Idecan

What Idecan does

Idecan (legal name Tmi Idecan) is a Finnish sole proprietorship founded in 2002 and headquartered in Kimitoön (Kemiönsaari), Southwest Finland. The company specializes in the sale and bespoke installation of window treatments, blinds, awnings, curtains, interior textiles, carpets, bathroom textiles, and curtain hardware. Its core product range spans roller, blackout, venetian, vertical, screen, wood, and wood-aluminum blinds; awnings; custom-made curtains sourced from Scandinavian and German wholesalers (Pagunette, Indes/Fuggerhaus); and carpets from VM-Carpet and Indian suppliers. Products are sourced from a curated set of European manufacturers rather than produced in-house.

Name

Idecan

Legal name

Tmi Idecan

Website

https://idecan.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Idecan is a Finnish sole proprietorship (founded 2002, Kimitoön) that sells and installs custom blinds, awnings, curtains, carpets, and interior textiles for homeowners, businesses, and municipalities across Southwest Finland.

Ownership category

akta.pro rank

Product category

Window Treatments and Interior Textiles

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Window treatments
• Interior textiles
• Custom curtains
• Interior design services
• Sun protection solutions

Headquarters

HQ city

Kemiö (Kimitoön)

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior textile and window treatment product sales: Idecan sells a wide range of window treatments including blinds, awnings, curtains, curtain rods, and tracks, as well as interior textiles such as carpets, bathroom textiles, and upholstery fabrics. Products are sourced from Finnish and international manufacturers including Apollo, Pagunette, Indes/Fuggerhaus, VM-Carpet, and Anja Pesola Oy. Both custom-made and standard-sized products are available.
2. Design, measuring, and installation services: The company provides comprehensive services including interior design consultation, on-site measuring, custom sewing, and professional installation. Free curtain and blind design consultations are offered on specific days. Full turnkey solutions are available for customers who prefer complete project management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Idecan designs, supplies, and installs custom-made window treatments (blinds, awnings, curtains) and interior textiles (carpets, bathroom textiles, upholstery fabrics) for residential and commercial customers in South Finland. The company delivers a turnkey service encompassing in-home design consultation, on-site measurement, custom sewing, and professional installation, sourcing products from Finnish and European manufacturers including Apollo, Pagunette, Indes/Fuggerhaus, VM-Carpet, and Anja Pesola Oy.

Product overview

Idecan is an interior design specialist offering a comprehensive portfolio of window treatments and interior textiles. The core product range includes various types of blinds (roller, blackout, venetian, vertical louver, wood-aluminum, wood slat, and screen blinds), awnings, curtains (custom-made from Scandinavian collections including Pagunette), interior textiles, carpets (VM-CARPET and Indian products), bathroom textiles, and curtain rods/tracks/accessories. The company provides complete turnkey services including design consultation, on-site measurement, custom sewing, and professional installation. Products are sourced from Finnish manufacturers (Apollo) and international suppliers (Indes/Fuggerhaus from Germany, Pagunette from Scandinavia). All products and rails are available in custom measurements. The company serves private individuals, businesses, municipalities, and summer residents across Southern Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Markiisit ja kaihtimet (Awnings and Blinds) A comprehensive range of window treatment products including awnings (for windows, terraces, conservatories, and greenhouses), screen roller blinds, blackout roller blinds, film roller curtains, standard roller blinds, venetian blinds, vertical louver blinds, slat blinds, wood-aluminum blinds, wood slat blinds, and blackout curtains. Offered to residential and commercial customers in South Finland in custom and standard sizes.
• Sisustustekstiilit (Interior Textiles) Interior textile range featuring custom-made curtains from Scandinavian collections (Pagunette), quality fabrics from German supplier Indes/Fuggerhaus, carpets from VM-Carpet and Indian sources (paper rope, jute, sisal, pile, cotton, linen, bamboo, and wall-to-wall options), and bathroom textiles including shower curtains, towel linens, and bathroom mats. Sourced for homes, vacation properties, and offices.
• Verhotangot, kiskot & tarvikkeet (Curtain Rods, Tracks & Accessories) Curtain hanging hardware including tracks and rods in iron, brushed steel, brass, aluminum, wood, and wire materials, available in standard and custom lengths, for both customer installation and home sewing projects.
• Suunnittelu-, mitoitus- ja asennuspalvelu (Design, Measurement & Installation Service) Complete turnkey service for window treatments and interior textile projects including interior design consultation, on-site measurement at the customer's premises, custom sewing, and professional installation. Available to residential and commercial customers across South Finland with no distance limitations due to on-site visits and delivery partnerships.
• Kaihdin ja verhosuunnittelu (Blind and Curtain Design Consultation) Free blind and curtain design consultation service offered to customers at local offices in Turku, Salo, and Tammisaari/Hanko on specific days each week, supporting the new website launch promotion.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and core.

• Anja Pesola OysupportingChannel Partner/ Reseller/ Distributor · 1 January 1957High-quality curtain accessories manufacturer and wholesale company established in 1957. Anja Pesola Oy provides Idecan with curtain hardware, fittings, and accessories needed for curtain installations and home sewing projects.
• ApollocoreStrategic or Co-development PartnerFinnish manufacturer of sun protection products and blinds. Apollo's main products include awning models for windows, terraces, glass roofs, and greenhouses. Idecan offers Apollo's products and also promotes Apollo's unique awning design program on their website, allowing customers to design custom awnings.
• VM-CarpetsupportingChannel Partner/ Reseller/ DistributorFinnish carpet manufacturer known for 30 years of quality products. VM-Carpet offers a wide range of carpets including paper rope, jute, sisal, plush, cotton, linen, bamboo, and full-area carpets. Idecan features VM-Carpet products as part of their extensive carpet selection.
• PagunettecoreChannel Partner/ Reseller/ DistributorOne of Scandinavia's leading wholesalers in curtain and interior textiles. Pagunette has industry experience dating back to the 1960s. Idecan sources custom curtains from Pagunette's collections and features their seasonal collections (spring/summer 2026) on their website and social media.
• Indes/FuggerhauscoreChannel Partner/ Reseller/ DistributorGerman textile supplier specializing in high-quality curtain and interior fabrics. Idecan relies on Indes/Fuggerhaus products alongside Pagunette for their interior textile collections, emphasizing that these fabrics are beautiful, natural-feeling, durable, and resistant to sunlight.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jotex: Nordic retailer focused on custom curtains, blinds, and interior textiles with strong Nordic/Finnish distribution. Closely comparable in core category — made-to-measure window treatments and home textiles — though operating at a larger scale than Ideac.
• Hemtex: Nordic specialty retailer of curtains, blinds, and interior textiles. Directly comparable to Ideac in product mix (curtains, window treatments, home textiles), with a similar custom-curtain and made-to-measure offering.

Broad incumbents

• Sotka: Finnish furniture and home furnishings chain. Overlaps with Ideac in the home textiles and window-treatment category but with a much broader furniture-led assortment and chain-store model.
• Masku: Finnish home furnishings retailer with showrooms in many of the same South Finnish markets as Ideac. Comparable as a Finland-based home-furnishing retailer, though more focused on furniture than window treatments.
• Stockmann: Finnish department store chain with a significant home furnishings assortment including curtains, blinds, and interior textiles. Comparable as a Finland-based multi-category home retailer, but operates at much larger scale and across broader categories than Ideac.
• IKEA: Global home furnishing retailer with a deep window-treatment and textile assortment. Comparable in product overlap (blinds, curtains, textiles), but competes on price and self-service rather than the bespoke, on-site consultative model that defines Ideac.
• JYSK: Nordic chain offering value-priced home furnishings including blinds, curtains, and textiles. Competes with Ideac in the same Finland-based window treatment category but at mass-market price points and self-service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IDECAN.Kati
• Instagraminstagram.com/tmi.idecan
• LinkedInlinkedin.com/company/idecan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idecan