professional production services priced per session, with Basic three-camera PTZ packages at $500 plus GST and Advanced four-camera packages at $1,000 plus GST per four hours at The Square studio, plus à la carte add-ons; (2) consumer-facing subscriptions on the Unite Us Live platform, e.g., $29.99 CAD for one-year Canada Cup softball access; (3) advertising revenue from the upcoming Hubcast Network OTT platform via programmatic digital ad insertion; (4) digital out-of-home sponsorship revenue through H360 streaming boxes installed in local businesses; and (5) licensing of Hubcasting technology and production-network access to third-party content creators.

Go-to-market is event-driven and enterprise partnership-led. Named client and partner engagements include TSN (Football with Farhan and Moj), IFAF and Football Canada (Women's World Football Championship via the Olympic Channel), the Canadian Amateur Sport Society (Canada Cup softball, 200+ games), Variety BC (Show of Hearts Telethon, which raised over $6 million), GroYourBiz (EXCELerate 2021 Global Virtual Summit), SXSW/FLUF Haus, the Canadian Red Cross, and St. James Community Square with funding from Creative BC. Distribution spans terrestrial broadcasters (TSN, CBC, Sportsnet, CityTV, Global BC, the Olympic Channel, Channel U East TV) and digital endpoints (YouTube, Facebook, Twitch, Vimeo, Unite Us Live). With only seven employees, no disclosed institutional funding, and no disclosed revenue figures, Hubcast operates as a founder-led, capital-light production boutique that leverages proprietary IP-based workflows rather than scale economics.

Name

Hubcast Media

Legal name

Hubcast Media Productions Inc.

Website

https://hubcastmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hubcast Media Productions Inc. is a privately held Canadian media technology company operating four studio facilities across Canada and Rwanda, providing IP-based decentralized broadcasting production and global multi-camera content distribution for sports, music, corporate, and community clients.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

akta.pro secondary industries

Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Live broadcast production
• IP-based broadcasting
• Video streaming services
• Media distribution network
• Multi-camera production

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Production Services: Hubcast charges for professional production services including multi-camera live broadcasts, remote broadcasting, and event coverage. Services include on-location crews, control room production, and post-production editing.
2. Subscription Channel (Unite Us Live): Hubcast creates exclusive subscription channels for events, such as the Canada Cup tournament. Fans pay $29.99 CAD for one-year access to all games live or on-demand.
3. Hubcast Network Advertising: Programmatic digital advertisement insertion technology integrated into the Hubcast Network OTT platform, creating revenue from advertising placements across distributed content.
4. H360 Digital Out-of-Home: Revenue from targeted sponsored content and advertising on the H360 platform installed in local businesses, supporting live events and creating a circular revenue model for creators.
5. Hubcasting Technology Licensing: Technology licensing and access to Hubcast's production network for content creators and producers looking to utilize IP-based broadcasting infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hubcast Media operates a media production and distribution business built around its proprietary 'Hubcasting' technology — an IP-based decentralized production workflow that enables remote multi-camera broadcast production from any location while centralizing production in their broadcast control rooms. The company provides end-to-end broadcast production, global content distribution, and OTT streaming through platforms including the Hubcast Network, H360, and the Unite Us Live subscription service.

Product overview

Hubcast Media is a media technology company organized into three divisions: Productions, Distribution, and Innovations. The core offering is Hubcasting Technology, an IP-based decentralized production workflow that enables real-time multi-camera broadcasting from remote locations, allowing global content collaboration with centralized production control. The product portfolio includes The Hubcast Network (public distribution platform with programmatic advertising, launching 2024), H360 (digital out-of-home streaming platform), and the Unite Us Live subscription platform. The company operates four studio facilities: The Campus (5,000 sq ft Surrey BC with Studio C control room), The Square (Vancouver BC partnership), The Loft (500 sq ft Toronto ON), and Ezere Arts & Media Hub (partner studio in Kigali, Rwanda). Content distribution spans seven verticals: Entertainment, Music/Culture/Arts, Education/Training, Sports/Esports, Corporate, Community, and Health/Wellness.

