ICA Maxi Stenhagen
- Company typePrivate
- Founded2005
- HeadquartersUppsala, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
ICA Maxi Stenhagen firmographics
Firmographics- Name
- ICA Maxi Stenhagen
- Legal name
- Maxi ICA Stormarknad Stenhagen Uppsala
- Website
- https://icamaxiuppsala.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ICA Maxi Stenhagen industry classification
Industry- Product category
- Hypermarket Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451), Baked Goods Retailers (445291), Special Food Services (7223)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where ICA Maxi Stenhagen is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ICA Maxi Stenhagen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Grocery Sales: Physical retail sales of groceries, household items, and prepared foods from the hypermarket location.
- Online Grocery Orders: Online ordering with Drive In pickup or home delivery service for groceries and household items.
- Catering Services: Catering for events including buffets, sandwiches, seafood, cakes, and seasonal menus for weddings, corporate events, student celebrations, Christmas, Easter, Midsummer, and New Year's.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual catering items and prepared foods |
| Unit Pricing | Pay-as-you-go | Buffé catering priced per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ICA Maxi Stenhagen product offering
Product offeringCore offering
ICA Maxi Stenhagen operates the largest hypermarket in Uppsala, Sweden, selling groceries, household items, and prepared foods through a physical store plus online ordering with Drive In pickup and home delivery. The store also runs an in-house bakery (Bageri), a deli kitchen (Kök & Deli), an on-site greenhouse (Växthus) for salads and herbs, and provides comprehensive catering services for weddings, corporate events, seasonal celebrations, and personal occasions.
Product overview
ICA Maxi Stenhagen Uppsala is the largest supermarket (stormarknad) in Uppsala, Sweden, operated by ICA, one of Sweden's largest grocery retailers. The company employs approximately 190 staff members and offers a comprehensive range of retail and service products. The core product offerings consist of a full-service catering division with extensive menu options including buffets, fish and shellfish selections, sandwiches and open-faced smörrebröd, sandwich cakes (smörgåstårtor), and bakery items produced on-site by eleven bakers and confectioners. The business operates an on-site bakery (Bageri) producing fresh bread and pastries seven days a week. Additional services include online shopping with Drive In pickup and home delivery, a meal kit (Matkasse) subscription through ICA.se, and corporate catering solutions. The product portfolio spans multiple catering categories including wedding catering (Bröllopscatering), corporate catering (Företagscatering), event catering (Eventcatering), holiday-specific catering (Christmas/Midsummer/Easter), and a full range of bakery products including traditional Swedish cakes like Prinsesstårta, pastries like semla and lussekatter, and modern items like chocolate mousse cakes and cheesecakes.
Differentiator
Problem solved
Functional benefit
Products and services
- Catering Services Full-service catering for weddings, corporate events, parties, seasonal celebrations, and personal occasions, offering buffets, sandwiches, cakes, seafood, and customized menus for both private individuals and business customers.
- Bakery (Bageri) On-site bakery producing fresh bread, pastries, cakes, and seasonal baked goods daily with eleven bakers and confectioners serving in-store and catering customers.
- Online Shopping Online grocery shopping service with Drive In pickup and home delivery options for private and corporate customers in the Uppsala area.
- Matkasse (Meal Kit)
Companies that use ICA Maxi Stenhagen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ICA Maxi Stenhagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ICA Maxi Stenhagen partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
ICA Maxi Stenhagen competitors and assessment
Company assessmentDirect peers
- City Gross: City Gross is a Swedish hypermarket chain offering groceries, fresh food, and household items in a large-format store. Its hypermarket positioning, including fresh bakery and prepared foods, makes it a direct format competitor.
- Coop: Coop is one of Sweden's largest grocery retail cooperatives with supermarkets and hypermarkets offering groceries, fresh food, and online shopping. It directly competes with ICA Maxi Stenhagen for the same Swedish consumer grocery spend, including in Uppsala.
- Willys: Willys is a Swedish discount grocery chain owned by Axfood that competes directly on price-sensitive grocery customers across Sweden, including in Uppsala. Its low-price positioning directly overlaps with ICA Maxi's everyday-low-price value proposition.
- Mathem: Mathem is a leading Swedish online grocery retailer offering scheduled home delivery. It directly competes with ICA Maxi's online ordering and home delivery service for grocery customers in the Uppsala region.
- Mat.se: Mat.se is a Swedish online grocery delivery service operated by Axfood. It directly competes with ICA Maxi's home delivery offering for grocery customers across Sweden.
- Hemköp: Hemköp is a Swedish supermarket chain also owned by Axfood, operating mid-sized grocery stores with a fresh food focus. It directly competes with ICA Maxi Stenhagen in the Uppsala market across both groceries and prepared foods.
- Lidl Sweden: Lidl operates discount supermarkets across Sweden, competing aggressively on price. Its expanding presence in Sweden directly challenges ICA Maxi's low-price value proposition across commodity grocery categories.
- Other ICA Maxi stores (ICA Sverige AB chain): Other ICA Maxi hypermarket locations operate the same format (large hypermarket, in-house bakery, deli, online ordering) under the same ICA Sverige brand. They are the most directly comparable operating peers within the same chain.
- Delicato: Delicato is a Swedish catering company providing prepared meals and event catering. It directly competes with ICA Maxi's Kök & Deli catering business for weddings, corporate events, parties, and seasonal occasions.
Regional players
- Pressbyrån: Pressbyrån is a Swedish convenience store chain owned by Reitan Convenience offering grab-and-go food, beverages, and snacks. It overlaps with ICA Maxi's prepared/lunch and bakery offerings in urban Uppsala locations, though it is not a direct grocery competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ICA Maxi Stenhagen social profiles
Digital presenceICA Maxi Stenhagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICA Maxi Stenhagen leadership team
Management profileNumber of profiles
ICA Maxi Stenhagen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICA Maxi Stenhagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICA Maxi Stenhagen
What does ICA Maxi Stenhagen do?
ICA Maxi Stenhagen operates the largest hypermarket in Uppsala, Sweden, selling groceries, household items, and prepared foods through a physical store plus online ordering with Drive In pickup and home delivery. The store also runs an in-house bakery (Bageri), a deli kitchen (Kök & Deli), an on-site greenhouse (Växthus) for salads and herbs, and provides comprehensive catering services for weddings, corporate events, seasonal celebrations, and personal occasions.
Is ICA Maxi Stenhagen a public or private company?
ICA Maxi Stenhagen is a private company. It is classified as corporate owned and is currently operating.
When was ICA Maxi Stenhagen founded?
ICA Maxi Stenhagen was founded in 2005. It employs 11 to 50 people.
Where is ICA Maxi Stenhagen based?
ICA Maxi Stenhagen is headquartered in Uppsala, Sweden, in the Europe region.
How does ICA Maxi Stenhagen make money?
Three revenue lines are on record. Retail Grocery Sales are the primary driver. The others are online Grocery Orders and catering Services.
Who are ICA Maxi Stenhagen's main competitors?
Direct peers on record are City Gross, Coop, Willys, Mathem, Mat.se, Hemköp, Lidl Sweden, Other ICA Maxi stores (ICA Sverige AB chain) and Delicato. Pressbyrån is listed as a regional player.
Does ICA Maxi Stenhagen have an API?
No public API is recorded for ICA Maxi Stenhagen.
What industry is ICA Maxi Stenhagen in?
ICA Maxi Stenhagen's product category is Hypermarket Grocery Retail. Its primary akta.pro industry code is CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 4451 and its SIC code is 5400.