Rockwise
Rockwise is a privately held Dutch marketing agency in Hoogeveen offering integrated strategy, creative, and AI-enabled performance advertising services—primarily Google Ads and Meta—to SMB and growth-focused B2B clients in the Netherlands and Germany.
- Company typePrivate
- Founded2010
- HeadquartersHoogeveen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rockwise does
Rockwise B.V. is a privately held, owner-operated marketing agency headquartered in Hoogeveen, Netherlands, founded around 2010 and operating with a small team of approximately seven people. The firm delivers an integrated three-pillar service offering—Strategy, Creative, and Advertising—supplemented by an explicit AI-aanpak (AI Approach) capability layer. Its stated differentiator is an AI-first operating model layered on top of Google Ads and Meta infrastructure, applied to text, image, and video asset generation, multi-variant ad testing at scale, real-time campaign analytics, and automated bid and keyword optimization.
Commercially, Rockwise sells project-based and multi-year engagements to Dutch and German SMB and mid-market growth-focused clients, primarily B2B organizations and e-commerce advertisers, with named cases concentrated in home-and-living and small manufacturing. Distribution is direct via consultation requests, contact forms, and account-managed relationships, with no intermediaries, no public pricing, and free initial consultations offered as top-of-funnel incentive. The agency emphasizes long-tenured, internally developed team members drawn from graduation theses as a cultural and operational anchor.
Underlying technology is primarily external and platform-mediated: Google AI within Google Ads and Analytics, third-party generative AI for copy and creative, and integrations with Hotjar, AdCalls, Leadinfo, LinkedIn, and Meta. There is no evidence of proprietary in-house AI models, patents, or dedicated AI research hiring; accordingly, AI functions as a differentiated workflow capability rather than a defensible standalone technology asset.
Rockwise firmographics
Firmographics- Name
- Rockwise
- Legal name
- Rockwise B.V.
- Website
- https://rockwise.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rockwise is a privately held Dutch marketing agency in Hoogeveen offering integrated strategy, creative, and AI-enabled performance advertising services—primarily Google Ads and Meta—to SMB and growth-focused B2B clients in the Netherlands and Germany.
- Ownership category
- akta.pro rank
Rockwise industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Rockwise is headquartered
LocationHeadquarters
- HQ city
- Hoogeveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rockwise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Strategy Services: Strategy services including market research, direction setting, channel selection, and goal translation into actionable marketing plans.
- Creative Services: Creation of marketing content designed for performance including advertising materials, content aligned with strategy and channel specifications.
- Advertising Services: Online advertising management across platforms like Google and Meta, including campaign creation, audience management, and budget optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Rockwise product offering
Product offeringCore offering
Rockwise is a full-service marketing bureau delivering an integrated strategy-creation-advertising offering. The agency provides marketing strategy development, performance-driven creative production (ad copy, visual content, video), and AI-powered advertising management across Google Ads and Meta platforms. It also develops conversion-focused websites, webshops, and web applications as part of its client engagements. All offerings are delivered as service-based engagements with no standalone software products sold.
Product overview
Rockwise is a full-service marketing agency offering strategy, creative production, and performance advertising services. The agency provides an integrated approach combining strategic consulting, AI-powered advertising across Google Ads and Meta platforms, and creative content production (text, images, video). The offering consists of three core service pillars—Strategy, Creative, and Advertising—supported by AI tools for campaign optimization and content generation. No standalone software products are offered; all offerings are service-based engagements with the agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategie (Strategy Services)
Quantifiable outcome
- 3x faster data analysis
- +2 more outcomes
Companies that use Rockwise
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Rockwise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Rockwise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google (Google Analytics, Google Tag Manager)corePrimary technology infrastructure partner providing web analytics, tag management, and advertising platform AI functionality. Google Analytics used for website usage analysis, Google Tag Manager for tag management.
- Facebook/MetacoreSocial media platform used for advertising and service delivery.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Rockwise competitors and assessment
Company assessmentDirect peers
- Seeders: Netherlands-based digital marketing agency specializing in SEO, Google Ads, and performance marketing for SMBs. Closely comparable to Rockwise in target customer segment and paid-advertising focus.
- BNZSA: B2B digital marketing agency operating in the Netherlands and DACH region with lead generation and performance marketing services. Comparable to Rockwise's growth-focused, multi-market approach.
- Tamtam: Dutch digital marketing agency offering strategy, content, and online advertising services to mid-market clients. Directly comparable to Rockwise in integrated service model and Dutch SMB/mid-market focus.
- Born05: Dutch full-service digital agency providing strategy, content creation, and performance marketing. Comparable integrated service approach and Dutch mid-market positioning to Rockwise.
Broad incumbents
- Dept Agency: One of the largest independent digital agencies in the Netherlands offering strategy, creative, and performance marketing. Comparable to Rockwise in service mix but operates at significantly greater scale across global markets.
- Valtech: Global digital transformation agency with Dutch origins and significant presence in the Netherlands. Comparable in offering digital strategy and marketing services, but with enterprise-scale delivery.
- iO (formerly Intracto): Large Benelux digital agency with full-service marketing, technology, and creative capabilities. Comparable offering to Rockwise but at materially larger scale and broader geographic reach.
Others
- Google Partner Agencies: Network of certified agencies competing in the same Google Ads management market as Rockwise. Not a single firm but the relevant ecosystem of direct and indirect competitors competing for the same SMB and mid-market ad budgets.
Emerging players
- WeAreBrain: Dutch creative technology agency blending AI-driven marketing with digital product development. Comparable to Rockwise in size and AI-forward positioning within the Netherlands.
- Hurree: Marketing analytics and reporting platform used by agencies and in-house teams. Adjacent comparable to Rockwise's AI-powered reporting and campaign analysis capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockwise social profiles
Digital presenceRockwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockwise leadership team
Management profileNumber of profiles
Profiles2 records
Rockwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockwise
What does Rockwise do?
Rockwise is a full-service marketing bureau delivering an integrated strategy-creation-advertising offering. The agency provides marketing strategy development, performance-driven creative production (ad copy, visual content, video), and AI-powered advertising management across Google Ads and Meta platforms. It also develops conversion-focused websites, webshops, and web applications as part of its client engagements. All offerings are delivered as service-based engagements with no standalone software products sold.
Is Rockwise a public or private company?
Rockwise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockwise founded?
Rockwise was founded in 2010. It employs 1 to 10 people.
Where is Rockwise based?
Rockwise is headquartered in Hoogeveen, Netherlands, in the Europe region.
How does Rockwise make money?
Three revenue lines are on record. Marketing Strategy Services are the primary driver. The others are creative Services and advertising Services.
Who are Rockwise's main competitors?
Direct peers on record are Seeders, BNZSA, Tamtam and Born05. Broad incumbents are Dept Agency, Valtech and iO (formerly Intracto). Google Partner Agencies is listed as an others. Emerging players are WeAreBrain and Hurree.
Does Rockwise have an API?
No public API is recorded for Rockwise.
What industry is Rockwise in?
Rockwise's product category is Marketing Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541810 and its SIC code is 7311.