Hubler Ford

What Hubler Ford does

Hubler Ford Center is a privately held, franchised Ford automobile dealership headquartered at 2605 East State Road 44, Shelbyville, Indiana, operating with 31 employees and serving retail and commercial customers across Shelbyville, Greensburg, Greenfield, Plainfield, and adjacent Indiana communities. The business runs a vertically integrated automotive retail operation generating revenue from five streams: new Ford vehicle sales, used and certified pre-owned vehicle sales, factory-trained service and repairs, genuine Ford parts and accessories, and finance and insurance (F&I) products originated through its in-house finance department and cross-sold Hubler Insurance coverage. Service operations span a traditional service center, Quick Lane express maintenance, and Ford Pickup & Delivery mobile servicing, with scheduled and walk-in access during published service hours.

The underlying technology stack is not developed in-house and is sourced from Ford Motor Company and third-party vendors: FordDirect and DealerOn power online inventory search, pricing, and lead capture; FordApp enables customer vehicle connectivity; and Ford Pickup & Delivery extends service delivery to customer locations. Distribution is omnichannel, combining a single physical showroom with digital retail platforms, phone-based inside sales (888-549-4088), online parts ordering, and at-home vehicle servicing. Marketing is deployed through website content, seasonal promotional banners (Ford Summer Sales Event, MLB Sweepstakes), tire and service rebate programs ($70-$125), and 0% APR financing promotions on specified models (Bronco, Explorer, F-150 over 36 months). The dealership received a J.D. Power Brand Award (2026) for brand and customer satisfaction performance.

The primary customer segment is individual retail buyers purchasing new, used, or certified pre-owned vehicles for personal use; secondary segments are commercial fleet buyers (work trucks, Transit vans, Section 179 tax-benefit content) and service customers seeking warranty work, routine maintenance, and recall fulfillment. The business model is transaction-based across each revenue stream: per-vehicle sales, per-service fees, parts markups, and F&I take-rate, with no subscription, recurring license, or platform fee revenue. No public ownership, no parent company disclosure, no funding history, and no audited financial data are present in the source material; the dealership appears independently operated with a related-party Hubler Insurance entity.

Name

Hubler Ford

Legal name

Hubler Ford Center

Website

https://hublerfordlincoln.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubler Ford Center is a privately held Ford franchised dealership in Shelbyville, Indiana, serving retail and commercial customers across central Indiana with new and used vehicle sales, certified service, parts, and finance and insurance products.

Ownership category

akta.pro rank

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, SUVs, trucks, and commercial vans. Revenue generated per transaction with pricing varying by model, trim, and options. 0% APR financing available for qualified buyers.
2. Used Vehicle Sales: Pre-owned and certified pre-owned vehicle sales. Includes vehicles under $15k, certified pre-owned Fords, and general used inventory.
3. Service and Repairs: Maintenance and repair services performed by factory-trained Ford technicians. Includes scheduled maintenance, tire services, and general repairs.
4. Parts and Accessories: Sale of genuine Ford parts and accessories. Customers can shop parts online and order for pickup or delivery.
5. Finance and Insurance Products: Vehicle financing, extended warranties, and insurance products through Hubler Insurance partnership. Revenue from financing originations and insurance referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hubler Ford Center is a franchised Ford automobile dealership that sells new, certified pre-owned, and used Ford vehicles, and provides factory-trained maintenance and repair services, genuine Ford parts and accessories, in-house vehicle financing, and trade-in valuation. The dealership complements its sales and service operations with Quick Lane express maintenance and Ford Pickup & Delivery mobile servicing for the Shelbyville, Greensburg, Greenfield, and Plainfield, IN markets.

Product overview

Hubler Ford Center operates as a traditional Ford automobile dealership offering a unified portfolio of vehicle sales and automotive services. The core offering centers on new Ford vehicle sales, supplemented by certified pre-owned and used vehicle inventories. Service operations include an on-site service center, Quick Lane® express service, and Ford Pickup & Delivery mobile service. The finance department provides in-house and third-party financing options, pre-approval, and trade-in valuation. The dealership also offers parts sales and accessories through online ordering. The FordApp connects customers to Ford's connected vehicle ecosystem. All products and services are oriented around the sales and lifecycle maintenance of Ford vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Quantifiable outcome

• Community trust as area's number one Ford dealership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Ford dealership authorized to sell new Ford vehicles, use Ford branding, access Ford factory training, genuine parts, and participate in Ford national promotions and incentive programs. Hubler Ford Center operates as an independent franchised dealer representing Ford Motor Company in the Shelbyville, IN market area.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CarMax: Largest US used-vehicle retailer with no-haggle pricing and online-first funnel — competing for the same used-vehicle retail demand as Hubler's pre-owned/CPO sales from a fundamentally different operating model.

Broad incumbents

• AutoNation: Largest US public franchised dealer group with multi-brand, multi-state rooftop operations including Ford franchises — broader incumbent whose scale, digital retailing, and acquisition appetite set the benchmark for franchise dealer consolidation.
• Lithia Motors: Large public dealer group aggressively acquiring single-point franchises nationwide — directly comparable franchised auto retail model but at vastly greater scale, illustrating the consolidation path for independent dealers.
• Penske Automotive Group: Diversified global franchised dealer group with premium and volume franchises including Ford — comparable franchised new-vehicle retail, service, and parts/F&I model at much larger scale.

Direct peers

• Ray Skillman Ford: Greenwood, IN Ford dealer within the greater Indianapolis trade area served by Hubler — direct franchised Ford competitor with comparable full-line sales, service, and parts operations.
• Hubler Auto Group (sister stores): Related Hubler-branded Indiana dealerships (e.g., Hubler Chrysler/Dodge/Jeep/Ram and other franchises referenced via Hubler Insurance and the Hubler automotive group) — same ownership ecosystem, shared customers and back-office.
• Tom Wood Ford: Indianapolis-area Ford franchised dealer — directly competes for Shelbyville/Indianapolis-area shoppers with the same Ford franchise, parts, service, and F&I offerings.
• Bob Rohrman Ford: Indiana-based Ford franchised dealer serving the Lafayette/West Lafayette market — directly comparable in scale, OEM franchise, and full-line retail/service model.
• Andy Mohr Ford: Plainfield, IN-based Ford franchised dealer that overlaps Hubler's stated Plainfield service area — direct same-brand, same-OEM competitor with similar new/used/service/parts/F&I model.
• D-Patrick Ford: Indiana-based Ford franchised dealer group with full-line new, used, service and parts operations — same OEM franchise, overlapping regional Indiana footprint, comparable single-state footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hubler-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubler Ford