Humble Warrior

What Humble Warrior does

Humble Warrior, operating as Men's Development Academy (MDA), is an Australian men's personal development coaching company headquartered in Abbotsford, Victoria. The company runs a 12-week structured programme targeting high-achieving men who report external success alongside internal disconnection, identity conflict, and emotional overwhelm. The core product is a sequenced curriculum built around a proprietary three-phase methodology — Regulate, Rebuild, Reintegrate — and is delivered through a daily journaling practice, weekly live group workshops led by founder Justin Dulihanty, 1:1 coaching, a private brotherhood community, and a founder-curated knowledge base (Ask-JD). Graduates receive lifetime access to completed content and entry into a graduate community.

The offering is monetised as a subscription-style 12-week coaching programme priced on a quote basis, with a mandatory 30-minute discovery call gating admission. Distribution is direct-to-consumer within Australia, supported by a digital delivery platform (app.mensdevelopmentacademy.com), organic Instagram presence, a content/resources library, and a community-led referral motion through the brotherhood model. The company is bootstrapped, privately held, founder-led, and operates with 11 employees; there is no disclosed institutional funding, no corporate clients, and no international expansion.

The claimed differentiation rests on working at the identity level rather than motivation, mindset, or tactics, and on combining evidence-informed psychological principles with the founder's decade of lived experience. With 11 staff, a single charismatic founder-coach, and "hundreds" of alumni accumulated over a decade, MDA is a micro-enterprise whose scale is deliberately constrained by a selective admissions process. Key structural risks are founder dependency, the absence of any AI or technology moat, and the lack of recurring revenue beyond the finite 12-week programme plus a free graduate community.

Name

Humble Warrior

Legal name

Men's Development Academy

Website

https://humblewarrior.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Men's Development Academy is an Australian, founder-led coaching company that runs a selective 12-week programme for high-achieving men experiencing internal disconnection, delivered through daily journaling, weekly workshops, 1:1 coaching, and a brotherhood community.

Ownership category

akta.pro rank

Product category

Men's Personal Development Coaching

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industry

Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Men's personal development
• Identity coaching
• Emotional regulation training
• Men's life coaching
• Masculine development programmes

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 12-Week Programme Subscription: The primary revenue stream is a 12-week structured programme delivered through daily journal practice, weekly workshops, 1:1 coaching, and community access. The programme includes lifetime access to completed content and graduate community access upon completion.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Men's Development Academy (MDA) is a 12-week structured personal development programme for men, delivered through daily journal practice, weekly live workshops with founder Justin Dulihanty, 1:1 personal coaching, and a private brotherhood community. It is organised around a proprietary three-phase methodology — Regulate, Rebuild, Reintegrate — that works at the level of identity rather than motivation or tactics, targeting successful men who feel internally disconnected despite external achievement.

Product overview

The Men's Development Academy (MDA) is a single, unified 12-week personal development programme for men. The core offering consists of the main programme (structured around three phases: Regulate, Rebuild, Reintegrate) supported by five integrated modules: Daily Insight Journal (daily journaling practice), Weekly Live Workshops, 1:1 Coaching, Ask-JD knowledge base, and Resource Library. Students also gain access to a Private Brotherhood Community during the programme and Graduate Community Access upon completion. The programme is selectively offered following a Discovery Call.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Development Academy (MDA) 12-Week Programme A 12-week structured personal development programme for high-achieving men experiencing internal disconnection. Delivered through the MDA Reintegration Process (Regulate, Rebuild, Reintegrate), it bundles daily journal practice, weekly live workshops, 1:1 coaching, the Ask-JD knowledge base, a private brotherhood community, lifetime access to completed content, and graduate community access upon completion. Access is selective and requires a 30-minute discovery call before admission.

Quantifiable outcome

• 12-week programme graduates report building more meaningful friendships than in the past 50 years
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• ManTalks: Men's personal development community and event/conversation platform running men's circles and live events. Closest direct comparable to MDA's brotherhood + live workshop + community model for men seeking identity and emotional work.
• Wake Up Warrior: Men's personal development brand built around live events, online programmes, and a brotherhood community for high-performing men. Mirrors MDA's premium selective-admissions + community-supported transformation model.

Broad incumbents

• Mindvalley: Large-scale personal development education platform with subscription programmes, live events, and community features. Overlaps with MDA on personal development curriculum and community-led delivery, but delivers via self-serve digital rather than selective 1:1 coaching.
• BetterHelp: Large online therapy and coaching marketplace with broad mental health coverage including identity, relationship, and emotional regulation concerns. Comparable in addressing the same end-problems as MDA but via 1:1 licensed-therapist sessions on a scalable digital platform.
• Tony Robbins Results Coaching: Large premium life/business coaching programme delivered through structured curricula, events, and 1:1 coaching with certified coaches. Comparable in combining structured transformation programme + 1:1 coaching + community/grad model, but at vastly larger scale.
• The School of Life: Global education and coaching company offering structured programmes on self-knowledge, relationships, and emotional literacy. Comparable in offering coached curricula to adults seeking identity/emotional work, but at much broader scale and across both genders.

Regional players

• Boys to Men Mentoring Australia: Australia-based men's mentoring and rites-of-passage organisation running group programmes and retreats. Comparable regional peer working with Australian men on identity and emotional development through community-based formats.
• Man Cave: Australian charity running group-based men's mental health and emotional literacy programmes. Comparable regional peer addressing men's emotional regulation, identity, and community through structured Australian programmes.

Emerging players

• Being Manhood: Smaller men's personal development coaching programme focused on emotional regulation, identity, and brotherhood work. Directly comparable niche overlap with MDA on men's identity-level methodology and community-based delivery.
• Rich Litvin Coaching: High-end 1:1 and group coaching practice serving high-achieving professionals on identity, leadership, and fulfilment. Comparable niche target audience (high-achieving men feeling internally disconnected) and premium selective delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mensdevelopmentacademy
• LinkedInlinkedin.com/company/humble-warrior

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble Warrior