HyperLab.xyz
HyperLab is a Milan-based CGI and 3D visualization studio delivering photorealistic CGI, DOOH/3D billboard advertising, and architectural renderings for enterprise clients in luxury fashion, automotive, F&B, and real estate.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Lombardy, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HyperLab.xyz does
HyperLab.xyz (legal entity HYPERLAB SRLS) is a Milan-based CGI consulting and production studio that delivers photorealistic 3D visualization across three service lines: 3D Advertisement (DOOH, 3D billboards, FOOH, 3D street furniture), CGI & 3D Visuals (3D animation, creative direction, product animation, experiential 3D marketing), and Architecture & Real Estate (photorealistic rendering, CGI animation, virtual scenography, interactive virtual tours). The studio operates with a team of approximately 8-10 people, including co-founders Marco Giovannini and Francesco Terragnoli, a Head of CGI Production (Francesco Catalini), 3D artists, and account/project managers, and combines 3D artists, designers, architects, and technicians under a single roof.
The studio's underlying technology stack centers on commercial 3D rendering, CGI animation, and interactive virtual tour tooling, supplemented by a strategic partnership with Hologram Communication that provides access to LED walls and holographic display hardware for retail and experiential activations. Output modalities include photorealistic still imagery, CGI animation video, and immersive multimodal interactive content. The business model is project-based professional services: clients engage through direct contact or project inquiry, work is delivered as custom CGI production, and pricing is quote-based rather than tiered or subscription. Revenue is generated per project across enterprise clients in luxury fashion (Chanel, Balenciaga, Santoni, Intimissimi Uomo), automotive (Mercedes, Ferrari, Telepass, Moby Lines), food and beverage (Illy Caffè, SignorVino), architecture and real estate (Metra Building, Palazzo Rossi Barattini, Fondamenta, Lake House), and adjacent verticals.
HyperLab is a privately held Italian SRLS with a €1,000 share capital, no disclosed institutional funding, founder-owned, and serving both Italian and international enterprise clients through direct engagement and referral/partnership channels.
HyperLab.xyz firmographics
Firmographics- Name
- HyperLab.xyz
- Legal name
- HYPERLAB SRLS
- Website
- https://hyperlab.xyz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HyperLab is a Milan-based CGI and 3D visualization studio delivering photorealistic CGI, DOOH/3D billboard advertising, and architectural renderings for enterprise clients in luxury fashion, automotive, F&B, and real estate.
- Ownership category
- akta.pro rank
HyperLab.xyz industry classification
Industry- Product category
- 3D Visualization & CGI Production Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)
- akta.pro secondary industries
- Rendering, Graphics & Simulation Middleware (MPAFAFAB), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN), Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)
Keywords
Where HyperLab.xyz is headquartered
LocationHeadquarters
- HQ city
- Milan, Lombardy
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
HyperLab.xyz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- CGI Production Services: Custom project-based CGI production for advertising campaigns, events, and brand activations. Revenue generated through client projects involving 3D advertisement, photorealistic visuals, CGI animation, and architectural visualization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HyperLab.xyz product offering
Product offeringCore offering
HyperLab is a CGI Consulting & Production Lab that produces custom 3D visual content for enterprise clients across three service dimensions: 3D Advertisement (DOOH, 3D billboards, FOOH, 3D street furniture), CGI & 3D Visuals (photorealistic CGI, 3D animation, product animation, experiential marketing), and Architecture & Real Estate (photorealistic renderings, virtual walkthroughs, interactive virtual tours). Deliverables are project-based, quote-based custom productions rather than packaged software or products.
Product overview
HyperLab is a CGI Consulting & Production Lab specializing in 3D Visualization for experiential advertising. Their unified offering spans three interconnected service dimensions: 3D Advertisement (DOOH, 3D billboards, FOOH, street furniture), CGI & 3D Visuals (animation, creative direction, product animation, experiential marketing), and Architecture & Real Estate (photorealistic rendering, virtual tours). The company operates as a single integrated studio where 3D visualization serves as the core modus operandi connecting all deliverables, combining design, technology, and motion for future-focused brands.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Advertisement
Quantifiable outcome
- Provides realistic view of architectural interventions before construction, adding value by allowing stakeholders to experience completed spaces virtually
Companies that use HyperLab.xyz
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
HyperLab.xyz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
HyperLab.xyz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hologram CommunicationcoreStrong partnership to create experiential CGI advertising campaigns and 3D retail experiences. Collaborate on various types of innovative hardware including LED walls and holographic devices for retail experiences and advertising activations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
HyperLab.xyz competitors and assessment
Company assessmentDirect peers
- Buck: Design and CGI studio producing animation, brand visuals, and experiential content for global brands. Comparable in offering (3D advertising, CGI & 3D visuals, architectural visualization) and in client mix across luxury, tech, and automotive.
