What Hypnotherapy Directory does

Hypnotherapy Directory operates a UK-wide online directory platform that connects individuals seeking hypnotherapy with verified, qualified practitioners. Founded in 2009 and headquartered in Camberley, the company is legally operated by Memiah Limited, a UK private limited company. The core product is a searchable two-sided marketplace with 1,900+ listed hypnotherapists across England, Scotland, Wales, and Northern Ireland, advanced multi-filter search by location, session modality (in-person/online/phone), specialty, accessibility, and professional-body membership, and a verification process requiring proof of qualification plus insurance or professional-body membership. Complementary content assets include a Hypnotherapy A-Z resource library covering 57+ conditions, a reference guide to 15 hypnotherapy modalities, expert articles, a video library, podcasts, an events platform, a supervisor search, and user-submitted success stories. Hypnotherapy Directory monetizes primarily through recurring subscription listing fees paid by therapists, supplemented by advertising and promotional feature upgrades. The company is part of Memiah Limited's broader network of complementary health directories (Counselling Directory, Life Coach Directory, Nutritionist Resource, Therapy Directory) and the Happiful magazine and podcast, which serve as cross-referral and content distribution channels. Distribution is digital-first and self-serve: consumers search the website directly to contact therapists, while therapists self-onboard through a member portal after credential verification. The platform has no mobile app, no public API, and no disclosed AI/ML capabilities.

Name

Hypnotherapy Directory

Legal name

Memiah Limited

Website

https://hypnotherapy-directory.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hypnotherapy Directory is a UK-based online directory, founded in 2009 and operated by Memiah Limited, connecting consumers with 1,900+ verified hypnotherapists via searchable listings, educational content, and recurring subscription fees from practitioners.

Ownership category

akta.pro rank

Product category

Therapist Directory Platform

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Online hypnotherapy directory
• Therapist directory platform
• Verified hypnotherapist listings
• Complementary therapy directory
• Hypnotherapy referral service

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Therapist Directory Listings: Hypnotherapists pay for premium directory listings to gain visibility to consumers searching for hypnotherapy services. Listing includes profile, qualifications, contact information, and verification badge.
2. Advertising and Promotional Features: Platform offers advertising options for hypnotherapists to promote their practice within the directory, including featured listings and enhanced profile visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hypnotherapy Directory operates a UK-wide online two-sided marketplace platform that connects individuals seeking hypnotherapy services with verified, qualified hypnotherapists. The platform monetizes primarily through subscription-based premium directory listings and advertising/promotional features sold to hypnotherapy practitioners, while consumers access therapist search and educational content free of charge.

Product overview

Hypnotherapy Directory operates as a single unified platform providing a comprehensive UK-wide directory service that connects individuals seeking hypnotherapy with verified, qualified practitioners. The platform consists of the core directory listing with advanced search functionality, complemented by educational content resources including a topics A-Z guide covering 57 conditions, a types of hypnotherapy reference guide with 15 modalities, expert articles, video library, and podcast content. Supporting features include an events platform for workshops and training, a supervisor search for practitioner development, success stories for social proof, and a professional member portal for listed hypnotherapists to manage their profiles. The platform also maintains a professional bodies reference directory and partnerships with hypnotherapy training organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypnotherapy Directory Platform A UK-based online directory platform that connects individuals seeking hypnotherapy services with verified, qualified hypnotherapists, offering advanced search filtering by location, session type (in-person or online/phone), therapy focus areas, hypnotherapy approaches, and practitioner accessibility features.
• Premium Therapist Directory Listing Recurring subscription service allowing qualified hypnotherapists to maintain a verified directory listing including profile details, qualifications, contact information, and verification badge to acquire clients searching the platform.
• Advertising and Promotional Features Promotional advertising service for hypnotherapists that provides enhanced visibility within the directory through featured listings and profile upgrades, enabling practitioners to differentiate themselves in search results.
• Hypnotherapy Educational Content Resources Educational content hub providing free articles, videos, podcasts, and topic guides that explain hypnotherapy, its applications across 57+ conditions, and types of hypnotherapy approaches, supporting consumer trust-building and SEO-driven traffic to the directory.
• Happiful Magazine and Podcast Digital mental health magazine and audio podcast produced by parent company Memiah Limited that supports the mission to break mental health stigma and complements the hypnotherapy directory with educational and inspirational content.

