Hunterlink

What Hunterlink does

Hunterlink is a not-for-profit Employee Assistance Provider founded in 2010 in Newcastle, Australia, originally established to deliver counselling services to seafarers and maritime workers in the Port of Newcastle under a social partnership with the International Transport Workers Federation (ITF) and funding from the ITF Seafarers Trust. The organisation operates a 24/7 EAP platform delivering in-person, telephone, video, and WhatsApp counselling to more than 100,000 workers across 15 industries in Australia, New Zealand, and internationally, with no caps on session numbers or helpline calls. Its core technology comprises a multilingual counselling delivery infrastructure including WhatsApp messaging, teleconferencing, and interpreter services supporting Burmese, English, Filipino, Hindi, Indonesian, and Ukrainian, alongside a national partner network of CEAP-credentialed counsellors across Australia and New Zealand for face-to-face delivery.

The product portfolio centres on the core EAP contract, supplemented by Critical Incident Response (same-day on-site), Organisational Consultancy, Outplacement and Redundancy Support, and Interpreter Services. A separate training business includes a 12-module Lunch and Learn program, four-part Webinar Series, Toolbox Talks, and eight specialised topics (anxiety, isolation, resilience, grief/loss, communication, drug/alcohol awareness, mental health awareness, and stress management). Hunterlink also publishes employee and management resource portals with self-service PDFs covering workplace mental health, leadership, and remote team management.

Revenue is generated through three streams: fixed-fee multi-year EAP service contracts with employers priced per workforce size and requirements; professional services revenue from training programs, workshops, and organisational consultancy; and donations/poster sales supporting the not-for-profit mission (general donations from $25 minimum, and limited-edition art posters at $10 digital or $20 printed). The organisation is registered with the Australian Charities and Not-for-Profit Commission with DGR status, is a member of EAPA and EAPAA, and holds partnerships with AMWU, Protect Counselling, MATES Group, and the Australian Seafarers' Welfare Council. Headquartered in Newcastle with a Melbourne office, Hunterlink reports no disclosed revenue figures and operates without identified institutional investors or a parent entity.

Name

Hunterlink

Legal name

Hunterlink

Website

https://hunterlink.org.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunterlink is a not-for-profit Employee Assistance Provider founded in 2010, delivering 24/7 multilingual EAP counselling, critical incident response, organisational consultancy, and training to 100,000+ workers across 15 industries in Australia, New Zealand, and international maritime ports.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EAP Service Contracts: Hunterlink provides tailored EAP services to businesses under fixed-fee pricing models with no cap on phone or video counselling sessions or 24-hour helpline calls. Services grow with the client's business.
2. Training and Workshop Programs: Revenue from delivering training programs including Lunch and Learn modules, Toolbox Talks, Webinar Series, and specialized workshops on stress management, mental health, resilience, and communication
3. Donations and Poster Sales: Public donations accepted ($50, $100, $200, $500 or custom amounts with $25 minimum). Art posters available for $20 (printed) or $10 (digital)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hunterlink is a not-for-profit registered charity that delivers Employee Assistance Programs (EAP), critical incident response, organisational consultancy, training programs and international seafarer welfare services. It provides 24/7 multilingual counselling and wellbeing support to employees of contracted Australian employers and to seafarers globally, with a fixed-fee structure that carries no session caps.

Product overview

Hunterlink is a not-for-profit Employee Assistance Provider offering a unified EAP platform with 24/7 counselling, critical incident response, and organisational consultancy as core services. The portfolio includes specialised modules for interpreter services, outplacement support, and international seafarer assistance, alongside a comprehensive training suite spanning Lunch & Learn programs (12 modules), Toolbox Talks, Webinar Series (4 modules), and eight specific training topics covering stress management, resilience, mental health awareness, anxiety, isolation, grief/loss, communication, and drug/alcohol awareness. All services are delivered through phone, video, WhatsApp, and in-person channels with no caps on session frequency.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) A 24/7 confidential counselling and wellbeing service for employees of contracted Australian employers, delivered by phone, video, WhatsApp and face-to-face with no session caps. Designed for HR and People & Culture teams that need a fixed-fee, unlimited-usage wellbeing partner.
• Critical Incident Response (CIR) On-demand trauma response and debriefing service for workplaces dealing with sudden or traumatic events. Aimed at employers, HR leaders and safety/people teams needing immediate psychological first aid after incidents.
• Organisational Consultancy Consulting services that help organisations build psychologically safe workplaces and respond to complex people-and-culture issues. Targeted at HR, People & Culture and executive leadership teams.
• Training Programs and Workshops Structured wellbeing and capability workshops such as Mental Health First Aid and Manager Awareness training, including online and in-person delivery. Designed for managers, team leaders and People & Culture staff.
• International Seafarer Support 24/7 multilingual mental health and wellbeing helpline for seafarers working on international vessels, with support delivered via phone, WhatsApp, video and email. Provided to maritime employers, vessel operators and welfare organisations.

