IDDEM (Institut d'études)

What IDDEM (Institut d'études) does

IDDEM (Institut d'études) is a French B2B market research and opinion survey firm founded in 1979 and headquartered at 89 Boulevard de Sébastopol in central Paris. The company conducts surveys, opinion polls, and market intelligence studies for enterprise clients, delivering anonymized aggregated insights that support clients' marketing decisions for both external and internal audiences. Its underlying methodology relies on rented or client-owned databases rather than proprietary nominative files, and the firm explicitly does not engage in telemarketing operations.

The firm's commercial focus has evolved over four decades: it began in the agrofourniture (agricultural supply) sector, expanded in the 2000s to 'grand public' studies for highway concessionary operators, and by 2020 had consolidated privileged relationships with major companies across multiple B2C sectors. Today its client roster spans agrochemical multinationals (BASF, Bayer, Syngenta), highway concessionaires (Sanef, APRR, A'lienor), infrastructure and environmental services groups (Vinci, Suez, Atlandes), and various professional and trade bodies. The firm operates under ESOMAR ethical standards (as recommended by Syntec) and French data protection law.

IDDEM runs as a small, privately-held professional services boutique with approximately 9 employees, no external investors or parent company, and no disclosed funding history. Revenue is generated through project-based survey and research engagements priced on a quote basis, distributed via direct corporate sales from Paris with no resellers or intermediaries. The company's market presence is intentionally low-profile — it acknowledges being less publicly known than political or media-audience polling institutes — and its digital footprint is limited to a basic corporate website and a LinkedIn news feed.

Name

IDDEM (Institut d'études)

Legal name

IDDEM

Website

https://iddem.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

IDDEM is a French B2B market research and opinion survey firm founded in 1979, conducting anonymized surveys and market intelligence for enterprise clients across agriculture, highway infrastructure, and broader B2C sectors from its Paris headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Survey and Opinion Research Services: IDDEM generates revenue through conducting market surveys, opinion polls, and market intelligence studies for B2B clients. The company serves sectors including agriculture, highway concessionary operators, and general B2C companies, providing insights for marketing decisions targeting both external and internal audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

IDDEM is a B2B market research and opinion survey firm that designs and conducts polls, opinion studies, and market intelligence surveys for enterprise clients. Originally specialized in the agricultural supply (agrofourniture) sector, the firm has expanded to serve highway concessionary operators and major B2C sector companies, delivering anonymized, aggregated insights for client marketing decisions. The firm does not maintain nominative databases and conducts no telemarketing.

Product overview

IDDEM is a market research and opinion survey firm founded in 1979, offering intelligence services to B2C sectors. Initially specialized in agro-supply (agrofourniture), the company expanded into highway concessionaire public opinion studies in the 2000s and later extended to broader B2C sector studies. IDDEM conducts surveys and aggregates responses anonymously to provide marketing insights for client decisions. No specific named product modules or branded offerings are detailed on the available source pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey and Opinion Research Services Custom market surveys, opinion polls, and B2C market intelligence studies delivered to enterprise clients in agriculture, highway infrastructure, and other consumer-facing sectors. Outputs are anonymized aggregated insights used to support client marketing decisions for both external audiences and internal stakeholders.

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Circana: Global consumer and retail insights firm formed from the merger of IRI and NPD. Comparable to IDDEM in delivering consumer market intelligence to enterprise clients, but with technology-driven analytics at scale.
• Ipsos: Paris-headquartered global market research leader. Overlaps with IDDEM in B2B survey research, opinion polling, and French enterprise client coverage, but operates at vastly greater scale across all sectors and geographies.
• Nielsen: Global consumer research and media measurement firm. Overlaps with IDDEM in consumer opinion research and enterprise B2B sales, but operates at massive scale with proprietary data assets.
• Kantar: Global market research and insights provider with significant French operations. Overlaps with IDDEM in survey-based consumer and B2B research, but offers a much broader portfolio of analytics and advisory services.

Direct peers

• OpinionWay: French market research firm conducting surveys and opinion studies for B2B clients across multiple verticals. Comparable in scale, French geographic focus, and survey-based research methodology.
• IFOP: French polling and market research institute with similar opinion survey methodology and enterprise client base. Directly comparable in terms of French market focus and survey-driven research services.
• BVA Group: French market research and consulting firm offering survey, opinion, and customer experience research to enterprise clients. Closely comparable in size, French focus, and B2B professional services model.
• Harris Interactive: French arm of Harris Interactive, offering online surveys and opinion research to enterprise clients. Comparable in survey methodology, French market presence, and B2B client orientation.
• Elabe: French polling and market research firm focused on opinion surveys and consumer insights. Comparable in size, French geographic concentration, and survey-driven B2B research services.

Emerging players

• Toluna: Online survey and consumer insights platform with research operations in France. Comparable in survey methodology but differentiated by tech-enabled, self-service platform approach versus IDDEM's traditional methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iddem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDDEM (Institut d'études)