- Kilograph: Boutique architectural visualization firm delivering photoreal CGI, virtual walkthroughs, and interactive experiences for developers and architects. Directly comparable to HyperLab's virtual architecture offering.
- ManvsMachine: Creative CGI and design studio producing brand films, 3D advertising, and experiential visuals for premium brands. Comparable in positioning as a boutique CGI studio serving luxury and global enterprise clients.
- Psyop: Creative studio combining CGI, animation, and design for advertising campaigns and brand storytelling. Comparable in offering 3D advertising and CGI visuals to premium global brands.
- Territory Studio: Boutique CGI and design studio serving luxury, automotive, and entertainment brands with motion graphics and 3D visuals. Closely comparable in scale, craft focus, and target customer profile to HyperLab.
- Neoscape: Specialist architectural visualization and CGI studio producing photoreal renderings, animations, and virtual tours for real-estate developers. Direct comparable to HyperLab's Architecture & Real Estate practice.
- Hologram Communication: Italian experiential tech firm specializing in LED walls and holographic installations. Direct strategic partner of HyperLab, jointly delivering 3D retail experiences and DOOH activations for the same luxury and fashion client base.
Broad incumbents
- The Mill: Global VFX and experiential content studio serving advertising, automotive, and luxury brands with CGI and post-production. Broader incumbent with deeper resources but overlapping service lines in CGI advertising and brand visuals.
- Framestore: Large-scale VFX, CG, and immersive experiences studio with deep automotive and luxury advertising work. Operates in adjacent CGI/3D advertising space though at significantly greater scale and breadth.
Regional players
- Indiana Production: Italian creative production and post-production house with strong CGI capabilities serving fashion, automotive, and luxury clients. Closest Italian-market peer to HyperLab in terms of geography and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HyperLab.xyz social profiles
Digital presenceHyperLab.xyz financial estimates
Financial estimateRevenue estimate
Valuation estimate
HyperLab.xyz leadership team
Management profileNumber of profiles
Profiles8 records
HyperLab.xyz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HyperLab.xyz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HyperLab.xyz
What does HyperLab.xyz do?
HyperLab is a CGI Consulting & Production Lab that produces custom 3D visual content for enterprise clients across three service dimensions: 3D Advertisement (DOOH, 3D billboards, FOOH, 3D street furniture), CGI & 3D Visuals (photorealistic CGI, 3D animation, product animation, experiential marketing), and Architecture & Real Estate (photorealistic renderings, virtual walkthroughs, interactive virtual tours). Deliverables are project-based, quote-based custom productions rather than packaged software or products.
Is HyperLab.xyz a public or private company?
HyperLab.xyz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HyperLab.xyz founded?
HyperLab.xyz was founded in 2018. It employs 1 to 10 people.
Where is HyperLab.xyz based?
HyperLab.xyz is headquartered in Milan, Lombardy, Italy, in the Europe region.
How does HyperLab.xyz make money?
One revenue line is on record: CGI Production Services.
Who are HyperLab.xyz's main competitors?
Direct peers on record are Buck, Kilograph, ManvsMachine, Psyop, Territory Studio, Neoscape and Hologram Communication. Broad incumbents are The Mill and Framestore. Indiana Production is listed as a regional player.
Does HyperLab.xyz have an API?
No public API is recorded for HyperLab.xyz.
What industry is HyperLab.xyz in?
HyperLab.xyz's product category is 3D Visualization & CGI Production Services. Its primary akta.pro industry code is BPAFAGAI, Experiential Digital & Hybrid Events (Virtual Platforms, Livestream), with a secondary code of MPAFAFAB, Rendering, Graphics & Simulation Middleware. Its NAICS code is 541850 and its SIC code is 7311.