Hyundai Shawinigan

What Hyundai Shawinigan does

Hyundai Shawinigan is a single-location franchised automotive dealership operating from 9783 boul. des Hêtres, Shawinigan, Quebec, serving the Mauricie region and Trois-Rivières metropolitan area. The dealership retails the full Hyundai lineup including sedans (Elantra, Sonata), SUVs (Tucson, Kona, Venue, Santa Fe, Palisade), and an expanding portfolio of hybrid, plug-in hybrid, and battery-electric vehicles (IONIQ 5, IONIQ 9, Kona Electric, plus hybrid variants), alongside certified pre-owned Hyundai vehicles and multi-brand used inventory. It also operates a service department certified at Platinum Signature by Hyundai Canada and a parts/accessories counter.

The business is owned and operated as part of Groupe Vincent (Vincent Auto), a family-owned Quebec automotive group with roots in the Mauricie region dating to 1924 and four franchise rooftops (Avantage Honda Shawinigan, Hyundai Shawinigan, Chrysler Shawinigan, Prestige Mazda Shawinigan). Revenue is generated through four streams: one-time new and used vehicle sales (margin on dealer cost plus accessories and F&I products), transaction fees on financing and leasing arranged through partner financial institutions, professional services in the service and maintenance department, and hardware sales of OEM parts and accessories. The dealership differentiates via the group-wide Vincent Auto 10-year/200,000 km warranty, a Hyundai Promise Certified Pre-Owned program with 195-point inspection and 6-year/120,000 km transferable powertrain coverage, and 365-day roadside assistance.

The go-to-market is a traditional showroom model augmented by digital infrastructure: a bilingual (French/English) website with online shopping integration to Hyundai Canada's Shopify-based platform, online credit applications, test-drive booking, a dedicated OEM parts e-commerce portal, and content marketing via blog and email. The operation is lean at approximately 6 employees, with no public revenue disclosures, no AI/ML capabilities, and no disclosed plans for geographic expansion or M&A.

Name

Hyundai Shawinigan

Legal name

Hyundai Shawinigan

Website

https://hyundaishawinigan.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyundai Shawinigan is a franchised Hyundai dealership in Shawinigan, Quebec, selling new, certified pre-owned, and used vehicles plus financing, service, and parts to consumers across the Mauricie region, operating under Groupe Vincent.

Ownership category

akta.pro rank

Headquarters

HQ city

Shawinigan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Hyundai vehicles and certified pre-owned vehicles. Revenue generated from the difference between purchase price and dealer cost, including accessories and add-ons.
2. Financing and Leasing: Vehicle financing and leasing services through partnerships with financial institutions. Revenue from interest and arrangement fees.
3. Service and Maintenance: Mechanical maintenance, repairs, oil changes, and other service department work. Certified Platinum Signature by Hyundai Canada.
4. Parts and Accessories: Sale of OEM parts and accessories through dedicated parts website (parts.hyundaishawinigan.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hyundai Shawinigan is a franchised Hyundai automobile dealership that sells new Hyundai vehicles (sedans, SUVs, hybrids, plug-in hybrids, and EVs), Hyundai Promise certified pre-owned vehicles, and multi-brand used vehicles. It also provides in-house vehicle financing and leasing, mechanical service and maintenance (Platinum Signature certified by Hyundai Canada), genuine OEM parts and accessories, roadside assistance, and a unique Vincent Auto 10-year/200,000 km warranty. The dealership serves individual consumers in the Shawinigan and Mauricie/Trois-Rivières region of Quebec from a single retail showroom.

Product overview

Hyundai Shawinigan is a car dealership (not a technology product company) offering a complete portfolio of new Hyundai vehicles across multiple segments: sedans (Elantra, Sonata), SUVs (Tucson, Palisade, Santa Fe, Kona, Venue), and electric/hybrid vehicles (IONIQ 5, IONIQ 9, Kona Electric, and various hybrid/plug-in hybrid variants). The dealership operates as part of Groupe Vincent and also sells certified pre-owned and used vehicles from multiple brands, complemented by vehicle financing, service, maintenance, parts, and roadside assistance services. The product portfolio is structured around vehicle sales as the core offering, with service, financing, and warranties as supporting modules.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles Complete lineup of new Hyundai vehicles offered at MSRP-based pricing, including sedans, SUVs, hybrids, plug-in hybrids, and EVs (such as Elantra, Sonata, Tucson, Palisade, Santa Fe, Kona, Venue, IONIQ 5 and IONIQ 9). Targeted at individual consumers in the Mauricie region seeking a new vehicle.
• Certified Pre-Owned Vehicles (Hyundai Promise) Hyundai Promise Certified Pre-Owned vehicles with up to 195-point inspection, transferable 6-year/120,000 km powertrain warranty, 365 days of 24-hour roadside assistance, and CARFAX vehicle history report. Targeted at individual consumers seeking a lower-priced used vehicle with manufacturer-backed warranty coverage.
• Multi-Brand Used Vehicles Pre-owned vehicles from multiple brands (Hyundai, Mazda, Jeep, RAM, Honda, Subaru, Kia, Toyota, Chevrolet, Dodge, Ford, Nissan, BMW, Buick, Cadillac, Tesla, Volkswagen). Targeted at individual consumers who want variety in used vehicles under one roof.
• Vehicle Financing and Leasing Vehicle financing and leasing services arranged through partnerships with multiple financial institutions, with online credit applications and payment calculators. Targeted at individual consumers purchasing new or used vehicles who need financing or prefer leasing.
• Vehicle Service and Maintenance Mechanical maintenance and repair service (oil changes, major repairs, scheduled maintenance) certified as Platinum Signature by Hyundai Canada. Targeted at owners of Hyundai and other vehicles in the Mauricie region needing post-sale maintenance and repair.
• Genuine OEM Parts and Accessories Genuine Hyundai OEM parts and accessories sold online through a dedicated parts e-commerce site and at the in-dealership parts counter. Targeted at Hyundai owners and the service department for replacement parts and accessories.
• Vincent Auto 10-Year/200,000 km Warranty Unique 10-year or 200,000 km warranty offered by Groupe Vincent on all vehicles sold at the dealership. Targeted at individual buyers who want long-term warranty coverage beyond standard manufacturer warranties.

