Humble

What Humble does

Humble is a digital marketing agency founded in 2018 and headquartered in Atasehir, Istanbul, Turkey. The firm operates with a 22-24 person team serving 28 brands across verticals including e-commerce/retail, food and beverage, jewelry, technology/edtech, food delivery, telecom, and insurance, with named clients such as Puffy, Pizza Lazza, Ema Jewellery, Eveshop, Vidyodan, Marketyo, Turkcell, MetLife, Atlas Copco, SharkNinja, Europcar, and MAPFRE.

Humble's core technology stack is built around AI-driven digital marketing capabilities, including a proprietary AI-Powered TV Attribution system that detects competitor TV ads in real-time and triggers responsive search campaigns, AI-powered Dynamic Creative Optimization that tailors ad creatives for distinct audience segments, Location-Based Ad Targeting that drives foot traffic to physical stores, and Multi-Touch Attribution Analytics integrating offline and online channels. The agency leverages integrations with Google Ads, Meta (Facebook/Instagram), Amazon Ads, Yandex, and Criteo as advertising platform partners. Its service portfolio spans paid search, paid social, paid media, influencer marketing, programmatic advertising, retail media, planning, analytics, creative (including AI-powered dynamic content), SEO, and ASO.

Humble generates revenue through a professional services agency model with quote-based or retainer engagements tailored to client campaign scope. GTM motion is consultative and sales-led, with direct client engagement via website contact forms, phone (+90 533 239 88 52), and email ([email protected]), supported by case-study-driven referrals. The company is privately held with no disclosed funding rounds, ownership structure, or financial metrics.

Name

Humble

Legal name

Humble

Website

https://humble.com.tr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Humble is an Istanbul-based digital marketing agency founded in 2018, serving 28 enterprise and growth-stage brands across retail, F&B, jewelry, tech, and telecom with AI-powered paid media, TV attribution, dynamic creative, and cross-channel attribution services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Performance marketing agency
• Paid media advertising
• AI marketing solutions
• Programmatic advertising

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Humble generates revenue through providing comprehensive digital marketing services including paid search, paid social, paid media, influencer marketing, programmatic advertising, retail media, planning, analytics, creative services, SEO, and ASO. The agency model involves retainer-based or project-based engagements with brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Humble is a digital marketing agency that delivers AI-powered marketing services to enterprise and growth-stage brand clients. The agency's core offerings span paid search, paid social, paid media, influencer marketing, programmatic, retail media, planning, analytics, creative, SEO, and ASO. It differentiates through proprietary AI capabilities for TV attribution, dynamic creative optimization, and location-based targeting.

Product overview

Humble is a digital marketing agency offering a comprehensive suite of services organized as individual service lines. The core offerings include Paid Search, Paid Social, Paid Media, Influencer Marketing, Programmatic advertising, Retail Media Planning, Analytics, Creative services (including AI-powered dynamic creatives), SEO, and ASO. The agency focuses on data-driven digital strategies combining experience, creativity, and AI-driven solutions to help clients succeed in the digital landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search

Quantifiable outcome

• 2.4x increase in store visits for Puffy location-based campaign
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is an advertising technology partner providing the Google Ads platform for paid search and display advertising campaigns. Humble leverages Google's advertising infrastructure to deliver targeted campaigns for their brand clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta provides social advertising platforms through Facebook and Instagram. Humble utilizes Meta's advertising solutions for paid social campaigns targeting audiences across their client's customer segments.
• AmazoncoreTechnology or IntegrationAmazon advertising platform enables e-commerce and retail media advertising capabilities. Humble leverages Amazon Ads for campaigns targeting online shoppers and driving product discovery.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GroupM Turkey: GroupM is WPP's media investment group operating in Istanbul, offering paid media planning, programmatic, and analytics services to enterprise brands. Direct overlap with Humble's Paid Search, Paid Social, Programmatic, and Planning service lines.
• Publicis Groupe Turkey: Publicis operates a full-service network in Turkey through agencies like Leo Burnett, Saatchi & Saatchi, and Publicis Worldwide. Competes with Humble for enterprise brand mandates spanning creative, media, and digital services.
• Mindshare Turkey: Mindshare is WPP's global media agency network with a strong Istanbul presence, offering paid media, programmatic, and analytics services to enterprise brands. Competes directly with Humble on performance marketing mandates for major Turkish accounts.
• Wpromote: Wpromote is a US-based performance marketing agency specializing in paid search, paid social, SEO, and analytics for mid-market and enterprise brands. Similar scale (~hundreds of employees) and direct service overlap with Humble's core offerings.
• Croud: Croud is a UK-based AI-powered digital marketing agency offering paid media, SEO, content, and programmatic services to enterprise brands globally. Closest comparable in terms of tech-forward positioning and similar service mix to Humble.
• IPG Mediabrands Turkey: IPG Mediabrands operates media agencies in Istanbul including UM and Initiative, competing for the same Turkish enterprise brand clients as Humble. Strong overlap in programmatic, paid search, and paid social services.
• TBWA\Istanbul: TBWA's Istanbul office is a global creative and media agency serving Turkish enterprise brands. Competes with Humble on integrated brand strategy, creative, and paid media services, particularly for accounts like MAPFRE, Europcar, and Atlas Copco.
• Performics: Performics is Publicis's global performance marketing agency specializing in paid media, SEO, and commerce media. Directly comparable in service mix and enterprise client focus, operating at much larger scale.
• iProspect: iProspect is Dentsu's global digital performance agency offering paid search, paid social, programmatic, and analytics services. Direct service overlap with Humble's full-funnel paid media offering and similar enterprise client orientation.
• Havas Istanbul: Havas's Istanbul office is a full-service creative and media agency competing directly with Humble for Turkish enterprise brand clients like Puffy, Turkcell, and MetLife. Both deliver integrated paid media, creative, and analytics services to mid-market and enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/humbleperformancenetwork
• Instagraminstagram.com/humble.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble