i-dac Bangkok

What i-dac Bangkok does

i-dac (Bangkok) Co., Ltd. is a full-service digital media and marketing agency headquartered in Bangkok, Thailand. The company was originally established in September 2014 as I-DAC (Thailand) Co., Ltd. by DAC ASIA PTE. LTD, and was reorganized in July 2017 as a joint venture between DAC ASIA and Media Intelligence Co., Ltd. Following the April 2024 merger of D.A.Consortium Inc. and Irep Inc., i-dac Bangkok operates as a subsidiary within the Hakuhodo DY ONE network, with regional coverage extending to Singapore, Indonesia, and Vietnam. The firm serves enterprise clients across automotive, FMCG, banking, beverage, and entertainment verticals, with visible logos including Toyota, Osotspa (M-150, Babi Mild, Slimma), GWM, Mitsubishi Motors, Krungsri, and Dunlop Tire Thailand.

The company's core technology stack comprises four proprietary platforms developed within the Hakuhodo DY ONE group: AudienceOne, described as Japan's largest proprietary data management platform (DMP) for audience intelligence and segmentation; DialogOne, a messaging management solution integrated with LINE that supports segmented delivery, multi-format messaging, and AI-powered chatbot handling; Sherpa, a managed social media advertising platform covering Facebook, Instagram, X, and LINE; and XmediaOne, a programmatic advertising platform for OTT, display, video, and audio. These are complemented by deep certifications across Meta (Media, Marketing Science, Community Management, Creative Strategy), Google (Premier Partner, Digital Gurus, GMP/GA), TikTok, LINE (Family Club, Biz Partner), and Apple Search Ads, with 300+ certified professionals supporting execution.

i-dac Bangkok generates revenue through professional service fees, media buying commissions, and retainer and performance-based contracts with enterprise clients; pricing is custom-quoted and not publicly disclosed, with multi-year engagement structures. Distribution runs primarily through direct enterprise sales backed by account management, with the Hakuhodo DY ONE network and technology partners (Antsomi, H+, Salesforce, CleverTap) extending delivery capability. In November 2023, the company formed the Audience IQ Asia joint venture with Tangible Solutions to extend into CRM and customer data platform services.

Name

i-dac Bangkok

Legal name

i-dac (Bangkok) Co., Ltd.

Website

https://i-dacbangkok.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

i-dac (Bangkok) Co., Ltd. is a full-service digital media and marketing agency serving enterprise brands across Southeast Asia, with proprietary platforms for data management, LINE messaging, social media, and programmatic advertising, operating as a subsidiary of Japan's Hakuhodo DY ONE network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service digital media and marketing agency providing end-to-end online advertising services including strategy, media planning, programmatic trading, creative, social media management, content creation, and CRM solutions. Revenue generated through professional service fees, media buying commissions, and retainer contracts with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

i-dac Bangkok is a full-service digital media and marketing agency delivering end-to-end online advertising and marketing solutions to enterprise and multinational brands across Southeast Asia. Its core offering combines professional services — including strategy, media planning, programmatic trading, creative, social media management, content creation, and CRM — with proprietary technology platforms (AudienceOne® DMP, DialogOne® messaging, Sherpa, XmediaOne®) and deep platform certifications across Meta, Google, TikTok, LINE, X, and Apple.

Product overview

i-dac Bangkok operates as a full-service digital media and marketing agency offering a unified portfolio of proprietary tools and professional services. The core technology stack includes four main platforms: AudienceOne® (data management and audience intelligence), DialogOne® (LINE-linked messaging solution), Sherpa (social media advertising management), and XmediaOne® (programmatic advertising platform). These platforms are complemented by comprehensive service units covering Account Management, Strategy, Data Solutions, Creative, Social Media & Content, Performance Digital Media Planning, Digital Media Trading, E-commerce Marketing, Content Creation, and Production. The agency delivers end-to-end online advertising services from brand challenge understanding through full-funnel digital marketing solutions, with particular strength in performance marketing, programmatic advertising, and data-driven customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• AudienceOne® One of Japan's largest proprietary data management platform (DMP) that applies audience intelligence and builds specific audience segments for targeted marketing campaigns. Features include demographic visualization, keyword-based user analysis, tag management, URL mapping, audience extension, and segment overlapping analysis.
• DialogOne® One of Japan's most widely distributed messaging management solutions linked with LINE. Delivers customized messages at optimal timing using LINE app data and company-owned customer data, supporting segmented message delivery, multiple message formats, AI chatbot automation, and customer data integration.
• Sherpa Fully-managed social media advertising platform trusted by hundreds of clients including global brands. Optimizes advertising for Facebook, Instagram, Twitter, and LINE using proprietary technologies and Campaign Conversion Lookalike Audience (CCLA) for improved CTR results.
• XmediaOne® Proprietary and advanced programmatic platform for OTT, Display, Video, Audio and more. Engineered for efficiency, precision targeting, and scalability to deliver advertising solutions that drive results.
• Full-Service Digital Marketing Agency Services End-to-end online advertising and marketing services covering strategy, media planning, programmatic trading, creative, social media management, content creation, and CRM solutions for enterprise and multinational brands across Southeast Asia.

Quantifiable outcome

• Meta Agency First Award 2024 - Gold in Most Improved Media Efficiency, Bronze in Branding Effectiveness
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, flagship, core and minor.

