What Lukas Partners does

Lukas Partners is a full-service public relations and strategic communications firm founded in 1973 and headquartered in Omaha, Nebraska. The firm delivers eight integrated service modules — brand reputation management, crisis communication management, event management, fund development, internal communication, media training, social media strategy and content creation, and integrated marketing/PR — to clients across 10 verticals including banking, healthcare, education, technology, government, franchise, food and beverage, sports, nonprofit, and corporate/B2B. Named clients span Creighton University (17 years), UScellular (34 years), Tenaska (34 years), FNTS, Scooter's Coffee, AIM Institute, Bellevue University, and Omaha Equestrian Foundation, with several relationships exceeding two decades.

The firm generates revenue through monthly PR retainer engagements providing recurring, predictable income alongside project-based PR campaigns (including capital campaigns ranging from $500K to $20M+), media training, fund development consulting, and event management services. Pricing is custom-quoted rather than publicly disclosed. Lukas Partners operates a sales-led and event-driven go-to-market motion combining direct outreach, discovery sessions, referral-driven growth, and case-study-driven content marketing. The team is small (11-50 employees) and senior-heavy, anchored by VP Joan Lukas and APR-credentialed staff including Mike May (Of Counsel) and several Senior Communications Strategists.

In May 2025, Lukas Partners was acquired by Hurrdat, an Omaha-based media, marketing, and entertainment group, and now operates as a Hurrdat subsidiary under the existing Lukas Partners brand. The acquisition extends Lukas Partners' capability set with Hurrdat's paid advertising, SEO, creative, video production, podcast production, and web design services, enabling bundled PR-plus-marketing engagements. The firm has no proprietary technology platform and no disclosed AI/ML capabilities; its competitive moat rests on five decades of relationship capital, 100+ PRSA awards and 170+ Paper Anvil Awards, 12 consecutive Best of Omaha wins, and deeply embedded long-tenure client engagements.

Name

Lukas Partners

Legal name

Lukas Partners

Website

https://lukaspartners.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Lukas Partners is a full-service public relations firm founded in 1973 and headquartered in Omaha, Nebraska, serving clients across 10 verticals including healthcare, education, technology, financial services, and nonprofit. Following its May 2025 acquisition by Hurrdat, it operates as a subsidiary offering integrated PR, crisis communications, media training, fund development, and event management services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Public relations services
• Crisis communication management
• Media training
• Fund development
• Event management

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Retainer Services: Ongoing PR retainer engagements providing continuous public relations support, strategic consultation, and campaign management for clients. Retainers provide predictable recurring revenue and deep client relationships.
2. Project-Based PR Campaigns: One-time or campaign-specific PR engagements including event promotion, crisis communication, product launches, and media relations. Capital campaigns range from $500,000 to over $20 million.
3. Media Training Services: Media training engagements for executives and spokespeople, including interview coaching, crisis media training, and corporate communication training. Provided as individual sessions or group workshops.
4. Fund Development Services: Strategic fundraising and capital campaign consulting for nonprofits, healthcare organizations, and educational institutions. Includes feasibility studies, campaign management, and donor development strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lukas Partners is a full-service public relations firm offering eight integrated communications service modules: brand reputation management, crisis communication management, event management, fund development, internal communication, media training, social media strategy, and integrated marketing & PR. The firm delivers human-driven strategic communications, earned media campaigns, and capital campaign consulting primarily for organizations across the Midwest and nationally. Since May 2025, Lukas Partners operates as a subsidiary of Hurrdat, gaining access to integrated marketing, media, and entertainment capabilities.

Product overview

Lukas Partners is a full-service public relations firm offering a comprehensive suite of PR and communications services. The core offering consists of eight integrated service modules: Brand Reputation Management, Crisis Communication Management, Event Management, Fund Development, Internal Communication, Media Training, Social Media Strategy & Content Creation, and Marketing & PR (delivered through parent company Hurrdat). Rather than a software product, the firm provides expert human-delivered strategic communication services. These services work together as an integrated communications solution—reputation management and crisis PR protect brands while event management, social media, media training, and internal communication build engagement, and fund development drives donor support. The firm was founded in 1973 and became part of the Hurrdat media group in May 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Reputation Management Proactive, data-driven brand reputation management service that monitors and shapes public perception across online, social media, and traditional media channels to build credibility and trust for organizational clients.
• Crisis Communication Management Comprehensive crisis communication planning and rapid response services that help organizations prepare for, respond to, and recover from reputational threats and PR emergencies, with 48-hour average time to full public response strategy.
• Event Management Strategic event planning, promotion, and management services for grand openings, fundraisers, community events, corporate meetings, and large-scale public events that earn headlines and fill seats.
• Fund Development Strategic fundraising and capital campaign consulting services that engage donors and drive campaign success for nonprofits, healthcare organizations, municipalities, and schools; managed campaigns range from $500,000 to over $20 million and average 125%+ of goal.
• Internal Communication Internal communication strategy and content services that align business teams, strengthen workplace culture, and turn employees into brand advocates.
• Media Training Expert media training and executive coaching services that prepare spokespeople for interviews, press conferences, and high-stakes communication with clarity, confidence, and control.
• Social Media Strategy & Content Creation Social media management and content creation services that build credibility through earned media and strategic messaging across Facebook, Instagram, LinkedIn, Twitter/X, and TikTok platforms.
• Marketing & PR (via Hurrdat) Integrated marketing services including advertising, data science, SEO, creative design, web design, and content marketing that work alongside PR strategies to amplify client results, delivered via parent company Hurrdat.

Quantifiable outcome

• Average capital campaign raises 125%+ of goals
• +2 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HurrdatcoreStrategic or Co-development Partner · 1 May 2025In May 2025, Lukas Partners joined forces with Hurrdat, an Omaha-born media, marketing, and entertainment group. The acquisition brought clients award-winning PR expertise combined with Hurrdat's full suite of integrated marketing, media, and entertainment services including marketing strategy, podcast production, creative branding, sports coverage, video production, and custom apparel. Lukas Partners operates as a Hurrdat company with unlimited access to Hurrdat's capabilities under one roof.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carmichael Lynch Relate: Minneapolis-based PR and social media agency within the Carmichael Lynch creative group. Comparable as a Midwest-rooted PR firm operating within a broader parent agency model, similar to Lukas under Hurrdat.
• Padilla: Minneapolis-based integrated communications and public relations agency of comparable size serving consumer, healthcare, food and beverage, and financial brands. Directly comparable as a Midwest-rooted, multi-vertical PR firm offering integrated earned media and reputation services.
• Lambert by LLYC: Grand Rapids-headquartered PR and integrated marketing agency with deep Midwest roots serving consumer, education, healthcare, and B2B clients. Closely comparable mid-sized Midwest full-service PR firm with multi-vertical specialization.
• Hiebing: Madison, WI-based full-service marketing and public relations agency serving consumer, B2B, healthcare, and financial brands. Comparable as a Midwest mid-market integrated communications firm with comparable service breadth and regional depth.

Broad incumbents

• FleishmanHillard: Global public relations and integrated marketing agency with significant Midwest operations serving many of the same verticals (healthcare, technology, consumer). Comparable service portfolio but at vastly larger scale and broader geographic reach.
• Ketchum: Global PR firm (now part of Omnicom) with strong crisis, corporate, and consumer practices. Comparable service categories (reputation, crisis comms, media relations) but operates at much larger scale across all major geographies.
• Edelman: World's largest independent PR firm with deep corporate, healthcare, technology, and crisis practices. Comparable in service breadth and verticals served, but offers global scale that Lukas's regional Midwest footprint cannot match.
• Weber Shandwick: Global integrated communications agency with strong healthcare, technology, and consumer practices. Comparable in offering similar PR services across overlapping verticals but with international scale and significantly larger headcount.

Regional players

• Bailey Lauerman: Omaha-headquartered marketing and creative agency serving Midwest brands. Comparable as a fellow Omaha-based integrated marketing peer with overlapping regional clients, though more creative/advertising-led than PR-led.
• SCORCH: Omaha-based marketing agency within the Hurrdat network (sibling entity to Lukas Partners post-acquisition). Comparable as a Hurrdat-ecosystem peer offering complementary marketing services in the same Omaha/Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LukasPartners
• Facebookfacebook.com/LukasPartners
• LinkedInlinkedin.com/company/lukas-partners
• Instagraminstagram.com/lukas_partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lukas Partners