What Imagine Audio Video does

Imagine Audio Video is a family-owned custom audio-video and home automation integrator founded in 1999 in Phoenix, Arizona. The company designs and installs residential and commercial systems spanning home theater, distributed audio/video, smart-home automation, security/surveillance, structured wiring, motorized shades, central vacuum, and conference-room AV. Its technical scope is built around integration of leading third-party platforms — Crestron, Control4, Lutron, Sonos, Origin Acoustics, Hunter Douglas, Amazon Alexa, Google Assistant, and Apple HomeKit — rather than proprietary technology, with differentiation centered on custom system design, calibration (including Dolby Atmos, 5.1, 7.1, and 2.1-channel configurations), and concealed installation quality.

The business operates as a project-based professional services firm serving two primary customer segments: residential homeowners in luxury Phoenix-metro communities (Scottsdale, Paradise Valley, Gold Canyon, and surrounding municipalities) and commercial clients including restaurants, multi-family developments, retail, and offices. Pricing is fully quote-based and not publicly disclosed, with contracts structured per project and free on-site consultations as the top-of-funnel conversion mechanism. Geographic coverage is restricted to a single metropolitan market — the Phoenix metro across roughly a dozen municipalities — and the company does not ship products or sell through third-party retail channels.

Revenue is generated through two streams: custom installation services (professional design and integration labor) and equipment/hardware pass-through sales of projectors, displays, speakers, receivers, control systems, and related components from a broad brand portfolio. The company is small (1-10 employees), founder-led until 2023 when leadership passed from Bruce Thompson to Ken Kropp, and reliant on referrals, an active blog, SEO-optimized website content, and a Facebook presence for demand generation. No external funding, parent company, or disclosed financial metrics are referenced in available materials.

Name

Imagine Audio Video

Legal name

Imagine Audio Video

Website

https://iavaz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Audio Video is a Phoenix-based custom audio-video and home-automation integrator, founded in 1999, serving residential homeowners and commercial clients across the Phoenix metro with design, installation, and integration of home theater, distributed AV, smart-home, and surveillance systems.

Ownership category

akta.pro rank

Product category

Audio Video Installation Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

Keywords

• Custom home theater installation
• Residential audio video systems
• Commercial AV integration
• Smart home automation
• Motorized shade installation

Headquarters

HQ city

Phoenix, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Installation Services: One-time custom installation of home theater systems, distributed audio/video, home automation, security surveillance, structured wiring, and other AV solutions. Pricing varies by project scope and complexity based on custom quotes.
2. Equipment and Hardware Sales: Sale of audio/video equipment including projectors, screens, displays, speakers, receivers, control systems, and related components as part of complete system installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Imagine Audio Video is a Phoenix-based custom integration firm that designs, sells, and professionally installs audio/video, smart home automation, security/surveillance, structured wiring, and motorized shade systems for residential and commercial clients. The company serves homeowners and businesses across the Phoenix metro area with separate residential and commercial service lines, free in-home consultations, custom project quotes, and 0% APR promotional financing on equipment.

Product overview

Imagine Audio Video is a custom integrator offering a comprehensive suite of residential and commercial audio-video solutions, not a single software product. Their core services include home theater design and installation, distributed audio/video systems, home automation, security/surveillance, structured wiring, and motorized shades for residential clients. For commercial properties, they provide theater and AV systems, distributed audio/video, security/surveillance, structured wiring, conference/boardroom AV, motorized shades, and lighting control. The company supports premium technology brands including Sony, Samsung, LG, Integra, Focal, Monitor Audio, Control4, Crestron, Lutron, Sonos, Origin Acoustics, and Hunter Douglas. These products are professionally installed and integrated as part of turnkey solutions rather than sold as standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Custom Audio/Video Integration
• Residential Smart Home Automation
• Residential Security Camera & Surveillance
• Residential Motorized Shades
• Commercial Theater & AV Systems
• Commercial Distributed Audio & Video
• Commercial Security & Surveillance
• Conference & Boardroom AV
• Commercial Lighting Control
• Commercial Motorized Shades

Quantifiable outcome

• Up to 30% energy reduction in commercial buildings with intelligent lighting control
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Control4 (Snap One): Major smart home control platform whose products are installed by IAV; competes indirectly by standardizing DIY-leaning smart home experiences that reduce reliance on custom integrators.
• Lutron Electronics: Premium lighting control and motorized shade manufacturer whose products IAV specifies. Comparable in the lighting/shade segment and a key ecosystem player IAV depends on for differentiation.
• Vivint Smart Home: National smart home installation and monitoring company offering integrated security, lighting, and AV control. A broad incumbent in the smart home installation category where IAV operates at the premium end.
• Crestron Electronics: Leading manufacturer of high-end AV control and automation systems used in residential and commercial installations. While a key brand IAV installs, Crestron's broader portfolio and integrator network make it a major incumbent shaping this category.
• Sonos: Consumer wireless multi-room audio brand whose products IAV integrates. Represents both a partner and a competitive threat as Sonos's ecosystem becomes easier for homeowners to self-install.
• ADT: National home security and smart home services provider with bundled security and automation offerings. Competes in the smart home/security installation space with much broader geographic reach and recurring service revenue.

Direct peers

• Magnolia Audio Video (Best Buy): Best Buy's specialty AV retail and installation division offering custom home theater, whole-home audio, and smart home integration. Direct competitor to Imagine Audio Video for premium residential AV installations, though operating at much greater scale.
• Wipliance: Maryland-based residential and commercial AV integration firm specializing in home theater, smart home automation, lighting control, and motorized shades. Highly comparable in service mix and premium brand partnerships.
• Audio Advice: Custom AV and smart home integrator based in Raleigh, NC serving high-end residential and commercial clients with home theater, distributed audio, and home automation. Closest comparable in business model, customer profile, and project-based services.

Others

• Crutchfield: Large online AV/electronics retailer with advisory and installation support services. Acts as both a competitor for equipment sales and an indirect channel that can substitute for custom integrator relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ImagineAVAZ
• LinkedInlinkedin.com/company/imagine-audio-video

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Audio Video