Ice Creative Entertainment Group

What Ice Creative Entertainment Group does

Ice Creative Entertainment Group (I.C.E.) is a privately held, founder-controlled entertainment production company founded in 2011 by Alex Wilfand. The firm designs and delivers turnkey live entertainment productions across four core product lines: ice shows (custom-branded character productions, holiday spectaculars, ice skating body doubles for film and television, synthetic ice performances), stage shows (theatrical productions integrating dancers, singers, cirque acts, illusionists, and water spectacles), television productions (commercials, broadcast segments, and high-profile collaborations such as the Alessia Cara half-time show), and seasonal Halloween experiences (haunted houses, scare zones, themed trails, and in-house scenic, costume, makeup, animatronics, and special effects production). Underlying capabilities include casting and performer management, costume and scenic fabrication, and integrated show design, with no proprietary software platform; the company's 'technology' is principally performance craft, production logistics, and the integration of physical effects.

The company generates revenue through project-based, quote-driven enterprise contracts covering casting, creation, costuming, and performer management for each engagement. Pricing is not publicly disclosed; contracts are multi-year in some cases and tailored to client requirements. Go-to-market is direct enterprise sales to theme parks, hotels and resorts, television networks, and corporate event planners, supplemented by an audition-based talent acquisition channel (soloists, adagio teams, ensemble and freestyle skaters, cirque acts). The client roster includes Walt Disney Company, SeaWorld, Busch Gardens, Dubai Parks & Resorts, Tokyo Disneyland, Ferrari World Abu Dhabi, Marriott Hotels, Gaylord Hotels & Resorts, and Dolly Parton Entertainment, with operational reach across the USA, Caribbean, Middle East, and East Asia. Marketing channels are concentrated in the company website, Instagram, founder-led podcast appearances, and earned media such as WICS ABC NewsChannel 20 coverage.

The operating model is asset-light and talent-dependent, with a stated team of 17 employees and a broader network of contracted performers described as comprising Olympians, Broadway singers, televised choreographers, and television producers with over 40 years of combined A-list production experience. The company is privately held with no disclosed institutional investment, no parent company, no subsidiaries, and no public listing. Since inception it claims over 5 million cumulative viewers across its productions.

Name

Ice Creative Entertainment Group

Legal name

Ice Creative Entertainment Group

Website

https://icecreativeent.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ice Creative Entertainment Group is a privately held entertainment production company that designs and delivers turnkey ice shows, stage productions, television segments, and seasonal Halloween experiences for enterprise clients including Disney, SeaWorld, Busch Gardens, and Marriott across the US, Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live entertainment production
• Ice show productions
• Stage show productions
• Haunted attractions
• Television production services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Live Entertainment Production Services: Full-service entertainment production including casting, creation, costuming, and management for ice shows, stage productions, and special events. Revenue is generated through project-based fees for custom productions delivered to venues, theme parks, and corporate clients.
2. Televised Production Services: Television production services including Super Bowl Halftime Show collaborations and Disney Channel productions. These are high-profile, one-time production engagements.
3. Seasonal Halloween Experiences: Production of immersive Halloween experiences including haunted houses, scare zones, themed trails, and roaming scare actors for venues and events.
4. Brand Partnerships and Commercial Productions: Branded entertainment content creation including Coca-Cola commercial productions and corporate entertainment partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ice Creative Entertainment Group is an entertainment agency and production company that designs and delivers custom live entertainment productions for enterprise clients. Its offerings span custom-branded character ice shows, theatrical stage productions integrating cirque acts, dancers, singers, and water spectacles, televised performances and commercial productions, and immersive Halloween experiences including haunted attractions. Services are turnkey, covering casting, creation, costuming, performer management, scenic design, and special effects under a single in-house production capability.

Product overview

Ice Creative Entertainment Group is an entertainment agency and production company offering a portfolio of live entertainment products across multiple formats. The core offerings include Ice Shows (custom ice skating productions with branded characters, televised productions, and holiday spectaculars), Stage Shows (theatrical productions with singers, dancers, cirque acts, water shows, and illusion performances), Halloween Experiences (haunted attractions, scare zones, and themed trails), and Television Productions (commercials and broadcast performances). The company provides turnkey entertainment solutions encompassing casting, creation, costuming, and management services. Notable productions include Wizard of Oz On Ice, Fairytales on Ice - Peter Pan & Wendy's Adventures, Golden Jubilee Spectacular at Busch Gardens, and the Cirque Spectacular on Ice. The company primarily serves theme parks, resorts, corporate events, fairs, and television productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Shows Custom ice skating productions including branded character shows, televised productions, and holiday performances featuring cirque acts and live music, designed for theme parks, resorts, and television clients.
• Stage Shows Theatrical stage productions featuring dancers, singers, cirque acts, and illusion performers, including integrated water and stage show combinations for theme parks, resorts, and corporate event clients.
• Halloween Experiences Immersive Halloween entertainment including haunted houses, scare zones, themed trails, roaming scare actors, and special effects productions, delivered turnkey with in-house scenic elements, costumes, makeup, animatronics, lighting, and sound design for venues and events.
• Television Productions Television commercial and broadcast productions including commercials and half-time shows featuring live performers, including ice skating, cirque, and dance elements for television networks and brand advertisers.
• Corporate Entertainment Corporate and hospitality entertainment productions for hotels, resorts, fairs, and corporate event clients, including theatrical stage entertainment and branded entertainment experiences.
• Wizard of Oz On Ice Ice show adaptation of the classic Wizard of Oz story featuring iconic characters brought to life on ice, positioned as a branded standalone production property under the Ice Creative Entertainment Group umbrella.

