I7 Mídia Soluções Inteligentes

What I7 Mídia Soluções Inteligentes does

I7 Mídia Soluções Inteligentes is a Brazilian private company founded in 2009 and headquartered in Salvador, Bahia, that operates an inventory of nine proprietary mobile out-of-home (OOH) advertising formats. Its product line comprises LED-equipped trucks (D-TRUCK with dual P4 LED screens; E-TRUCK with a P10 LED panel), a movable audio/visual showcase truck (W-TRUCK with three retractable backlit banners), bicycle-based media (Bikebanner), motorcycle sound systems (MotoSom and the electric Moto Som Elétrica), a portable aquatic billboard (Waterdoor), an itinerant mobile cinema with 200 seats (Cinema Etruck), and a human-carried lollipop-shaped backpack (Mochila Pirulito). Each format is deployed on a project/activation basis for brand marketing and live-marketing campaigns, with structured time windows such as 4-hour or 8-hour daily exclusivity periods on flagship trucks.

The company runs a direct-to-client sales motion targeting major Brazilian advertisers and government entities, with quotations handled through WhatsApp, email ([email protected]), and website inquiries; pricing is quote-based and not publicly disclosed. Named customers include Coca-Cola, TIM, Volkswagen, Chevrolet, Boticário, McDonald's, Devassa, Eudora, Oi Fibra, Claro Fibra, Itaú, Assaí, Smartfit, and government bodies (Governo Federal, Governo da Bahia, Prefeitura de Salvador, IBGE). The company reports a portfolio of more than 50 completed campaign cases and supports nationwide execution through three regional bases in Salvador (Northeast), São Paulo (Southeast), and Santarém (North).

The business operates with a lean team of approximately six employees and, per available data, has no disclosed institutional funding, parent company, external investors, M&A activity, or AI/data platform. Growth has been achieved through organic geographic expansion and continuous addition of new proprietary media formats rather than through acquisitions or capital raises.

Name

I7 Mídia Soluções Inteligentes

Legal name

I7 Mídia Soluções Inteligentes

Website

https://i7midiainteligente.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

I7 Mídia Soluções Inteligentes is a Salvador-based Brazilian private company that operates nine proprietary mobile out-of-home advertising formats — including LED trucks, aquatic billboards, mobile cinema, and human-carried backpacks — for brand activation campaigns serving national advertisers and government clients across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Advertising Services: The company generates revenue by providing mobile and innovative outdoor advertising services to brands. Services are offered on a project basis with various formats including truck advertising (D-TRUCK, W-TRUCK, E-TRUCK), bike advertising (Bikebanner), motorcycle sound advertising (MotoSom), aquatic billboard (Waterdoor), mobile cinema (Cinema Etruck), and human billboard (Mochila Pirulito). Revenue is earned through exclusivity periods, daily rentals, and service fees for activations across Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

I7 Mídia provides mobile and innovative outdoor advertising services to brands and government entities across Brazil through a fleet of nine proprietary media formats. Offerings include LED-equipped advertising trucks (D-TRUCK, W-TRUCK, E-TRUCK), bicycle-based mobile media (Bikebanner), motorcycle-mounted sound systems (Motosom, Moto Som Elétrica), an aquatic billboard (Waterdoor), an itinerant mobile cinema (Cinema Etruck), and a human-carried promotional backpack (Mochila Pirulito). Services are delivered on a project/activation basis with exclusivity periods and flexible time slots.

