Ibericar Reicomsa

What Ibericar Reicomsa does

Ibericar Reicomsa (legally Caetano Automotive España, S.A.U.; operating as Nissan Caetano, and previously known as Caetano Reicomsa) is the Madrid-area retail arm of Grupo Caetano for the Nissan franchise. The company operates five official Nissan dealerships across the Madrid metropolitan area — Alcobendas, two sites in central Madrid (Raimundo Fernández Villaverde and Julián Camarillo), Rivas-Vaciamadrid, and Alcalá de Henares — offering new Nissan vehicles (including the electric Leaf and Micra and the Qashqai e-Power hybrid), certified pre-owned Nissans from €18,990, and a full aftersales portfolio comprising an official certified workshop (mechanical, bodywork, paint), genuine Nissan parts and accessories, and insurance-company-managed accident repairs. Distribution is hybrid: physical showrooms augmented by a fully online purchasing pathway with a €99 refundable reservation deposit and optional home delivery.

The business model is predominantly transactional retail (new and used vehicle sales), supplemented by recurring service revenue from the official workshop, parts counter, vehicle renting, and the Caetano Mobility vehicle subscription platform. Revenue streams are split between one-time vehicle transactions and recurring subscription/professional-services income. Customers are primarily individual consumers in the Madrid province, segmented into new-vehicle buyers and existing Nissan owners requiring aftersales — a horizontal segmentation approach with no disclosed enterprise or fleet accounts.

The company's technology stack is light: an online sales and vehicle reservation platform, an online workshop appointment booking system, and a live chat assistant ("Alberto"). There are no proprietary AI/ML systems, patents, or disclosed data assets. Ibericar Reicomsa's principal competitive assets are its official Nissan franchise status, the multi-site Madrid physical footprint, and the reputational backing of Grupo Caetano, which the parent describes as the largest automotive dealership group on the Iberian Peninsula with over 120,000 vehicles sold in the last year. The company is a wholly-owned subsidiary of Grupo Caetano, structured as a Spanish S.A.U. (sociedad anónima unipersonal).

Name

Ibericar Reicomsa

Legal name

Caetano Automotive España, S.A.U.

Website

https://ibericarreicomsa.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ibericar Reicomsa (Nissan Caetano) is an official Nissan dealership group operating five locations across Madrid, selling new and certified pre-owned Nissan vehicles and providing official workshop, parts, and subscription services under Grupo Caetano.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Nissan vehicles including electric models (Leaf, Micra), hybrids (Qashqai e-Power), and standard combustion models.
2. Used Vehicle Sales: Sale of certified pre-owned Nissan vehicles. Used cars are supervised by brand-certified specialists. Prices starting from 18,990 euros for certified occasions.
3. Workshop and Maintenance Services: Official Nissan certified workshop offering mechanical repairs, bodywork, paint services, and maintenance. Collaboration with all insurance companies for accident repairs.
4. Parts and Accessories: Sale of genuine Nissan spare parts and accessories through official parts department.
5. Vehicle Renting: Nissan vehicle rental services offered through the dealership.
6. Vehicle Subscription: Car subscription service through Caetano Mobility platform, allowing flexible vehicle access without ownership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ibericar Reicomsa (operating as Nissan Caetano) is an official Nissan dealership in the Madrid metropolitan area that sells new and certified pre-owned Nissan vehicles — including electric models (Leaf, Micra), hybrids (Qashqai e-Power), combustion vehicles, and commercial vans. It also operates an official Nissan-certified workshop providing mechanical repairs, bodywork, painting, and maintenance, sells genuine Nissan parts and accessories, and offers vehicle renting and subscription services through Caetano Mobility.

Product overview

Ibericar Reicomsa (now Nissan Caetano) operates as an official Nissan dealership in the Madrid region, offering a comprehensive automotive portfolio centered around new and pre-owned Nissan vehicles. The product offering comprises multiple vehicle categories (electric vehicles like the Leaf and Micra, hybrid crossovers like the Qashqai e-Power, and commercial vans), alongside a full suite of after-sales services including certified maintenance and repair workshops, genuine parts and accessories, and flexible vehicle access options through renting and subscription programs. The dealership serves customers through multiple physical locations across the Madrid metropolitan area, providing both in-person and online purchasing options with home delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles

Quantifiable outcome

• Over 120,000 vehicles sold annually across the Grupo Caetano network

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NissancoreChannel Partner/ Reseller/ DistributorCaetano Reicomsa operates as an official Nissan dealership (Concesionario oficial Nissan), selling new Nissan vehicles, certified pre-owned vehicles, and providing official Nissan workshop services. As an official dealer, they have access to the full Nissan model range and official manufacturer support.
• Grupo CaetanocoreStrategic or Co-development PartnerCaetano Reicomsa is part of Grupo Caetano, one of the most solid and experienced automotive groups on the Iberian Peninsula. The group provides organizational backing, brand strength, and operational scale, with over 120,000 vehicles sold annually.
• Insurance CompaniesminorChannel Partner/ Reseller/ DistributorThe dealership collaborates with all insurance companies for accident repair services, handling insurance claims for vehicle repairs at their official Nissan workshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Astara: Major Iberian and European automotive mobility group (formerly Bergé Auto) representing multiple brands with dealership and distribution operations. Comparable as a large multi-brand dealer and distributor operating across Spain with similar sales, service, and emerging mobility offerings.
• Quadis: One of Spain's largest multi-brand automotive dealer groups operating dealerships across multiple OEMs in Madrid and other Spanish cities. Directly comparable as a Spanish dealership group competing for the same Madrid consumer base across sales, aftersales, and financing.
• Grupo Angal: Spanish multi-brand automotive dealer group with showrooms and workshops in Madrid and other regions. Directly comparable as a competing Spanish dealer network targeting individual consumers with new, used, and aftersales services.
• Ibericar: Ibericar-branded automotive dealership network operating in Spain, related to and operating alongside the Caetano group structure. Comparable as a sister Spanish dealer operation with overlapping group dynamics and customer base.
• Caetano Reicomsa (other locations): Other Grupo Caetano Nissan and multi-brand dealership locations operating the same Caetano playbook across Iberia. Directly comparable as a sister dealership under the same parent group using the same Caetano Mobility subscription platform and digital sales infrastructure.

Others

• Coches.net: Major Spanish online car classifieds and marketplace platform owned by Adevinta. Comparable as an online marketplace shaping consumer purchase journeys for vehicles, including Nissan models, sold through Madrid dealers like Ibericar Reicomsa.
• AutoScout24 Spain: Leading online vehicle marketplace in Spain for new and used cars. Comparable as a digital channel influencing how Madrid consumers discover and shop for Nissan vehicles, and as a structural reference point for online dealer competition.

Emerging players

• Clicars: Spanish online-first used car retailer offering home delivery and digital purchase flows in Spain. Comparable as an emerging Madrid-area digital-first vehicle sales channel competing for the same digitally native consumers.
• Moveco: Spanish vehicle subscription service offering flexible monthly access to new cars without ownership. Comparable as a subscription competitor in the same Madrid/Spain market targeting similar individual consumers preferring access over ownership.
• ALD Automotive / Ayvens (Bipi): Acquired Bipi, a Spanish car subscription service, and operates one of Europe's largest vehicle subscription and leasing platforms. Comparable as a subscription-based mobility provider overlapping with Caetano Mobility's subscription offering and recurring-revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ibericar-reicomsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibericar Reicomsa