Jotex
Jotex is a Malaysian B2B textile wholesaler distributing 5,000+ curtain, upholstery, outdoor, and wallcovering fabrics across six proprietary and several international partner brands, serving sofa manufacturers, interior designers, and hospitality buyers globally from a Malaysian warehouse.
- Company typePrivate
- Founded1992
- HeadquartersSeremban, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jotex does
Jotex Sdn Bhd is a Malaysian privately held fabric distributor and textile wholesaler, headquartered in Seremban, Malaysia, operating since 1992 (per company registration records; firmographic sources cite 1989). The company designs, sources, and distributes a catalog of more than 5,000 fabric and wallcovering products organized across six proprietary brands (JOTEX FABRICS, JOTEX MEDICAL, JOTEX OUTDOOR, POSH CREATION, TEKUSU, YARNGUARD) and a set of international partner brands (Crevin from Spain, Agora, Caselio, and Korea Wallpaper). Product categories span curtain fabrics (3,250 SKUs including blackout, dimout, sheer, jacquard, and embroidery options), upholstery (657 SKUs), multipurpose (481 SKUs), outdoor performance fabrics (273 SKUs), and wallcovering (91 SKUs), with detailed specification metadata (GSM weight, width, composition, color fastness, Martindale rub counts) indicating a technical B2B rather than purely decorative offering.
The business model is B2B wholesale distribution with quote-based pricing; products are not sold at listed prices on the website, and samples display $0.00, consistent with a commercial quotation process. The company operates a WooCommerce e-commerce platform with downloadable specification sheets and serves customers in four primary segments: residential homeowners, sofa manufacturers and furniture makers, interior designers, and commercial/hospitality buyers including hotels, yachts, and cruise lines. Jotex is ISO 9001 certified and runs an in-house design studio for proprietary fabric design, supported by a centralized Malaysian warehouse with global shipping capability.
Commercially, the company has no public funding history, no disclosed revenue, no M&A activity, and no parent company or institutional investors in the available data, indicating it has grown as a founder/owner-operated enterprise. Strategic activity over the observed period is concentrated in brand portfolio expansion (creation of the JOTEX MEDICAL and JOTEX OUTDOOR specialty sub-brands) and international distribution agreements with European (Crevin), Japanese (Tekusu), and Korean (Korea Wallpaper) manufacturers, suggesting a deliberate shift toward a multi-brand specialty wholesaler positioning rather than a single-line fabric distributor.
Jotex firmographics
Firmographics- Name
- Jotex
- Legal name
- Jotex Sdn Bhd
- Website
- https://jotex.co
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jotex is a Malaysian B2B textile wholesaler distributing 5,000+ curtain, upholstery, outdoor, and wallcovering fabrics across six proprietary and several international partner brands, serving sofa manufacturers, interior designers, and hospitality buyers globally from a Malaysian warehouse.
- Ownership category
- akta.pro rank
Jotex industry classification
Industry- Product category
- Textile Wholesale Distribution
- NAICS
- Curtain and Linen Mills (31412), Textile and Fabric Finishing Mills (313310)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
- akta.pro secondary industries
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD), Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Jotex is headquartered
LocationHeadquarters
- HQ city
- Seremban
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Jotex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fabric Wholesale Distribution: JOTEX operates as a wholesale distributor of high-quality curtain fabrics, upholstery materials, outdoor fabrics, and wallcoverings. The company supplies fabrics to dealers, sofa manufacturers, interior designers, and commercial establishments including hotels, yachts, and cruise ships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale/B2B pricing - quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Jotex product offering
Product offeringCore offering
Jotex designs, produces, and distributes curtain fabrics, upholstery materials, outdoor fabrics, multipurpose fabrics, and wallcoverings through a multi-brand portfolio of 5,000+ products. The company operates an in-house design studio that develops proprietary fabrics distributed under its own sub-brands (JOTEX FABRICS, JOTEX MEDICAL, JOTEX OUTDOOR, POSH CREATION, YARNGUARD) and partner brands (TEKUSU, Crevin, Agora, Caselio, Korea Wallpaper). Products are sold wholesale to sofa manufacturers, interior designers, dealers, and commercial establishments including hotels, yachts, and cruise ships.
Product overview
Jotex is a leading fabric distributor and textile wholesaler in Malaysia operating a multi-brand portfolio platform. The core offering centers on JOTEX FABRICS (primary brand) providing curtain fabrics (blackout, dimout, sheers, jacquard), upholstery fabrics, multipurpose fabrics, and wallcovering materials. The company extends its portfolio through specialized sub-brands including JOTEX MEDICAL (healthcare fabrics like CHEMISTRY collection), JOTEX OUTDOOR (weather-resistant fabrics like SERENIA), and POSH CREATION (premium curtains like ALASKA). Strategic partner brands include TEKUSU (Japanese premium fabrics), Crevin (ISO-certified Spanish manufacturer), Agora (outdoor solution-dyed acrylic), and Caselio (wallpaper). Product architecture spans fabric types by usage (CURTAIN, UPHOLSTERY, MULTI-PURPOSE, OUTDOOR, WALLCOVERING), with collections organized by design lines (VELA, PASSION, XTRA, VIVID, AKARI, DAYLIGHT, OMAKE, HONEY, ALASKA, CHEMISTRY). All products are distributed through an e-commerce platform with local warehouse storage and global shipping capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- JOTEX FABRICS: Primary brand offering curtain fabrics, upholstery materials, blackout, dimout, and sheer fabrics
- JOTEX MEDICAL
- JOTEX OUTDOOR
- POSH CREATION
- TEKUSU
- YARNGUARD
Products and services
- Curtain Fabrics Curtain fabrics including blackout, dim-out, sheers, jacquard, print, and embroidery options in various colours, patterns, and textures. Intended for window treatments in residential, hospitality, and commercial interiors. Available across multiple JOTEX sub-brands including JOTEX FABRICS, POSH CREATION, and TEKUSU.
Companies that use Jotex
Customer profileSegments4 records
Ideal customer profiles3 records
Jotex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jotex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CrevincoreCrevin manufactures 100% of their fabrics in Terrassa, Barcelona, demonstrating commitment to excellence and long-term value. They use locally sourced raw materials, state-of-the-art looms and finishing equipment within a streamlined, high-quality fabrication process, certified under ISO 9001 and ISO 14001.
- AgoracoreAgora uses 100% solution-dyed acrylic fibre throughout its range. Fabrics are made to withstand harsh outdoor conditions, incorporating multiple qualities and treatments to cope with the most demanding environments and ensuring excellent performance.
- TekusucoreTekusu is a premium Japanese brand offering high-quality blackout curtains, upholstery, and sheers. JOTEX distributes Tekusu products featuring elegant and durable fabrics for enhancing style and comfort of homes and offices.
- CaseliominorCaselio (CASA meaning 'house' in Spanish + HELIOS meaning 'sun' in Greek) is a wallpaper brand with bright designs and infectious optimism, featuring overflowing creativity and inventive wallpaper collections.
- Korea WallpaperminorJOTEX distributes Korean wallpaper products including DENZEL and VIVID collections, offering paper-backed wallcovering options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Jotex competitors and assessment
Company assessmentBroad incumbents
- Kravet: Major US family-owned fabric house distributing curtain, upholstery, and outdoor fabrics through to-the-trade channels globally. Comparable to Jotex in product breadth, multi-brand strategy, and designer-focused distribution.
- Designers Guild: UK-based fabric and wallpaper brand with global wholesale distribution serving interior designers and hospitality. Comparable to Jotex in proprietary design, multi-channel wholesale, and curtain/wallcovering focus.
- Fabricut: Large US-based fabric distributor with thousands of SKUs across multiple brands including Trend, Fabricut, and Stroheim. Comparable to Jotex as a multi-brand wholesale platform serving designers and manufacturers.
- Schumacher (F. Schumacher & Co.): Iconic US fabric and wallpaper house distributing to interior designers and luxury hospitality worldwide. Comparable to Jotex in proprietary fabric/wallcovering lines and high-end hospitality account mix.
Emerging players
- Maya Romanoff: US maker of decorative wallcoverings and textiles with a strong designer-trade channel. Comparable to Jotex in wallcovering/wholesale focus and proprietary design-led product.
Direct peers
- RM Coco: US-based to-the-trade fabric distributor carrying decorative fabrics, trimmings, and wallcoverings. Comparable to Jotex in product mix (curtains, upholstery, wallcoverings) and designer-customer focus.
- Cord-Vel Associates: US wholesale fabric distributor for the interior design trade with a broad catalog of decorative textiles. Comparable to Jotex as a multi-brand B2B fabric distributor.
- Greenhouse Fabrics: A leading US-based B2B fabric distributor serving interior designers and furniture manufacturers with an online catalog comparable to Jotex's design-trade model. Directly comparable as a multi-brand wholesale fabric house.
- JF Fabrics: Canadian wholesale fabric distributor offering a large catalog of curtain and upholstery textiles to interior designers. Comparable to Jotex as a B2B-only specialty fabric wholesaler.
Regional players
- Grupo Aznar: Spanish textile and home decoration group with distribution of curtain, upholstery, and outdoor fabrics in Iberia and Latin America. Comparable to Jotex as a regional multi-brand fabric house serving designers and hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jotex social profiles
Digital presenceJotex compliance and trust
Trust signalCompliance2 records
Jotex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jotex leadership team
Management profileNumber of profiles
Jotex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jotex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jotex
What does Jotex do?
Jotex designs, produces, and distributes curtain fabrics, upholstery materials, outdoor fabrics, multipurpose fabrics, and wallcoverings through a multi-brand portfolio of 5,000+ products. The company operates an in-house design studio that develops proprietary fabrics distributed under its own sub-brands (JOTEX FABRICS, JOTEX MEDICAL, JOTEX OUTDOOR, POSH CREATION, YARNGUARD) and partner brands (TEKUSU, Crevin, Agora, Caselio, Korea Wallpaper). Products are sold wholesale to sofa manufacturers, interior designers, dealers, and commercial establishments including hotels, yachts, and cruise ships.
Is Jotex a public or private company?
Jotex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jotex founded?
Jotex was founded in 1992. It employs 51 to 100 people.
Where is Jotex based?
Jotex is headquartered in Seremban, Malaysia, in the Asia region.
How does Jotex make money?
One revenue line is on record: fabric Wholesale Distribution.
Who are Jotex's main competitors?
Broad incumbents on record are Kravet, Designers Guild, Fabricut and Schumacher (F. Schumacher & Co.). Maya Romanoff is listed as an emerging player. Direct peers are RM Coco, Cord-Vel Associates, Greenhouse Fabrics and JF Fabrics. Grupo Aznar is listed as a regional player.
Does Jotex have an API?
No public API is recorded for Jotex.
What industry is Jotex in?
Jotex's product category is Textile Wholesale Distribution. Its primary akta.pro industry code is IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances), with a secondary code of IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers). Its NAICS code is 31412 and its SIC code is 2300.