Quantifiable outcome

• 1,900+ qualified hypnotherapists listed

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• Memiah LimitedcoreOthersParent company that owns and operates Hypnotherapy Directory along with related health directories including Counselling Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory. Memiah also publishes Happiful magazine and manages the Happiful podcast.
• Counselling DirectoryminorOthersSister directory website operated by Memiah Limited, providing a similar directory service for counselling professionals in the UK.
• Life Coach DirectoryminorOthersSister directory website operated by Memiah Limited, providing a directory service for life coaches in the UK.
• Therapy DirectoryminorOthersSister directory website operated by Memiah Limited, providing a directory service for various therapy practitioners in the UK.
• Nutritionist ResourceminorOthersSister directory website operated by Memiah Limited, providing a directory service for nutritionists and dietitians in the UK.
• HappifulmoderateGTM or Marketing PartnerDigital mental health magazine and podcast platform operated by Memiah Limited. Provides free content supporting the mission to break mental health stigma, complementing the hypnotherapy directory with educational and inspirational content.
• National Hypnotherapy SocietymoderateOthersProfessional body for hypnotherapy. The directory recommends members verify hypnotherapist membership with accredited professional bodies like the National Hypnotherapy Society for additional assurance.
• Complementary and Natural Healthcare Council (CNHC)moderateOthersGovernment-approved accredited voluntary register for complementary therapists. Directory recognizes CNHC accreditation as part of its verification policy for listed hypnotherapists.
• Federation of Holistic Therapists (FHT)moderateOthersLeading professional association for complementary therapists. Directory recognizes FHT membership as part of its verification policy for listed hypnotherapists.
• Skills for HealthminorOthersBody that develops National Occupational Standards (NOS) for hypnotherapy. The directory's verification policy aligns with NOS guidelines recommending diploma-level qualifications with minimum 450 learning hours.
• Professional Standards Authority (PSA)minorOthersUK regulatory body that assesses and accredits voluntary registers for health and social care. Directory recognizes PSA-accredited professional bodies as part of its verification standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Counselling Directory: Sister directory operated by the same parent (Memiah Limited), connecting UK consumers with verified counsellors using the same subscription listing model, advanced search, and content library approach. Most directly comparable peer given shared ownership, technology, and business model.
• Life Coach Directory: Another Memiah Limited property listing UK life coaches via the same subscription directory model, demonstrating the parent's replication of the platform across wellness verticals and offering a direct comparison for unit economics and growth.
• Bark.com: UK-based marketplace connecting consumers with local professional services across many categories including therapy and coaching. Comparable as a UK professional-services directory with a subscription/lead-based revenue model serving SMB practitioners.
• Therapy Directory: Sister site under Memiah Limited that lists various therapy practitioners in the UK, applying the same verified-listing, advanced search, and content marketing playbook. Operates as a broader therapy marketplace while Hypnotherapy Directory focuses on a single modality.
• Nutritionist Resource: Sister directory operated by Memiah Limited for nutritionists and dietitians, using the identical verified-practitioner subscription listing model in another health vertical adjacent to hypnotherapy.

Broad incumbents

• Talkspace: Public online therapy platform offering subscription-based access to licensed therapists via messaging and live sessions. Comparable as a scaled, branded consumer-facing mental health therapist marketplace.
• BetterHelp: Global online therapy marketplace owned by Teladoc that matches consumers with licensed therapists via subscription. A much larger incumbent in the broader online mental health therapy marketplace category where Hypnotherapy Directory operates.
• Headspace: Large-scale consumer mental wellness platform combining content, meditation, and access to therapists. Comparable as a broader mental wellness destination that competes for the same consumer mindshare seeking hypnotherapy-adjacent outcomes like stress and anxiety relief.

Emerging players

• Doctify: UK healthcare professional directory and booking platform for doctors, dentists, and allied health practitioners. Comparable as a UK-focused verified-practitioner directory with subscription listings, though focused on regulated medical professionals.

Regional players

• Treatwell: UK-leading online booking marketplace for beauty and wellness services, connecting consumers with local practitioners. Comparable as a UK marketplace monetising practitioner listings and bookings in adjacent wellness verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HypnotherapyDirectory
• LinkedInlinkedin.com/company/hypnotherapy-directory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnotherapy Directory