Huber Chevrolet

What Huber Chevrolet does

Huber Chevrolet (also referenced in the source material as Woodhouse Chevrolet) is a single-location, authorized Chevrolet franchised automobile dealership headquartered at 11102 West Dodge Road, Omaha, Nebraska, with 37 employees. The dealership retails the full Chevrolet new-vehicle lineup across consumer segments — crossovers/SUVs (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500/2500 HD/3500 HD/3500 Chassis Cab, Silverado EV), performance cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06), and EVs (Blazer EV, Equinox EV, Silverado EV, Bolt EV) — plus a commercial/fleet range (Express Cutaway/Cargo/Passenger, Silverado Medium Duty 4500/5500/6500 HD, Low Cab Forward, BrightDrop). It supplements new-vehicle sales with pre-owned inventory, including the CarBravo certified pre-owned program offering a 112-month/12,000-mile Bumper-to-Bumper Limited Warranty.

The business model is traditional automotive retail with three revenue streams: vehicle sales (margin between wholesale acquisition and retail sale), finance and insurance facilitated through GM Financial (including promotional APR offers), and service and parts (maintenance, repairs, collision/body work, and authentic Chevrolet parts sold online or in-store). Distribution is single-site physical retail supported by a DealerInspire-hosted website (woodhousechevyom.com), Xtime-powered online service scheduling, GM's My GM Rewards/OnStar ecosystem, and an online parts order form integrated with gmparts.com and accessories.chevrolet.com.

Go-to-market is direct-to-consumer: showroom sales, manufacturer-funded promotional financing (e.g., 0% APR for 36 months on 2026 Equinox/Trax; 0% APR for 60 months on Silverado 1500), seasonal service specials, and GM corporate program tie-ins. The customer base is bifurcated between individual consumers (primary) seeking personal transportation and commercial/business customers (secondary) purchasing fleet and work vehicles. The dealership is part of the Woodhouse automotive group based on cross-references to woodhouse.com/careers; ownership structure and financials are not disclosed. No proprietary software, APIs, or AI capabilities are part of the offering — the dealership relies entirely on OEM-provided digital infrastructure.

Name

Huber Chevrolet

Legal name

Woodhouse Chevrolet

Website

https://huberchevy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Huber Chevrolet is a single-location, authorized Chevrolet franchised dealership in Omaha, Nebraska, with 37 employees, retailing new and pre-owned Chevrolet vehicles, arranging GM Financial financing, and providing service and parts to individual consumers and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new Chevrolet vehicles and pre-owned/used vehicles. Revenue generated from the margin between wholesale acquisition and retail sale prices.
2. Finance and Insurance: Financing services and financial products offered through the dealership's finance center, helping customers obtain loans or leases.
3. Service and Parts: Maintenance, repairs, and sale of authentic Chevrolet parts and accessories. Professional Chevrolet technicians provide service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Huber Chevrolet is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles (crossovers/SUVs, trucks, cars, EVs, and commercial vehicles) and pre-owned vehicles including the CarBravo certified pre-owned program. It also provides in-house vehicle financing through GM Financial, factory-trained maintenance and repair services, collision/body work, and a parts department stocked with genuine Chevrolet parts and accessories. The offering is delivered from a single retail location in Omaha, Nebraska, to individual consumers and commercial buyers in the surrounding area.

