Idph - Instituto de Desenvolvimento do Potencial Humano

What Idph - Instituto de Desenvolvimento do Potencial Humano does

IDPH (Instituto de Desenvolvimento do Potencial Humano) is a privately held Brazilian educational institute founded in 1998, focused on personal and professional development through internationally-credentialed methodologies including Neuro-Linguistic Programming (NLP), Systemic Constellations (Familial and Organizational), Mental Maps, Coaching, Hypnotherapy, EMDR, Somatic Experience, and licensed frameworks such as Panorama Neurossocial and Mental Space Psychology (developed by Lucas Derks, Netherlands). The institute delivers training through three primary channels: in-person workshops at venues in Campinas, São Paulo, and Avaré (Brazil); self-paced distance learning (EaD) via a Moodle platform; and live online sessions via Zoom, with international guest instructors brought in for select workshops.

The product portfolio spans ~56 SKUs across courses (entry-level R$150 Mapas Mentais EaD to R$15,000 NLP Master Practitioner international certification), VIP premium variants, individual coaching and therapy sessions, workshops (e.g., R$2,000 Panorama Neurossocial, R$2,480 Mental Space Psychology), certification programs, books co-authored by founders, and free MP3 lectures. The platform infrastructure is built on WordPress with WooCommerce for e-commerce and checkout (accepting bank transfer, PIX, and credit card), supplemented by WhatsApp direct sales, a Telegram community, a YouTube channel, and a content-heavy blog and email newsletter funnel. The company relies on standard SaaS tooling rather than proprietary technology.

The business model is a one-time-fee content and services model with no disclosed recurring subscriptions, no external investors, no parent company, and no institutional B2B contracts — operating primarily as a B2C individual-customer education business with secondary exposure to professionals seeking coaching certifications. Founder Walther Hermann Kerth Junior passed away in January 2025, and operations are now continued under the coordination of Viviani Bovo, a Master Trainer in NLP and co-author of the 'Mapas Mentais' book. Headcount stands at 9 employees, and the geographic footprint is concentrated in Brazil with limited international reach limited to guest-led workshops.

Name

Idph - Instituto de Desenvolvimento do Potencial Humano

Legal name

Instituto de Desenvolvimento do Potencial Humano

Website

https://idph.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

IDPH is a privately held Brazilian human development institute founded in 1998, offering NLP, Systemic Constellations, Coaching, Mental Maps, and accelerated language learning courses via in-person workshops, Moodle online, and Zoom live sessions to individual consumers and professionals across Brazil.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Personal development training
• Neuro-linguistic programming
• Systemic constellations
• Professional coaching certification
• Accelerated language learning

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course and Training Fees: IDPH generates revenue primarily through the sale of in-person courses, online courses (EaD via Moodle), live workshops, and certification programs in areas such as Systemic Constellations, PNL, Mental Maps, Coaching, language learning, and emotional intelligence. Courses range from basic (R$150) to advanced practitioner levels (R$15,000).
2. Individual Coaching and Therapy Sessions: One-on-one coaching sessions offered as 'Sessões individuais' (individual sessions) addressing personal development, conflicts, and language coaching.
3. Books and E-books Sales: Sale of books authored by IDPH instructors and associates, including 'Mapas Mentais - Enriquecendo Inteligências', 'Panorama Social' by Lucas Derks, 'Domesticando o Dragão', and others. E-books are available for free download upon newsletter registration.
4. Special Programs (VIP versions): Premium VIP versions of programs (e.g., NeuroEnglish VIP, Mental Maps VIP, Resilience VIP) at higher price points for enhanced personalized experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

IDPH develops and sells training, certification courses, workshops, live programs, and books built around personal and professional development methodologies including Neuro-Linguistic Programming (NLP), Systemic Constellations, Mental Maps, Coaching, and NeuroEnglish. Offerings span entry-level self-help books (e.g., e-books at R$26) up to premium live certifications (e.g., Master VIP training at R$15,000), delivered in-person, via live Zoom, and through Moodle-based EAD.

