ICAN Learn
ICAN Learn is an Australian social enterprise Registered Training Organisation delivering accredited financial counselling and capability qualifications, including the Diploma of Financial Counselling, to community services organisations, government agencies, and Indigenous communities nationwide.
- Company typePrivate
- Founded2017
- HeadquartersBungalow, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ICAN Learn does
ICAN Learn is a social enterprise Registered Training Organisation (RTO ID: 45177) operating in Australia as the vocational education arm of the Indigenous Consumer Assistance Network Ltd (ICAN). Founded in 2017 and headquartered at 209 Buchan Street, Bungalow, Queensland, with a regional office in Castlemaine, Victoria, the organisation delivers accredited training exclusively for the financial counselling, capability, and resilience sectors. Its portfolio centres on the Diploma of Financial Counselling (CHC51122 and the legacy CHC51115 fast-track), the principal qualification required to practice as a financial counsellor in Australia, supplemented by a Certificate IV in Community Services (CHC42021), accredited skill sets (Financial Literacy Education CHCSS00077, Problem Gambling CHCSS00111, Lead and Support Colleagues CHCSS00084), and standalone units covering domestic and family violence response and small-business concepts for financial counselling. Two culturally-specific programs, Yarnin' Money and ICAN Thrive, use Indigenous methodologies to deliver financial capability education to Aboriginal and Torres Strait Islander communities and service providers.
The training platform combines a hosted student portal at elearner.net.au/icanlearn with self-paced e-learning modules, mandatory live Zoom workshops, and a structured workplace-based learning component in which students complete supervised practice under qualified financial counsellor mentors. Revenue is generated primarily through one-time course fees (for example, A$1,200 per student for the Lead and Support Colleagues short course, with group discounts above five students and payment plans available) and through professional supervision services priced at A$100 per individual session. A significant share of tuition is effectively underwritten by multi-year scholarship partnerships with the Commonwealth Bank of Australia, EnergyAustralia, Recoveriescorp, and the Jan Pentland Foundation; 70+ students have received EnergyAustralia scholarships and 60 have received CBA scholarships across eastern Australia. The organisation also offers paid consultancy services in Training Development and Education Resource Production, and any surplus is reinvested into ICAN's mission of empowering Indigenous consumers rather than distributed to owners.
The customer base spans community-services not-for-profits (Anglicare Victoria, Save the Children, Anglicare NT, Christians Against Poverty, Women's Health In The North), government clients (the Australian Defence Force Financial Services Consumer Centre), and corporate partners (EnergyAustralia, Recoveriescorp, RACQ, Ergon Energy/Energy Queensland). Distribution is enterprise- and relationship-led: the company runs free course information webinars, conducts regional block-mode and weekend workshops in cities such as Bendigo and Castlemaine to reduce travel barriers for rural students, and delivers workplace-based learning through employing organisations. With a team of 13 and no external capital or disclosed revenue, ICAN Learn operates a niche, regulatorily-protected business model whose growth depends on continued corporate scholarship funding, expansion of consultancy work, and the depth of the Australian financial counselling workforce shortage.
ICAN Learn firmographics
Firmographics- Name
- ICAN Learn
- Legal name
- ICAN Learn
- Website
- https://icanlearn.edu.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICAN Learn is an Australian social enterprise Registered Training Organisation delivering accredited financial counselling and capability qualifications, including the Diploma of Financial Counselling, to community services organisations, government agencies, and Indigenous communities nationwide.
- Ownership category
- akta.pro rank
ICAN Learn industry classification
Industry- Product category
- Vocational Education and Training (Financial Counselling)
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where ICAN Learn is headquartered
LocationHeadquarters
- HQ city
- Bungalow
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
ICAN Learn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Course Fees: ICAN Learn charges fees for accredited courses and skill sets including the Diploma of Financial Counselling and various short courses. Fees vary by course with discounts available for group bookings (5+ students). Payment plans are available for students who cannot pay upfront.
- Professional Supervision Services: Fees charged for professional supervision sessions for financial counsellors at $100 per individual session, with group sessions available by arrangement.
- Social Enterprise Reinvestment: As a social enterprise and division of ICAN (Indigenous Consumer Assistance Network), any profit from training operations contributes to achieving ICAN's vision of empowering Indigenous consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lead and Support Colleagues Short Course - $1,200 per student |
| One time/ perpetual license | Pay-as-you-go | Diploma of Financial Counselling - Fast Track discounted rate |
| Usage-based | Pay-as-you-go | Professional Supervision - $100 per session |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ICAN Learn product offering
Product offeringCore offering
ICAN Learn is a social enterprise Registered Training Organisation (RTO ID: 45177) that delivers accredited vocational education and training courses in financial counselling, financial capability and community services across Australia. Its flagship product is the Diploma of Financial Counselling, supported by accredited skill sets, the Certificate IV in Community Services, culturally-informed programs like Yarnin' Money, and professional supervision services for practicing financial counsellors. Courses are delivered via a hybrid model combining e-learning, live Zoom workshops, workplace-based learning and regional in-person block delivery.
Product overview
ICAN Learn is a social enterprise Registered Training Organisation (RTO ID: 45177) offering a portfolio of accredited vocational education courses and training programs focused on the financial counselling, capability and resilience sectors. The core product is the Diploma of Financial Counselling (CHC51122/CHC51115), which qualifies individuals to become financial counsellors. This is supported by specialized skill sets including Financial Literacy Education (CHCSS00077), Problem Gambling (CHCSS00111), and Lead and Support Colleagues (CHCSS00084), alongside the Certificate IV in Community Services (CHC42021). The organization also delivers culturally-specific programs like Yarnin' Money using Indigenous methodologies and MoneyBusiness Coach Training. All programs are accessible through e-Learning modules and supported by professional supervision services for the sector.
Differentiator
Problem solved
Functional benefit
Brands
- Yarnin' Money: A financial capability training program using Indigenous methodologies to build rapport and yarn about money, designed for community residents and service providers.
- ICAN Thrive
Products and services
- CHC51122 Diploma of Financial Counselling The primary accredited qualification needed to become a financial counsellor in Australia. Comprehensive diploma program with workplace learning requirements, designed for individuals seeking to enter or progress in the financial counselling profession.
- CHC51115 Fast Track Diploma of Financial Counselling An accelerated 12-month delivery of the Diploma of Financial Counselling allowing students to graduate and become qualified financial counsellors within 12 months instead of 2 years; offered at a 32.5% discount (saving $3,256).
- Financial Literacy Education Skill Set (CHCSS00077) Accredited skill set enabling participants to deliver effective financial literacy education, support individuals experiencing financial stress, and navigate banking, credit, debt, and consumer rights systems.
- MoneyBusiness Coach Training A free financial capability training program designed to help community service providers build rapport and yarn about financial matters with community residents.
- Problem Gambling Skill Set (CHCSS00111) Specialised accredited skill set for identifying and responding to problem gambling issues within financial counselling practice.
- Lead and Support Colleagues Skill Set (CHCSS00084) Accredited three-unit skill set providing knowledge and skills for leadership and team support in financial counselling and community services roles.
- Certificate IV in Community Services (CHC42021) Entry-level qualification offering career pathways in community services, financial capability work, and progression to the Diploma of Financial Counselling.
- Yarnin' Money A financial capability training program using Indigenous methodologies that builds rapport through yarn-based conversations about money stories and financial wellbeing, delivered by Indigenous trainers for Aboriginal and Torres Strait Islander communities.
- Professional Supervision for Financial Counsellors Accessible and affordable professional supervision services for individual financial counsellors, groups, and professional supervisors in the financial counselling sector.
- e-Learning Modules (Vasto Student Portal) Online learning platform providing access to course materials, assessments and training resources for self-paced study alongside live workshop sessions.
- Apply Basic Concepts of Small Business to Financial Counselling (CHCFIN010) Accredited unit covering basic concepts of small business as applied to financial counselling practice.
- Recognise and Respond Appropriately to Domestic and Family Violence (CHCDFV001) Accredited unit focused on recognising and responding appropriately to domestic and family violence in financial counselling contexts.
Quantifiable outcome
- Graduates are work-ready and can apply for membership with financial counselling peak bodies to become practicing Financial Counsellors
- +1 more outcomes
Companies that use ICAN Learn
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
ICAN Learn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ICAN Learn partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- RecoveriescorpcoreRecoveriescorp has partnered with ICAN Learn for the third year to sponsor the Financial Literacy Skillset Scholarship Program. The scholarship supports First Nations people and those delivering services in First Nations communities to build practical, job-ready financial literacy skills.
- Australian Defence Force (ADF)majorThe ADF Financial Services Consumer Centre engaged ICAN Learn to support delivery of financial education to ADF members. ICAN Learn assists with designing, developing, delivering, and evaluating training programs with particular focus on Indigenous audiences within ADF Indigenous Development Programs.
- Anglicare VictoriacoreAnglicare Victoria partnered with ICAN Learn to deliver the Diploma of Financial Counselling in regional Bendigo, with Tracey Grinter providing teaching and mentorship. This partnership enabled training outside Melbourne CBD for the first time in Victoria, with organisations providing placement support and ongoing employment for students.
