ANJA
ANJA is a privately held, single-location recreational cannabis dispensary in Highland Park, New Jersey, serving adult consumers through in-store retail, e-commerce, and delivery across 12+ NJ communities, with NJ CRC licensing and MBE certification.
- Company typePrivate
- Founded2023
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ANJA does
ANJA operates a single-location recreational cannabis dispensary headquartered in Highland Park, New Jersey, trading as ANJA Life LLC. The company was incorporated in New Jersey and received its Class 5 Retail license from the New Jersey Cannabis Regulatory Commission (NJ CRC), with the retail storefront opening in Fall 2023. ANJA holds NJ-certified Minority-owned Business Enterprise (MBE) status and is privately held following a $250,000 exempt securities offering filed under SEC Rule 506(b) in March 2023.
The company's core offering is a curated cannabis retail experience spanning three channels: an in-store dispensary at 225 Woodbridge Ave, Highland Park, NJ; an e-commerce online shop (getanja.com) supporting browsing, pre-ordering, and pickup; and a delivery service covering 12+ New Jersey communities including New Brunswick, Edison, Metuchen, Woodbridge, and Piscataway. The product portfolio covers flower, pre-rolls, vaporizers, edibles, concentrates, beverages, and accessories, supplemented by a points-based loyalty program (1 point per dollar, 5-cent redemption value) and recurring community events such as the annual ANJA FEST 420 block party. Underlying technology is described as an integrated e-commerce platform with real-time inventory, proprietary delivery route optimization and tracking, and NJ CRC-compliant order management.
Revenue is generated primarily through one-time retail cannabis product transactions across in-store, online, and delivery channels. The company targets adult recreational cannabis consumers (21+) in New Jersey, including wellness-oriented, persona-driven, and value-seeking segments. GTM motion combines direct-to-consumer retail with event-driven community engagement, supported by content marketing, social media, email, podcast appearances, and earned media. Reported headcount is 1–10 employees, consistent with a small single-location operator.
ANJA firmographics
Firmographics- Name
- ANJA
- Legal name
- ANJA Life LLC
- Website
- https://getanja.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ANJA is a privately held, single-location recreational cannabis dispensary in Highland Park, New Jersey, serving adult consumers through in-store retail, e-commerce, and delivery across 12+ NJ communities, with NJ CRC licensing and MBE certification.
- Ownership category
- akta.pro rank
ANJA industry classification
Industry- Product category
- Recreational Cannabis Retail
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA)
Keywords
Where ANJA is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANJA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Product Sales: In-store and online sales of cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, beverages, and accessories. Revenue generated from one-time product transactions with varying price points across product categories.
- Delivery Service: Delivery revenue from serving customers across NJ delivery zones including Highland Park, New Brunswick, Edison, Metuchen, Woodbridge, and surrounding areas. No delivery fee mentioned, suggesting bundled cost structure.
- Loyalty Program: Points-based system where customers earn 1 point per dollar spent (5 cents value per point), with promotional periods offering up to 3x points. Generates repeat purchase incentives and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Loyalty Program - Earn Points per Dollar Spent |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ANJA product offering
Product offeringCore offering
ANJA operates a single-location recreational cannabis dispensary in Highland Park, New Jersey, selling a curated portfolio of cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, beverages, and accessories. The company serves adult consumers (21+) through three integrated channels: an in-store retail experience staffed by knowledgeable budtenders, an e-commerce online shop for browsing and pre-orders, and a home delivery service covering multiple New Jersey communities. ANJA differentiates through an education-first sales approach, hand-selected brand partnerships, a points-based loyalty program, and community events such as the annual ANJA FEST 420 celebration.
Product overview
ANJA is a recreational cannabis dispensary operating as a single-location retail operation in Highland Park, New Jersey. The company offers a unified retail experience combining in-store shopping, delivery service, and online ordering across a curated product portfolio. Their core product categories include Flower, Pre-Rolls, Vaporizers, Edibles, Concentrates, Beverages, and Accessories, supplemented by a loyalty rewards program. ANJA serves the New Jersey recreational cannabis market with a focus on education, community engagement, and curated brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower
- Pre-Rolls
- Vaporizers
- Edibles
- Concentrates
- Beverages
- Accessories
- In-Store Shopping
- Delivery Service
- Online Ordering
Quantifiable outcome
- Loyalty program with 1 point per $1 spent (5 cent value) with up to 3x points during promotions
- +1 more outcomes
Companies that use ANJA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ANJA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ANJA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RovecoreFeatured partner known for premium vape cartridges and concentrates. Rove has built a reputation for clean, potent products using state-of-the-art extraction methods and rigorous quality testing. Their signature vape cartridges are customer favorites ranking among top-selling items at ANJA.
- Simply HerbminorCultivator partner providing cannabis products to ANJA dispensary. ANJA seeks shared company ethos in cultivator relationships focusing on knowledge, high quality goods, and understanding of the regulated industry.
- Miss GrassminorPartner brand offering curated cannabis products. Miss Grass aligns with ANJA's focus on education and quality product curation.
- OzoneminorCannabis brand partner providing products through ANJA dispensary. Part of ANJA's strategy to partner with cultivators sharing commitment to quality and industry expertise.
- BitsminorPartner brand in ANJA's curated product selection. Selected based on shared values of providing high-quality products and understanding cannabis industry regulations.
- SavvyminorCannabis brand partner featured in ANJA's dispensary. Selected through ANJA's cultivator and manufacturer relationship vetting process focusing on quality and compliance.
- OTRminorPartner brand in ANJA's product portfolio. ANJA's brand selection criteria emphasize shared company ethos, quality goods, and operational excellence in the regulated cannabis industry.
- IleraminorCannabis brand partner supplying products to ANJA. Part of ANJA's cultivator network chosen for commitment to quality, consistency, and customer satisfaction.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ANJA competitors and assessment
Company assessmentBroad incumbents
- Curaleaf: Largest US multi-state cannabis operator with established NJ retail dispensaries. A scaled incumbent competing in the same adult-use market but operating across many states and product categories.
- Ayr Wellness: Multi-state cannabis operator with NJ retail operations. Comparable adult-use dispensary model but at materially greater scale, with stronger negotiating leverage on inventory and pricing.
- Cresco Labs: Multi-state cannabis operator with NJ dispensary presence post-Columbia Care merger. Competes in the same regulated retail market with the advantage of larger brand portfolio and cultivation integration.
- Green Thumb Industries (Rise Dispensaries): Multi-state cannabis operator with NJ retail presence under the Rise brand. Competes with ANJA in the same NJ adult-use segment but offers a broader state footprint and deeper capital base.
- Verano: Multi-state cannabis operator with retail locations across multiple states including the Northeast. Overlaps with ANJA in adult-use dispensary format but at substantially greater scale and capital efficiency.
Direct peers
- Zen Leaf: Multi-state cannabis dispensary chain with NJ retail locations serving recreational consumers through an in-store plus delivery model that overlaps directly with ANJA's go-to-market approach.
- The Botanist: Multi-state cannabis retail operator with NJ dispensary locations using an education-forward, experience-led retail model comparable to ANJA's budtender-driven approach. Similar omnichannel retail plus community positioning.
- Garden State Dispensary: New Jersey-based recreational and medical cannabis dispensary chain operating in the same regulatory market as ANJA, with comparable omnichannel retail and a focus on the adult-use customer segment.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
ANJA social profiles
Digital presenceANJA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANJA leadership team
Management profileNumber of profiles
Profiles3 records
ANJA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANJA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANJA
What does ANJA do?
ANJA operates a single-location recreational cannabis dispensary in Highland Park, New Jersey, selling a curated portfolio of cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, beverages, and accessories. The company serves adult consumers (21+) through three integrated channels: an in-store retail experience staffed by knowledgeable budtenders, an e-commerce online shop for browsing and pre-orders, and a home delivery service covering multiple New Jersey communities. ANJA differentiates through an education-first sales approach, hand-selected brand partnerships, a points-based loyalty program, and community events such as the annual ANJA FEST 420 celebration.
Is ANJA a public or private company?
ANJA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANJA founded?
ANJA was founded in 2023. It employs 1 to 10 people.
Where is ANJA based?
ANJA is headquartered in Newark, United States, in the North America region.
How does ANJA make money?
Three revenue lines are on record. Retail Cannabis Product Sales are the primary driver. The others are delivery Service and loyalty Program.
Who are ANJA's main competitors?
Broad incumbents on record are Curaleaf, Ayr Wellness, Cresco Labs, Green Thumb Industries (Rise Dispensaries) and Verano. Direct peers are Zen Leaf, The Botanist and Garden State Dispensary.
Does ANJA have an API?
No public API is recorded for ANJA.
What industry is ANJA in?
ANJA's product category is Recreational Cannabis Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its SIC code is 5912.