IDOLO Group

What IDOLO Group does

IDOLO Group, legally registered as ΑΘΑΝΑΣΙΟΥ ΛΕΩΝΙΔΑΣ – IDOLO CONSULTING BEAUTY & SPA [ATHANASIOU LEONIDAS – IDOLO CONSULTING BEAUTY & SPA] (GEMI 162696806000), is a privately held Greek firm headquartered in Thessaloniki that has operated in the beauty and wellness sector for approximately 30 years (founded 1988). The company provides end-to-end SPA development services for B2B customers, structured around three integrated capabilities: consulting and design (feasibility, layout planning, project management), construction and installation (turnkey delivery of wellness facilities), and equipment and consumables supply. Its sole proprietor is Athanasiou Leonidas, and the firm employs approximately 17 people, with operations concentrated entirely in Greece.

The company's product portfolio spans specialized therapeutic equipment — including dry flotation (Zerobody, Nuvola), heated water massage beds (Soffio), salt therapy rooms, infrared and Finnish saunas, hammams, steam baths, heat baths, and emotional shower systems — together with Wellness Suites for hotel rooms featuring circadian-rhythm-synchronized lighting. Furniture and professional cosmetics are not manufactured in-house but distributed via two anchor partnerships: with Italian manufacturer Lemi for spa furniture and with Spanish cosmeceutical firm Germaine de Capuccini (present in 90 countries, 20,000+ institutes) for skincare lines. Equipment products incorporate embedded control electronics — touchpad interfaces, Chromoluce lighting, hydro-massage systems, and the NU RELAX meditation app on Zerobody — but no disclosed AI/ML components.

Revenue is generated through project-based contracts and equipment sales to luxury hotels and resorts (notable customers include Nana Princess, Daios Cove, Sani Resort, Ikos, Hilton, Radisson Blu, Divani Apollon, Kensho, and Miraggio), secondary supply to beauty salons and aesthetic centers, and a consumer-facing day spa and showroom at Mitropoleos 85, Thessaloniki. Pricing is quote-based, not publicly disclosed, and structured as multi-year contracts. Distribution is entirely single-country (Greece), executed via direct enterprise field sales, the Thessaloniki showroom, and direct supply to professional beauty establishments. The firm holds no external funding, has no parent company or subsidiaries, and reports no public revenue figures.

Name

IDOLO Group

Legal name

ΑΘΑΝΑΣΙΟΥ ΛΕΩΝΙΔΑΣ – IDOLO CONSULTING BEAUTY & SPA

Website

https://idolo.gr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IDOLO Group is a privately held Greek SPA consulting firm in Thessaloniki that designs, builds, equips, and manages wellness facilities for luxury hotels and resorts in Greece, distributing European spa furniture and cosmetics via partnerships with Lemi and Germaine de Capuccini.

Ownership category

akta.pro rank

Product category

Spa Design & Consulting Services

NAICS

Marketing Consulting Services (541613)

SIC

Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Spa design consulting
• Spa equipment supply
• Wellness center construction
• Luxury hotel spa
• Therapeutic spa equipment

Headquarters

HQ city

Thessaloniki

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SPA Consulting and Design: Professional consulting services for SPA design and planning, including feasibility studies, layout planning, and project management for wellness facilities.
2. SPA Construction: Construction services for complete SPA facilities including installation of all therapeutic equipment and finishing.
3. SPA Equipment Sales: Sale of spa equipment including saunas, steam baths, hammams, heated baths, water experience systems, salt therapy rooms, Zerobody, Nuvola, Soffio, and other therapeutic devices.
4. Furniture and Fixtures: Sale of spa furniture including treatment beds, beauty couches, relax loungers, manicure bars, pedicure chairs, stools, hair salon equipment, trolleys, and supplementary furniture from partner Lemi.
5. Cosmetics and Consumables: Sale of professional cosmetics including Germaine de Capuccini products, waxing consumables, and beauty supplies.
6. SPA System Maintenance: Ongoing maintenance and repair services for installed SPA systems and equipment.
7. Training and Seminars: Professional education and training seminars for spa staff on equipment operation and treatment protocols.
8. Marketing Services: Marketing support services for spa facilities to attract and retain customers.
9. Rental and Management: Rental and management services for spa facilities including operational oversight.
10. Showroom Day Spa Services: Direct consumer services through Idolo Spa Day Spa offering beauty and wellness services including sauna, steam bath, hydromassage, relax area, treatments, Zerobody dry floatation, and aesthetic equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IDOLO Consulting Beauty & Spa provides end-to-end spa and wellness center development services for the luxury hospitality sector, including consulting, design, construction, equipment supply (saunas, hammams, steam baths, hydrotherapy systems, and specialty furniture), cosmetics distribution, and ongoing maintenance, training, and management. The company supplies therapeutic spa equipment (e.g., Zerobody, Nuvola, Soffio) and partners with Italian furniture manufacturer Lemi and Spanish cosmetics brand Germaine de Capuccini to deliver turnkey spa solutions.

Product overview

IDOLO Consulting Beauty & Spa is a Greek company with 30 years of experience in the beauty and wellness industry. The company offers a comprehensive portfolio of spa products and services organized into three main categories: (1) Spa Furniture including treatment beds, beauty couches, relax loungers, manicure/pedicure furniture, stools, hair salon furniture, trolleys, and supplementary furniture in partnership with Italian manufacturer Lemi; (2) Spa Equipment encompassing hammam, saunas, steam baths, heat baths, water experience systems, salt therapy rooms, and innovative water massage beds (Zerobody, Nuvola, Soffio); (3) Wellness Suites for hotel rooms with circadian rhythm lighting; and (4) Cosmetics featuring Germaine de Capuccini products. Additionally, the company provides consulting services for spa design, construction, maintenance, training, marketing, and management/rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Zerobody Dry Floatation Mattress Next-generation dry flotation mattress for zero-gravity relaxation without water contact. Body-temperature regulated (~36°C), with touchpad controls, Chromoluce lighting, hydromassage, and NU RELAX meditation app. Designed by Cristiano Mino. Sold to spas, hotels, and wellness centers.
• Nuvola Dry Hydrotherapy System Innovative dry hydrotherapy system featuring a mattress that creates a warm-water-embrace sensation without water contact, Chromoluce underwater lighting, 2 kidney jets, Lymphojet for legs/calves, and 8 underwater jets. For spa and wellness centers.
• Soffio Heated Water Massage Bed Heated massage bed with chromotherapy and electric elevation creating gentle wave motion every 40 seconds. Oak wood structure in 8 colors with stainless steel base. Distributed to spas and aesthetic centers.
• Saunas (Finnish & Infrared) Premium Finnish and infrared sauna construction featuring natural wood and elegant design. Models include Elegance, Soul, Sweet, Glamour Pro, and Custom. For luxury hotels, resorts, and spas.
• Hammam (Traditional Turkish/Arabic Steam Bath) Traditional hammam construction inspired by Roman bath traditions, with heated marble table, single seats, and wall-mounted sources. Available in authentic, Turkish, traditional, and Byzantine styles. Temperature 38–40°C, humidity 10–15%. For luxury hotels and spas.
• Steam Baths Professional steam baths inspired by ancient Greek, Roman, Arabic, and Turkish hammam traditions. Models include Glamour Steam Bath Pro, Sweet Steam Pro Vision, Custom Steam Bath, Sweet Spa XL, and others. For hotels, resorts, and spas.
• Heat Baths (Roman & Mediterranean) Modern interpretation of ancient Greek and Roman baths with advanced heating technologies. Models include Roman Bath, Mediterranean Bath, and SweetMediterraneanPro. For luxury hotels and wellness centers.
• Water Experience Systems Multifunctional water systems including emotional showers (Tropical Rain, Summer Storm, Warm Breeze, Cold Rain, Cold Storm, Cold Breeze, Water Paradise), ice cabins, water buckets, cold plunge pools, foot antifungal, Kneipp paths, and frigidarium with ice therapy. For spa facilities.
• Salt Therapy Rooms (Halotherapy) Halotherapy systems including salt saunas (up to 60°C with aromas), salt cabins with internal stoves, illuminated salt walls, and Himalayan salt caves for relaxation and rejuvenation. For wellness centers, hotels, and spas.
• Wellness Suites with Circadian Rhythm Lighting Hotel room conversion system with dynamic circadian-rhythm lighting, enhanced water and air elements. Improves mood, energy, sleep quality, and reduces jet lag. For luxury hotel rooms and premium residential properties.
• Spa Treatment Beds Professional treatment and massage beds for aesthetic centers, physiotherapy, and spa facilities, offered in partnership with Italian manufacturer Lemi. Available in fixed, electric, hydraulic, portable, and multifunctional models.
• Medical Beauty Couches Multi-functional aesthetic chairs in manual, hydraulic, or electric versions with adjustable height, rotation, and convertible-to-massage-bed functionality. For aesthetic centers, clinics, and spas.
• Relax Loungers Furniture for wellness relaxation areas including heated loungers at 37°C body temperature for pre- and post-treatment relaxation. For spa and wellness facilities.
• Manicure Bars Elegant manicure tables with storage compartments, LED lighting, cable organization systems, glass shelves, and suction gratings. For beauty salons and aesthetic centers.
• Pedicure Chairs High-quality pedicure furniture including reclining chairs with adjustable backrest, footrest system, rotating seat, and fixed or removable basins with hydromassage jets. For beauty salons.
• Professional Spa Stools Professionally designed seating in partnership with Lemi, featuring body-posture support, hydraulic height adjustment, footrest ring, and round or bicycle-style seats. For spas, salons, and clinics.
• Hair Salon Furniture Modern salon furniture including wash basins, footrests, mirrors, reception desks, trolley tables, hydraulic chairs, and work seats. For hair salons.
• Professional Trolleys Multi-functional trolley furniture in partnership with Italian manufacturer Lemi, featuring customizable drawer positions, wooden or glass shelves, and various finishes. For spas, clinics, and salons.
• Supplementary Spa Furniture Reception furniture, auxiliary step stools, shelves, and fully functional preparation counters with innovative design and high-quality materials. For spa and wellness reception and back-of-house areas.
• Germaine de Capuccini Professional Cosmetics Spanish cosmeceuticals brand founded in 1964, distributed exclusively through aesthetic institutes and spas. Lines include Timexpert anti-aging, Hydracure hydration, Excel Therapy O2 oxygen therapy, and Sperience spa products. Present in 90 countries with 20,000+ institutes and spas. For spas, salons, and aesthetic clinics.
• Waxing Consumables Professional waxing products including roll-on wax, hot wax 1kg, cold wax 800/400ml, disks, trays, pre/post-epil oils, wooden/metal spatulas, wax heaters, roller warmers, epilation rolls, strips 50/100pcs, roller bases, and paper/plastic/non-woven rolls. For beauty salons.
• Salon Machinery & Small Equipment Small electrical equipment for professional wellness spaces including magnifying lamps, vapor steamers for deep cleansing, hot stones, Hot Cabi towel warmers, sterilizers, and autoclaves. For salons and spas.
• SPA Consulting, Design & Construction Services End-to-end professional services covering SPA consulting, feasibility studies, layout planning, design, construction, equipment installation, project management, and finishing. For luxury hotels, resorts, and wellness developers.
• SPA System Maintenance, Training & Management Services Ongoing maintenance and repair, professional training seminars for spa staff, marketing support services, and rental/management services for spa facilities. For installed clients in the hospitality and salon sectors.
• Idolo Spa Day Spa Services Professional Day Spa offering beauty and wellness services including sauna, steam bath, hydromassage, relax area, treatments, Zerobody dry floatation, aesthetic equipment, solarium, cosmetics, and consumables. Located at Mitropoleos 85, Thessaloniki. For individual consumers.

Quantifiable outcome

• 1,500m² wellness center delivered at Nana Princess
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• LemicoreTechnology or IntegrationItalian company and leader in spa and medical center furniture equipment. IDOLO partners with Lemi to provide multifunctional trolley furniture, treatment beds, beauty couches, stools, and other professional spa furniture. The partnership ensures access to high-quality European-manufactured equipment with warranty and customization options including adjustable drawer positions, wood or glass shelves, and finish customization.
• Germaine de CapuccinicoreTechnology or IntegrationSpanish cosmeceuticals leader established in 1964, recognized as a leader in Spain and present in 90 countries with over 20,000 institutes and spas. Develops innovative products exclusively distributed through aesthetic institutes and spas. IDOLO distributes Germaine de Capuccini products including Timexpert anti-aging lines, Hydracure hydration, Excel Therapy O2 oxygen therapy, and Sperience spa products. The partnership provides IDOLO customers access to premium professional cosmetics.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Klafs: German premium manufacturer and installer of saunas, steam baths, and spa equipment with project services for hotels and wellness centers. Comparable therapeutic-equipment portfolio (saunas, hammams, steam) supplied to luxury hotel projects.
• TyloHelo: Swedish manufacturer of premium saunas, steam rooms, and infrared cabins with global distribution to spas, hotels, and wellness facilities. Overlapping product portfolio in saunas and steam baths supplied into the same luxury hospitality channel.
• Starpool: Italian wellness project company producing saunas, steam rooms, cryotherapy, and emotional showers with design-to-installation services for luxury hospitality and residential. Direct overlap in therapeutic spa equipment and project-based B2B delivery.
• Teuco: Italian designer of wellness products including saunas, steam baths, hydromassage tubs, and spa furniture, with project capability for hospitality and residential. Comparable premium European wellness equipment and design services.
• Barr+Wray: UK-headquartered specialist designer, manufacturer, and installer of luxury spa and wellness facilities for hotels and resorts worldwide. Closely comparable end-to-end spa design, equipment supply, and project delivery model targeting five-star hospitality.

Emerging players

• HydroMassage: US-based manufacturer of dry-hydrotherapy and massage beds (conceptually similar to Nuvola/Soffio). Partial product overlap in the dry-hydrotherapy category distributed to spas and wellness centers.

Others

• Lemi Group: Italian manufacturer of premium spa, wellness, and medical spa furniture (IDOLO's core OEM partner). Partner rather than competitor; shapes IDOLO's furniture product offering and competitive positioning versus in-house manufactured alternatives.
• Germaine de Capuccini: Spanish professional cosmetics supplier (IDOLO's core partner) distributing through spas and aesthetic institutes in 90+ countries. Partner rather than competitor; relevant for understanding IDOLO's product economics and channel overlap.

Broad incumbents

• Caldera Spas: Established manufacturer of hot tubs, spa equipment, and wellness products serving resorts and hospitality worldwide. Overlaps in water-based spa equipment but with a consumer-heavy go-to-market versus IDOLO's project B2B model.
• Jacuzzi: Global incumbent brand in hydromassage, spas, saunas, and wellness products with broad hospitality and residential reach. Overlaps in therapeutic spa equipment but operates as a much larger, branded portfolio rather than a niche B2B design-builder.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/idolobeautyandspa
• Facebookfacebook.com/idolo.gr
• LinkedInlinkedin.com/company/idolo-gr
• Pinterestpinterest.com/idolospa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDOLO Group