Product overview

Huber Chevrolet (Woodhouse Chevrolet) is a certified Chevrolet dealer offering a comprehensive automotive retail experience. The core offering consists of new Chevrolet vehicles across multiple segments (crossovers/SUVs, trucks, cars, electric vehicles, and commercial vehicles) and pre-owned vehicles including the CarBravo certified pre-owned program. These are supported by financing services through GM Financial and a full-service department for maintenance, repairs, and authentic parts. The dealership operates as a traditional car dealership rather than a technology platform, with no software products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full lineup of new Chevrolet vehicles sold at the Omaha dealership, including crossovers/SUVs (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado 2500 HD, Silverado 3500 HD, Silverado 3500 Chassis Cab, Silverado EV), cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06), electric vehicles (Blazer EV, Equinox EV, Bolt EV, Silverado EV), and commercial vehicles (Express Cutaway, Express Cargo, Express Passenger, Low Cab Forward, Silverado 4500/5500/6500 HD, BrightDrop). Available for purchase by individual consumers and commercial buyers.
• Pre-Owned Vehicles Inspected pre-owned vehicles of various makes available for purchase at the Omaha dealership, including vehicles priced under $25,000. Open to individual consumers and commercial buyers.
• CarBravo Certified Pre-Owned Vehicles GM-certified pre-owned vehicle program available through the dealership, offering a 112-month/12,000-mile Bumper-to-Bumper Limited Warranty, a 30-day/1,000-mile Powertrain Limited Warranty, roadside assistance, and courtesy transportation on eligible vehicles.
• Vehicle Financing and Leasing In-house finance center offering retail loan and lease origination through GM Financial, including a payment calculator, trade-in value assessment, and access to promotional APR offers (e.g., 0% for 36 months on 2026 Equinox/Trax, 0% for 60 months on Silverado 1500). Open to vehicle purchasers.
• Vehicle Service and Maintenance Factory-trained service department providing battery, brakes, oil change, tires, air filter, and wiper services, plus collision and body shop work, with online appointment scheduling via Xtime. Available to vehicle owners.
• Genuine Chevrolet Parts and Accessories Full stock of authentic Chevrolet parts and accessories available for order online via the dealership form or through gmparts.com, with in-person pickup at the Omaha parts department.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CarBravocoreChannel Partner/ Reseller/ DistributorCarBravo is GM's certified pre-owned vehicle program. Woodhouse Chevrolet participates in the CarBravo program, offering certified pre-owned vehicles with extended warranties (112-month/12,000-mile Bumper-to-Bumper Limited Warranty) and roadside assistance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest publicly traded automotive retailer in the US, operating ~300+ franchised stores across multiple OEMs including Chevrolet. Comparable business model (franchised new/used, F&I, service, parts) but at vastly larger scale.
• Sonic Automotive: Publicly traded franchised dealer group operating both traditional dealerships and EchoPark used-vehicle stores. Closely mirrors the new/used sales, F&I, and service parts mix that anchors Woodhouse Chevrolet's revenue model.
• Group 1 Automotive: Publicly traded franchised auto retailer with ~200 dealerships across the US and UK, including Chevrolet franchises. Directly comparable operating model with exposure to the same OEM incentive programs and franchise economics.
• Lithia Motors: One of the largest US franchised auto retailer groups with hundreds of stores across many OEM brands. Operates the same full-line dealership model (new/used sales, F&I, service, parts) as Woodhouse Chevrolet but at much greater scale and geographic breadth.
• Hendrick Automotive Group: Largest privately held automotive dealership group in the US, operating ~140 franchises including Chevrolet. Closely comparable as a multi-rooftop private franchised dealer; demonstrates the scale pathway a Woodhouse-affiliated dealership could pursue.
• Asbury Automotive Group: Publicly traded franchised automotive retailer with ~150 new-vehicle franchises across the Sun Belt and Southeast. Runs the same franchise-based new/used, F&I, service, and parts playbook as Woodhouse Chevrolet.
• Penske Automotive Group: Large publicly traded franchised dealer group with premium and commercial vehicle exposure. Comparable franchised retail model and F&I/service revenue structure, though skewed toward luxury and commercial truck brands.

Others

• CarMax: Largest US used-vehicle retailer with a no-haggle omni-channel model. Relevant adjacent competitor for the dealership's used-vehicle and CarBravo certified pre-owned business; competes for the same local trade-area customer shopping for a used vehicle.

Regional players

• Ken Garff Automotive Group: Large private regional dealer group headquartered in the Mountain West with dealerships across multiple states including Chevrolet franchises. Comparable multi-brand franchised dealer model with regional rather than national footprint, similar in structure to Woodhouse's regional positioning.

Direct peers

• Woodhouse Automotive Group: The affiliated dealer group behind the Woodhouse Chevrolet brand; operates other franchised dealerships in the Omaha region. Directly comparable as a fellow franchised dealer operator with shared back-office and overlapping trade-area customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huber-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huber Chevrolet