Hurrdat

What Hurrdat does

Hurrdat, LLC is a privately held Omaha, Nebraska-based digital marketing, media, and entertainment holding company founded in 2017. The company operates a full-service marketing agency under Hurrdat Marketing offering SEO (enterprise, local, multi-location, AI-driven, technical, and on-page), content marketing, paid advertising, web design, public relations, data science, strategy, and creative services. The SEO practice is the core offering, with sub-specializations in YMYL verticals (healthcare, finance, legal) and a recently launched AI SEO practice targeting generative search surfaces such as Google AI Overviews, ChatGPT, and Perplexity. Content production combines AI-assisted drafting with human editorial oversight, having produced approximately 160 AI-assisted articles over 16 months.

The business operates through a holding-company structure of wholly-owned sub-brands including Hurrdat Media (video and podcast production), Hurrdat Sports (sports marketing and broadcasting), Hurrdat Brand Goods (custom apparel), Hurrdat Sports Bar & Grill (venue operations), Canary & Coal (branding services), and Lukas Partners (public relations, acquired 2025). Customers are served via a sales-led GTM motion with two distinct channels: a local/regional account team for Omaha and Midwest clients and an Enterprise & Multichannel Solutions team led by President Bill Hipsher targeting national brands and budgets above $50k. Revenue is generated through quote-based professional services engagements; pricing is not publicly disclosed. Named enterprise customers span self-storage (Extra Space Storage), financial services (Centris FCU, West Gate Bank, Core Bank, Unison), education (Creighton University), sports (Omaha Supernovas), and multi-site consumer services (Diventures, Rocket Carwash, Hightower Reff Law), with several relationships persisting 8-9 years. No external funding has been disclosed; growth appears to be organic plus the Lukas Partners tuck-in acquisition.

Name

Hurrdat

Legal name

Hurrdat, LLC

Website

https://hurrdatmarketing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Hurrdat is an Omaha-based full-service digital marketing agency offering SEO, content marketing, paid advertising, web design, and PR to enterprise and mid-market clients nationwide, operating through a multi-brand holding structure that includes Lukas Partners, Hurrdat Media, and Hurrdat Sports.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Search engine optimization
• Content marketing services
• Public relations agency
• Web design services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service marketing agency providing comprehensive digital marketing services including SEO, content marketing, paid advertising, web design, PR, data science, strategy, local SEO, and creative services. Revenue generated through professional service engagements.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hurrdat is a full-service digital marketing, media, and entertainment agency that provides professional marketing services including SEO (enterprise, local, multi-location, technical, on-page, and AI SEO), content marketing, paid advertising, web design, public relations (via Lukas Partners), data science, strategy, and creative services to businesses ranging from local shops to enterprise organizations. The agency combines AI-assisted content production with human expert refinement and offers measurable, data-driven marketing outcomes across owned media, paid media, earned media, and video/podcast production through its sub-brands.

Product overview

Hurrdat is a full-service marketing, media, and entertainment company offering a comprehensive suite of digital marketing services. The core product portfolio includes SEO Services (with sub-products: Enterprise SEO, AI SEO, Local SEO, Multi-Location SEO, On-Page SEO, Technical SEO, and SEO Strategy & Consulting), Content Marketing, Paid Advertising, Public Relations (via Lukas Partners), Web Design, Data Science, Strategy, and Creative services. Under the Hurrdat umbrella, the company operates several sub-brands including Hurrdat Media (podcast production), Hurrdat Sports (sports marketing and broadcasting), Hurrdat Brand Goods (custom apparel), and Hurrdat Sports Bar & Grill (venue management). The company also partners with Lukas Partners for public relations and Canary & Coal for additional marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Lukas Partners: Award-winning strategic communications and public relations firm, now part of the Hurrdat family, with over 50 years of experience helping clients reach the right audience.
• Hurrdat Media
• Canary & Coal
• Hurrdat Sports
• Hurrdat Brand Goods
• Hurrdat Sports Bar & Grill

Products and services

• SEO Services Comprehensive search engine optimization services for businesses ranging from local shops to national brands, focused on improving organic visibility, keyword rankings, and search performance across enterprise, local, multi-location, technical, on-page, and AI-driven search contexts.
• Content Marketing SEO-focused content creation including blog posts, landing pages, and content strategies; combines AI-assisted drafting with human refinement to deliver high-volume, authoritative content.
• Paid Advertising Digital advertising services including paid search, display advertising, and media buying to drive targeted traffic and conversions, with Google Partner status for search advertising.
• Public Relations (Lukas Partners) Award-winning strategic public relations services including strategic planning, media relations, media training, crisis management, brand reputation management, and content creation, delivered through Lukas Partners (a Hurrdat company).
• Web Design Website design and development services including UX optimization, backend usability, SEO-friendly architecture, and user-friendly content management system implementation for businesses of all sizes.
• AI SEO Optimization for AI-driven search results including Google AI Overviews, ChatGPT, Gemini, Claude, Anthropic, and Perplexity; focused on generative engine optimization (GEO) to surface client content in AI-generated answers.
• Enterprise SEO Large-scale SEO approach for organizations with complex websites, high traffic, and well-known brands; leverages automation, technical precision, and data-driven insights to manage thousands of pages.
• Local SEO Local search optimization including Google Business Profile management, local listing optimization, and reputation management to help businesses stand out in local search results.
• Multi-Location SEO SEO strategies for businesses with multiple locations, managing thousands of locations across hundreds of markets with consistent local search presence.
• Technical SEO Analysis and optimization of website infrastructure, crawlability, site architecture, schema markup, and overall user experience; uses AI-powered tools for automated audits and ongoing analysis.
• SEO Strategy & Consulting Tailored SEO strategy development aligned with business goals, competitor analysis, and ongoing optimization based on data and performance trends.
• On-Page SEO Optimization of on-page elements including heading tags, metadata, alt text, and copy to improve rankings and user experience.
• AI-Assisted Content Marketing AI-assisted content generation service for blog posts and articles; AI tools draft outlines and blog posts which are then edited, fact-checked, and optimized by human experts for Google SGE, People Also Ask results, and featured snippets.
• Sports Marketing (Hurrdat Sports) Sports marketing, sponsorship management, event marketing, and sports advertising and broadcasting services delivered through the Hurrdat Sports sub-brand.
• Podcast Production (Hurrdat Media) Podcast production services including ideation, script writing, on-set shooting, and final edits, delivered through Hurrdat Media.
• Video Production (Hurrdat Media) Video production services including ideation, script writing, on-set shooting, and final edits for client-brand storytelling, delivered through Hurrdat Media.
• Data Science & Strategy Data-driven marketing analytics, insights, strategy development, and creative services to measure performance, refine strategies, and guide ongoing optimization efforts.
• Custom Apparel (Hurrdat Brand Goods) Custom apparel production and branding services offered through the Hurrdat Brand Goods sub-brand.

Quantifiable outcome

• Extra Space Storage achieved 70% of transactions through organic traffic vs. 38% before working with Hurrdat
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

One partnership is on record.

• Lukas PartnerscoreStrategic or Co-development PartnerAward-winning strategic communications firm that joined the Hurrdat family. Specializes in public relations, media relations, crisis management, and brand reputation. Headquartered by Joan Lukas with 50+ years of experience since 1973.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: PPC and digital marketing agency emphasizing paid media, SEO, and lifecycle marketing. Comparable on full-service digital offering with strong paid-advertising orientation.
• Victorious SEO: SEO-focused agency offering enterprise SEO, content, and technical SEO services. Closely comparable to Hurrdat's core SEO service line and enterprise positioning.
• Ignite Visibility: San Diego-based digital marketing agency specializing in SEO, paid media, social media, and email with a strong enterprise SEO practice. Comparable on full-service digital model and SEO-centric service stack.
• Straight North: Chicago-based full-service digital marketing agency focused on SEO, paid advertising, and web design for mid-market and enterprise B2B/B2C clients. Closely aligned with Hurrdat's SEO-plus-paid full-service approach.
• WebFX: Full-service digital marketing agency offering SEO, content, paid media, web design, and PR-adjacent services to mid-market and enterprise clients. Direct comparable on service mix, SEO-led positioning, and measurable-results GTM.
• Directive: Enterprise SEO and performance marketing agency serving SaaS and B2B tech clients. Comparable on enterprise SEO specialization and data-driven, ROI-led case-study marketing.

Broad incumbents

• HubSpot (Solutions Partner agencies): While HubSpot itself is a platform, its large Solutions Partner agency network competes head-to-head with Hurrdat for inbound marketing, SEO, and CRM-led growth engagements; broader incumbent offering adjacent services.
• Omnicom Group: Global advertising holding group encompassing creative, media, PR, and digital specialty networks. Broad incumbent in the same full-service marketing category, serving as the ceiling competitor for enterprise pitches.
• Publicis Groupe: Global advertising holding company with full-service creative, media, digital, and PR capabilities (including MSL/PR practices). Represents the large-enterprise competitor Hurrdat would face scaling to Fortune 500 AOR relationships.

Regional players

• Lukas Partners (historical/standalone): Pre-acquisition Lukas Partners was an Omaha-based PR firm with 50+ years of history and a 12-consecutive-year 'Best PR Firm in Omaha' reputation. Listed as a regional peer since it was an independent competitor to Hurrdat's now-integrated PR arm prior to 2025.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hurrdat
• Facebookfacebook.com/Hurrdat
• LinkedInlinkedin.com/company/hurrdat
• Instagraminstagram.com/hurrdat

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurrdat