IdeiAzul • Soluções Criativas

What IdeiAzul • Soluções Criativas does

IdeiAzul • Soluções Criativas is a privately held Brazilian creative marketing agency founded in July 2014 by Willian Giesel (CEO, Art Director) and Roberto Engel (Copywriter, Creative Director), both formerly senior creatives at Agência Música (Grupo ABC). The firm operates from its headquarters in Joinville, Santa Catarina, with a secondary office in Florianópolis, and employs a 5-person team serving clients principally in the Santa Catarina region. Its service portfolio spans digital presence (websites, landing pages, social media management, content production), branding (naming, positioning, visual identity, packaging), 360° on/offline campaigns, endomarketing, design, and video/podcast production. The agency uses two branded internal methodology tools — MapAzul (strategic mapping covering SWOT, persona, voice tone) and RotaAzul (channel and action calendar planning) — as differentiators in its strategic planning work.

The agency's customer base is diversified across industries including retail (Lojas Salfer, Lojas Afubra, Lojas Breithaupt, Farmácia Preço Popular), food/industrial (Derivados Ferreira), construction (QORI Construtora), agriculture and cooperatives (Afubra, Civia), security (Embrasp), industrial/manufacturing (Leas, Assis Estrutura), technology (BMA Sistemas), healthcare (PróSaúde24h), education (Core-e Escola Internacional), events (TEDx Joinville), and government (Governo de Santa Catarina). Notable long-tenured engagements include a 16+ year partnership with Lojas Salfer during which over 1,000 commercials were produced, and since-founding relationships with Ferreira and QORI. The firm operates a dedicated B2B industrial sub-brand, IdeiAzul B2B, and produces the Happy Hour Joinville podcast under the TV.AZ brand.

The business model is professional services: quote-based project engagements with no publicly listed pricing for general services, supplemented by publicly tiered podcast production pricing (R$800/episode standard; R$2,000/month sponsorship; R$4,000/month exclusive). Go-to-market is sales-led and community-led, combining direct outreach via website contact forms, two regional WhatsApp lines, and email, with content marketing through blog, social media, and podcast to build regional authority. The firm has no external funding, no parent company, and remains entirely founder-controlled.

Name

IdeiAzul • Soluções Criativas

Legal name

IdeiAzul Soluções Criativas

Website

https://ideiazul.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

IdeiAzul is a privately held Brazilian creative marketing agency founded in 2014 in Joinville, Santa Catarina, offering branding, digital presence, 360° campaigns, design, and podcast production to B2B and B2C clients across the Santa Catarina region, using proprietary MapAzul and RotaAzul planning tools.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), B2B/ABM Creative Agencies (MPAAAAAI), Creative Concepting & Campaign Development (BPAFAEAD), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative marketing services
• Branding and design
• Social media management
• Integrated marketing campaigns
• Podcast production

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Presence Services: Website and landing page creation, social media management, and content production services for clients seeking digital presence.
2. Branding and Design Services: Brand creation, positioning definition, visual identity, graphic design for prints and packaging, and visual communication services.
3. Communication and Campaign Services: 360-degree campaigns (on/offline), strategic planning, marketing diagnostics, sales promotions, and endomarketing campaigns.
4. Podcast Production and Sponsorship: Production of the Happy Hour Joinville podcast including recording, editing, and distribution. Offers sponsorship packages and advertising opportunities with content reusable across multiple platforms.
5. Video Production: Institutional video production with aerial footage, internal recordings, and social media content editing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

IdeiAzul is a full-service creative marketing agency that designs and delivers branding, digital presence, and integrated communication campaigns for businesses. Its core offerings include website and landing page creation, social media management, content production, 360-degree (online/offline) marketing campaigns, brand identity and positioning design, packaging and print design, endomarketing, institutional video production, and podcast production. The agency also maintains a specialized B2B sub-brand serving industrial clients in the Santa Catarina region.

Product overview

IdeiAzul • Soluções Criativas is a Brazilian creative marketing agency offering a comprehensive suite of communication and branding services. The agency provides digital services (websites, landing pages, e-commerce, social media management, content production), traditional services (360° campaigns, print design, packaging, visual communication), branding services (naming, positioning, concept development, rebranding), endomarketing campaigns, and video/podcast production. The agency operates specialized internal planning tools (MapAzul and RotaAzul) and maintains a sub-brand focused on B2B industrial clients (IdeiAzul B2B). The agency also produces thought leadership content through its blog and operates the Happy Hour Joinville Podcast under the TV.AZ brand. The agency was founded in 2014 by Willian Giesel and Roberto Engel and serves clients from locations in Joinville and Florianópolis, Santa Catarina.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Hour Joinville Podcast: A dynamic and relaxed podcast program featuring businesspeople, entrepreneurs, politicians and influencers from Joinville and the surrounding region. Presented by Willian Giesel Silva and Wander Luiz.
• TV.AZ Podcast

Quantifiable outcome

• Over 1,000 commercials produced for Lojas Salfer alone during 16-year partnership
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• AlmapBBDO: Brazilian advertising agency offering full-service creative, brand strategy, and campaign work for major enterprise brands. Directly comparable in service offering (advertising, branding, digital presence) but at a much larger scale with multinational clients.
• Lew'Lara\TBWA: Brazilian advertising agency part of the TBWA global network offering full-service creative and brand strategy. Comparable in offering creative services and campaign work to enterprise clients in Brazil, but at substantially larger scale.
• Artplan: Brazilian integrated communications agency offering advertising, branding, digital and content marketing. Comparable in full-service creative capabilities, though at significantly larger scale and broader geographic reach.
• DPZ&T: Brazilian creative agency known for integrated advertising and brand strategy work. Comparable as a long-standing Brazilian creative agency serving enterprise clients, though operating at substantially larger scale and with nationwide client base.
• F/NAZCA: Brazilian creative agency offering advertising, branding, and integrated communications. Comparable as a full-service Brazilian creative agency serving enterprise clients, though with larger headcount and broader geographic reach.
• Africa (now BrandNew): One of Brazil's largest independent creative agencies, offering full-service advertising, branding, and digital work. Comparable as a Brazilian creative agency serving enterprise clients with integrated brand and campaign services, though at meaningfully larger scale.

Direct peers

• Salve.Gomes: Brazilian independent creative agency focused on branding, advertising, and digital presence for B2B and B2C clients. Comparable as a small-to-mid independent Brazilian agency with similar service mix and regional-to-national ambitions.
• Bullet: Brazilian independent creative agency offering advertising, branding, and digital marketing services. Comparable as a similarly independent Brazilian creative agency with broad service offerings targeting enterprise and consumer clients.
• Calia: Brazilian independent creative agency offering branding, advertising, and digital services. Comparable as a similarly positioned independent Brazilian agency serving enterprise clients with integrated creative and brand work.
• Behind the Moon: Brazilian creative agency offering branding, design, and digital marketing services with a focus on mid-market and enterprise clients. Comparable as a smaller independent Brazilian creative agency with similar hybrid digital and traditional service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ideiazulsolucoescriativas1302
• Facebookfacebook.com/ideiazul
• LinkedInlinkedin.com/company/ideiazul
• Instagraminstagram.com/umaideiazul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdeiAzul • Soluções Criativas