IC EDUC

What IC EDUC does

IC EDUC is a Brazilian corporate education and training company headquartered in São Paulo, founded in 2021 by Claudio Zanutim. The company operates four integrated business divisions branded as "PLANETS": IC TRAINING (customized in-person and online training programs), IC DIGITAL (digital learning platforms), IC GAME (corporate gamification), and IC CONSULTING (business transformation consulting with proprietary methodology). The company states its founders and partner network have collectively trained over 1 million people and transformed more than 300 companies over a 30+ year track record.

The company serves B2B corporate clients across multiple verticals with a horizontal segmentation approach, addressing pain points including employee development, leadership gaps, sales performance, team collaboration, and organizational transformation. Technology is built around gamification frameworks, agile methodologies, design thinking, and digital learning platforms. Proprietary assets include a corporate gamification engine (IC Game), digital learning infrastructure (IC Digital), and a certified consulting methodology (IC Consulting). No proprietary AI/ML capabilities, API infrastructure, or SDK ecosystem are evidenced in the source data.

Revenue is generated through professional services engagements across all four divisions, with quote-based pricing that is not publicly disclosed. Go-to-market is enterprise field sales with direct outreach via WhatsApp, website contact forms, and specialist consultations, supported by marketing presence on Facebook, Instagram, LinkedIn, YouTube, and a company blog. The company is registered as IC EDUC Treinamento, Palestras e Desenvolvimento Ltda (CNPJ 50.702.705/0001-29), a privately held Brazilian Sociedade Limitada with 15 employees. In 2024, IC EDUC announced strategic partnerships with IBMEC and YDUQS to develop executive education solutions combining gamified methodologies with academic excellence.

Name

IC EDUC

Legal name

IC EDUC TREINAMENTO, PALESTRAS E DESENVOLVIMENTO LTDA

Website

https://iceduc.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

IC EDUC is a Brazilian corporate education company operating four divisions (IC Training, IC Digital, IC Game, IC Consulting) that deliver customized training, digital learning, gamification, and business transformation consulting to corporate enterprises across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Training and Executive Education Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• Corporate training services
• Gamified learning solutions
• Executive education programs
• Business transformation consulting
• Digital learning platforms

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Programs: Customized training programs delivered in-person or online for corporate clients across areas including strategy, leadership, sales, negotiation, corporate spirituality, and human resources. Revenue generated through professional service engagements with enterprises.
2. Gamified Learning Solutions: Corporate gamification services through IC Game division, transforming training into engaging game-based experiences for team development and performance assessment.
3. Digital Learning Content: Digital educational content and platforms through IC Digital division, providing efficient alternatives for applying educational content that can be used independently or combined with in-person learning.
4. Business Consulting: Consulting services through IC Consulting division with proprietary methodology for business transformation, talent development, internal process improvement, and team communication enhancement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IC EDUC provides customized corporate education and training services for organizations through four integrated divisions: IC TRAINING delivers differentiated in-person and online training programs in areas such as strategy, leadership, sales, negotiation, and HR; IC DIGITAL supplies digital educational content platforms usable independently or alongside in-person learning; IC GAME offers corporate gamification solutions that transform training into engaging game-based experiences; and IC CONSULTING provides business transformation consulting using a proprietary certified methodology designed to increase competitiveness and brand value.

Product overview

IC EDUC is a platform-based education and corporate training organization offering four integrated product lines under a unified brand: IC TRAINING (in-person and online training programs), IC DIGITAL (digital education alternatives), IC GAME (corporate gamification solutions), and IC CONSULTING (business transformation consulting). The company positions itself as delivering 'funnily serious' (divertidamente sérios) learning experiences, combining methodologies like agile, design thinking, and gamification to transform people and organizations. The products can be used independently or in combination, serving both B2B corporate clients and individual professionals through a network of 'Transformadores' (consultant/trainer partners).

Differentiator

Problem solved

Functional benefit

Brands

• IC TRAINING: Specialized in differentiated learning experiences through trainings, immersing in client reality to build customized solutions.
• IC DIGITAL
• IC GAME
• IC CONSULTING

Products and services

• IC TRAINING Specialized learning experiences delivered through differentiated and diversified corporate training programs, immersing in the client's reality to build customized solutions delivered in-person or online, synchronous and asynchronous, using agile methodologies and design thinking aimed at achieving company objectives and goals.
• IC DIGITAL Efficient and agile digital alternatives for applying educational and training content, usable independently or in combination with in-person learning; the approach increases learner interest and engagement, allows easy updates and add-ons, and saves time and resources for the client organization.
• IC GAME Corporate gamification service that transforms training into gamified experiences using playful and challenging game elements to motivate employees and enable identification of strengths and weaknesses at both individual and team levels.
• IC CONSULTING Business transformation consulting using a proprietary, certified methodology designed to increase business competitiveness and brand value, developed collaboratively with clients to create transformation strategies, identify and develop talent, improve internal processes, and enhance team communication and collaboration.

Quantifiable outcome

• Trained over 1 million people across corporate training programs
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IBMECcoreStrategic or Co-development PartnerStrategic partnership combining IC EDUC's pioneering gamified methodologies with IBMEC's academic excellence in business education. Together they create executive education solutions that develop essential competencies for the current market through engaging and effective learning experiences.
• YDUQScoreStrategic or Co-development PartnerStrategic partnership leveraging YDUQS's robust educational infrastructure alongside IC EDUC's innovative gamified methodologies and IBMEC's academic excellence. The collaboration creates a new benchmark for executive education in Brazil, combining three strengths for professional development programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Endeavor Brasil: Brazilian high-impact entrepreneurship organization offering business training, mentoring and transformation programs — adjacent peer with comparable methodology-led learning and enterprise audience overlap.
• Conquer: Brazilian corporate training and behavioral-skills platform focused on sales, leadership and high-performance teams; comparable mid-market positioning and methodology mix to IC EDUC.

Direct peers

• Dale Carnegie Brasil: Long-established corporate training franchise in Brazil focused on leadership, sales, communication and management — directly comparable B2B training methodology and audience to IC EDUC.
• HSM Group: Brazil's leading corporate education and executive events company (HSM University, HSM Expo). Directly comparable to IC EDUC in B2B training/leadership content and a former employer of IC EDUC's CMO.
• FranklinCovey Brasil: Operates in Brazil delivering leadership, execution and sales training to enterprises using proprietary methodologies — a close parallel to IC EDUC's certified proprietary consulting methodology.
• Cegos Brasil: Global corporate training provider with a strong Brazil operation offering leadership, sales, HR and digital learning programs — directly overlapping IC EDUC's multi-topic training portfolio.

Broad incumbents

• Insper: Brazilian business school with strong executive education and custom corporate programs; comparable in-company and leadership development offerings to IC EDUC's enterprise track.
• FGV (Fundação Getúlio Vargas) - EAESP/FGV: Premier Brazilian business school offering executive education and in-company programs; a larger incumbent competing for the same corporate training budgets that IC EDUC targets.
• Fundação Dom Cabral: Top-ranked Brazilian executive education institution offering custom and open programs — a broader incumbent whose in-company offerings directly overlap IC EDUC's enterprise training practice.
• FIA (Fundação Instituto de Administração): Large Brazilian executive-education provider offering open and in-company programs across business, leadership and strategy — a broader incumbent overlapping IC EDUC's training and consulting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ICEduc
• Facebookfacebook.com/iceduc.oficial
• LinkedInlinkedin.com/company/iceduc
• Instagraminstagram.com/ic.educ

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IC EDUC