Businessclub HZVV Onderneemt

What Businessclub HZVV Onderneemt does

Businessclub HZVV Onderneemt is the commercial and networking arm of HZVV, a football club based in Hoogeveen, Drenthe, Netherlands. The organization operates as a non-profit business club that handles all sponsorship affairs for HZVV and provides a B2B networking platform for local entrepreneurs, sponsoring companies, and business club members. It serves small and medium-sized businesses, sole proprietors, and local enterprises in the Hoogeveen and wider Drenthe region that seek local brand visibility, community engagement, and structured networking opportunities tied to a community football club with a following of several thousand people.

The organization monetizes through tiered annual sponsorship packages — Platinum, Gold, Silver, and Bronze — plus an entry-level Business Club Membership, each delivering progressively broader levels of brand exposure (shirts, board signage at the Bentinckspark sport park, website listings, presentatiegids advertising, and logo mentions). Additional revenue derives from add-on sponsorship options such as kit sponsorship for youth and senior teams, board advertising, and annual guide advertising, as well as unit-priced participation in events such as the Bedrijvencup Hoogeveen tournament (€100 excl. VAT per team). The organization does not own proprietary technology; in October 2024 it launched a mobile application built on the third-party Bundeling platform to centralize member communications, news dissemination, and event registrations.

Operationally, the club is run by a board of roughly eight volunteer entrepreneurs, including a Chairman (Robert Nieland), Secretary (Harriët Fieten), Treasurer (Alex Bel), and functional leads for Acquisition (Stefan Wiersema), PR (Jochem van de Weg), Activities (Richard Volkerts), and general board members (Robert Ottes). Go-to-market is event-driven: recruitment is conducted via direct outreach, board-led referrals, and word-of-mouth among the Hoogeveen business community, with members retained through recurring touchpoints such as the Beer Business & Brains evenings, lunch meetings, and international football trips (e.g., Sevilla, London).

Name

Businessclub HZVV Onderneemt

Legal name

HZVV Onderneemt

Website

https://hzvvonderneemt.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Businessclub HZVV Onderneemt is the non-profit sponsorship and B2B networking arm of HZVV football club in Hoogeveen, Netherlands, selling tiered annual sponsorship packages and memberships to local SMBs in the Drenthe region in exchange for brand visibility and access to organized networking events.

Ownership category

akta.pro rank

Product category

Sports Sponsorship and Business Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Sports sponsorship packages
• Business club membership
• B2B networking events
• Local brand visibility
• Community sports sponsorship

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Others

Revenue model

1. Sponsorship revenue: HZVV Onderneemt generates revenue through tiered sponsorship packages (Platinum, Gold, Silver, Bronze) and business club membership fees paid by local businesses in the Hoogeveen region. These funds support the football club HZVV.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HZVV Onderneemt is the business club of HZVV football club in Hoogeveen, Netherlands. It sells tiered sponsorship packages (Platinum, Gold, Silver, Bronze) and entry-level Business Club Memberships to local businesses, providing them with visibility through shirt, board and website signage, advertising in an annual presentation guide, access to a business room at home matches, and invitations to networking events such as Beer Business & Brains evenings, lunch meetings, and international football trips.

Product overview

HZVV Onderneemt is the business club of HZVV football club in Hoogeveen, Netherlands. The organization offers a tiered sponsorship package system consisting of Platinum, Gold, Silver, Bronze, and Business Club Membership levels, each providing increasing visibility and benefits. Additional sponsorship options include kit sponsorship for youth and senior teams, board advertising at the sports park, and advertising in the annual presentation guide. The organization also launched a mobile application in October 2024 via the Bundeling platform, enabling members to access news, register for events, and connect with other sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Platinum Sponsor Package Top-tier annual sponsorship package for local businesses offering the highest level of exposure at HZVV football club and close association with the club.
• Gold Sponsor Package
• Silver Sponsor Package
• Bronze Sponsor Package
• Business Club Membership
• HZVV Onderneemt Mobile App (Bundeling) Mobile application for business club members that consolidates news, event updates, activity sign-ups, and member-to-member connectivity; built on the third-party Bundeling platform.

