What Idea Immobiliare does

Idea Immobiliare is an Italian real estate agency (legal form: S.R.L. società con socio unico) founded in 1993 and headquartered at Via Vittorio Veneto 55, Lucca, Tuscany. The firm brokers residential property sales and rentals across Lucca province and the Versilia coast, handling apartments, villas, farmhouses (rustici), terratetto, and prestige properties with listing prices ranging from under €150,000 to over €5,000,000. Its principal, Marco Lucchesi, serves as legal representative. The company operates with approximately 19 employees, a single branch office in Lucca, and a minimum registered share capital of €10,000. There is no disclosed institutional ownership, no parent company, and no external funding.

The company's product surface is its brokerage service itself — essentially commission-bearing intermediation on third-party property transactions — supported by a standard property-listing website developed and hosted by Digit Italy (1clickimmobiliare.it). The site provides searchable inventory with filters by zone (centro storico, primissima periferia, colline, Capannori, Capannori colline, Versilia, Porcari, Altopascio), property type, and price band; presents full listing detail pages with photo galleries, surface area, room/bathroom counts, and price; and is delivered in both Italian and English. No proprietary technology, mobile application, API, or AI/ML features are disclosed; no patents, trademarks, awards, or formal partnerships beyond the platform vendor relationship are recorded.

Revenue is generated exclusively through standard Italian real estate agency commissions on completed sales and rental contracts (transaction-fee model). Customer acquisition is omnichannel in a constrained sense: a physical office for in-person consultations, the self-serve listing website, and organic social media presence on Facebook, Instagram, and LinkedIn (the latter maintained primarily through Marco Lucchesi's personal profile). The company's privacy policy attests to GDPR compliance under EU Regulation 2016/679. The customer base consists of individual residential buyers and renters — including both domestic Italian clients and foreign/international buyers targeted via the English-language site — with no enterprise or institutional clients identified and no concentration of revenue on any named account.

Name

Idea Immobiliare

Legal name

IDEA Immobiliare S.R.L. società con socio unico

Website

https://ideaimmobiliare.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Idea Immobiliare is a Lucca-based Italian real estate agency (S.R.L.) operating since 1993, brokering residential property sales and rentals for individual buyers and renters across Lucca province and the Versilia coast in Tuscany.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property sales services
• Property rental services
• Tuscan property listings
• Lucca real estate agency

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Agency Commissions: The company earns revenue through commissions on property sales and rentals. They act as a traditional real estate agency facilitating transactions between buyers/sellers and renters/landlords in the Lucca market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Idea Immobiliare is a traditional residential real estate agency founded in 1993 that brokers the sale and rental of houses, apartments, villas, and farmhouses (rustici) in Lucca, Tuscany and the Versilia coast. It serves individual buyers, sellers, and tenants through a physical office in Lucca, a bilingual property-listing website, and active social media channels, earning commissions on completed transactions.

Product overview

Idea Immobiliare is a real estate agency based in Lucca, Italy, operating since 1993. The company provides property sales and rental services through its website and office location. The core offerings include residential properties across multiple categories (apartments, villas, farmhouses/rustici) and geographic zones (Lucca historic center, suburbs, hills, Versilia coast). The company showcases featured properties on its homepage with detailed listing pages for individual properties including photos, descriptions, specifications (surface area, rooms, bathrooms), and pricing. The website supports both Italian and English languages, and properties are searchable by location zone, property type, and price range.

Differentiator

Problem solved

Functional benefit

Products and services

• Vendita Immobili (Property Sales) Real estate sales brokerage for residential properties (apartments, villas, farmhouses, terraced houses) across Lucca province and the Versilia coast, serving individual buyers and sellers.
• Affitto Immobili (Property Rentals) Rental brokerage for residential properties in the Lucca area, serving individual tenants and landlords.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Casa.it: Italian online property portal aggregating residential listings from agencies across Italy. Comparable as a discovery channel for the same residential buyers Idea Immobiliare targets, shaping competitive dynamics in lead generation.
• Idealista: Major Italian and Spanish property listing platform that aggregates residential listings. Comparable as a discovery layer for the same Lucca-area buyers; not a broker but a structurally important channel influencing Idea Immobiliare's online lead flow.
• Immobiliare.it: Italy's leading online property portal where agents and private sellers list residential properties. Not a direct competitor but a key distribution channel and adjacent force that affects how local agencies like Idea Immobiliare acquire leads and compete for visibility.

Broad incumbents

• Tecnocasa: Italy's largest franchised real estate network with thousands of affiliated agencies nationwide, including Tuscany. Directly comparable as a residential brokerage serving individual buyers and sellers, but operates at vastly greater scale and geographic breadth than Idea Immobiliare.
• RE/MAX Italy: Global real estate franchise with a strong Italian footprint, serving residential buyers and sellers through affiliated local agents. Comparable in core brokerage activity, with greater brand reach and a multi-region franchise model.
• Coldwell Banker Italy: International real estate franchise with Italian operations serving residential buyers and sellers, including luxury segments. Comparable in product offering and target clientele, but operates at significantly greater scale.
• Gabetti Property Solutions: Major Italian real estate group offering brokerage, brokerage franchising, and ancillary services across the country. Comparable as a residential brokerage serving Italian consumers, with broader brand recognition and a corporate structure rather than a local agency.

Regional players

• Affiliato Tecnorete Lucca: Italian real estate franchise (part of the Tecnocasa group) with agents operating in Lucca and surrounding comuni. Directly comparable in local residential brokerage activity, operating in the same Lucca market as Idea Immobiliare.

Direct peers

• Engel & Völkers Italy: International luxury real estate specialist with shops in Tuscany, including luxury residential brokerage in historic Italian cities. Directly comparable to Idea Immobiliare's higher-end villa and historic-center apartment segment, but with international brand reach and foreign-buyer focus.
• Toscano Immobiliare: Italian real estate network with strong presence in central Italy, including Tuscany. Directly comparable as a residential brokerage serving similar property types (apartments, villas, country homes) and overlapping territorial coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Ideaimmob
• LinkedInlinkedin.com/company/idea-immobiliare
• Instagraminstagram.com/explore/locations/316623318544912/idea-immobiliare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Immobiliare