Differentiator

Problem solved

Functional benefit

Brands

• The Hubcast Network: A sustainable content ecosystem powered by programmatic digital advertisement insertion technology, built on over-the-top network architecture for content consumers and creators.
• H360
• Unite Us Live

Products and services

• Hubcast Productions Production division offering innovative and engaging broadcast-quality content creation. Uses Hubcasting Technology to produce content remotely with centralized control, reducing production costs for clients such as broadcasters, sports leagues, cultural organizations, and corporate event producers.
• The Hubcast Network Proprietary OTT network platform powered by programmatic digital advertisement insertion technology, designed as a sustainable content ecosystem connecting content creators with audiences globally. Accessible to YouTubers, independent content creators, and major international broadcasters.
• H360 Digital Out-of-Home Platform Digital out-of-home platform offering targeted sponsored content and advertising for brands through H360-powered streaming boxes installed in local businesses, with a circular revenue model supporting content creators.
• Multi-Camera Production Services Remote multi-camera production packages offering three or four-camera setups with remote operators controlling PTZ cameras from Hubcast's control room, including graphics playout, livestreaming to social networks, and post-production delivery.
• The Campus Studio 5,000 square foot production facility on 10 acres in Surrey, BC, featuring a 52' x 36' x 12' live studio floor, 24' x 52' x 12' cyc wall, two post-production edit suites, a broadcast control room (Studio C), and outdoor production space for events and large productions.
• The Square Studio Broadcast-quality livestreaming service at St. James Community Square in Vancouver's Kitsilano neighbourhood, featuring multi-camera PTZ production capabilities and a 1GB fibre optic internet connection for musicians and cultural organizations.
• The Loft Studio 500 square foot studio facility in downtown Toronto, Ontario, equipped for filming, live broadcasting, and audio/podcast production with a 14' x 18' multipurpose live floor, south-facing natural light, and dedicated gigabit fiber internet.
• Ezere Arts & Media Hub 5,000 square foot partner studio in Kigali, Rwanda, Africa, serving as a community-focused centre for content creation through art, education, media, and inspirational experiences with full production capabilities and outdoor space.