Quantifiable outcome

• Sponsors gain access to a network reaching 'several thousand' people through HZVV's member base.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor, major and core.

• Meer LeisureminorStrategic or Co-development Partner · 29 March 2026Business club member supporting owners of holiday parks, hotels, and campings. Based in Ermelo, serving over 60 locations in the Netherlands and abroad with a team of 10 specialists. Co-owner Jochem van de Weg is a board member of HZVV Onderneemt.
• Volkerts MakelaardijminorStrategic or Co-development Partner · 11 March 2026Bronze sponsor, upgraded from business club member. One-person real estate agency founded December 2004, run by Richard Volkerts. Richard is also a long-standing board member of HZVV Onderneemt.
• Dolly's Kip SpecialsminorStrategic or Co-development Partner · 8 February 2026Business club member; founded in 2016 by Gerard Doldersum, operating food caravans serving streetfood chicken wraps and sandwiches across the Netherlands.
• Numan AssurantieadviseursminorStrategic or Co-development Partner · 29 September 2025Business club member; independent insurance and mortgage advisor with offices in Vries and Bedum, approximately 10 employees. Co-owners Pim Donker (assistant-trainer HZVV 1) and Josh Streutker (youth trainer) have personal ties to the club.
• Uiterwijk Winkel VerzekeringenmajorStrategic or Co-development Partner · 22 September 2025Long-standing sponsor (over 90 years as a family business) providing personal, independent, and reliable insurance advice. The partnership with HZVV was extended in September 2025. Frank Strijker was formerly a striker for HZVV 1 and Hans van der Starren serves as team manager of HZVV 1.
• TVM VerzekeringenmajorStrategic or Co-development Partner · 4 August 2025Silver sponsor specializing in insurance for road and water transport. Based in Hoogeveen with over 60 years of history. Sponsorship was renewed in August 2025.
• Langeland-BorgmanmajorStrategic or Co-development Partner · 13 June 2025Silver sponsor since 2024. An all-round installation company with 50 years of history in the region, operating from Coevorden and Hoogeveen. Offers a broad range of installation services and sustainable solutions including heat pumps, solar panels, and maintenance.
• De ZorgzaakminorStrategic or Co-development Partner · 6 May 2025Sponsor of HZVV Oldstars Walking Football team for people aged 60+, supporting health, community connection, and sustainability. Partnership renewed in May 2025.
• Boschzicht (Hotel Restaurant Cafe Boschzicht)minorStrategic or Co-development Partner · 11 April 2025Bronze sponsor; restaurant and hotel established since 1932, known as a down-to-earth steakhouse with high-quality meat in the region.
• AkupanelminorStrategic or Co-development Partner · 13 March 2025Bronze sponsor; acoustic solutions specialist based in Hoogeveen serving residential, office, and other spaces with custom-designed acoustic panels.
• Present EyecatcherscoreStrategic or Co-development Partner · 7 November 2023Gold sponsor and creative styling bureau in Hoogeveen with over 10 years of experience and 15 styling specialists. Present extended its sponsorship within the main sponsor group in November 2023. Marcel Schoemaker and Mark van der Starren are also active volunteers at HZVV.
• AB BouwcoreStrategic or Co-development Partner · 18 October 2023Main sponsor (hoofdsponsor) of HZVV, appearing on the front of home shirts of HZVV 1. AB Bouw, owned by André Bouwmeester, has been a sponsor of HZVV for over 10 years, with 7 years as main sponsor. The contract was extended for 3 seasons in October 2023. André also drives the team bus for away matches.
• Carteam Garage de HefbrugminorStrategic or Co-development Partner · 18 October 2023Bronze sponsor; car maintenance garage at Lavalstraat in Hoogeveen offering maintenance for all brands, APK, repairs, tires, exhausts, tow bars, and electronic diagnostics.
• Afier Accountants en AdviseurscoreStrategic or Co-development Partner · 10 October 2023Gold/main sponsor appearing on the away shirt of HZVV 1 and as shirtsponsor of the youth talent team HZVV JO-17. Afier is an accounting and advisory firm with over 70 employees in Tynaarlo. The partnership was strengthened and extended in October 2023.