Quantifiable outcome

• 195-point vehicle inspection for certified pre-owned vehicles
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe Vincent (Vincent Auto)coreStrategic or Co-development PartnerParent automotive group owning and operating Hyundai Shawinigan along with 3 other dealerships in Mauricie region (Avantage Honda Shawinigan, Chrysler Shawinigan, Prestige Mazda Shawinigan). Provides shared services including the unique 10-year/200,000 km Vincent Auto warranty program, financing partnerships, and cross-dealership inventory access.
• Hyundai CanadacoreTechnology or IntegrationFranchise manufacturer partnership. Dealership is authorized Hyundai dealer offering new vehicles, certified pre-owned program, and official manufacturer warranties. Receives inventory allocation, technical training, certification (Platinum Signature service), and access to Hyundai Canada online shopping platform.
• D2C MediaminorImplementation/ SI/ Consulting PartnerWebsite development and hosting partner. Developed and maintains the hyundaishawinigan.com dealer website with integrated inventory management, lead capture forms, and multi-language support (French/English).
• AutoAubaineminorGTM or Marketing PartnerAutomotive content and marketing partner. Provides vehicle reviews, comparisons, and automotive news content that appears on the dealership website. Content includes vehicle-specific articles and buying guides.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Clutch: Canada's online-first used vehicle retailer offering home delivery and a fully digital purchase experience. Not a direct OEM-franchise competitor, but competes for the same consumer mindshare and used-vehicle demand, particularly relevant to Hyundai Shawinigan's used and CPO business.

Broad incumbents

• Dilawri Group: One of Canada's largest automotive dealer groups with multiple franchised rooftops across multiple provinces. Operates the same franchised retail model (new/used sales, F&I, service, parts) and competes for OEM allocations, talent, and consumer share.
• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating dozens of franchised rooftops across the country, including Quebec. Comparable in core business (franchised new/used vehicle retail, F&I, service, parts) but at materially larger scale with broader OEM exposure.
• Holman Automotive: Large North American automotive retailer and fleet services company with franchised dealership operations. Comparable franchised retail and F&I economics, though at much greater scale and with a broader mobility services portfolio.
• Groupe Park Avenue: Major Quebec-based multi-franchise dealer group with luxury and mass-market rooftops across Greater Montreal and surrounding regions. Comparable franchised dealership business model, but with broader OEM portfolio and significantly larger scale than Hyundai Shawinigan.
• Groupe Lauzon: Quebec-based multi-rooftop dealer group operating franchised dealerships in the Greater Montreal area. Comparable business model (franchised retail, F&I, service) with greater scale and broader OEM representation.

Others

• AutoTrader.ca: Canada's largest online vehicle marketplace where Hyundai Shawinigan lists inventory. Functions as an enabling channel rather than a competitor, but materially shapes consumer price discovery and lead flow for the dealership.

Direct peers

• Prestige Mazda Shawinigan: Mazda franchise under Groupe Vincent in the same Shawinigan market. Directly comparable in scale, customer base, and shared Vincent Auto support functions; useful benchmark for same-group operational performance.
• Avantage Honda Shawinigan: A sister Honda franchise under Groupe Vincent, operating in the same Shawinigan/Trois-Rivières market with shared services, the Vincent Auto warranty, and cross-dealership inventory access. Most directly comparable peer by geography, ownership, and operating model.
• Chrysler Shawinigan: Another sister dealership in Groupe Vincent, franchised for Chrysler/Dodge/Jeep/RAM in the same Mauricie market. Shares back-office, F&I partnerships, and warranty infrastructure, making it directly comparable as a single-rooftop franchised dealer within the same group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/hyundai-shawinigan

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Shawinigan