Iceland Hotel Collection by Berjaya

What Iceland Hotel Collection by Berjaya does

Iceland Hotel Collection by Berjaya is a private hotel portfolio that owns and operates 13 hotels across Iceland under seven brands (Berjaya, Hilton, Canopy, Curio Collection, Alda, Edda, and Iceland Parliament Hotel). The collection is headquartered in Kópavogur, Iceland (SSN 621297-6949) and is wholly owned by Malaysian conglomerate Berjaya Land Berhad, operating as part of its international Berjaya Hotels & Resorts group. Properties are distributed across Reykjavik (7 hotels), North Iceland (3 hotels including Akureyri and Myvatn), South Iceland (1 hotel in Hofn), and East Iceland (2 hotels in Egilsstadir), providing end-to-end itinerary coverage for destination travelers.

The company operates a hybrid hospitality and hospitality-technology business: a direct-to-consumer online booking platform complemented by a 24/7 Synxis-powered Corporate Booking Tool for business clients, a dedicated travel agent portal for groups, and an integrated TourDesk for tours and excursions. Ancillary revenue streams include 12+ on-site restaurants and bars (e.g., Hja Joni, Satt, VOX, Slippbarinn, Lyng), three spas (Natura Spa, Parliament Spa, Hilton Reykjavik Spa), and meetings-and-events facilities across the portfolio.

The collection's revenue model is primarily transaction-based (unit pricing in ISK for room nights, F&B, spa, and event bookings) layered with subscription-style corporate contracted rates (15% discount off best available rate, annual cadence) and group/wholesale packaged pricing. Customer segments span leisure tourists (primary), corporate/business travelers, group and wholesale tour operators, and MICE (meetings, incentives, conferences) clients. The portfolio carries an ISO 14001 environmental management certification (first awarded to Reykjavik Natura in June 2012) and Equal Pay certification from BSI.

Name

Iceland Hotel Collection by Berjaya

Legal name

Iceland Hotel Collection by Berjaya

Website

https://icelandhotelcollectionbyberjaya.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Iceland Hotel Collection by Berjaya operates 13 hotels across Iceland under seven brands — including Hilton, Canopy, Curio Collection, and Berjaya — serving leisure tourists, corporate clients, and groups through direct booking, a corporate booking tool, and tour partnerships.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Hospitality services
• Meetings and events
• Spa and wellness
• Corporate booking services

Headquarters

HQ city

Reykjavik, Capital Area

HQ country

Iceland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room bookings across 13 hotels in Iceland ranging from budget-friendly Edda hotels to luxury Hilton properties
2. Food & Beverage: Restaurant dining at 14+ on-site restaurants including fine dining, casual bars, and lounges
3. Spa & Wellness: Wellness services including Natura Spa, Parliament Spa, and Hilton Reykjavik Spa
4. Meetings & Events: Conference and event venues across all properties for corporate and private events
5. Group Packages: Pre-arranged group menus and packages for travel agents and corporate groups

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Iceland Hotel Collection by Berjaya operates 13 hotels across Iceland under 7 brands, ranging from budget-friendly seasonal Edda hotels to luxury Hilton properties. The core offering includes hotel accommodation, on-site restaurants and bars, spa and wellness facilities, meeting and event venues, and supporting services such as a corporate booking tool and tour booking integration. The portfolio spans Reykjavik, North Iceland (Akureyri, Myvatn), South Iceland (Hofn), and East Iceland (Egilsstadir).

Product overview

Iceland Hotel Collection by Berjaya operates a portfolio of 13 hotels across Iceland under 7 brands, comprising both owned properties (Berjaya Reykjavik Marina, Berjaya Reykjavik Natura, Berjaya Akureyri, Berjaya Myvatn, Berjaya Hofn, Berjaya Herad, Hotel Edda Akureyri, Hotel Edda Egilsstadir) and Hilton-branded hotels (Hilton Reykjavik Nordica, Iceland Parliament Hotel, Canopy by Hilton Reykjavik City Centre, Reykjavik Konsulat Hotel, Alda Hotel Reykjavik). The collection offers dining experiences through 12+ restaurants (Hja Joni, Satt, VOX, Lyng, Slippbarinn, Mylla, Aurora, Geiri Smart, Telebar, Konsulat Wine Room, Verbudin Bar), 3 spas (Natura Spa, Parliament Spa, Hilton Reykjavik Spa), tour booking via Tourdesk, corporate booking tools for business clients, and meeting/event venues. The portfolio spans Reykjavik (7 properties), North Iceland (3 properties), South Iceland (1 property), and East Iceland (2 properties), positioning the collection as a comprehensive hospitality provider across Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• Iceland Parliament Hotel: Luxury hotel in Reykjavik featuring Parliament Spa and Hja Joni restaurant
• Natura Spa
• Parliament Spa
• Hilton Reykjavik Spa