• RockwiseminorStrategic or Co-development Partner · 7 September 2023Bronze sponsor; owner Matthijs Beumer has played football at HZVV for over 20 years and was nicknamed the 'Beckham of Bentinckspark'. The company organizes network events for the business club.
• Sani4all / Kitchen4all HoogeveenminorStrategic or Co-development Partner · 1 March 2023Bronze sponsor and shirtsponsor of 7 HZVV teams as of 2024. Supplies complete kitchens and sanitary installations, serving both residential and commercial clients with a full-service approach from design to delivery.
• RekrootminorStrategic or Co-development Partner · 9 January 2023Bronze sponsor; recruitment and job marketing company that innovates recruitment processes through data-driven software and online vacancy marketing.
• TaxiwerqmajorStrategic or Co-development Partner · 7 September 2022Gold sponsor and payroll company for the Dutch taxi industry. Since 2005 Taxiwerq has grown to one of the largest taxi payroll companies, managing 2,600 drivers at taxi companies throughout the Netherlands.
• Intersport Jan Bols HoogeveenmajorStrategic or Co-development Partner · 7 September 2022Gold sponsor and sports specialty store located at Hoofdstraat 165/167 in Hoogeveen, offering a wide range of top brands with excellent service and warranty conditions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SC Cambuur: Leeuwarden-based Dutch football club with a comparable regional business club offering tiered sponsorship, business lounge hospitality, and member events to Friesland-area SMEs.
• TOP Oss: Smaller Dutch football club with a regional business club selling sponsorship tiers and match-day hospitality to local SMBs — directly comparable in scale, sponsor mix, and event-driven networking model to HZVV Onderneemt.
• SC Heerenveen: Dutch Eredivisie/Keuken Kampioen Divisie club operating a business club model with tiered sponsorships, hospitality in suites, and B2B networking events for northern-Netherlands companies — closely mirroring HZVV Onderneemt's structure and value proposition at a larger scale.
• FC Emmen: Professional Dutch football club based in Emmen, Drenthe — the same province as HZVV — with a comparable business club / sponsor program selling tiered packages and hospitality around match days to regional SMEs.
• Helmond Sport: Dutch lower-division football club operating a business club / sponsor program for regional SMEs with tiered packages and hospitality — a near-analog peer in size, customer profile, and GTM motion.
• Go Ahead Eagles: Dutch football club from Deventer with an active business club selling sponsorships, business lounge access, and networking events to regional SMBs — a structurally analogous business-club-of-a-football-club model.

Regional players

• FC Twente: Larger Eredivisie club in Enschede operating an extensive business club / sponsor program across Overijssel and Twente; overlaps with HZVV Onderneemt's regional sponsorship model but in a different (adjacent) geography and at greater scale.

Broad incumbents

• Ajax Enterprise: Ajax Amsterdam's premium business club / enterprise program offering tiered sponsorships and hospitality to corporate partners nationwide — a much larger, more established version of the same sports-sponsorship-plus-hospitality model HZVV Onderneemt operates locally.
• PSV Business: PSV Eindhoven's corporate sponsorship and business club program combining brand exposure, hospitality, and B2B networking for regional and national sponsors — an incumbent version of the same value chain HZVV Onderneemt serves in Hoogeveen.
• Feyenoord Business Club: Feyenoord Rotterdam's enterprise/business-club program with tiered sponsorships, match-day hospitality, and networking events — a broader-incumbent peer offering the same sports-sponsorship-plus-hospitality value proposition at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/businessclub-hzvv-onderneemt

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Businessclub HZVV Onderneemt