Hyundai of Kennesaw

What Hyundai of Kennesaw does

Hyundai of Kennesaw is an authorized Hyundai franchised automobile dealership headquartered at 2878 Barrett Lakes Blvd, Kennesaw, Georgia. Founded in 2020 and operating with approximately 35 employees under the Krause Auto Group umbrella, the dealership sells the full Hyundai lineup — sedans (Elantra, Sonata), SUVs (Tucson, Santa Fe, Palisade, Kona, Venue), the Santa Cruz truck, and electrified models (IONIQ 5, IONIQ 6, IONIQ 9 and hybrid/plug-in variants) — alongside used vehicles and Hyundai Certified Pre-Owned inventory. It also operates a Service & Parts department staffed by certified technicians offering maintenance, repairs, tires, and genuine Hyundai parts, plus a Finance department handling credit applications, pre-approval, F&I products, and trade-in appraisals (including KBB Instant Cash Offer).

The dealership monetizes through three primary streams: (1) one-time vehicle sales (new, used, and CPO); (2) service and parts revenue from maintenance, repairs, and parts transactions; and (3) finance and insurance products tied to vehicle purchases. Pricing follows an All-In model that includes documentation, electronic filing, and dealer-installed accessories fees while excluding government-mandated Georgia charges. Distribution is primarily physical (showroom and service bays), augmented by an Express Store online platform enabling browsing, pre-approval, and partial digital purchase flows. Marketing channels include the dealership website, online inventory search, and manufacturer promotional programs. The customer base is geographically segmented to individual consumers in Kennesaw, Marietta, Acworth, and the broader Greater Atlanta metro.

Differentiators cited by the dealership include All-In Pricing transparency, Hyundai Shopper Assurance, the Hyundai Certified Pre-Owned warranty program (5-year/60,000-mile comprehensive, 10-year/100,000-mile powertrain), complimentary maintenance, and a dedicated EV Hub. The dealership has earned Hyundai's #1 in Customer Satisfaction award. The franchise benefits from manufacturer-provided ecosystem assets — Bluelink+, Connected Care, Roadside Assistance, and the Evolve+ subscription program — that strengthen customer retention beyond the initial sale.

Name

Hyundai of Kennesaw

Legal name

Hyundai of Kennesaw

Website

https://hyundaiofkennesaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai of Kennesaw is a franchised Hyundai dealership in Kennesaw, Georgia, selling new, used, and certified pre-owned Hyundai vehicles while providing service, parts, and financing to consumers across the Greater Atlanta metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new Hyundai vehicles, certified pre-owned vehicles, and used vehicles. Dealership sells various Hyundai models including sedans, SUVs, trucks, and electrified vehicles.
2. Service and Parts: Revenue from vehicle maintenance, repairs, parts sales, tires, and complimentary maintenance programs for Hyundai vehicles
3. Finance and Insurance Products: Revenue from financing vehicle purchases, extended warranties, and other F&I products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hyundai of Kennesaw is an authorized Hyundai franchise dealership that sells new Hyundai vehicles (sedans, SUVs, trucks, hybrids, and EVs), used and Hyundai Certified Pre-Owned vehicles, and provides on-site vehicle maintenance and repair services, genuine parts, and vehicle financing and trade-in services to consumers in the Greater Atlanta area.

Product overview

Hyundai of Kennesaw is an authorized Hyundai automobile dealership offering a comprehensive automotive retail experience. The product portfolio consists of new Hyundai vehicles (sedans, SUVs, trucks, and electrified models including hybrid, plug-in hybrid, and fully electric vehicles), used vehicles from multiple manufacturers, and Hyundai Certified Pre-Owned vehicles. The dealership supplements vehicle sales with service and maintenance operations, a parts department, and finance services. An Express Store platform enables online vehicle purchasing. The core offering is the sale of new and used automobiles, with ancillary services in vehicle servicing, financing, and connected vehicle technologies (Blue Link, Connected Care) forming an integrated automotive retail ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles
• Used Vehicles
• Hyundai Certified Pre-Owned Vehicles
• Vehicle Service & Maintenance
• Parts Department
• Finance Services
• Express Store

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership representing Hyundai Motor America. Has access to manufacturer programs including Hyundai Shopper Assurance, Hyundai Complimentary Maintenance, Hyundai Certified Used Vehicles program, manufacturer specials and incentives, and full warranty support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Diversified US dealership group with hundreds of rooftops; comparable in industry vertical and in driving scale through dealer roll-ups, though much larger and multi-brand.
• AutoNation: Largest US auto retailer with multiple Hyundai rooftops among many other franchises; provides a benchmark for scaled franchise operations, digital retailing, and service-center economics relevant to a single-point dealer.
• CarMax: Largest US used-vehicle retailer with locations in the Atlanta metro; competes for the same trade-in pool and used-car shopper, threatening dealer used-car and F&I economics.
• Penske Automotive Group: Global automotive retailer with US franchised dealerships; provides an industry benchmark for premium-brand franchised retail economics relevant to a Hyundai dealer.
• Asbury Automotive Group: Multi-brand franchised dealership group active in the Southeast including Georgia — comparable in franchise-dealer model, F&I revenue mix, and acquisition-driven growth strategy.
• Sonic Automotive: US franchised dealer group (EchoPark used-vehicle retailing plus new-vehicle stores) competing in the same Atlanta-region consumer market with broader brand mix and digital channels.

Emerging players

• Carvana: Online used-vehicle retailer operating in the Atlanta metro; represents the digital-native model threatening traditional dealers' used-car, financing, and trade-in revenue streams.

Direct peers

• Ed Voyles Hyundai: Franchised Hyundai dealer in metro Atlanta offering the same Hyundai lineup, CPO program, service operations, and digital retailing tools — competing head-to-head for the same suburban Atlanta buyer.
• Jim Ellis Hyundai: Authorized Hyundai franchise dealer serving the Atlanta metro area with new, CPO, and used vehicle sales plus service — directly comparable in brand, geography, and operating model to Hyundai of Kennesaw.
• Rick Case Hyundai: Authorized Hyundai dealer with locations in the Atlanta metro (Duluth), offering new Hyundai sales, certified pre-owned, service, and finance — overlapping brand, customer segment, and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hyundai-of-kennesaw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai of Kennesaw