Quantifiable outcome

• Over 5 million viewers have enjoyed Ice Creative Entertainment productions since inception
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• Walt Disney CompanycoreStrategic or Co-development PartnerIce Creative Entertainment has created live entertainment productions for Walt Disney Company properties. The partnership involves custom-branded character ice shows and theatrical productions for Disney venues, serving millions of Disney guests worldwide.
• SeaWorldcoreStrategic or Co-development PartnerIce Creative Entertainment produces live entertainment productions for SeaWorld parks, creating memorable experiences for theme park guests through ice shows and theatrical performances.
• Busch GardenscoreStrategic or Co-development PartnerIce Creative Entertainment delivers stage productions for Busch Gardens, including the 'Golden Jubilee Spectacular' featuring top-tier dancers, singers, and unique cirque acts at Busch Gardens Williamsburg.
• Dubai Parks & ResortsregionalStrategic or Co-development PartnerIce Creative Entertainment provides live entertainment productions for Dubai Parks & Resorts venues, extending their global reach to the Middle East market.
• Tokyo DisneylandregionalStrategic or Co-development PartnerIce Creative Entertainment creates entertainment productions for Tokyo Disneyland, showcasing their international capabilities in the Asian market.
• Ferrari World Abu DhabiregionalStrategic or Co-development PartnerIce Creative Entertainment produces entertainment for Ferrari World Abu Dhabi, combining world-class entertainment with premium venue experiences.
• Marriott HotelscoreStrategic or Co-development PartnerIce Creative Entertainment provides corporate entertainment productions for Marriott Hotels properties, delivering world-class entertainment for hospitality guests.
• Dolly Parton EntertainmentcoreStrategic or Co-development PartnerIce Creative Entertainment delivers stage entertainment for Dolly Parton Entertainment productions, including world-class theatrical productions that align with Dolly Parton's brand of family entertainment.
• WICS ABC NewsChannel 20minorGTM or Marketing PartnerWICS ABC NewsChannel 20 featured Ice Creative Entertainment's 'Fairytales on Ice - Peter Pan & Wendy's Adventures' at the Illinois State Fair, providing earned media coverage.
• Gaylord Hotels & ResortscoreStrategic or Co-development PartnerIce Creative Entertainment provides world-class stage entertainment for Gaylord Hotels & Resorts, including productions like the Battle Of The Blue Diamond Show at Opryland in Nashville.
• Alessia CaraminorStrategic or Co-development PartnerIce Creative Entertainment collaborated with Grammy Award winner Alessia Cara on a half-time show featuring synthetic ice and freestyle breakdancing skaters, creating a unique televised performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: Global leader in theatrical cirque-style productions with residency and touring shows. Overlaps directly with Ice Creative's cirque acts and stage show offerings, though at much greater scale and broader (non-ice) format mix.
• Live Nation Entertainment: Largest live entertainment promoter and producer globally. Adjacent comparator for enterprise-scale live event production, talent booking, and venue relationships — though not focused on ice or themed family entertainment.
• Endeavor (WME): Global talent agency and entertainment services holding company. Comparable as a high-end talent representation and live event production platform serving enterprise entertainment buyers.
• IMG Artists: Global talent agency and entertainment production company representing performers and producing live events. Comparable as a B2B entertainment intermediary servicing enterprise venues and producers with talent and production services.

Direct peers

• Feld Entertainment: Producer of Disney On Ice and Monster Jam — the largest ice-skating show production company globally. Most direct competitor in ice-based touring family entertainment with similar enterprise theme-park and arena buyers.
• Base Entertainment: Producer of large-scale touring family entertainment shows (e.g., Cirque Dreams, Jurassic World Live). Comparable in producing turnkey theatrical spectaculars for theme parks, resorts, and live touring circuits.

Emerging players

• Moment Factory: Multimedia entertainment studio producing immersive themed experiences, projection mapping, and live spectacles. Comparable in delivering custom immersive shows for theme parks, resorts, and brand clients.
• Great Big Events: Boutique corporate and themed event production company. Comparable as a smaller-scale operator delivering custom theatrical and themed entertainment experiences for enterprise and resort clients.

Regional players

• SeaWorld Entertainment (in-house entertainment): Major theme-park operator that produces live entertainment both in-house and with partners like Ice Creative. Comparable as both a customer and a vertically integrated competitor for park-based live show production.

Others

• Hershey Entertainment & Resorts: Operator of theme parks and resorts (Hersheypark, Dutch Wonderland) with in-house live entertainment production. Comparable as an enterprise buyer and producer of live theatrical shows in the family/regional park segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icecreativeentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Creative Entertainment Group