- Christians Against Poverty (CAP)majorChristians Against Poverty engaged ICAN Learn for financial literacy education and ongoing professional development support. ICAN Learn provides thought leadership and tailored training to help CAP explore different options for organisational development.
- Anglicare NTmajorAnglicare NT's Money Support Hub in remote East Arnhem engaged ICAN Learn to deliver financial literacy education to staff in Nhulunbuy, with training also reaching remote communities including Groote Eylandt and Ngukurr.
- RACQsupportingICAN partnered with RACQ to run pre-purchase car check workshops in Wujal Wujal, gateway to Cape York, as part of consumer education initiatives.
- Ergon Energy / Energy QueenslandsupportingICAN Learn partnered with Ergon Energy, Good Money, Energy and Water Ombudsman Queensland (EWOQ), and Energy Connect to hold Yarnin' Energy Day community events and deliver 'Empowering Community Services' webinar series for Queensland community service providers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ICAN Learn competitors and assessment
Company assessmentOthers
- Financial Counselling Australia: National peak body for the financial counselling sector. Not a training provider but an adjacent ecosystem participant engaging with ICAN Learn through graduate pathways and sector representation.
Direct peers
- TAFE Queensland: Large Queensland-based RTO delivering community services, financial counselling and related vocational qualifications. Directly competes for students seeking accredited qualifications in similar fields in the same geographic region.
- TAFE NSW: Australia's largest state-based RTO delivering accredited qualifications including the Diploma of Financial Counselling. Provides direct competition across NSW and via OTEN for distance learners nationally.
- Wesley Mission: Community-focused Australian NFP delivering vocational training in community services and related fields. Comparable approach of training professionals for community service roles.
- Bendigo Kangan Institute: Regional Victorian RTO formed from the merger of Bendigo TAFE and Kangan Institute. Geographic overlap with ICAN Learn's regional HQ in Castlemaine and similar community services and VET course offerings.
Broad incumbents
- RMIT Training: Large Australian university operating a vocational training division delivering community services and related accredited courses. Comparable as a large established RTO serving individual and corporate learners.
- Chisholm Institute: Large Victorian TAFE delivering a broad range of vocational qualifications including community services. Provides adjacent capability but operates across multiple industries rather than niche specialisation.
- Navitas: Listed vocational and higher education provider in Australia with multiple RTOs across professional and trades training. Comparable as a scaled vocational training operator though not focused on financial counselling.
- Box Hill Institute: Large Victorian TAFE delivering vocational qualifications including community services. Comparable as an established RTO with overlapping community services curriculum.
- Swinburne Professional: Professional and corporate training arm of Swinburne University delivering accredited programs and customised training for organisations. Comparable in hybrid delivery model and corporate channel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ICAN Learn social profiles
Digital presenceICAN Learn compliance and trust
Trust signalCompliance1 record
ICAN Learn financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICAN Learn leadership team
Management profileNumber of profiles
Profiles3 records
ICAN Learn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICAN Learn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICAN Learn
What does ICAN Learn do?
ICAN Learn is a social enterprise Registered Training Organisation (RTO ID: 45177) that delivers accredited vocational education and training courses in financial counselling, financial capability and community services across Australia. Its flagship product is the Diploma of Financial Counselling, supported by accredited skill sets, the Certificate IV in Community Services, culturally-informed programs like Yarnin' Money, and professional supervision services for practicing financial counsellors. Courses are delivered via a hybrid model combining e-learning, live Zoom workshops, workplace-based learning and regional in-person block delivery.
Is ICAN Learn a public or private company?
ICAN Learn is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ICAN Learn founded?
ICAN Learn was founded in 2017. It employs 11 to 50 people.
Where is ICAN Learn based?
ICAN Learn is headquartered in Bungalow, Australia, in the Oceania region.
How does ICAN Learn make money?
Three revenue lines are on record. Course Fees are the primary driver. The others are professional Supervision Services and social Enterprise Reinvestment.
Who are ICAN Learn's main competitors?
Financial Counselling Australia is listed as an others. Direct peers are TAFE Queensland, TAFE NSW, Wesley Mission and Bendigo Kangan Institute. Broad incumbents are RMIT Training, Chisholm Institute, Navitas, Box Hill Institute and Swinburne Professional.
Does ICAN Learn have an API?
No public API is recorded for ICAN Learn.
What industry is ICAN Learn in?
ICAN Learn's product category is Vocational Education and Training (Financial Counselling). Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611710 and its SIC code is 8200.