IDEA PRIMA

What IDEA PRIMA does

IDEA PRIMA is a Vilnius, Lithuania-based integrated communications agency founded in 2002, operating as UAB "Idea Prima." The firm employs approximately 30 people, including 23 specialists described on its website, and delivers five service lines: integrated communication consulting (including crisis management), visual creation, media relations, event organization, and digital communication across Facebook, Instagram, YouTube, and LinkedIn. Its stated vision is to become Lithuania's "most desired agency," positioning itself as a smart communications partner producing measurable outcomes in reputation, engagement, and sales.

The agency serves more than 30 brands across enterprise and public sector verticals, including retail (Akropolis Group, Circle K), energy (Elektrum Lietuva, Orlen Lietuva), insurance (BTA), pharmaceuticals (Gintarinė Vaistinė), rail (LTG), postal services (Lietuvos Paštas), telematics (Teltonika), cybersecurity (Nord Security), and e-commerce (Vinted). Documented client outcomes include 250,000+ social media users reached, 45 million+ media contacts, a 100%+ sales increase for Husqvarna Automower, and a 30% increase in job applicants for Vilnius Vandenys.

IDEA PRIMA operates as a sales-led professional services business on a project-based engagement model with undisclosed pricing. The firm has no external institutional funding, no parent company, no subsidiaries, and no patents. It has won multiple industry awards including PR Impact Awards Lithuania Agency of the Year (2018, 2019) and Mi:t&links Lithuania Agency of the Year (2019, 2023), and operates exclusively within Lithuania.

Name

IDEA PRIMA

Legal name

UAB "Idea Prima"

Website

https://ideaprima.lt

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEA PRIMA is a Vilnius-based integrated communications agency founded in 2002, employing ~30 people to deliver PR, media relations, event management, and digital communication services to 30+ enterprise and government clients across Lithuania.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAOAF

Corporate Reputation & Thought Leadership

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYMPAAAGAA

Brand Activations & Experiential Campaign Design

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Integrated communication services
• Public relations agency
• Media relations consulting
• Corporate event management
• Digital marketing services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: Revenue generated through consulting and service delivery across communication disciplines including integrated communication, visual creation, media relations, event organization, and digital communication services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IDEA PRIMA is a smart communication agency offering five integrated service lines: Integrated Communication (strategic consulting, crisis management, internal/external campaigns), Visual Creation (branding, video production, creative campaigns), Media Relations (press distribution, brand positioning), Event Organization (corporate events, conferences, team building), and Digital Communication (social media management on Facebook, Instagram, YouTube, LinkedIn). The agency delivers measurable outcomes in reputation, engagement, and sales for enterprise and government clients in Lithuania.

Product overview

IDEA PRIMA is a smart communication agency offering a portfolio of five integrated service lines: Integrated Communication (strategic consulting, crisis management, campaign execution), Visual Creation (branding, video production, creative campaigns), Media Relations (press releases, media coordination, brand positioning), Event Organization (corporate events, conferences, team building), and Digital Communication (social media management across major platforms). The agency operates as a unified service offering rather than discrete software products, delivering measurable outcomes in reputation, engagement, and sales for clients since 2002.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communication Strategic communication consulting service for organizations, including crisis management, external and internal communication campaigns, from strategic consultations to execution. Designed for enterprise and government clients needing measurable reputation and engagement outcomes.
• Visual Creation Visual creative services for brand introduction, image campaigns, and sales campaigns, including video content production. Targets enterprise and consumer brand clients needing branded creative assets.
• Media Relations Media relations services including content creation, news distribution, brand awareness, and image strengthening through media channels. Designed for enterprise and government clients seeking earned media coverage and brand visibility.
• Event Organization Event management services ranging from training and team building to corporate celebrations and international conferences. Serves enterprise, government, and nonprofit clients in Lithuania.
• Digital Communication Digital communication services across Facebook, Instagram, YouTube, and LinkedIn, including sales promotion and image campaigns. Targets enterprise, retail, and government clients needing social media presence and engagement.

Quantifiable outcome

• Automower sales increased by more than 100% through integrated Husqvarna campaign
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AI Boost LithuaniaminorStrategic or Co-development PartnerCollaboration to make artificial intelligence concepts more understandable to every society member. Created original, engaging, entertaining video clips featuring AI character 'DI' (DI = DIRBTINIS INTELEKTAS in Lithuanian).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ad Verum: Lithuanian communications and creative agency providing media relations, content, and integrated brand campaigns to enterprise and government clients. Comparable boutique competitor within the same Lithuanian market.
• Publicum (Lithuania): Lithuanian communications and public affairs agency offering strategic PR, media relations, and integrated campaigns for enterprise and public-sector clients. Competes head-to-head with IDEA PRIMA for Lithuanian enterprise and government mandates.
• Integrity PR (Lithuania): Lithuanian PR and communications agency serving enterprise, financial services, and public-sector clients. Overlaps directly with IDEA PRIMA on media relations, corporate communications, and crisis management engagements in Lithuania.
• VRP Hill+Knowlton: One of the largest and longest-established PR and integrated communications agencies in Lithuania, part of the Hill+Knowlton global network. Directly comparable to IDEA PRIMA on full-service integrated communication, media relations, and government-sector clients in the Lithuanian market.

Regional players

• Baltic Communications Partners: Regional communications consultancies operating across the Baltic states (Estonia, Latvia, Lithuania) offering integrated PR and communications services. Comparable in service mix but serves a wider geography than IDEA PRIMA's single-country focus.

Broad incumbents

• Havas PR & Influence: Global communications group with PR, advertising, and digital capabilities across Europe. Competes with IDEA PRIMA for integrated communications mandates from multinational clients active in Lithuania.
• Ogilvy PR: Global creative and communications network with PR and integrated marketing services across EMEA. Competes with IDEA PRIMA for brand campaigns, corporate communications, and integrated marketing engagements from large enterprise clients.
• Edelman: World's largest independent PR firm, with operations across Europe including the Baltics. Competes with IDEA PRIMA for multinational enterprise mandates and sets the benchmark on integrated communications, corporate reputation, and crisis work.
• Weber Shandwick: Global public relations and communications agency with strong European footprint. Comparable to IDEA PRIMA on integrated campaigns, corporate reputation, media relations, and event-driven activation work.
• FleishmanHillard: Global public relations and integrated communications agency with European network presence including the Baltics. Comparable on integrated campaigns, media relations, and corporate communications for large enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pr-agency-uab-idea-prima-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEA PRIMA