Product overview

IDPH (Instituto de Desenvolvimento do Potencial Humano) is a Brazilian personal and professional development education company established in 1998, offering a comprehensive portfolio of courses, workshops, certification programs, and books. The organization provides training through multiple delivery formats including in-person courses, Moodle-based distance learning (EaD), and live Zoom sessions. The core methodology integrates Neuro-Linguistic Programming (NLP), Mental Maps, Coaching, Systemic Constellations, Neurosemantics, and accelerated language learning approaches. Key product families include: NeuroEnglish (accelerated language learning using neuroscience and NLP), Mapas Mentais (Mental Maps for intelligence development), Coaching programs (Essencial, de Conflitos, de Idiomas), NLP Practitioner/Master Practitioner certifications, Neurossemântica Practitioner certification, Constelações Sistêmicas formations, Panorama Neurossocial training, and Psychology of Mental Space workshops. The company also offers specialized workshops on communication, resilience, emotional intelligence, and personal development topics, along with books on mental maps, social panorama, and language learning.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroEnglish: A language learning methodology combining neuroscience and NLP to help learners unlock and speak other languages.
• Despertare
• Softwares Cerebrais

Products and services

• NLP Practitioner Certification

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Instituto Brasileiro de Coaching (IBC): One of Brazil's largest coaching certification providers, offering practitioner and master practitioner programs similar to IDPH's Coaching Essencial, Coaching de Conflitos, and competence development tracks. Comparable in methodology depth, course pricing, and target audience.
• Sociedade Brasileira de Programação Neurolinguística (SBPNL): Brazil's main NLP society, providing NLP practitioner/master practitioner certifications that directly compete with IDPH's Practitioner and Master Practitioner em PNL programs. Same target audience and methodology lineage (Bandler & Grinder).
• Hellinger Sciencia: Global organization founded by Bert Hellinger offering Systemic Constellations training — the exact methodology on which IDPH's flagship 'Formação em Constelações Sistêmicas' is built. Competes directly for the same practitioner audience.
• Tad James & Associates / Neuro-Semantics International: Originator of the Neuro-Semantics framework that IDPH's Practitioner em Neurossemântica program certifies against. Operates international NLP and Neuro-Semantics certification tracks that parallel IDPH's practitioner-level programs.

Broad incumbents

• Udemy: Global online learning marketplace with thousands of NLP, coaching, and personal development courses priced well below IDPH's premium offerings. Represents the long tail of commoditized self-development content against which IDPH positions its premium certifications.
• Hotmart: Brazil's largest online course marketplace and infrastructure platform. Indirectly competes with IDPH's Moodle-based EaD delivery model by offering creators a turnkey e-commerce and LMS stack; some IDPH faculty or peers list competing courses on Hotmart.
• Dale Carnegie Training Brasil: Global leadership and corporate training incumbent with strong Brazil presence. Targets the same corporate/leadership buyer as IDPH's Coaching Essencial and Comunicação Inteligente workshops, but at broader scale and with established institutional brand recognition.
• Landmark Worldwide: International personal transformation seminar leader operating in Brazil. Targets the same 'personal development' segment as IDPH's self-knowledge and Constelações offerings, but with a much larger global footprint and standardized curriculum.

Emerging players

• Mayk Brito / Cesar Souza (Conquer / WiseSchool Brasil): Brazilian digital schools offering multi-instructor online programs in self-development, communication, and productivity. Targets a similar Brazilian learner base to IDPH but built on a creator-led, cohort-based model rather than a single-institute legacy brand.

Others

• International Coach Federation (ICF) Brasil: Governing body that accredits coaching certification programs in Brazil, including many competitors. While not a direct competitor, ICF accreditation is the de facto standard that could influence IDPH's positioning of Coaching Essencial, Coaching de Conflitos, and Practitioner em Inteligência Emocional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/idph---instituto-de-desenvolvimento-do-potencial-humano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idph - Instituto de Desenvolvimento do Potencial Humano