HUPFER ITALIA S.R.L
HUPFER ITALIA S.R.L is the Italian subsidiary of German industrial group Hupfer Metallwerke (founded 1870), selling modular stainless-steel equipment for commercial catering and medical/sterile goods logistics to hospitals, clinics, and large contract caterers via direct sales, dealers, and digital channels.
- Company typePrivate
- Founded1870
- HeadquartersCoesfeld, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HUPFER ITALIA S.R.L does
HUPFER ITALIA S.R.L is the Italian operating subsidiary of the German industrial group Hupfer Metallwerke GmbH & Co. KG, founded in 1870 and headquartered in Coesfeld, Germany. The group designs and manufactures modular stainless-steel equipment for two principal B2B verticals: commercial and collective catering (Gemeinschaftsgastronomie), and medical/sterile goods logistics (Sterilgutlogistik) for hospitals and clinics.
The product portfolio includes proprietary platforms such as the VarioCart and Känguruh-System food transport systems, the MediFurn range for medical/sterile supply workflows, modular shelving and storage systems, and sterile goods baskets. Technical positioning rests on stainless-steel construction, modular design for workflow customization, and compliance with DIN EN ISO 13485 (medical devices) and DIN EN ISO 11607 (packaging). Group-level capabilities extend to conveyor and automation systems via sister entities TRAK Conveyor Systems (UK) and PKT Polkenberger, plus MenüMobil in Austria.
HUPFER operates a B2B enterprise sales model combining direct sales, specialist dealers, e-commerce, and an online product configurator, with quote-based pricing for customized configurations. Customers are large institutional buyers — hospital groups, clinic networks, and large-scale contract caterers — purchasing equipment that integrates into regulated operational workflows. Sustainability positioning (TM65 environmental product declarations, PRODUCT GREEN AWARD 2026 Silver, Nachhaltigkeitspreis 2024) is increasingly aligned with public-sector and healthcare procurement criteria.
HUPFER ITALIA S.R.L firmographics
Firmographics- Name
- HUPFER ITALIA S.R.L
- Legal name
- Hupfer Metallwerke GmbH & Co. KG
- Website
- https://hupferitalia.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HUPFER ITALIA S.R.L is the Italian subsidiary of German industrial group Hupfer Metallwerke (founded 1870), selling modular stainless-steel equipment for commercial catering and medical/sterile goods logistics to hospitals, clinics, and large contract caterers via direct sales, dealers, and digital channels.
- Ownership category
- akta.pro rank
HUPFER ITALIA S.R.L industry classification
Industry- Product category
- Commercial Catering & Medical Logistics Equipment
- NAICS
- Material Handling Equipment Manufacturing (33392), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where HUPFER ITALIA S.R.L is headquartered
LocationHeadquarters
- HQ city
- Coesfeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HUPFER ITALIA S.R.L business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment and logistics solutions sales: Direct B2B sales of professional logistics equipment for collective catering and medical sterile goods handling. Products include transport carts, storage systems, serving units, and specialized medical furniture. Pricing is custom/quote-based for industrial equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for industrial equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HUPFER ITALIA S.R.L product offering
Product offeringCore offering
Hupfer designs, manufactures, and sells metal logistics equipment for two specialized verticals: professional collective catering (commercial kitchens, company cafeterias, schools) and medical sterile goods logistics (hospitals, clinics, AEMP/central sterilization departments). The product portfolio covers the entire process chain — from storage shelving systems and food transport carts to mobile serving stations and sterile goods handling systems — under the promise "we make work flow."
Product overview
Hupfer is a logistics solutions provider with two core business areas: Commercial Catering and Medical/Sterilgutlogistik (Sterile Goods Logistics). The company offers a unified portfolio of products including flexible shelving systems (Regalsysteme), food transport carts (Speisentransportwagen), mobile food distribution units (mobile Speisenausgaben), and the VarioCart serving cart (capable of 300 kg loads). For medical applications, Hupfer provides the Känguruh-System for sterile goods transport, MediFurn cabinets and work tables, and DIN 13485-certified tray and basket systems (Siebschalen/Siebkörbe). The company also operates a web-based Konfigurator tool for product customization. Recently, Hupfer has expanded into sustainability with TM65 Product Carbon Footprints for shelving systems and VarioCarts, and won awards for products like the Kalt-Warm-Platte (sustainability award). The product portfolio spans from storage and transport to food distribution and sterilization logistics, unified under the 'We make work flow' promise.
Differentiator
Problem solved
Functional benefit
Brands
- MediFurn: Medical storage and furniture solutions including high cabinets, hanging cabinets, and work tables for hospital sterile goods logistics
- VarioCart
- Känguruh-System
Products and services
- Commercial Catering Logistics Solutions Comprehensive logistics solutions for professional communal catering, covering the full process chain from delivery to service. Includes flexible shelving systems for storage, robust food transport carts, and mobile food distribution units designed for company cafeterias, school kitchens, hospital kitchens and other institutional food service operations.
- Medical / Sterile Goods Logistics Solutions Tailored logistics solutions for the entire sterile goods cycle in clinics and AEMP (Medical Device Decontamination Units). Designed to ensure process safety, hygiene compliance, and ergonomic handling of sterile goods in central sterilization departments.
- VarioCart Serving Cart A highly flexible serving cart with a stable construction capable of loads up to 300 kg, used in both commercial catering and medical applications. Awarded the Nachhaltigkeitspreis Westmünsterland sustainability prize in 2024.
- Känguruh-System (Kangaroo System) A proven sterile goods transport system forming the basis for safe and ergonomic sterile goods circulation in hospitals, clinics, and sterilization service providers.
- MediFurn High and Wall Cabinets High and wall cabinets designed as optimal storage solutions for the medical and laboratory sector, providing organization, clarity, and optimal workflows for sterile goods storage.
- MediFurn Pack and Work Tables Pack and work tables offering maximum flexibility, ergonomics, and functionality for controlling, sorting, and operational workflows in medical sterile supply and commercial catering settings.
- Siebschalen and Siebkörbe (Tray and Basket Systems) Tray and basket systems for hospitals and clinics worldwide, ensuring order, clarity, and optimal workflows. Certified according to DIN 13485 for medical devices.
- Kalt-Warm-Platte (Cold-Warm Plate) A sustainable food holding plate that maintains hot and cold food temperatures during service, recognized with the silver medal at the PRODUCT GREEN AWARD 2026 in the sustainability category.
Quantifiable outcome
- VarioCart proven stable in rigorous testing with load capacity up to 300 kg
- +1 more outcomes
Companies that use HUPFER ITALIA S.R.L
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HUPFER ITALIA S.R.L technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HUPFER ITALIA S.R.L partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DGSV (Deutsche Gesellschaft für Sterilgutversorgung e.V.)coreHupfer is a supporting member of DGSV. The company distributes DGSV guidelines (Sterilgut verpacken 2020, Sterilgut lagern und transportieren 2018) and provides consulting services for implementing these guidelines.
- AK BWA (Arbeitskreis für Bettgestell- und Wagen-Dekontaminationsanlagen)minorActive member for over 10 years. The working group, founded in 1988, brings together expertise from bed frame manufacturers, transport cart manufacturers, decontamination equipment manufacturers, and hospital hygienists. Hupfer distributes the AK BWA guideline on mechanical decontamination.
- doo GmbHminordoo GmbH provides digital visitor management services as a data processor under Art. 28 DS-GVO for Hupfer's visitor registration system at their premises.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
HUPFER ITALIA S.R.L competitors and assessment
Company assessmentBroad incumbents
- Miele Professional: Commercial laundry, dishwashing, and medical/laboratory equipment division of Miele. Larger German incumbent with substantially broader portfolio but overlapping customer base in catering and medical sterile goods, with greater R&D and global distribution resources.
- Rational AG: German manufacturer of commercial combi-ovens and cooking systems for professional kitchens. Larger listed incumbent serving commercial catering customers globally with overlapping buyer personas of head chefs and catering procurement managers.
- Getinge: Global medical technology company with sterile goods processing and infection control divisions. Large publicly-listed incumbent with broader medical device portfolio but direct overlap in sterile goods logistics equipment and hospital AEMP customer base.
Direct peers
- Meiko: German commercial cleaning, dishwashing, and food waste handling equipment manufacturer. Comparable German Mittelstand B2B industrial equipment maker with overlapping customer base in commercial catering and healthcare food service operations.
- Burlodge (Ali Group): UK-based manufacturer of meal distribution systems and bulk food transport trolleys for hospital and catering sectors. Direct competitor in catering logistics with very similar product portfolio and overlapping hospital catering customer base across Europe.
- Cambro Manufacturing: US-based global manufacturer of foodservice equipment including carts, shelving, and food storage. Direct product overlap in carts, shelving systems, and food transport with international scale advantage compared to Hupfer's DACH-centric footprint.
- Winterhalter Gastronom: German commercial dishwashing and cleaning solutions manufacturer. Similar-sized German industrial equipment business serving professional catering and food service customers with comparable B2B field sales model and custom configuration approach.
- B.PRO (BLANCO Professional): German manufacturer of commercial kitchen logistics and food transport equipment. Most direct competitor in catering logistics with overlapping product portfolio in transport carts, shelving, and food distribution systems, serving similar hospital and institutional catering customers.
- Belimed: Swiss-based manufacturer of sterilization, disinfection, and decontamination equipment for hospitals. Direct peer in medical sterile goods processing with overlapping AEMP customer base and complementary product offerings to Hupfer's Kangaroo system and MediFurn cabinets.
Regional players
- Hagleitner Hygiene International: Austrian family-owned hygiene and sanitation products manufacturer. Comparable DACH-region B2B hygiene solutions provider serving hospitality and healthcare customers with adjacent product overlap to Hupfer's sterile goods handling portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HUPFER ITALIA S.R.L social profiles
Digital presenceHUPFER ITALIA S.R.L compliance and trust
Trust signalCompliance2 records
HUPFER ITALIA S.R.L financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUPFER ITALIA S.R.L leadership team
Management profileNumber of profiles
Profiles4 records
HUPFER ITALIA S.R.L subsidiaries and ownership
Company hierarchySubsidiaries4 records
HUPFER ITALIA S.R.L funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUPFER ITALIA S.R.L M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUPFER ITALIA S.R.L
What does HUPFER ITALIA S.R.L do?
Hupfer designs, manufactures, and sells metal logistics equipment for two specialized verticals: professional collective catering (commercial kitchens, company cafeterias, schools) and medical sterile goods logistics (hospitals, clinics, AEMP/central sterilization departments). The product portfolio covers the entire process chain — from storage shelving systems and food transport carts to mobile serving stations and sterile goods handling systems — under the promise "we make work flow."
Is HUPFER ITALIA S.R.L a public or private company?
HUPFER ITALIA S.R.L is a private company. It is classified as family owned and is currently operating.
When was HUPFER ITALIA S.R.L founded?
HUPFER ITALIA S.R.L was founded in 1870. It employs 1 to 10 people.
Where is HUPFER ITALIA S.R.L based?
HUPFER ITALIA S.R.L is headquartered in Coesfeld, Germany, in the Europe region.
How does HUPFER ITALIA S.R.L make money?
One revenue line is on record: equipment and logistics solutions sales.
Who are HUPFER ITALIA S.R.L's main competitors?
Broad incumbents on record are Miele Professional, Rational AG and Getinge. Direct peers are Meiko, Burlodge (Ali Group), Cambro Manufacturing, Winterhalter Gastronom, B.PRO (BLANCO Professional) and Belimed. Hagleitner Hygiene International is listed as a regional player.
Does HUPFER ITALIA S.R.L have an API?
No public API is recorded for HUPFER ITALIA S.R.L.
What industry is HUPFER ITALIA S.R.L in?
HUPFER ITALIA S.R.L's product category is Commercial Catering & Medical Logistics Equipment. Its primary akta.pro industry code is IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 33392 and its SIC code is 3530.