IamHero - Heroes Trainer

What IamHero - Heroes Trainer does

IamHero (legal entity: IAMHERO S.r.l., founded 2019, headquartered in Volla/Naples with a secondary office in Milan) is an Italian healthtech company that builds a virtual reality (VR) therapeutic platform for patients with neurodevelopmental disorders. The product consists of seven purpose-built VR games (Assessment, Shifting/Numeri e Lettere, Inibizione, Attenzione, Categorie Topologiche, Memoria di Lavoro, Planning/Mushroom Tactics) targeting specific cognitive functions, paired with an all-in-one therapeutic dashboard that tracks session performance, analyzes progress over time, and supports goal-setting for practitioners. The platform is certified as a Class I Medical Device Software under EU Regulation 2017/745 (code 2372825, certified 18/02/2023), and the company reports a 60-subject 2024 clinical analysis showing -40% dropout reduction, -67% stress reduction, and +36% sustained attention increase.

The company sells primarily to cognitive-behavioral therapists, specialist neurorehabilitation clinics, and educational institutions in Italy, with seven individual therapists named as testimonial users (no multi-clinic enterprise accounts disclosed). The go-to-market is consultative enterprise/field sales with WhatsApp-based inbound qualification, and pricing is quote-based rather than publicly tiered, implying bespoke clinic licensing arrangements. The revenue model is positioned as recurring/subscription access to the therapeutic platform and VR experience catalog, though commercial revenue is not publicly disclosed.

IamHero has been funded entirely through non-dilutive Italian and European public grants (€76,443.39 in 2020 from Campania Start Up 2020, €652,713.20 in 2022 from POR Campania FESR SUPER HERO, and €378,500.64 in 2024 from NODES ECS00000036), totaling over €1.1M, with no disclosed equity investors. The 8-person team has used these grants to fund certification, R&D, and productization, and in 2025 participated in the Epicentre Barcelona accelerator, the Casa delle Tecnologie Emergenti Naples incubator, and SMAU Valle d'Aosta, signaling an intent to expand beyond Italy. The next strategic question is whether subscription revenue can scale independently of continued grant dependence.

Name

IamHero - Heroes Trainer

Legal name

IAMHERO S.r.l.

Website

https://iamhero.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

IamHero is an Italian healthtech company that builds a Class I EU MDR-certified VR therapeutic platform with seven cognitive training games and an analytics dashboard, targeting cognitive-behavioral therapists, specialist clinics, and educational institutions treating neurodevelopmental disorders, primarily in Italy.

Ownership category

akta.pro rank

Product category

Digital Therapeutics / Neurorehabilitation Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Custom Computer Programming Services (541511), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Surgical & Medical Instruments & Apparatus (3841), Services-Computer Programming Services (7371)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

Keywords

• Virtual reality therapy
• Neurodevelopmental disorders
• Digital therapeutics
• Cognitive rehabilitation software
• Medical device software

Headquarters

HQ city

Naples (Volla)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. VR Therapeutic Experiences and Platform Access: IamHero generates revenue through the sale of VR therapeutic experiences (games) and access to their all-in-one therapeutic platform that enables therapists to track, evaluate, and manage patient sessions. The platform is designed for cognitive-behavioral therapy practitioners and specialist clinics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IamHero develops and sells a virtual reality-based therapeutic platform for cognitive-behavioral therapy targeting neurodevelopmental disorders. The offering consists of a catalog of seven VR cognitive training games (assessment, shifting, inhibition, attention, topological categories, working memory, and planning) bundled with an all-in-one Therapeutic Platform dashboard that tracks, evaluates, and manages therapy sessions for clinicians. The product is certified as a Class I medical device software under EU Regulation 2017/745 and is sold to therapists, specialist clinics, and educational institutions.

Product overview

IamHero is a VR-based therapeutic platform consisting of seven cognitive training VR games (Assessment, Shifting/Numeri e Lettere, Inibizione, Categorie Topologiche, Memoria di Lavoro, Planning/Mushroom Tactics) plus an overarching Therapeutic Platform (Piattaforma Terapeutica). The platform delivers personalized and engaging digital therapeutic and educational pathways through VR video games for neurodevelopmental disorders, with the platform providing session tracking, performance measurement, and progress analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessment VR Game

Quantifiable outcome

• -40% reduction in patient dropout rate
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered major and minor.

• Casa delle Tecnologie Emergenti di NapolimajorStrategic or Co-development Partner · 1 January 2025IamHero was selected for the incubation program at the Casa delle Tecnologie Emergenti in Naples, providing access to emerging technology resources and support.
• Epicentre Accelerator (Barcelona)majorStrategic or Co-development Partner · 1 January 2025IamHero successfully completed the Epicentre European Accelerator program in Barcelona, which drives innovative solutions in Europe. The company achieved success in this program focused on impactful technology ventures.
• Global Startup ProgramminorStrategic or Co-development Partner · 1 January 2025IamHero was selected for the 5th edition of the Global Startup Program, an international startup support initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MindMaze: MindMaze is a scaled neuroscience platform combining VR/game-based cognitive and motor rehabilitation with FDA/CE clearances, serving as a broad incumbent in the same neuro-rehab VR category IamHero targets.

Direct peers

• AppliedVR: AppliedVR develops prescription-grade VR therapeutics (notably FDA-authorized RelieVRx for chronic pain) with provider-facing dashboards, paralleling IamHero's regulated-software-plus-clinic-dashboard model in digital therapeutics.
• BehaVR: BehaVR provides VR-based behavioral and mental-health therapy programs with clinician-facing reporting, mirroring IamHero's combination of gamified VR therapy plus a measurement/analytics platform.
• XRHealth: XRHealth operates a VR-based tele-therapy platform combining VR exercises with clinician dashboards for neuro-rehabilitation, pain, and cognitive conditions - the closest functional analog to IamHero's therapist-facing VR therapy suite plus therapeutic platform.
• Mightier: Mightier gamifies emotional regulation and attention training for children with ADHD/anxiety using biofeedback-driven mini-games, overlapping with IamHero's ADHD game-based learning mission and pediatric neurodevelopmental positioning.
• Akili Interactive (EndeavorRx): Akili's EndeavorRx is a regulated digital therapeutic for pediatric ADHD delivered through game-based cognitive exercises, the closest direct comparator to IamHero's ADHD-focused VR game-based learning track in terms of indication and regulatory positioning.
• Penumbra REAL Immersive / REAL System: Penumbra's REAL System delivers clinician-prescribed VR therapy modules for upper-limb and cognitive rehab with built-in outcome tracking; it competes head-on with IamHero in hospital/clinic VR rehabilitation deployments.

Regional players

• Virtualware / VirtualRehab: Virtualware's VirtualRehab is a Spain-based VR tele-rehabilitation platform with similar therapist dashboards and cognitive/physical modules, positioning it as the most regionally adjacent (Southern European) peer to IamHero's Italian footprint.

Emerging players

• Neuro Rehab VR: Neuro Rehab VR delivers VR exercise games for clinics and patients across neurological conditions, an emerging player with substantial feature overlap with IamHero's neuro-rehab game catalog and clinical workflow approach.
• Cognivive: Cognivive builds VR-based pediatric cognitive rehabilitation games (attention, executive function) targeting neurodevelopmental disorders - a direct competitor in the pediatric cognitive-training VR niche IamHero occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=-ijaPmnTgWA
• LinkedInlinkedin.com/company/iamherotherapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IamHero - Heroes Trainer