• AntsomimajorTechnology or Integration · 16 July 2024Regional marketing technology company building AI-enabled CDP 365 customer data platform in Southeast Asia. Partnership with H+ Thailand for local support, with i-dac Bangkok and AudienceIQ as sales partners in Thailand market. Launched Antsomi CDP 365 on LINE OA for Thai market.
• Hakuhodo DY ONEflagshipStrategic or Co-development Partner · 1 April 2024Hakuhodo DY ONE Inc. (established April 1, 2024 from merger of D.A.Consortium Inc. and Irep Inc.) is the parent company of i-dac Bangkok. Provides integrated digital marketing services and serves as the Japan headquarters for the group. i-dac Bangkok is a subsidiary operating within the Hakuhodo DY ONE network, leveraging its expertise and know-how in digital advertising.
• Audience IQ Asia (AIQ)coreStrategic or Co-development Partner · 1 November 2023Joint venture between i-dac Thailand and Tangible Solutions established November 2023. Specializes in CRM and data technology through full funnel from customer acquisition to retention & loyalty. Certified team for implementation, ongoing strategy, data insights & platform optimization. Platforms include Salesforce, CleverTap, MessageBird, and Medallia.
• Media Intelligence GroupcoreStrategic or Co-development Partner · 1 July 2017Media Intelligence Co., Ltd (established 1999) is a leading media consulting agency specializing in understanding consumer journey and touch points from brand discovery through purchase conversion. Co-founded i-dac Bangkok as a joint venture with DAC ASIA PTE. LTD in July 2017.
• H+coreStrategic or Co-development PartnerStrategic organization formed by Hakuhodo Inc and Hakuhodo DY ONE that guides marketers across the customer journey from brand building to fostering loyalty. Provides cross-company collaboration for integrated client services in APAC region.
• GooglecoreTechnology or IntegrationPremier Google Partner with certifications including Google Digital Gurus and GMP/GA Professionals. Also certified as Google Meridian partner for MMM solutions through Hakuhodo DY ONE.
• MetacoreTechnology or IntegrationMeta Certified Company recognized for Media, Marketing Science, Community Management, and Creative Strategy. 97 Meta Blueprint Certified Professionals on team.
• TikTokcoreTechnology or IntegrationTikTok certified partner with 76 TikTok Certified Professionals. Provides programmatic and social media advertising services.
• LINEcoreTechnology or IntegrationLINE Official Account (OA) and messaging solutions. DialogOne platform certified as LINE Biz Partner with badges in five areas. LINE FAMILY CLUB member covering 80% of Thailand's population.
• OPPA (Online Premium Publishers Association)minorChannel Partner/ Reseller/ Distributori-dac Thailand appointed official reseller for OPPA (Online Premium Publishers Association in Thailand) since 2017 when DAC ASIA became strategic partner and project manager.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• iProspect: Dentsu's global digital performance and media agency, with significant APAC presence including Thailand. Comparable in digital media and performance focus, though iProspect is digital-only while i-dac Bangkok is full-service including creative and CRM.

Broad incumbents

• Publicis Groupe Thailand: Publicis' Thailand operations (including Leo Burnett, Saatchi & Saatchi, Starcom) compete across creative, media, and digital with i-dac Bangkok. Like Dentsu, Publicis is a global holding company with overlapping services and far broader geographic scale, making it a broad incumbent rather than a pure niche competitor.
• Dentsu Thailand: Dentsu Group's Thailand operation, a Japanese-headquartered global agency network with overlapping digital, creative, and media capabilities. Comparable to i-dac Bangkok as a regional full-service agency with strong Japanese parent backing, though Dentsu operates a much wider global portfolio beyond Thailand.

Direct peers

• Mindshare Thailand: WPP-owned media agency competing head-to-head with i-dac Bangkok for paid media, programmatic, and social mandates in Thailand. Both firms manage large enterprise brand media budgets and have similar Google Premier Partner / Meta certified credentials.
• Ogilvy Thailand: WPP-owned creative and integrated marketing agency in Thailand, competing for the same enterprise brand clients (e.g., FMCG, automotive, beverage) that i-dac Bangkok serves. Both firms run full-funnel digital campaigns and offer creative, media, and content services to large Thai and multinational brands.
• Starcom Thailand: Publicis-owned media agency with a Thailand operation, directly competing in the same enterprise digital media planning, buying, and analytics space as i-dac Bangkok. Comparable client mix (FMCG, automotive, finance) and similar reliance on platform partner certifications (Google, Meta, TikTok).
• GroupM (Thailand): WPP's media planning and buying network in Thailand, directly competing with i-dac Bangkok for enterprise media mandates across Google, Meta, TikTok, and programmatic. Both firms operate full-service media agencies in Bangkok with comparable client rosters and platform partner certifications.
• Essence Global: GroupM's digital-first media agency operating in APAC, competing with i-dac Bangkok for digital-led enterprise mandates. Comparable in heavy data, programmatic, and platform-certification orientation, with similar enterprise client focus in the region.
• Mediabrands Thailand: IPG's media arm in Thailand, offering media planning, buying, and digital services comparable to i-dac Bangkok's full-service offering. Competes for the same enterprise clients and brings a global network advantage similar to what i-dac Bangkok gets from Hakuhodo DY ONE.

Others

• Hakuhodo Inc. i-dac Bangkok's ultimate parent group's flagship creative agency in Japan. While not a direct competitor in Thailand, Hakuhodo is the source of the proprietary platforms (AudienceOne, DialogOne, Sherpa, XmediaOne) and shared services that i-dac Bangkok leverages, making it a strategic enabler rather than a market rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/i-dacbangkok

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-dac Bangkok