Product overview

I7 Mídia Soluções Inteligentes is an intelligent solutions company specializing in mobile and innovative advertising media. The company operates a portfolio of 9 distinct mobile media products that work both independently and in integrated campaigns: E-Truck (LED panel truck), D-TRUCK (dual LED screen truck), W-TRUCK (mobile showcase with sound/image/scenography), Bikebanner (bicycle advertising), Motosom/Moto Som Elétrica (motorcycle sound systems), Waterdoor (aquatic billboard), Mochila Pirulito (human-carried backpack media), and Cinema Etruck (mobile cinema experience). With 16 years in the market and operations across Northeast, Southeast, and North Brazil regions, the products are designed for live marketing actions, brand activation events, and promotional campaigns, with national reach throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• D-TRUCK Mobile advertising vehicle with two LED P4 screens (one on each side), duplicating visual impact. Can operate as static or moving media, with long-range audio system and full brand wrap graphics. Used for brand activation campaigns.
• W-TRUCK Mobile media vehicle with high engagement through movable storefront combining sound, image and scenography. Features 3 retractable backlight banners and full brand plot wrap, functioning as mobile media nationwide.
• E-TRUCK High visual impact mobile media with LED P10 panel, possibility of truck wrap with brand graphics, and stops at client-specified locations. Commercialized on exclusive basis with 4h or 8h daily periods.
• Bikebanner Mobile bicycle-based advertising reaching areas difficult for other physical media to access. Operates in 4-hour shifts covering 5km, impacting pedestrians and vehicles along the route.
• Motosom Motorcycle-mounted sound system for visual and audio brand communication. Minimum 4-hour daily rentals to reach populations in communities where physical media is scarce.
• Moto Som Elétrica Electric motorcycle sound system combining ecological innovation with exclusive visual and audio brand messaging. Operates in communities where traditional media is scarce, with minimum 4-hour daily rentals.
• Waterdoor Aquatic outdoor billboard with high visibility positioned in the sea to impact beachgoers, shoreline visitors, and boat traffic. Portable to different beaches during summer season.
• Cinema Etruck Itinerant cinema social action bringing movie experience to underserved communities. Features 200 seats including 10 reserved for elderly and wheelchair spaces, with branded seat backs, custom chair covers, truck wrap, and full logistics including setup and generator.
• Mochila Pirulito Human billboard using a distinctive lollipop-shaped backpack design for promotional actions. Light, safe, and comfortable for integration with pamphlet distribution, promotional giveaways, and market research.

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eletromidia: Largest Brazilian OOH company (B3: ELMD3) with digital billboards in airports, malls, transit, and street furniture. Competes for the same brand advertising budgets as i7 Mídia but at much larger scale with permanent digital inventory rather than mobile formats.
• Clear Channel Outdoor: International OOH player with Brazilian operations in airport, billboard, and transit advertising. Competes for large brand budgets at premium urban locations with established static inventory.
• Lamar Advertising: Major US OOH billboard company with the largest inventory of outdoor advertising displays in the U.S. Comparable for traditional OOH business model, unit economics, and the long-tail of regional/local advertising customers.
• JCDecaux: Global OOH leader with Brazilian operations focused on street furniture, transit advertising, and billboards. Competes for enterprise brand campaigns across major Brazilian cities using static rather than mobile inventory.
• Outfront Media: Major US OOH player with transit and billboard inventory across American markets. Industry comparable for OOH scale, revenue model dynamics, and the secular transition from traditional static to digital OOH formats.
• Ströer SE: German digital OOH major with significant international presence including Latin America. Comparable for the digital transformation of OOH inventory and large-scale programmatic OOH operations that small mobile OOH players must eventually integrate with.

Direct peers

• Wrapify: US car wrap mobile advertising platform using gig-economy drivers as moving billboards. Operates a comparable mobile OOH model using vehicles as advertising surfaces for brand campaigns, with strong technology layer for campaign measurement.
• Carvertise: US car wrap advertising platform focused on brand campaigns via wrapped vehicles. Direct comparable to i7 Mídia's mobile OOH formats using vehicles as advertising media, with similar enterprise client focus.
• Grupo Promote: Brazilian experiential marketing agency providing live brand activations and promotional events. Competes for the same experiential marketing budgets as i7 Mídia's Cinema Etruck, Mochila Pirulito, and Waterdoor activation formats.
• Truck Ads UK: UK mobile truck advertising specialist using HGVs as mobile billboards with nationwide coverage. Operates a similar fleet-based mobile OOH model as i7 Mídia, focused on premium urban and event-driven campaign execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/i7midia
• LinkedInlinkedin.com/company/i7-m%C3%ADdia-inteligente

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I7 Mídia Soluções Inteligentes