Products and services

• Iceland Hotel Collection Portfolio A portfolio of 13 hotels across Iceland under 7 brands. Properties are located in Reykjavik (7 hotels), North Iceland (3 hotels), South Iceland (1 hotel), and East Iceland (2 hotels).
• Hilton Reykjavik Nordica Full-service Hilton hotel in Reykjavik featuring VOX Brasserie & Bar restaurant, Hilton Reykjavik Spa, meeting and events facilities, and executive lounge access.
• Iceland Parliament Hotel (Curio Collection) Upscale Curio Collection by Hilton hotel in Reykjavik featuring Hja Joni restaurant, Telebar, Parliament Spa, and meeting facilities, located near the historic parliament building.
• Canopy by Hilton Reykjavik City Centre Lifestyle hotel by Hilton in central Reykjavik offering Geiri Smart restaurant and contemporary accommodations.
• Reykjavik Konsulat Hotel (Curio Collection) Curio Collection by Hilton property featuring Konsulat Wine Room, Konsulat Bathhouse, and historic ambiance in downtown Reykjavik.
• Alda Hotel Reykjavik Boutique hotel in Reykjavik featuring BRASS restaurant, spa facilities, and rooftop/attic rooms with city views.
• Berjaya Reykjavik Marina Hotel Waterfront hotel at Reykjavik Old Harbour featuring Slippbarinn restaurant, cinema with karaoke, Marina Residence suites, and meeting facilities.
• Berjaya Reykjavik Natura Hotel Hotel near Reykjavik airport featuring Natura Spa, Satt restaurant (dinner buffet), and sustainability-focused operations (ISO 14001 certified).
• Berjaya Akureyri Hotel Hotel in Akureyri (North Iceland) featuring Aurora Restaurant, meeting facilities, and access to Forest Lagoon spa.
• Berjaya Myvatn Hotel Hotel near Lake Myvatn in North Iceland featuring Mylla restaurant, geothermal hot tub area, and access to natural attractions.
• Hotel Edda Akureyri Budget-friendly hotel in Akureyri offering summer operations with dinner buffet, part of the historic Edda hotel chain.
• Berjaya Hofn Hotel Hotel in Hofn (Southeast Iceland) featuring Verbudin Bar and access to Vatnajokull glacier attractions.
• Berjaya Herad Hotel Hotel in Egilsstadir (East Iceland) featuring Lyng restaurant, meeting facilities for up to 120 persons, and banquet services for weddings and events.
• Hotel Edda Egilsstadir Hotel in East Iceland featuring summer operations, group dinner menus, and proximity to Lagarfljot river.
• Corporate Booking Tool (CBT) 24/7 online corporate booking system allowing business clients to book accommodation at contracted rates across 13 hotels, with features for booking up to 5 rooms at once, viewing corporate offers, and a 15% discount off best available rate.
• Meetings & Events Services Conference and event venues across multiple hotel properties for corporate and private events, including meeting rooms, banquet halls, and wedding venues. Berjaya Herad Hotel offers two conference halls accommodating 12-120 persons.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Berjaya Hotels & ResortscoreStrategic or Co-development PartnerConnected through shared ownership via Berjaya Land Berhad. Berjaya Hotels & Resorts operates hotels across Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and United Kingdom, providing international connections and brand recognition for Iceland Hotel Collection.
• Hilton Hotels & ResortscoreStrategic or Co-development PartnerMaster franchise partnership covering Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel (Curio Collection), Reykjavik Konsulat Hotel (Curio Collection), and Hilton Reykjavik Nordica. Properties available through Hilton.com and HHonors loyalty program.
• UN Women IcelandminorStrategic or Co-development PartnerSocial responsibility partnership promoting gender equality in the workplace. 'Add Equality to your Stay' program.
• ICE-SAR (Icelandic Search and Rescue)minorStrategic or Co-development PartnerActive sponsor donating a fixed proportion of hotel room income to support search and rescue operations. Each hotel has a room dedicated to local rescue events with historical information for guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ION City Hotel: ION City Hotel and related ION properties operate upscale and design-forward hotels in Iceland targeting the same high-end leisure and experiential traveler segment as the Hilton-branded Iceland Hotel Collection properties.

Regional players

• Nordic Choice Hotels: Nordic Choice Hotels operates a multi-brand portfolio across the Nordics. Comparable as a regional hotel collection competing for similar Nordic and European inbound travelers.
• Scandic Hotels: Scandic is the largest hotel operator in the Nordic region with a broad portfolio across Scandinavia. Comparable as a regional multi-brand operator serving similar business and leisure travelers in nearby geographies.

Broad incumbents

• Radisson Hotel Group: Radisson operates hotels in the Nordic region including Iceland and competes for the same corporate and leisure traveler segments as the Iceland Hotel Collection.
• Hilton Worldwide: Hilton is the master franchisor for several Iceland Hotel Collection properties (Canopy, Curio Collection, Hilton). It is both a partner and a broader incumbent in the global hotel industry whose brand and loyalty platform shape the competitive landscape.
• Marriott International: Marriott is a global hotel incumbent with properties across the Nordics and a Bonvoy loyalty platform that competes with Hilton HHonors for Icelandic travelers' direct bookings.

Direct peers

• Berjaya Hotels & Resorts: The sibling hotel arm of parent Berjaya Land Berhad operating hotels across Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and the UK. Comparable as part of the same Berjaya portfolio strategy and brand standards.
• Icelandair Hotels: Icelandair Hotels operates a chain of properties across Iceland and is tied to the Icelandair airline group. A directly comparable hotel collection targeting inbound leisure travelers with overlapping Icelandic destinations.
• Fosshotel: Fosshotel operates a portfolio of hotels across Iceland, including properties in Reykjavik and rural areas. A direct peer in the Icelandic hotel collection space with similar geographic spread and customer segments.
• Center Hotels: Center Hotels is one of Iceland's largest hotel groups, operating multiple properties in Reykjavik and surrounding areas. Directly comparable as a multi-property Icelandic hotel collection serving leisure and business travelers in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BerjayaIceland
• YouTubeyoutube.com/channel/UCAwTNf2O1goDsP-DXqtgCVA
• Facebookfacebook.com/berjayaicelandhotels
• Instagraminstagram.com/berjaya_iceland_hotels
• LinkedInlinkedin.com/company/berjaya-iceland-hotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iceland Hotel Collection by Berjaya