HUDOLIA

What HUDOLIA does

HUDOLIA is a public aquatic and wellness center located at 70 Avenue de Paris in Dourdan, France, operated by Vert Marine under a Délégation de Service Public (DSP) contract with the Communauté de Communes du Dourdannais. The facility serves residents, families, and corporate clients of the Dourdannais intercommunal area, providing indoor and outdoor swimming, wellness amenities, fitness programming, and a structured aquatics school spanning baby, child, and adult cohorts. The DSP structure positions Vert Marine as the operating partner with the CCD retaining asset ownership and contractual oversight of service standards, pricing, and exclusivity within the catchment.

The center's product offering comprises an indoor 25-meter sports pool, a 220 m² leisure pool, an outdoor seasonal pool, sauna/hammam/jacuzzi wellness facilities, group fitness classes, and cardio/strength equipment. Technology infrastructure is limited to standard off-the-shelf tooling: the VM Connect mobile application (iOS/Android) for reservations and member engagement, an e-commerce site for gift card sales, and LimeSurvey for satisfaction measurement. There is no proprietary AI/ML capability and no platform dependency beyond these consumer-facing and survey tools.

Revenue is generated through three principal streams: monthly subscription PASS offerings (€22–€59.90), pay-per-use entry fees (€6.20–€19.70), per-activity fees (€15.50–€20.60), and gift card sales distributed via direct online and CSE (works council) channels. The DSP contractual framework governs pricing, service levels, and operating-period obligations, with the operator retaining operational revenue under terms set by the public authority. Customer acquisition leans on local brand recognition, the Vert Marine network affiliation, and national PASS'SPORT subsidy eligibility rather than direct paid marketing.

Name

HUDOLIA

Legal name

HUDOLIA

Website

https://hudolia.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HUDOLIA is a public aquatic and wellness center in Dourdan, France, operated by Vert Marine under a public-service delegation contract, serving local residents, families, and corporate clients with swimming, wellness, fitness, and aquatics-school programming.

Ownership category

akta.pro rank

Product category

Public Aquatic and Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Aquatic fitness center
• Swimming pool services
• Wellness spa facilities
• Swimming school programs
• Subscription fitness passes

Headquarters

HQ city

Dourdan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription PASS Programs: Monthly subscription plans offering unlimited access to various facility areas and activities. PASS options range from basic aquatic access (€22/month) to full unlimited access (€59.90/month) with additional activity add-ons available.
2. Pay-Per-Use Entry Fees: One-time entry fees for pool and fitness access, with different pricing for local residents (C.C.D.H) and exterior visitors. Entry fees range from €6.20-€8.60 for pool entry, with reduced rates for children under 3 (free) and reduced rates for children under 12.
3. Activity-Based Fees: Fees for specific activities including babies swimming (€15.50-€17.50 per session), aquagym (€15.50-€17.50), fitness sessions (€15.50-€17.50), swimming school (€340-€365 annually), and wellness treatments. 10-session packages available with validity of 6 months.
4. Gift Cards and CSE Packages: Gift card sales through external portal and CSE (employee benefit) package offerings for corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HUDOLIA operates a multi-space public aquatic, fitness, and wellness center in Dourdan, France, offering access to indoor and outdoor swimming pools, sauna, hammam, whirlpool, fitness studio, and group exercise classes. The center provides structured swimming instruction from babies through adults, aquatic and land-based group fitness classes, and sells both subscription PASS plans and pay-per-use entries, with online booking via the VM Connect mobile app and gift card sales via an e-commerce portal.

Product overview

HUDOLIA is an aquatic and wellness center operated by VERT MARINE in Dourdan, France. The facility offers a unified multi-space experience centered on three core areas: the Aquatique space (indoor 25m sports pool, 220m² leisure pool with massage jets, outdoor pool, solarium), the Bien-être space (saunas, hammams, whirlpool), and the Fitness space (group classes, cardio training, strength equipment). Additional offerings include structured swimming lessons (babies to adults), aquatic fitness classes (aquagym, aquacycling), land-based fitness (RPM, HIIT, Pilates), and subscription PASS plans. The center also provides online reservation via VM Connect app and sells gift cards through a WooCommerce shop. Services range from single pool entries to comprehensive unlimited subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• VM Connect: Mobile application for online reservations and membership management

Products and services

• Espace Aquatique The main aquatic facility featuring an indoor sports pool (25m), a leisure pool (220m²) with counter-current river and massage jets, an outdoor sports pool, and a solarium, available to general public and families.
• Espace Bien-être

Quantifiable outcome

• Water temperature maintained at 32°C for baby swimming sessions
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VERT MARINEcoreOthersVERT MARINE is the operator and manager of HUDOLIA aquatic center. The company specializes in DSP (Délégation de Service Public) aquatic facility management, operating multiple aquatic centers across France. HUDOLIA is branded as a 'Centre Aqualudique du Dourdannais' operated by VERT MARINE.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• UCPA: UCPA is a large French operator of sports and aquatic facilities with broader national reach and vacation-camp integration. It overlaps with HUDOLIA on swimming instruction, aquatic fitness, and family programming, but operates at significantly larger scale across sport-loisirs venues.
• Sodexo Sports & Leisure: Sodexo's Sports & Leisure division operates aquatic and fitness facilities globally, including French municipal contracts. It is comparable as a large incumbent DSP operator with broader service capabilities than the specialised HUDOLIA operation.

Emerging players

• Keep Cool: Keep Cool operates mid-market fitness clubs across France with subscription-based access to cardio and strength equipment. Comparable to HUDOLIA's Fitness tier offering, though without the aquatic specialisation.
• Deep Nature: Deep Nature operates spa and wellness centres across France offering saunas, hammams, and treatments. Comparable to HUDOLIA's Bien-être space, though Deep Nature focuses exclusively on wellness without aquatic or fitness components.
• Fitness Park: Fitness Park is a French fitness chain offering low-cost subscriptions with broad class programming. It directly overlaps with HUDOLIA's fitness and group classes segments and represents a competitive threat in the Paris region where it has dense coverage.
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with growing presence in France. While not aquatic-specialised, it competes with HUDOLIA's fitness offering (cardio, strength, group classes) and could expand into catchment areas near Dourdan with subscription models that compete on price.

Direct peers

• Equalia: Equalia manages public aquatic centres and wellness facilities across France through public-private partnerships, competing for the same municipal DSP contracts that underpin HUDOLIA's operation.
• Récréa: Récréa is a major French operator of public aquatic and leisure centres under DSP contracts, directly comparable in business model to HUDOLIA's VERT MARINE-operated structure, serving municipalities with similar multi-space aquatic, fitness, and wellness offerings.
• VERT MARINE (other managed centres): HUDOLIA's parent operator manages multiple aquatic centres across France under the same DSP model, sharing the VM Connect booking platform, gift card portal, and operational standards. These sister facilities are the most directly comparable peers given identical business model and back-office infrastructure.

Regional players

• Aquaboulevard (Paris): Aquaboulevard is a large urban aquatic complex in Paris offering swimming, fitness, and wellness. While it serves a different (urban Paris) catchment than Dourdan, it represents the closest large-scale regional comparable for the multi-space aqualudique concept HUDOLIA operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DSPvertmarine
• Facebookfacebook.com/piscinehudolia
• Instagraminstagram.com/_vertmarine_
• LinkedInlinkedin.com/company/hudolia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUDOLIA