doo
doo GmbH provides a modular SaaS event management platform that automates the full attendee journey—from invitations, registration, ticketing, and email to analytics—for enterprise customers across trade shows, publishing, financial services, and corporate events in DACH.
- Company typePrivate
- Founded2016
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What doo does
doo GmbH is a Munich-based, private SaaS company that provides a modular event management platform designed to automate the full attendee journey for live, hybrid, and virtual events. The platform is composed of integrated modules covering invitation management, guest management, registration and ticketing, an email manager, a drag-and-drop website editor, forms, and reporting/analytics, all sharing a centralized attendee data layer. Architecturally, doo is delivered as a cloud-based multi-tenant SaaS platform built to scale from 8 to 80,000 attendees, with role-based permissions, an enterprise tier, and an extensive API and webhook surface that connects to 40+ third-party systems across CRM, CMS, ERP, payment, video conferencing, event apps, public transport, and analytics. The company holds ISO 27001, BSI C5, and BSI IT-Grundschutz certifications, is fully GDPR-compliant, and offers EU-only data hosting — credentials that anchor its positioning with regulated German and European enterprise buyers.
doo monetizes primarily through annual SaaS subscriptions sold via custom, quote-based enterprise pricing, with an additional transaction-fee layer from integrated payment processing (PayPal, Stripe, Novalnet, PAYONE) on paid events, and a professional services line covering onboarding, training, and full-service event execution. The go-to-market is enterprise field sales-led, executed by a dedicated sales team led by a President of Sales and supported by monthly demo webinars, direct demo requests, and a partner referral network of technology vendors and event agencies. Its customer base of 600+ spans trade shows (FIBO, Gallery Shoes, Interbride), publishing and media (Verlage, Vincentz, Premium Leaders Club), financial services and government (KfW, BaFin), and large corporates (SAP, Oerlikon, Die Zeit), with a horizontal segmentation strategy across DACH and a recently initiated expansion into the GCC region financed by a $1.7M seed round from Merak Capital in September 2025.
The business is at a scaling inflection point: it has a mature product, a credible compliance posture, and a meaningful DACH enterprise base, but remains sub-scale (11–50 employees), has only seed-stage institutional capital, has not disclosed revenue or ARR, and is just beginning to push outside its home region. Strategic priorities visible in the data are GCC geographic expansion, deepening the enterprise sales motion, and continued ecosystem buildout through integration partnerships.
doo firmographics
Firmographics- Name
- doo
- Legal name
- doo GmbH
- Website
- https://doo.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- doo GmbH provides a modular SaaS event management platform that automates the full attendee journey—from invitations, registration, ticketing, and email to analytics—for enterprise customers across trade shows, publishing, financial services, and corporate events in DACH.
- Ownership category
- akta.pro rank
doo industry classification
Industry- Product category
- Event Management Software
- NAICS
- Computer Systems Design Services (541512), Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
- akta.pro secondary industries
- Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)
Keywords
Where doo is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
doo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Modular SaaS platform with subscription-based pricing. Customers can select individual modules based on their event management needs.
- Payment Processing: Integrated payment processing for paid events with support for multiple payment providers including PayPal, Stripe, Novalnet, and PAYONE.
- Professional Services: Additional services including onboarding, training, and full-service event management support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
doo product offering
Product offeringCore offering
doo (doo GmbH) is a modular cloud-based SaaS platform for Smart Event Automation that covers the entire attendee journey for live, hybrid, and virtual events. The all-in-one solution integrates modules for guest management, registration and ticketing, email invitations, website creation, forms, reporting and analytics, and integrates with CRM, ERP, CMS, payment, and video conferencing systems via APIs and webhooks. Customers can subscribe to individual modules based on their event management needs.
Product overview
doo is a modular SaaS platform for Smart Event Automation that provides an all-in-one solution for managing the complete attendee journey. The platform consists of a core unified platform with integrated modules including: Guest Management (centralized attendee tracking), Registration & Ticketing (flexible booking and payment processing), Email Manager (personalized communications), Website Editor (drag-and-drop event sites), Forms (feedback collection), and Reporting & Analytics (performance insights). Additional capabilities include Integration APIs for CRM/ERP/CMS connectivity, Enterprise Ready features for large organizations, and professional Event Services. The modules are designed to work seamlessly together, sharing data centrally across the entire customer journey, while also supporting standalone use for specific needs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Organization and manual effort reduced to absolute minimum through automation
- +2 more outcomes
Companies that use doo
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
doo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
AI capability3 records
Feature6 records
doo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- HubSpotcoreCRM integration partner enabling synchronization of event invitation and registration data with HubSpot customer management platform.
- SalesforcecoreCRM integration partner for seamless data synchronization between doo event management and Salesforce CRM.
- ZoomcoreVideo conferencing integration for virtual events and webinars with automated attendee management.
- Microsoft TeamscoreVideo conferencing integration for corporate events and virtual meeting management.
- NovalnetcorePayment processing integration for managing transaction fees and payment workflows at paid events.
- PayPalcorePayment provider integration for accepting PayPal payments at event registration.
- StripecorePayment processing integration for event ticket purchases and transaction management.
- FastLanecoreGuest management and check-in solution partner for streamlined event admission.
- PlazzcoreEvent app provider for attendee interaction, surveys, quizzes, and digital event extensions.
- eventmobicoreMobile event app integration for attendee engagement and networking features.
- SwapcardcoreNetworking platform integration for attendee matchmaking and professional connections.
- GoToWebinarcoreWebinar platform integration for virtual event delivery and audience management.
- Webex (Cisco)coreVideo conferencing integration for corporate virtual events and meetings.
- VimeocoreVideo hosting and streaming integration for event content delivery.
- HopincoreVirtual and hybrid event platform integration for comprehensive event experiences.
- Google AnalyticscoreWeb analytics integration for tracking event website performance and registration conversion.
- LetsGetDigitalminorDigital agency partner for event solutions and implementation services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
doo competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo offers an end-to-end Event Experience OS covering registration, onsite solutions, and analytics. It is a direct peer in modular event management for mid-market and enterprise customers.
- Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, and event marketing. It is the closest large-scale direct competitor to doo in the enterprise event-management space and competes for the same SAP/BaFin-type logos globally.
- Swapcard: Swapcard offers event apps, registration, and attendee networking/matchmaking (and is a doo integration partner). It overlaps with doo in registration, attendee engagement, and event apps.
- Aventri: Aventri provides event management software for enterprise meetings, conferences, and trade shows. It is a direct competitor in registration, attendee management, and event analytics for large organizations.
- Eventbrite: Eventbrite is a major ticketing and event registration platform serving creators and enterprises. It overlaps with doo's registration and ticketing modules, particularly for paid events, though it skews more self-serve.
- RainFocus: RainFocus is an event marketing platform built for large enterprise conferences and trade shows. It competes directly with doo in registration, lead capture, and analytics for marquee enterprise events.
- Hopin: Hopin is a virtual and hybrid event platform (and a doo integration partner). It competes in the same attendee-journey stack, particularly for virtual and hybrid event delivery.
- Hubilo: Hubilo is a virtual and hybrid event platform with growing enterprise event-management capabilities. It is an emerging direct peer serving similar enterprise marketing and event teams.
- eventmobi: eventmobi is an event apps and engagement platform (and a doo integration partner). It provides complementary attendee experience tools but increasingly competes in registration and full event management.
Broad incumbents
- Webex Events (Cisco): Webex Events (formerly Socio) is part of Cisco's broader collaboration portfolio (and a doo integration partner). It bundles event technology with the larger Webex conferencing ecosystem, representing broad-incumbent competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
doo social profiles
Digital presencedoo compliance and trust
Trust signalCompliance6 records
doo financial estimates
Financial estimateRevenue estimate
Valuation estimate
doo leadership team
Management profileNumber of profiles
Profiles5 records
doo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doo
What does doo do?
doo (doo GmbH) is a modular cloud-based SaaS platform for Smart Event Automation that covers the entire attendee journey for live, hybrid, and virtual events. The all-in-one solution integrates modules for guest management, registration and ticketing, email invitations, website creation, forms, reporting and analytics, and integrates with CRM, ERP, CMS, payment, and video conferencing systems via APIs and webhooks. Customers can subscribe to individual modules based on their event management needs.
Is doo a public or private company?
doo is a private company. It is classified as venture growth investor backed and is currently operating.
When was doo founded?
doo was founded in 2016. It employs 11 to 50 people.
Where is doo based?
doo is headquartered in München, Germany, in the Europe region.
How does doo make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing and professional Services.
Who are doo's main competitors?
Direct peers on record are Bizzabo, Cvent, Swapcard, Aventri, Eventbrite, RainFocus, Hopin, Hubilo and eventmobi. Webex Events (Cisco) is listed as a broad incumbent.
Does doo have an API?
Yes. doo offers extensive APIs and webhooks that enable integration to all key elements including events, participants, and bookings. The platform supports bidirectional data exchange with external systems (CRM, ERP, CMS, etc.) and provides comprehensive APIs and webhooks for all essential elements. Technical experts are available for conceptual consulting and implementation. Developer documentation is at howto.doo.net/hc.
What industry is doo in?
doo's product category is Event Management Software. Its primary akta.pro industry code is THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging), with a secondary code of THAHAOAJ, Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring). Its NAICS code is 541512 and its SIC code is 7373.