Joe Romeo's I-79 Honda

Name

Joe Romeo's I-79 Honda

Legal name

I-79 Honda

Website

https://i79honda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New car dealership
• Used vehicle sales
• Auto financing services
• Vehicle maintenance service
• Auto parts retail

Headquarters

HQ city

Westover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new and pre-owned Honda vehicles. The dealership carries approximately 113 new vehicles and 40 used vehicles in inventory. Sales include various Honda models from economy cars to SUVs and trucks.
2. Finance and Lending Services: Auto financing, loans, and leasing services offered through the Finance Department to help customers purchase or lease vehicles with affordable payment arrangements.
3. Service and Parts: Ongoing revenue from vehicle maintenance, repairs, auto body work, and sale of Honda parts and accessories. Service department provides oil changes, recall fixes, and general maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Joe Romeo's I-79 Honda is an authorized Honda automobile dealership that sells new Honda vehicles (including sedans, SUVs, minivans, trucks, and hybrid/electrified models such as Accord, Civic, CR-V, HR-V, Odyssey, Passport, Pilot, Ridgeline, Prelude, and Prologue), pre-owned and certified pre-owned vehicles, and provides in-house auto financing/leasing, vehicle service and maintenance by Honda-trained technicians, and genuine Honda parts and accessories. The dealership serves individual consumers in the Morgantown, West Virginia area and surrounding West Virginia and Pennsylvania communities through a single physical location supported by an online inventory and scheduling platform.

Product overview

Joe Romeo's I-79 Honda is a Honda automobile dealership offering new Honda vehicles (including cars, crossovers/SUVs, minivans, trucks, and hybrid/electrified models) alongside used and certified pre-owned vehicles. The dealership's core product portfolio centers on vehicle sales, supported by integrated service offerings including auto financing, maintenance and repairs, and parts sales. The new vehicle lineup includes Accord, Accord Hybrid, Civic, Civic Hatchback Hybrid, CR-V, CR-V Hybrid, HR-V, Odyssey, Passport, Pilot, Ridgeline, Prelude, and Prologue models. The dealership also provides complementary services through its Finance Center, Service Department, and Parts Department, creating a unified car-buying and ownership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda (American Honda Motor Co.)coreChannel Partner/ Reseller/ DistributorAuthorized Honda automobile dealership. The dealership is an authorized representative of Honda, selling new Honda vehicles, using Honda branding, and providing Honda warranty service, parts, and accessories. The relationship involves purchasing vehicles from Honda for resale to end customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hendrick Automotive Group: Privately held, one of the largest U.S. dealer groups with Honda franchises in its portfolio. Comparable across full dealership operations including used cars, F&I, service, and parts.
• Sonic Automotive: Public dealer group with new and used vehicle franchises, F&I services, and EchoPark used-car standalone stores. Directly comparable business model across the dealership value chain.
• AutoNation: America's largest auto retailer, operating multiple franchised dealerships including Honda stores across the U.S. Comparable as a new and used vehicle seller with F&I, service, and parts operations, though at vastly larger scale.
• Penske Automotive Group: International automotive and commercial truck retailer with franchised dealerships. Directly comparable in franchised retail model and F&I/service/parts integration.
• Group 1 Automotive: Global automotive retailer operating franchised dealerships with full sales, finance, service, and parts offerings. Comparable peer across the new/used vehicle retail value chain.
• Asbury Automotive Group: Major U.S. franchised dealer group with new vehicle, used vehicle, F&I, parts, and service operations. Highly comparable in operating structure, though at significantly larger geographic scale.
• Lithia Motors: One of the largest U.S. automotive dealer groups with a broad portfolio of franchises including Honda stores. Comparable in core business model (new/used sales, F&I, service, parts) but operates at national scale and is publicly traded.

Direct peers

• CarMax: Leading U.S. used vehicle retailer with in-house financing and a no-haggle pricing model. Directly comparable to the dealership's used vehicle and finance operations, though CarMax is a dedicated used-car specialist.

Others

• Genuine Parts Company: Wholesale distributor of automotive replacement parts through the NAPA brand, supplying both retail and commercial service channels. Adjacent to the dealership's parts operations as a supply chain peer.
• AutoZone: Major U.S. auto parts retailer selling replacement parts, accessories, and tires through retail stores. Adjacent competitor to the dealership's parts department and tire shop from the consumer's perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjmlFQS3LYjQxVXrVTeybEQ
• Facebookfacebook.com/posts
• LinkedInlinkedin.com/company/joe-romeo-s-i-79-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Romeo's I-79 Honda