Quantifiable outcome

• Streamed over 200 games LIVE during Canada Cup tournament
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Unite Us LivecoreTechnology or Integration · 18 November 2022Hubcast Media partnered with Unite Us Live to produce and distribute content including the immersive storytelling concert by Ezra Kwizera. The Unite Us Live platform hosts Hubcast's exclusive subscription channels for live and on-demand content.
• Channel U East TVminorChannel Partner/ Reseller/ Distributor · 18 November 2022Channel U East TV in Africa serves as a distribution partner for content produced by Hubcast, such as the Ezra Kwizera concert, enabling African broadcast of content created in Canada.
• IFAF (International Federation of American Football)coreChannel Partner/ Reseller/ Distributor · 12 August 2022Hubcast partnered with IFAF and Football Canada to provide English live broadcast of Women's World Football Championship games on the Olympic Channel. Hubcast's crew took raw feeds from Ruutu Media in Finland and repackaged games for English language distribution.
• Canadian Amateur Sport Society (Canada Cup)coreStrategic or Co-development Partner · 25 June 2022Hubcast partnered with the Canadian Amateur Sport Society to create an exclusive subscription channel for the Canada Cup international softball tournament. Hubcast streamed over 200 games LIVE on the Unite Us Live platform, with full multi-cam production at Diamond 1 at Softball City.
• FLUF World / FLUF HausminorStrategic or Co-development Partner · 6 April 2022Hubcast served as broadcasting partner for FLUF Haus: SXSW Edition in Austin, Texas, producing live content including panel discussions, musical performances, and live interviews. The event fused metaverse and physical world experiences in a geodesic dome facility built by Wisdome.
• South by Southwest (SXSW)minorChannel Partner/ Reseller/ Distributor · 6 April 2022Hubcast was an official broadcasting partner for SXSW 2022, hosting the FLUF Haus activation and producing live content for the festival's programming.
• TSNcoreStrategic or Co-development Partner · 1 September 2021Hubcast partnered with TSN as producer of the 'Football with Farhan and Moj' show covering NFL, CFL, and NCAA football. The show features analysis, interviews, betting and fantasy info, with broadcasts on TSN.ca every Tuesday at 5 pm PT / 8 pm ET. Hubcast provides production services and broadcast-quality real-time capabilities.
• St. James Community Square (The Square)coreStrategic or Co-development Partner · 3 May 2021Hubcast and St. James Community Square partnered to launch a broadcast-quality livestreaming service at The Square in Vancouver's Kitsilano neighbourhood. Supported by Creative BC through the Amplify BC grant, the partnership enables musicians and BC's cultural industries to professionally broadcast content. The Square was outfitted with livestreaming cameras and upgraded to 1GB fibre optic internet.
• Creative BCcoreOthers · 3 May 2021Creative BC, an independent society created and supported by the Province of British Columbia, provided funding through the Amplify BC grant to support the Hubcast and St. James Community Square livestreaming partnership during COVID-19 times and thereafter.
• Ezere Arts & Media HubcoreStrategic or Co-development PartnerEzere Arts & Media Hub in Kigali, Rwanda is Hubcast's partner studio - a 5,000 square foot urban oasis with full production capabilities, outdoor space, and loading facilities. The hub focuses on elevating connection through art, education, media, and inspirational experiences.
• Variety BCcoreStrategic or Co-development PartnerHubcast partnered with Variety BC to host and produce segments for the 56th Annual Variety Show of Hearts Telethon at their Campus Studio, which raised over $6 million for children with special needs.
• Global BCcoreChannel Partner/ Reseller/ DistributorGlobal BC served as the broadcast television partner for the Variety Show of Hearts Telethon, airing the event produced by Hubcast at their Campus Studio.
• Football CanadacoreChannel Partner/ Reseller/ DistributorFootball Canada partnered with Hubcast for broadcasting coverage of football events, including the Women's World Championship on the Olympic Channel.
• HiKu ProductionsminorChannel Partner/ Reseller/ DistributorHiKu Productions co-produced the Variety Show of Hearts Telethon with Hubcast hosting at their Campus Studio.
• Rogue Folk ClubminorStrategic or Co-development PartnerThe Rogue Folk Club presented performances at The Square venue supported by Hubcast's livestreaming technology as part of the partnership with St. James Community Square.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dejero: Dejero provides network blending and cloud-based management for IP video transport, enabling remote broadcast contribution and production. Directly comparable to Hubcast's core value proposition of remote multi-camera broadcasting with IP-based centralized production control.
• Haivision: Haivision specializes in video contribution systems, low-latency video transport (SRT protocol), and IP broadcast workflows for live events and sports. Closely comparable to Hubcast's IP-based broadcast technology stack, particularly for live sports and event broadcasting.
• TVU Networks: TVU Networks provides IP-based live video transmission solutions, cloud-based production, and remote broadcasting workflows for news, sports, and events. Directly comparable to Hubcast's remote multi-camera production and distribution offerings.
• LiveU: LiveU is a leading provider of IP-based video transmission solutions for live broadcasting, offering bonded cellular and IP transport for remote production workflows. Directly comparable to Hubcast's Hubcasting technology in enabling decentralized multi-camera production over IP networks for broadcasters and content creators.
• Kiswe: Kiswe provides cloud-based remote production technology for live sports and entertainment, enabling distributed multi-camera workflows. Directly comparable to Hubcast's decentralized remote production model and cloud-based broadcast platform approach.
• Grabyo: Grabyo offers a cloud-based live sports production and distribution platform enabling real-time clipping, editing, and multi-platform publishing. Comparable to Hubcast's cloud-based approach to live event production and digital distribution, particularly for sports content.
• VidOvation: VidOvation delivers IP-based video contribution, distribution, and broadcast workflow solutions for live events and remote production. Comparable to Hubcast's Hubcasting technology stack and remote multi-camera broadcasting service.

Broad incumbents

• NEP Group: NEP Group is the largest global provider of outsourced broadcast production services and mobile broadcast facilities for live sports and entertainment. Comparable to Hubcast's production services division and represents the traditional incumbent whose market share Hubcast's IP-based model seeks to disrupt.
• Gravity Media: Gravity Media provides broadcast production, equipment hire, and post-production services globally for sports, entertainment, and live events. Comparable to Hubcast's production services across multiple verticals including sports, entertainment, and corporate.
• PRG (Production Resource Group): PRG is a global provider of production services and technology for entertainment, sports, and live events including broadcast solutions. Comparable as a broader live event and broadcast production services incumbent against Hubcast's multi-camera production offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hubcastmedia
• YouTubeyoutube.com/hubcastmedia
• Facebookfacebook.com/hubcastmedia
• LinkedInlinkedin.com/company/hubcastmedia
• Instagraminstagram.com/hubcastmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubcast Media