Quantifiable outcome

• Supports over 100,000 workers across Australia and internationally
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Transport Workers Federation (ITF)coreStrategic or Co-development Partner · 1 January 2010Hunterlink works in social partnership with ITF, with funding from the ITF Seafarers Trust, to provide early intervention, ongoing support and proactive outreach services to international seafarers while visiting Australia or working in remote locations. This partnership is fundamental to Hunterlink's maritime EAP model.
• AMWU Care LinecoreStrategic or Co-development PartnerHunterlink is entrusted with providing EAP services and telephone counselling on behalf of AMWU Care Line, supporting Australian Manufacturing and Workers Union members and their families.
• Protect CounsellingcoreStrategic or Co-development PartnerHunterlink provides EAP services on behalf of Protect Counselling service, extending mental health and wellbeing support to additional worker populations.
• MATES GroupcoreStrategic or Co-development PartnerHunterlink partners with MATES Group to deliver EAP services and support, particularly in construction and mining industries where MATES programs operate.
• Seafarer ConnectminorStrategic or Co-development PartnerPartnership with Seafarer Connect project by the Tas Bull Seafarers Foundation to deliver free WiFi to visiting seafarers at Australian ports, improving their ability to contact family and access support services.
• Australian Seafarers' Welfare CouncilcoreStrategic or Co-development PartnerHunterlink is a member of the Australian Seafarers' Welfare Council and the Port of Newcastle Welfare Committee, taking an active role in promoting health and wellbeing of port workers, international seafarers and maritime workers.
• Employee Assistance Professional Association of Australasia (EAPAA)coreStrategic or Co-development PartnerHunterlink is a member of EAPAA. Membership requires Hunterlink to have a designated Psychologist or Social Worker who oversees professional activities of employees, contractors and consultants.
• Employee Assistance Professionals Association (EAPA)coreStrategic or Co-development PartnerHunterlink is a member of EAPA. All Hunterlink counselors are credentialed by the EAPA as Certified Employee Assistance Professionals (CEAP), ensuring professional competency standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workplace Options: Workplace Options is a global EAP and wellbeing provider serving 70+ million employees worldwide with 24/7 counselling, critical incident support, and training. Directly comparable to Hunterlink on service mix and multi-channel delivery, with global vs regional scale.
• Converge International: Converge International is a leading Australian EAP and mental health services provider serving corporate, government, and not-for-profit clients across Australia and New Zealand. Directly comparable to Hunterlink in terms of target market (ANZ employers), service mix (EAP, critical incident, training), and multi-channel delivery model.
• Health Assured: Health Assured is a UK-based EAP provider offering 24/7 counselling, wellbeing, and absence management services to UK and international employers. Directly comparable to Hunterlink on service mix and employer-focused EAP delivery model.
• PeopleSense by Altius: PeopleSense is an Australian EAP provider offering workplace counselling, critical incident response, manager support, and wellbeing training to employers across Australia. Directly comparable to Hunterlink in service portfolio and ANZ employer focus.

Broad incumbents

• TELUS Health (LifeWorks): TELUS Health, formerly LifeWorks, is one of the world's largest EAP and total wellbeing providers serving multinational employers across multiple geographies. Comparable to Hunterlink as a 24/7 multi-channel EAP with counselling, critical incident support, and digital platforms, but at vastly greater scale.
• Optum (UnitedHealth Group): Optum is a major US health services and innovation company that includes one of the largest EAP and employee wellbeing businesses serving large US employers. Comparable to Hunterlink as a scaled EAP provider, though Optum operates within a much broader healthcare portfolio.

Emerging players

• Headspace (National Youth Mental Health Foundation): Headspace is an Australian NFP providing mental health services to young people (12-25) through centres, telehealth, and digital platforms. Adjacent to Hunterlink as an Australian NFP mental health provider, though focused on youth rather than workplace EAP.
• Lyra Health: Lyra Health is a US-based mental health benefits platform providing EAP, therapy, coaching, and medication management to employer-sponsored populations. Adjacent to Hunterlink as a digital-first EAP competitor in the employer mental health market, though focused on US enterprise contracts.
• Beyond Blue: Beyond Blue is an Australian NFP focused on anxiety, depression, and suicide prevention, providing 24/7 support, information, and workplace programs (including Beyond Blue's workplace wellbeing initiatives). Comparable to Hunterlink as an Australian NFP mental health provider with workplace-facing offerings.

Others

• MATES in Construction / MATES Group: MATES is an Australian NFP delivering suicide prevention and mental health programs in construction and mining, and is a partnership customer of Hunterlink (Hunterlink provides EAP services on behalf of MATES Group). Listed as a peer because of the close operational linkage and overlapping mental health mission in blue-collar industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hunterlinkeap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunterlink