Help-U-Sell Honolulu Properties
Help-U-Sell Honolulu Properties is a locally owned flat-fee residential real estate brokerage franchise on Oahu, Hawaii, serving home buyers and sellers with full-service licensed representation at reduced fees versus traditional commission-based brokerages.
- Company typePrivate
- Founded2000
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Help-U-Sell Honolulu Properties does
Help-U-Sell Honolulu Properties is a privately held, locally owned real estate brokerage franchise operating on the island of Oahu, Hawaii. Founded in 2000 when Broker/Owner Richard Cricchio introduced the Help-U-Sell flat-fee brand to Hawaii, the firm offers full-service licensed residential brokerage for home buyers and sellers using a flat or reduced-fee commission structure as an alternative to the traditional 5-6% percentage-based model. The firm is staffed by Richard Cricchio, his wife Sungok 'Monica' Lee, and a team of 10 dedicated agents, and has consistently ranked among the top Help-U-Sell offices nationally.
The company's go-to-market is direct-to-consumer residential real estate, with services including seller representation, buyer representation, professional marketing, pricing guidance, and complementary digital tools such as a Savings Calculator, Home Valuation request, Mortgage Calculator, and a map-based IDX property search. Distribution relies on a dedicated website with SEO-optimized neighborhood pages spanning Honolulu, Kailua, Ewa Beach, Kaneohe, Haleiwa, Wahiawa, and Waimanalo, supplemented by a weekly call-in radio show on KHVH 830AM, a Facebook presence, and word-of-mouth referrals. The firm holds Hawaii real estate brokerage license #18821 and operates from a single headquarters at 1314 S. King Street, Suite 523, Honolulu.
The underlying technology is essentially off-the-shelf: no proprietary platform, AI/ML, or vertical SaaS is described, with the website functioning primarily as a marketing, lead-capture, and IDX search layer. Revenue is generated on a per-transaction flat-fee basis rather than percentage commission, with specific fee amounts not publicly disclosed and noted to vary for land, commercial, or luxury properties. As a franchisee of Help-U-Sell Real Estate, the firm leverages the national brand, marketing systems, and operating model while retaining local ownership and management control.
Help-U-Sell Honolulu Properties firmographics
Firmographics- Name
- Help-U-Sell Honolulu Properties
- Legal name
- Help-U-Sell Honolulu Properties
- Website
- https://hushawaii.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Help-U-Sell Honolulu Properties is a locally owned flat-fee residential real estate brokerage franchise on Oahu, Hawaii, serving home buyers and sellers with full-service licensed representation at reduced fees versus traditional commission-based brokerages.
- Ownership category
- akta.pro rank
Help-U-Sell Honolulu Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Help-U-Sell Honolulu Properties is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Help-U-Sell Honolulu Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Transaction Fees: Flat-fee real estate brokerage services for home buyers and sellers. Unlike traditional agents who charge percentage-based commissions (typically 5-6%), Help-U-Sell offers full-service licensed brokerage with flat or reduced fees, allowing clients to retain more equity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flat-fee full-service real estate brokerage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Help-U-Sell Honolulu Properties product offering
Product offeringCore offering
Help-U-Sell Honolulu Properties is a licensed real estate brokerage that provides full-service residential home buying and selling representation in the Honolulu/Oahu market under an innovative flat-fee pricing model rather than the traditional percentage-based commission structure. Services are delivered by a team of 10 licensed agents and a designated broker, with the company operating as a franchisee of the national Help-U-Sell Real Estate network while maintaining local ownership.
Product overview
Help-U-Sell Honolulu Properties operates as a single, unified real estate brokerage offering flat-fee full-service residential real estate services on Oahu. The core offering is the flat-fee commission model, which provides everything a traditional agent offers—full-service representation, professional marketing, and expert guidance—without the high traditional commissions. The company also provides complementary tools including a Savings Calculator for estimating commission savings, Home Valuation services for sellers, a Mortgage Calculator for buyers, and a searchable property database with map-based search functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat-Fee Full-Service Real Estate Brokerage A licensed real estate brokerage offering full-service home buying and selling services across Oahu using a flat-fee commission model rather than traditional percentage-based commissions. Designed for residential home buyers and sellers seeking professional marketing, listing representation, buyer agent representation, and transaction guidance at a lower cost than conventional brokerages.
Companies that use Help-U-Sell Honolulu Properties
Customer profileSegments1 record
Ideal customer profiles1 record
Help-U-Sell Honolulu Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Help-U-Sell Honolulu Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Help-U-Sell (National Franchise)coreRichard introduced Help-U-Sell to Hawaii in 2000, operating as a licensed Help-U-Sell franchise office. The company operates under the Help-U-Sell brand and utilizes their proven national business model, marketing systems, and brand recognition while maintaining local ownership and expertise.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Help-U-Sell Honolulu Properties competitors and assessment
Company assessmentDirect peers
- Redfin: Redfin is a discount, technology-driven residential brokerage offering reduced-fee services to home buyers and sellers. Directly comparable to Help-U-Sell Honolulu's flat-fee value proposition, and a meaningful competitor for cost-conscious Oahu consumers.
- HomeSmart International: HomeSmart operates a low-fee, high-cap-split brokerage model with national reach and online self-service tools. Competes for agents and price-conscious sellers in markets including Hawaii via its flat-fee-tilted proposition.
- REX Homes: REX is a discount residential brokerage that competes on lower buyer/seller fees using tech-enabled operations. Conceptually parallel to the Help-U-Sell flat-fee approach, with national reach but limited Hawaii presence.
- eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with a low-fee, high-cap-split model that competes on cost. Agents in Hawaii can join eXp and operate against Help-U-Sell for the same price-sensitive buyer and seller.
- Houwzer: Houwzer is a flat-fee, full-service residential brokerage offering reduced commissions with salaried agent teams. Closest direct conceptual peer to Help-U-Sell's flat-fee model, though currently focused on mainland U.S. metros.
Regional players
- Locations LLC: Locations is a Hawaii-founded residential brokerage operating across Oahu with a substantial agent base and traditional commission structure. Direct competitor in the same geography with strong local brand awareness.
- Coldwell Banker Island Properties: Coldwell Banker operates traditional full-service brokerages across Hawaii. Represents the established full-service commission model in the same Oahu geography, with significant brand recognition and agent count.
- Berkshire Hathaway HomeServices Hawai'i Realty: A large Hawaii-based brokerage operating under the Berkshire Hathaway HomeServices franchise network. Provides full-service traditional-commission brokerage services across Oahu competing for similar clients.
Broad incumbents
- Compass: Compass is a national full-service residential brokerage using technology to support agents. It competes in the same Honolulu market on a traditional commission basis, representing the conventional model Help-U-Sell differentiates against.
- Sotheby's International Realty - Hawaii (Pacific Sotheby's): Sotheby's International Realty via its Hawaii affiliates serves the luxury residential segment of Oahu, including high-rise condos and luxury estates that Help-U-Sell's flat-fee brokerage occasionally serves outside its core model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Help-U-Sell Honolulu Properties social profiles
Digital presenceHelp-U-Sell Honolulu Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Help-U-Sell Honolulu Properties leadership team
Management profileNumber of profiles
Profiles2 records
Help-U-Sell Honolulu Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Help-U-Sell Honolulu Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Help-U-Sell Honolulu Properties
What does Help-U-Sell Honolulu Properties do?
Help-U-Sell Honolulu Properties is a licensed real estate brokerage that provides full-service residential home buying and selling representation in the Honolulu/Oahu market under an innovative flat-fee pricing model rather than the traditional percentage-based commission structure. Services are delivered by a team of 10 licensed agents and a designated broker, with the company operating as a franchisee of the national Help-U-Sell Real Estate network while maintaining local ownership.
Is Help-U-Sell Honolulu Properties a public or private company?
Help-U-Sell Honolulu Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Help-U-Sell Honolulu Properties founded?
Help-U-Sell Honolulu Properties was founded in 2000. It employs 1 to 10 people.
Where is Help-U-Sell Honolulu Properties based?
Help-U-Sell Honolulu Properties is headquartered in Honolulu, United States, in the North America region.
How does Help-U-Sell Honolulu Properties make money?
One revenue line is on record: real Estate Transaction Fees.
Who are Help-U-Sell Honolulu Properties's main competitors?
Direct peers on record are Redfin, HomeSmart International, REX Homes, eXp Realty and Houwzer. Regional players are Locations LLC, Coldwell Banker Island Properties and Berkshire Hathaway HomeServices Hawai'i Realty. Broad incumbents are Compass and Sotheby's International Realty - Hawaii (Pacific Sotheby's).
Does Help-U-Sell Honolulu Properties have an API?
No public API is recorded for Help-U-Sell Honolulu Properties.
What industry is Help-U-Sell Honolulu Properties in?
Help-U-Sell Honolulu Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.